Women in Wine exchange

1. Social media & mobile - it’s a
whole new world!
@mikeratcliffe

2. OK. So, what’s new?

3. Mobile is eating the world!
Andreessen Horowitz

4. There is no point in drawing a
distinction between the future of
technology and the future of mobile.
They are the same. In other words,
technology is now outgrowing the tech
industry.
Andreessen Horowitz

5. Another 1 billion people will come online in the
next 5 years – all on smartphone
0
1
2
3
4
5
1995 2000 2014 2020
People online
Smartphones

6. In Africa and Asia, mobile usage is
already 37% of total web usage.

7. But, 70% of mobile phone users
do not have a smartphone.

9. Storage costs fell 99.8% and
bandwidth costs dropped 98.4%
from 1999 – 2014.
John Hagel, Deloitte

10. What about the next generation?

12. How do your kids communicate?

14. How important is mobile for
business?

16. The US still controls #1-4 Google,
Microsoft, Facebook, Yahoo and
Wikipedia. China now owns #6-9
including Alibaba, Baidu, Tencent,
Sohu up from just one site in 2013.

17. So, what are you doing about it?

18. The basics:
• Do you have a website?
• Does it work on your mobile?
• Are you migrating to digital?
• Do you have a social media strategy?
• Is someone dedicated to managing it?

19. Case study #1
How can social media be useful to you?

21. Case study #1
How can social media be useful to you?
• Social media is perfectly Darwinian.
• Use social media as your personal filter.
• Always know things first.
• Eventually it will replace a newspaper.

22. Mike & Colleen’s rules of engagement
• Be real
• Your message should reflect your brand
• Even better, reflect your personality
• Social media is marketing, not sales
• Engage & communicate
• Don’t always be perfect
• Bring some humour!

23. Case study #2
Track your progress!

24. Social media marketing is
cheaper, but that doesn’t make it
easier. To be successful social
media requires strong leadership,
deep engagement and constant
application.
Mike Ratcliffe

25. Case study #3
The Cape Wine Auction 2015
www.thecapewineauction.com
www.facebook.com/thecapewineauction
www.twitter.com/capewineauction
www.google.com/+thecapewineauction

26. South Africa is geographically
isolated, but we have never had
such broad reach.

27. Case study #4

28. Case study #4
Are you staying in touch!
@Women_Wine_Ex
@Daniel_Lyngrove @daisy_knowles @vilafonte
@pia_harris @winefairycc @Nbarnardwine
@laurencohen @jeanritine
@CorneaCSI @delaille7 @loveswine100 @Monde_Kub @geor
gieprout @kristinbasson @heatlie @Mayanvino @snieta
@lasnyman1983 @FridayPhilosphy @pieraNA
@jamiewyn @vineheart @rookiewino @normat @winesalittle
@mikeratcliffe @warwickwine

29. Thank You
Follow my mom @NormRat
Please support @CapeWineAuction