Why librarians must use social media
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Deck for my Social Media and Librarians presentation. Won't make too much sense without me talking through it, but it does point to various resources.
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Why librarians must use social media
- 1. Why librarians need to use social media Phil Bradley
- 2. What are we talking about? • Let’s just not go there shall we? • Definitions are less important than what you can do with it • The activity, not the tool is the key • Oh, if you really insist…
- 3. What is Web 2.0? • Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. – Wikipedia entry
- 4. And ‘social media’? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals. http://en.wikipedia.org/wiki/Social_media
- 6. The old way and the new way Pre-Social Media Now and the near future • Complicated • Simple – HTML, SEO, FTP – and that’s – Tools exist to create pages before you even start! and resources for you • Computer based • Cloud based – Software and content on your – Save directly onto internet machine or network servers, without even realising it! • Installed software • Browser based – You have to buy, install and – You load the software when update the software you need it
- 7. The old way and the new way • Solitary • Crowd based – You worked by yourself – Easy to share & sharing was difficult information eg b’marks • Communication • Communication – Difficult and limited – Probably too many ways to communicate now! See the conversation prism!
- 9. The old way and the new way • Data was in one place • Data can be everywhere – The website ruled over – Share data across everything different sites with 1 click • Control was through • Control is dispersed the website – Weblogs, Twitter, – Promotion, information, Facebook groups limited contact • Consumption • Creation – Of data – Of data
- 10. The old way and the new way • Web searching • Internet searching – Websites, page ranking – User Generated Content, value of the person • Information had to be • Information comes to tracked down the searcher – Searches run on a – RSS feeds, news regular basis, slow and curation, alerting laborious services • Information • Information – Badged, owned, – Out in the wild, in controlled different places, formats
- 11. The old way and the new way • Speed and storage • B’band and terabytes – Limited and expensive – Available and cheap
- 12. The old way and the new way • Getting it right • Getting it fast – Mistakes cost money – Speed is really important • Desktops were king • Access is key – Activity focussed around – Laptops, notebooks, the machine smartphones, smart tvs
- 13. Fall in desktop purchase
- 14. The old way and the new way • Web 1.0 was about • Social media is about limitations free access to – Control in the hands of a information few • Strict and clear roles • Roles now blurred
- 15. Yes… but? • “It’s vacuous marketing hype” • “Web 2.0 is totally silly” • “Meaningless” • “is made entirely of pretentious self serving morons.” • “a lot of thin but very hot air blown at you by those who are convinced that having nothing to say is by no means a good reason to shut up.”
- 16. So… • Is it a question of degrees of difference?
- 17. Or… • A difference of kind? (Is it or isn’t it a fad?)
- 19. What does it mean in practice?
- 22. Social media in search
- 23. Social media in Google
- 28. Social Media activities • Why? – People ask people that they know – People are getting used to participation and asking/answering questions – The conversations will take place regardless of your participation – Control is not possible – even of conversations about you/your organisation!
- 29. Where do you need to be?
- 31. Google+
- 32. Google Reader
- 33. Facebook: People
- 34. Facebook: Pages
- 35. Facebook: Places
- 36. Facebook: Events
- 37. Facebook: Groups
- 39. LinkedIn
- 40. Twitter
- 41. Twitter Search
- 43. My feed from my network
- 44. Diigo
- 45. Pinterest
- 47. Zite
- 48. Zite top stories
- 49. FlipBoard
- 51. Pulse News
- 53. News curation via the web
- 55. Scoop.it
- 56. Using start pages • Individually • As a group – Share tabbed pages – Alternative to email contact – To Do lists – Note pads – Always immediately available
- 57. Netvibes
- 64. Collating content - Wikis • Create your own websites • Allow multiple authors • Instant updating, editing • Embed content from various sources
- 65. Example Wikis • LIS wiki • Library success wiki • Wikipedia • PB Works • Library Instruction wiki
- 68. Guiding Tools
- 69. Trailfire
- 70. Trailmeme
- 71. Pearltrees
- 73. LiveBinders
- 74. Museumbox
- 75. Presentations
- 78. Quora
- 80. Flickr
- 81. Library Thing
- 82. Ask a librarian!
- 83. Wikis
- 85. In summary • Social results (that’s you!) are becoming more important • You can affect rankings • Go to where the conversations are • Websites less valuable as time goes on • People ask people they know • It’s all just information!