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Creating a social media presence
The document discusses the shift from traditional websites to social media platforms. It outlines how social media allows for more interactive and user-generated content compared to the older top-down model of websites. Examples are given of how libraries and information professionals are now using social tools like blogs, Twitter, Facebook, Pinterest and curation tools to connect with users and stay up-to-date. The importance of individuals and real-time conversations on social networks is highlighted as search rankings and information gathering become increasingly based on social signals and interactions.
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Creating a social media presence
- 1. Creating a goodpresence on social media Phil Bradley
- 2. First things first... • What would you like to get out of today? • Visit http://padlet.com/philipbradley/cymal and let everyone know!
- 3. Gary’s social mediacount • http://www.personalizemedia.com/garys-social- media-count/
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- 5. What are wetalking about? • Let’s just not go there shall we? • Definitions are less important than what you can do with it • The activity, not the tool is the key • Oh, if you really insist…
- 6. The history: Web2.0 • Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. – Wikipedia entry
- 7. And ‘social media’? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals. http://en.wikipedia.org/wiki/Social_media
- 10. The old wayand the new way Pre-Social Media • Complicated – HTML, SEO, FTP – and that’s before you even start! • Computer based – Software and content on your machine or network • Installed software – You have to buy, install and update the software Now and the near future • Simple – Tools exist to create pages and resources for you • Cloud based – Save directly onto internet servers, without even realising it! • Browser based – You load the software when you need it
- 11. The old wayand the new way • Solitary – You worked by yourself & sharing was difficult • Communication – Difficult and limited • Crowd based – Easy to share information eg b’marks • Communication – Probably too many ways to communicate now! See the conversation prism!
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- 13. The old wayand the new way • Data was in one place – The website ruled over everything • Control was through the website – Promotion, information, limited contact • Consumption – Of data • Data can be everywhere – Share data across different sites with 1 click • Control is dispersed – Weblogs, Twitter, Facebook groups • Creation – Of data
- 14. The old wayand the new way • Web searching – Websites, page ranking • Information had to be tracked down – Searches run on a regular basis, slow and laborious • Information – Badged, owned, controlled • Internet searching – User Generated Content, value of the person • Information comes to the searcher – RSS feeds, news curation, alerting services • Information – Out in the wild, in different places, formats
- 15. The old wayand the new way • Getting it right – Mistakes cost money • Desktops were king – Activity focussed around the machine • Speed and storage – Limited and expensive • Getting it fast – Speed is really important • Access is key – Laptops, notebooks, smartphones, smart tvs • B’band and terabytes – Available and cheap
- 16. Fall in desktoppurchase
- 17. Daily Telegraph 3/1/14http://bit.ly/1atlAQa
- 18. The old wayand the new way • Web 1.0 was about limitations – Control in the hands of a few • Strict and clear roles • Social media is about free access to information • Roles now blurred
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- 20. 60 seconds in2013 http://blog.qmee.com/qmee-online-in-60-seconds/
- 21. 60 seconds in2014 • 2,709,905 Google searches • 252,527,018 emails sent • 771 new websites created • 975,624 new Facebook likes • 354,203 new tweets • 104 hours of video uploaded onto YouTube • 3,357 new photos uploaded onto Flickr
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- 25. Social media insearch Summer of 2012
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- 27. March 2014 Me(website) Me (Google+) Me (weblog) Me (Twitter) Me (Slideshare) Me (CILIP Website) Baseball Player Baseball Player Me (Flickr) Me (Flickr) Me (Flickr)
- 28. March 2014 page2 Me (Pinterest) Baseball Star Baseball Star Me (YouTube stream) Me (Google+) Images Me (Other website) Amazon Me (Slideshare) Baseball Star Me (LinkedIn)
- 29. Social signals andranking: Bing and Google • How many tweets/retweets a URL has • The authority of the person tweeting the URL • The number of Facebook shares/like a URL has • How many +1s a URL has
- 30. Case study •Moz published a beginners guide to SEO, and Smashing magazine tweeted it out
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- 33. Social media searchengines • Find material that Google can’t • More current • Provide better insights into content
- 34. Topsy 425 billiontweets archive, 4-600,000,00 per day, index within 150 milliseconds
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- 41. Mamuna – searchengine for social networks
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- 43. Social Media activities • Why? – People ask people that they know – People are getting used to participation and asking/answering questions – The conversations will take place regardless of your participation – Control is not possible – even of conversations about you/your organisation!
- 44. What are thedangers of using social media? • If you get involved in social media you may do something you’ll later regret
- 45. What are thedangers of NOT using social media? • You will damage your reputation. Worse, you won’t have a reputation at all. • You will not be taken seriously. • You will not keep up to date. • You will be out of the loop. For good.
- 46. “We don’t havea choice on whether we DO social media, the question is how well we DO it” – Erik Qualman (Author of Socialnomics)
- 47. Some of thetools • Blogging • Twitter • Facebook • LinkedIn • Pinterest • Curation tools
- 48. Blogging • Ablog (a truncation of the expression web log) is a discussion or informational site published on the Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order • The majority are interactive, with people being able to leave comments • 1.3 million blogs as of Feb 22nd 2014
- 49. Types • Personal • Microblogging • Corporate and organisational • By genre (health, politics, travel etc) • Media type (Vlog, photoblog)
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- 51. Things to remember • Content • ‘Voice’ • Authors • Media • Comments • How often • Incorporating in other social media
- 52. How the informationprofession already uses social media
- 53. Twitter • 400-600,000,000per day • Goes back over 7 years, with 425 billion tweets • Firehose of current news, information and gossip
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- 57. #Hashtags • #engineering • #bbcqt • #joking • http://hshtags.com/ for searching • http://www.hashtags.org/ for searching
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- 59. Facebook • Wantsto be the internet • It sees the users as its fodder • The real users are the advertisers
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- 61. Graph search –a new type of search
- 66. Facebook: People, Pages,Places
- 67. Facebook: Events, Groups,Library pages
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- 81. Infographics • Havinginfographics in blog posts increases the chance of them being shared by up to 832% » http://www.mediabistro.com/alltwitter/infographics-on-twitter_ b26840 • Bigger images increase reader’s engagement with content by up to 600% » http://www.poynter.org/uncategorized/24963/eyetrack-iii- what-news-websites-look-like-through-readers-eyes/
- 82. http://www.ewcpresenter.com/ http://infogr.am/ http://www.gliffy.com/ http://piktochart.com/ http://create.visual.ly/ http://www.easel.ly/ http://vizualize.me/ http://charts.hohli.com/
- 83. Finding infographics •Daily Infographic – http://dailyinfographic.com/ • Visual.ly – http://visual.ly/ • Infographic journal – http://infographicjournal.com/ • Alltop Infographics – http://infographics.alltop.com/
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- 90. Bookmarks • Findmaterial as you are generally browsing • Share it with others – who you don’t even know! • Link to your bookmarks • Have them linked to your website
- 93. What other librariesare doing http://www.netvibes.com/dublincitypubliclibraries
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- 99. I am a{Social} Librarian http://www.elsevier.com/connect/infographic-portrait-of-a-social-librarian
- 102. In summary •Social results (that’s you!) are becoming more important • You can affect rankings • Go to where the conversations are • Websites less valuable as time goes on • People ask people they know • It’s all just information!
- 103. In summary •Traditional websites are decreasing in importance • The value and role of the individual is increasing • Knowledge gathering will increasingly be based around social/real time networks • The ability to manipulate information will become increasingly important
- 105. Thank You! •Email: philipbradley@gmail.com philb@philb.com • Web: http://www.philb.com • Blog: http://www.philbradley.typepad.com • Twitter: @philbradley • Facebook: /philipbradley • Slideshare: http://www.slideshare.net/Philbradley