What's it about? 2013 marked a sea change in what is required for B2B lead and sales generation. Search Engine Marketing along with Social Engagement is now the pivotal combination to creating sales results. Get streetwise on how to use content marketing to serve up leads and convert opportunity, in conjunction with Search and Social. Who's it for? This seminar is designed for B2B marketers seeking to deliver best in class lead generation programmes. Particularly if you provide technology solutions or are a professional service firm, this workshop is not to be missed. What's in it for me? We'll serve you a fabulous breakfast and great coffee, while you get to: Understand how getting results from SEO, Adwords and remarketing has dramatically changed in 2013. Find out why engaging content is absolutely key to building your sales pipeline, and to convert opportunity into purchase. Learn how to implement measurable search and social demand generation, that will get results irrespective of your type