Hitting the Sweet Spot with Social, Mobile and Location Based Marketing
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Social and mobile media has changed the way we do business FOREVER….. The rules of marketing have now changed and if you want to succeed in business, YOU must change too!! In this slide presentation you'll earn how to leverage the power of SoMoLo (social, mobile and location based marketing) to build a personal link with your customers. Forget old advertising tactics that don’t work in this new 'socially savvy' online world. We’ll teach you how to adopt the new rules of marketing and start a profitable relationship with your customers and those who influence them!
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Hitting the Sweet Spot with Social, Mobile and Location Based Marketing
- 1. Hitting the Sweet Spot Social, Mobile and Location Based Marketing
- 3. The ‘New’ Media Marketing Equation
- 4. What is Social Media Marketing?
- 6. Microphone Seminars Coming to a Town Near You! • Come learn the ‘POWER’ of the microphone • You too can make 30 pounds, in 30 days or less using a microphone • Microphone Wealth Creation Master-Class • 101 ways to use a microphone
- 14. Facebook is King of the Kids!
- 16. Excellent Example of Using Online Traffic to Drive People Offline
- 26. What is Mobile Media Marketing? 5 BILLION mobile phones 4 TIMES as many mobile phone users as internet users 33% of phones use high speed data services Every 60 seconds, 13,000 apps are downloaded around the world
- 27. Zero Moment Of Truth
- 28. Some Staggering Stats • 79% of people use smart phone to help with shopping • 95% look for local information • 88% of people use local information to take action within one day • 71% of people search because they saw an ad • 48% of people use smart phones to get coupons • $216 billion = total amount of retail sales in Australia for 2011 • 4.9% of total retail sales were made online & of that, 75% were from domestic online retailers
- 29. The SMART Way of Incorporating the ZMOT into Your Business
- 30. 7 Benefits of the Smart Saver App 1. Reach an audience of 18-35 year old 2. 12 months of unlimited deals or promotions 3. Get the attention of online shoppers 4. Access to your deals, anywhere, anytime 5. Your offers can go viral through sharing on Facebook and Twitter 6. Exposure of your deal through the fastest growing advertising medium 7. Only $1 per day
- 31. What is Location Based Marketing? Also known as geo-targeting Research tells us that consumers generally shop within 15km from where they live If you’re not on page 1 of Google, you’re not on Google & in the consumers mind, you don’t exist!
- 33. The best way to increase foot traffic into your store is to influence them whilst they’re walking!
- 34. The Fastest Way of Getting on Page One of Google!
- 38. The 10 Key Takeaways 1. Accept that it is happening whether you like it or not 2. Join it with traditional marketing, not instead of 3. Don’t write cheques with social media, mobile marketing and location based marketing that your business can’t cash 4. Openness and transparency – Wiki leaks 5. Have a publisher mindset, not a marketing mindset 6. Don’t ask what (that’s a tactic) ask why (business strategy) 7. You are who Google says you are 8. Content plus community creates your currency – think Instagram 9. Your consumers want you, right here, right now – remember the ZMOT 10.Claim your online real estate NOW or face becoming a swagman (a jack-of-all- trades and a master of none)
- 39. The Web Celeb The Web Celeb TV www.thewebceleb.tv
Editor's Notes
- Social media is just the vehicle; it’s the human behaviour driving its success. That’s would be like calling me an electrician because I turn light switches on a dozen times a day!