This document discusses how to effectively use mobile marketing to increase business. It provides an overview of 10 key mobile trends, such as the rise of mobile platforms and mobile social media. It emphasizes that having a mobile-optimized website and mobile marketing strategy is essential to reach customers. The document outlines elements of an effective mobile marketing campaign, including SMS, email, mobile sites, apps, and location-based marketing. It stresses that building a strong mobile customer database is important for success. Case studies show how mobile can significantly boost sales and profits. The document encourages businesses to get started with a free mobile profit assessment.