Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future
Christopher Ferrel
Digital Strategy Director
The Richards Group
Fairmont Congressional A
March 10, 2018
9:30 AM
What does the Internet look like without screens? We are about to find out. Within three years, 30 percent of all web-browsing sessions will be done without a screen. More than 10 million homes will possess screenless devices like Google Home and Amazon Echo. For some, screenless digital time will eclipse digital screen time. What’s a marketer to do? Join Chris Ferrel as he explores how brands can embrace the Screenless Internet.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Intermediate
Tags: artificial intelligence, branding, design, digital voice assistants, voice-enables speakers, smart speakers
#screenlessfuture
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
From insights on Generation Z, to the new developments around VR and robotics, check out Mindshare NA's insights and takeaways from SXSW Interactive 2016.
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future
Christopher Ferrel
Digital Strategy Director
The Richards Group
Fairmont Congressional A
March 10, 2018
9:30 AM
What does the Internet look like without screens? We are about to find out. Within three years, 30 percent of all web-browsing sessions will be done without a screen. More than 10 million homes will possess screenless devices like Google Home and Amazon Echo. For some, screenless digital time will eclipse digital screen time. What’s a marketer to do? Join Chris Ferrel as he explores how brands can embrace the Screenless Internet.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Intermediate
Tags: artificial intelligence, branding, design, digital voice assistants, voice-enables speakers, smart speakers
#screenlessfuture
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
From insights on Generation Z, to the new developments around VR and robotics, check out Mindshare NA's insights and takeaways from SXSW Interactive 2016.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
SxSW is a two week festival (not a conference) where the best of tech, film, and music collide. It's the "Spring Break for Geeks," the thing you're supposed to get lost in, the way-less-serious and way-more-fun version of TED. It's the only place where you'd find all of these people in a two-week span:
- Vice President Joe Biden,
- DJ/Producer Chainsmokers,
- Billionaire investor Mark Cuban,
- Elon Musk's brother Kimble Musk
- Producer Rick Ross
- CTO of Pixar Steve May,
- Actor Seth Rogan
Can't wait for next year.
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!David Berkowitz
Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
SxSW is a two week festival (not a conference) where the best of tech, film, and music collide. It's the "Spring Break for Geeks," the thing you're supposed to get lost in, the way-less-serious and way-more-fun version of TED. It's the only place where you'd find all of these people in a two-week span:
- Vice President Joe Biden,
- DJ/Producer Chainsmokers,
- Billionaire investor Mark Cuban,
- Elon Musk's brother Kimble Musk
- Producer Rick Ross
- CTO of Pixar Steve May,
- Actor Seth Rogan
Can't wait for next year.
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!David Berkowitz
Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
Creative Ways to Combine Email and Social - Webinar SlidesVision6
On the surface, email and social media are very different channels with very different purposes; email is typically considered a mid-funnel channel, while social media often sits at the top of the funnel.
But when it comes to audience building, personalized communication and sharing information quickly and efficiently, not much beats email and social media.
We recently hosted a webinar on creative ways to combine email and social, showcasing some inspiring ways you can integrate your email marketing and social media strategies to really give your marketing efforts a boost.
I recently attended SXSW In Austin and have put together the attached recap to share with you. There was a lot to take away and a lot written about SXSW – it was my 7th year so I’ve seen it grow from a digitally-focused conference to a full-fledged festival where tech innovation can often take a backseat to marketers and big brands spending big money to get noticed. Through it all, it’s still a great place to learn, meet industry people and connect or reconnect with professional contacts.
Key takeaways include:
• Top trends
• Key learnings
• Trending topics
• Social media trends
• What’s on our radar
• Beauty & fashion brands at SXSW
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
For those not familiar with South by Southwest (SXSW) is a 10 day conference with 3 focus areas around film, interactive and music festivals that take place every spring (usually in March) in Austin, Texas. Attached is a 2011 SXSW 2011 Review from an agency owner perspective on what take aways are worth learning about and what Apps are worth checking out.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
Music, creatives and techies all collide for SXSW. Fashion and brands are part of the experience, too. That's a ton of rich content in one tiny space. From a brand marketing perspective, user-generated content will grow and brands must be ready.
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
New Social Media Products and Platform Updates Marketers Need to Know AboutDavid Berkowitz
Presented at Social Media Strategies Summit 2019: What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself. Featuring: Facebook, Instagram, YouTube, Twitter, Snapchat, Reddit, LinkedIn, TikTok, and Pinterest.
A simple guide to making the most of breakfast networking events that can advance your business or your career. Use three sections - follow-up items, 'about me,' and then a map of the table with everyone's quick descriptions and needs. Featured in David Berkowitz's Serial Marketer weekly newsletter at serialmarketer.net.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? The CEO? The Unicorn? This is the annotated, updated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring. The new edition includes tools to gauge where you fall on the marketer spectrum, plus answers to frequently asked questions.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? This is the annotated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
What are the most innovative, interesting, exciting chatbots used by major marketers and publishers today? This looks at a range of the best chat bots in several categories such as retail, financial services, media, entertainment, CPG, and more. These bots run on platforms such as Facebook Messenger, Amazon Alexa, Google Home, Kik, Skype, Telegram, Slack, and SMS. Brands featured include Bud Light, the NBA, 1-800-Flowers, Disney, Dior, Quartz, Domino's, and many more.
Note: This is an updated edition from my previous presentation. I keep making updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Marketers' Hopes and Fears for Artificial IntelligenceDavid Berkowitz
What do marketers expect from artificial intelligence? How will AI impact marketers' jobs? Will it play a bigger role in media buying or creative, account management or finance? What do marketers want to get out of it? Why should marketers care about it? And what can marketers learn from the leading thinkers about AI? All of this is covered in research first presented at IAB Conecta in Mexico City in August 2017.
The Rebirth of Advertising: How to Get from the Gold Rush to the Golden AgeDavid Berkowitz
The proliferation of advertising into every bit of physical and digital space available has come with a price. During this Gold Rush, people are viewed as data, and that data is used and abused in ways that consumers never signed up for, and the consumer backlash is getting more vocal. In the process, marketers, agencies, publishers, and technology companies are quick to blame each other, and trust among everyone is eroding. But there is hope for a better approach, one built on respect, transparency, consent, and value. Follow the path from the Gold Rush to the next Golden Age, and see what it will take to get there. Along the way, meet some of the pioneers and heroes in the ad industry who are trying to do things right. This talk was delivered to the La French Touch NYC Conference in June 2017 (#lftcnyc).
A Picture’s Worth a Thousand Hashtags: How image recognition will power the f...David Berkowitz
What are the latest developments in visual search and image recognition? This talk, presented at Marketing Week Live in March 2017 (London, UK), offers a framework for visual search, discusses the Visual Data Gap, and examines what companies such as Google, Pinterest, and a range of startups are doing. It then offers examples of visual search analytics, and finally goes into areas that will be impacted by this, such as risk management, social listening, competitive intelligence, creative optimization, and customer service.
Serial Marketer: 1-sheet overview of marketing consulting servicesDavid Berkowitz
Note: my consulting practice went dormant after I took a full-time role in-house. Please email me at dberkowitz/at/serialmarketer/dot/net for recommendations on who to contact. My blog remains active at serialmarketer.net.
Serial Marketer is a consultancy led by David Berkowitz that keeps tech, media, and consumer brands at the cutting edge of marketing
Services offered:
Business Development: forging partnerships among brands, agencies, publishers, and technology companies that generate results
Strategy Development: determining the right approach and positioning to reach the right audience
Content Development: creating bylines, presentations for webinars and live events, social posts, white papers, and sales collateral
Educational Development: instructing about marketing, technology, and consumer trends via bite-sized briefs or full-day workshops
Network Development: delivering in-house and freelance talent covering sales, marketing, creative, production, tech, analysts, and others
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Revenge of the Storymakers: How Brands are Battling StorytellingDavid Berkowitz
Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coca-Cola, and others in this exclusive annotated version. You'll find the 6 Traits of Storymaking and how to capitalize on them.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
What were the hottest products and most impactful brands at the Consumer Electronics Show in 2015 (CES 2015)? See a review of cars, drones, 3D printers, cameras, TVs, wearables, connected devices, health trackers, games, toys, and more.
The Future of Mobility: How We Connect to Our Cars by MRYDavid Berkowitz
MRY released new research in 2014 featuring first-party surveys and social listening to determine what people want out of connected cars, how their decision journey works when purchasing them, and how people value cars versus their smartphones.
2014: The Year of the Beacon, and the Future of Location-Based MarketingDavid Berkowitz
It's no longer the year of mobile, or even the year of the selfie. It's the year of the beacon, popularized by Apple's iBeacon but also used by startups like Estimote, NewAer, Nomi, and Shopkick. Location data comes from a wide range of sources now, including ads, apps, retail, social media, cars, connected devices, and wearable tech.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
SXSW 2016 Recap: Highlights of Brands and Technologies
1. #DamnSXSW, back
at it again with the
Obamas!
Your guide to SXSW Interactive 2016
from the festival that launched the hit 2015 app Meerkat!
by David Berkowitz, CMO, MRY
@mry / @dberkowitz
David.Berkowitz@mry.com
2. A note to you, dear reader
Presented here are observations from SXSW 2016. This is a work in
progress, so bookmark this deck to continue to get updates in the
coming days.
Thanks to the whole MRY team for contributions: Karen Flanagan, Nick
Gauchat, Sofia Hernandez, Bob Kasunic, Will Mansfield, Jason Morton,
and Steve Tesoriero.
Also note that links and sources are included on every slide, except
where photos are from our own stash.
4. SXSW attendees are so tech-obsessed that even Storm Troopers
can’t get someone to put down their phones
5. Words from a sitting president at SXSW
“In an age where people are getting information from digital platforms through the
Internet, where people’s attention spans have shrunk, it’s critical for people who are
shaping the environment [to think] about how to get citizens engaged. Doesn’t mean
that you have to do it full time or run for office yourself. Whatever your field is, there’s a
way for you to engage and participate to take this democracy back and change it in
new ways.”
- President Barack Obama
Source: VentureBeat
6. Top things discussed at SXSW (a non-scientific take)
19%
12%
5%
5%
13%
16%
18%
12%
Complaints about traffic due to the Obamas
Complaints about security due to the Obamas
Complaints about the lack of hotel rooms due to the
Obamas
Complaints about people tweeting so many pics of the
Obamas that their phones died
Complaints about how SXSW is totally over once a
sitting president comes to the conference
Complaints about Obama’s stance on privacy
Emerging tech stuff, the future of media, and everything
else
Whether this SXSW was quieter than last SXSW
7. Because this is Austin, here’s gratuitous food porn (hey, it’s what
people really do all of SXSW)
8. SXSW addressed how women in tech face harassment,
exclusion all too often
• 60% of women responded that they had experienced unwanted sexual advances
• An informal pool at SXSW found that 60% of female attendees at the conference (a
slightly younger group) also experienced unwanted sexual advances
• 66% of respondents have felt excluded from key networking opportunities
• 84% of women experienced male colleagues and clients who couldn't make eye
contact (45% experienced this monthly basis)
• 88% have colleagues and clients who address questions to male peers that should
have been addressed to them
Source: Elephant in the Valley research; Fast Company coverage
9. Women rising in their careers were most vocal in tweeting
about the #OnlineHarassment Summit
Source: Spredfast data covered by DigitasLBI
10. For a small taste of the music side of SXSW, YouTube shares
which artists benefited most from SXSW performances
Source: YouTube
11. Brands
Keep Austin Weird – but not too weird or brands will
have to shut off their Periscope feeds of their SXSW
activations
13. Eureka
"Our belief is data is the new oil. I think the
companies that will win are using math."
- Under Armour CEO Kevin Plank
Source: Adweek
14. Forrester on brands’ missed opportunity
The worlds of marketing, product design, and customer experience are increasingly
interconnected, but you wouldn’t know it looking at SXSW’s programming, according to
Leah Buley, principal analyst at Forrester.
“It’s clear that marketers at the festival are thinking across touch points…” Buley said. “But
very few brands are digging into the more fundamental challenges that businesses
wrangle everyday: helping their organizations turn the ship toward customer obsession,
determining how to prioritize investments where it matters, and figuring out what it means
to deliver great customer experiences in an increasingly digital world.”
-Forrester Research
15. “Innovation around distribution” a major challenge for
brands – NYT
"Distribution, and innovation around distribution, and the
effective use of social media, is a really high priority for
clients. It's one of the things we get asked about a lot, and
asked for our help a lot.“
-The New York Times CEO Mark Thompson at SXSW on NYT’s
acquisition of HelloSociety
Source: Ad Age
17. Why analog is the new digital
“We’ve pushed the digital revolution pretty far,” said Jon
Ruby, svp and creative director at American Greetings’
agency, Mullen Lowe. “People are slaves to their devices.
There’s a bit of a backlash. Three or four years ago,
everyone had laptops here. Now they have laptops, but
you’re seeing them closed, with Moleskine
notebooks perched on top.”
Source: Digiday
18. Buzzfeed launches new Swarm ad format at SXSW to reach consumers across:
web, mobile, Snapchat, Vine, YouTube, Facebook, Instagram, Tumblr
“Instead of forcing all your traffic and spending all your
resources to drive people to your owned and operated
platforms, why not go to where they are?”
-Buzzfeed CMO Frank Cooper in Adweek
Source: Adweek
19. Beware of irrelevance
“While there’s a lot energy and excitement around these
emerging channels we [as marketers] have to be mindful that
it’s a balancing act. The threshold on the quality of content
and the importance in the value you add to someone’s life has
never been higher. You are one swipe away from being
irrelevant.”
- Robert Candelino, VP Marketing - Haircare, Unilever
Source: The Drum
24. Craving overnight oats? Quaker teased Amazon Echo app
at SXSW
“Quaker has a new robot chef and her name is Alexa.
The 135-year-old maker of oats is harnessing the power of
artificial intelligence to help consumers make an oatmeal
method as old as Quaker itself: overnight oats… Quaker has
built its first ever app for Amazon's virtual assistant, which is
available through products like the Echo speaker. The app…
helps users find and make recipes for overnight oats...”
-Adweek
25. Capital One also showed off its Amazon Echo app,
already available
27. Brands even upped their promoted post game to
capitalize on SXSW interest
28. Grumpy Cat: still a thing at SXSW
Source: @GameofThrones / @Friskies
29. Dell turns Austin into an AR golf game
Source: Dell on YouTube / Ad Age
30. Want to really stand out? USA’s Mr. Robot built a Ferris
wheel in Austin (or was it all imagined?)
31. Gatorade showed off tech that can boost nutrition and
hydration at its Fuel Lab
Source: brandchannel
32. Tech
Hey, everyone at SXSW still uses Twitter, right? That
got big at SXSW… back in 2007
33. Somehow this wig made up of hair strands that double as
ear-buds was on the SXSW ‘must-see’ list
Source: Ad Age
34. The startups that battled at Visa’s Everywhere Initiative:
Developer Challenge
1. Eventbase – Eventbase is the leading mobile technology platform for premium events
including SXSW, Cannes Lions, Comic-Con International (San Diego), Disney D23 Expo and
film festivals including Sundance, Tribeca and NYFF.
2. Hiku – Hiku is a small internet connected device that allows a consumer to automatically
repurchase an item.
3. Msg.ai – msg.ai is a conversational commerce and artificial intelligence messaging software
that empowers brands to hold personal conversations with consumers on demand and at scale
across the most popular messaging platforms.
4. Knocki – Knocki is a new IOT smart device that gives you instant control of your favorite
functions from any surface.
5. Ledge (winner) – Ledge is a mobile finance platform that facilitates and automates social
borrowing to finance important personal goals and life experiences.
Source: Kite
35. The 10 startups that pitched CMO Club
1. Wyzerr – Wyzerr builds customer feedback surveys that look and feel like games.
2. acuteIQ – acuteIQ is a customer acquisition platform that uses artificial intelligence and 1st party data to deliver a 4x improvement in
performance.
3. what3words – what3words is a location reference system based on a global grid of 57 trillion 3mx3m squares; each pre-assigned a unique 3
word address.
4. LISNR – Smart Tones that turn any speaker—from a stadium PA to the TV in your living room—into a beacon that can trigger second-screen
experiences.
5. LoungeBuddy – Discover, book, and access airport lounges around the world in a few simple taps. A better airport experience awaits with
LoungeBuddy.
6. Seerslab – Seerslab is a mobile service & tech company bringing Hollywood into users’ lives with ‘lollicam‘, a fun and easy real-time video
editing app
7. Prynt – Prynt reimagines how we share digital content in the physical world with a photo-printing phone case that brings your photos to life.
8. Reelio – Reelio makes the process of any brand partnering with any digital influencers anywhere, as easy and efficient as possible.
9. SocialRank – SocialRank is the easiest way to identify, organize, and manage your followers on Twitter and Instagram.
10. Flag – Flag makes the best photo prints in the world and delivers them for free. A targeted ad on the back of each print pays for the free
service.
Source: Kite
36. SXSW Innovation award winners
HEALTH, MED & BIOTECH
DESKGEN by Destop Genetics | London
INNOVATION IN CONNECTING PEOPLE
Don's Voice by Not Impossible | Los Angeles, CA
INNOVATIVE 3-DIY
Wevolver by Wevolver | London, ENG
MUSIC & AUDIO INNOVATION
Here Active Listening System by Doppler Labs | San Francisco, CA
NEW ECONOMY
ShareTheMeal by UN World Food Programme | Rome, ITA
PRIVACY & SECURITY
Peeple by Building 10 Technology, Inc. | Austin, TX
RESPONSIVE DESIGN
Breakthrough by Neo-Pangea | West Reading, PA
SCIFI NO LONGER
Lily Camera by Lily | San Francisco, CA
SMART CITIES
KASITA by Kasita LLC | Austin, TX
STUDENT INNOVATION
Plant-like Robot by Ji Won Jun | Mountain View, CA
VISUAL MEDIA EXPERIENCE
The Fallen of World War II by Neil Halloran | Philadelphia, PA
VR & AR
Mill Stitch by The Mill | Various Locations
WEARABLE TECH
Quell® Wearable Pain Relief Technology™ by NeuroMetrix, Inc. |
Waltham, MA
Source: SXSW
37. The battle between convergence and divergence wages at
SXSW
“Knocki can do anything, and its optimal use case may vary across its customer base.
Hiku can only do one thing; it's taking a feature of the Amazon Echo and turning it into
a standalone product. Simplicity and complexity are both proliferating with technology.
Facebook, for example, has the Moments app that is only for privately sharing batches
of photos with friends, while it is simultaneously turning Messenger into a platform that
can be used for virtual assistants, games, shopping and possibilities that have yet to be
imagined.”
-from Ad Age: How Newton’s Third Law Applies to SXSW by David Berkowitz
38. What’s the opposite of virtual reality?
“The opposite of Google Cardboard isn't Oculus Rift. No,
the opposite of virtual reality is reality. As virtual reality
becomes more popular, so will real reality. It's akin to why
there's now cultural cachet in putting your phone away.
The deeper that we get drawn into technology, the more
we crave in-person interactions.”
-from Ad Age: How Newton’s Third Law Applies to SXSW by David Berkowitz
40. Good reads
• Obama looks to SXSW for ideas and tech to
modernize government (VentureBeat)
• Marketers Should Expect the Unxpected at SXSW (Matthew
Scott in The Drum)
• Apps to Watch at SXSW (Product Hunt)
• What’s In and Out at SXSW 2016 (Digiday)
• 5 Marketing Trends Surfacing at SXSW 2016 (VentureBeat)
41. More SXSW resoures
• SXSW 2016 Pinterest board (Esteban Contreras)
• Brands at SXSW Pinterest board (my own group board)
• The Drum’s SXSW 2016 coverage
• Adweek’s SXSW 2016 coverage
• SXSW 2016 Preview (my attempt at recapping the festival
before it even began)
• Apps to Watch at SXSW 2016 (I didn’t see a single one of these
apps referenced at SXSW, but it’s a fun list from Product Hunt)
42. See you at SXSW 2017
@MRY / @dberkowitz
www.mry.com
David.Berkowitz@mry.com
Editor's Notes
Damn Daniel image: http://www.independent.co.uk/life-style/gadgets-and-tech/news/damn-daniel-how-the-latest-meme-shows-the-dark-side-of-going-viral-a6909421.html
Complaints about traffic due to the Obamas
Complaints about security due to the Obamas
Complaints about the lack of hotel rooms due to the Obamas
Complaints about people tweeting so many pics and quotes of the Obamas that their phones died after an hour
Complaints about how SXSW is totally over once a sitting president comes to the conference
Complaints about Obama’s stance on privacy and encryption
Emerging tech stuff, the future of media, and everything else