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Digital Age:
10 ways to rethink the future.
- Hello
- Myth Busting
- The Interim of Things
- 10 Themes
Post Digital
Obsessed with people
It’s not faster than ever,
it’s just more messy.
How many companies
look like they love new
tech?
Tom Goodwin
Battle For the Customer Interface
2015, TechCrunch
- Hello
- Myth Busting
- The Interim of Things
- 10 Themes
1) People want conversations with brands
2) Brands are dying
30
Brands are more valuable than ever
Interesting questions about Trust in the new world.
3) Shorter attention spans
4) Millennials are hard to reach.
The mystery of the world’s
uncontacted tribes
5) MILLENNIALS
Stand up if you have a Brother or Sister
- Hello
- Myth Busting
- The Interim of Things
- 10 Themes
Pre-Digital Age
Post-Digital Age
Post Digital Age
1
2
3
4
5
6
7
Agencies
Creative Media Retail PR Interactive
Mobile
PerformanceBrand
Social
Influencer Voice
Innovation
Creative
Client
Media
Director
Retail
Director
PR
Director
Digital
Head
Mobile
Director
Growth
Marketing
Brand
Director
Social
Director
Influencer
Innovatio
n
eCom
Digital Etiquette
Political Tensions
Loneliness
Interesting Questions
Happiness
Human to Human Relationships
Mid-Digital Age
Stage One is we add technology to what we’ve made before
Stage Two is where we build what we should have from scratch
We’ve put TV ads on screens, not rethink what they
should be
We’ve put print ads on screens, not rethink
Digital paper catalogues
Let’s ReThink.
What We Should Have Built
- Hello
- Myth Busting
- The Interim of Things
- 10 Themes
1) Digital Disappears
2) Lines Blur
74
TV isn’t dead, it’s just called Video
3) New Screens
“Put some screen on it”
4) Peak Media?
82
We Now Have 31 Hours in a Day?
83
More stuff than ever
Media Reder Report, 2016
84
And more…………
Media Reder Report, 2016
Do we rebel?
5) Intimate Screens and Data
Media gets smaller, closer to us,
more personal
Hyper relevance / Personalization
Privacy Trading
How do you maximize value to customer?
6) Frictionlessness.
Everything Shoppable
Shoppable Ads
Shoppable World
Camera as the search bar
7) Insurgents
8) Democratized Commerce
9) Customer UX is the new
Advertising
10) AI
2 Things to take away.
Please be excited
Work around possibilities not
memories
NIMAMD 2019 Opening Keynote

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