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4. Advertising for the Post
Digital Age:
10 ways to rethink the future.

5. - Hello
- Myth Busting
- The Interim of Things
- 10 Themes

13. Post Digital
Obsessed with people

17. It’s not faster than ever,
it’s just more messy.

18. How many companies
look like they love new
tech?

19. Tom Goodwin
Battle For the Customer Interface
2015, TechCrunch

22. - Hello
- Myth Busting
- The Interim of Things
- 10 Themes

23. 1) People want conversations with brands

26. 2) Brands are dying

30. 30
Brands are more valuable than ever

31. Interesting questions about Trust in the new world.

32. 3) Shorter attention spans

37. 4) Millennials are hard to reach.

38. The mystery of the world’s
uncontacted tribes

43. 5) MILLENNIALS

44. Stand up if you have a Brother or Sister

45. - Hello
- Myth Busting
- The Interim of Things
- 10 Themes

46. Pre-Digital Age

47. Post-Digital Age

48. Post Digital Age

50. 1
2
3
4
5
6
7

51. Agencies
Creative Media Retail PR Interactive
Mobile
PerformanceBrand
Social
Influencer Voice
Innovation
Creative
Client
Media
Director
Retail
Director
PR
Director
Digital
Head
Mobile
Director
Growth
Marketing
Brand
Director
Social
Director
Influencer
Innovatio
n
eCom

56. Digital Etiquette
Political Tensions
Loneliness
Interesting Questions
Happiness
Human to Human Relationships

57. Mid-Digital Age

58. Stage One is we add technology to what we’ve made before
Stage Two is where we build what we should have from scratch

59. We’ve put TV ads on screens, not rethink what they
should be

60. We’ve put print ads on screens, not rethink

61. Digital paper catalogues

62. Let’s ReThink.
What We Should Have Built

63. - Hello
- Myth Busting
- The Interim of Things
- 10 Themes

64. 1) Digital Disappears

70. 2) Lines Blur

74. 74
TV isn’t dead, it’s just called Video

75. 3) New Screens

80. “Put some screen on it”

81. 4) Peak Media?

82. 82
We Now Have 31 Hours in a Day?

83. 83
More stuff than ever
Media Reder Report, 2016

84. 84
And more…………
Media Reder Report, 2016

85. Do we rebel?

86. 5) Intimate Screens and Data

87. Media gets smaller, closer to us,
more personal

89. Hyper relevance / Personalization

90. Privacy Trading
How do you maximize value to customer?

91. 6) Frictionlessness.

92. Everything Shoppable

93. Shoppable Ads

94. Shoppable World

95. Camera as the search bar

96. 7) Insurgents

100. 8) Democratized Commerce

103. 9) Customer UX is the new
Advertising

106. 10) AI

108. 2 Things to take away.

109. Please be excited

110. Work around possibilities not
memories