Web 2.0 involves putting users directly into the web through social, collaborative, and interactive experiences. It represents a change in how both web companies and society view and use the internet, moving from solely using it as a tool toward becoming an active part of it. Key aspects of Web 2.0 include social media, social networks, social news, and wikis that allow users to freely express ideas, enhance interactions, shop online, and share information. While this offers advantages like freedom of speech and enhanced interactions, it also presents disadvantages such as security issues, diminished real-world communication, potential for inaccurate information, and loss of privacy. Many companies have adopted Web 2.0 models, including Yelp for reviews, YouTube for

1. COMPUTER MEDIATED
COMMUNICATION
WEB 2.0 AND SOCIETY
CREATED BY ACEVANCMC
GROUP 3

2. WHAT IS WEB 2.0?
•It is the process of putting us into the web, the move
toward a more social, collaborative, interactive and
responsive web.
•A change in the philosophy of web companies
and web developers but more than that, Web 2.0 is a
change in the philosophy of society as a whole.
• In the early days of the web, we used it as a tool.
Today, we aren't just using the Internet as a tool -- we
are becoming a part of it!

3. HOW IS SOCIETY BECOMING PART OF WEB
2.0?
•Social Media - Blogs –
Post Comments
•Social Networks -
Facebook - Make Friends
•Social News - News24 -
Vote for articles
•Wiki’s - Wikipedia -
Share information
COMMO
N
THEME

4. ADVANTAGES OF WEB 2.0 AND SOCIETY
Freedom of Speech
• internet users can easily express their ideas and opinions on things without any fear or apprehension
Enhances the quality of interaction among internet users
• Internet users all over the world can easily read and post views, experiences, thoughts, and comments about a
variety of things
Online Shopping
• users can easily purchase items with a matter of one click and even get these items delivered to them
Bulletin boards
• allow people to participate, create articles which became visible immediately
Instant messaging
• users have the ability to share files with friends through the window of communication without the need of email
Travel
• users can get opinions from other people who have already done that trip
Gaming
• Spend time, have fun, develop logical and strategic thinking.

5. DISADVANTAGES OF WEB 2.0 AND SOCIETY
Security
• personal details and information are viewable as a default setting for majority of the applications; giving people the
opportunity to obtain and misuse personal information
The diminishing need for face to face communication
• people now prefer to communicate through social media applications
Accuracy and reliability of information
• the risk of users getting the wrong information is rapidly increasing
Wikipedia’s
• Depreciation of books and libraries
Conflicts
• disagreements amongst users may occur and if there isn’t a moderator, it can be unpleasant and
impolite
Privacy
• user profiles and personal information accessible to people that shouldn’t be able to see them. Uploaded files that
everyone can save in their computer and use them possibility to post videos with pornographic racist, or prejudicial
nature, scenes of violence

6. COMPANIES THAT HAVE UTILISED WEB 2.0 AND
SOCIAL
Yelp
• publish crowd-sourced reviews about local businesses, as well as the online
reservation service and online food-delivery service.
Youtube
• video-sharing website that allows users to upload, view, rate, share and comment
on videos
LinkedIn
• used for professional networking to access knowledge insights and opportunities
about users and businesses.
Digg
• news aggregator aiming to select stories specifically for the internet audience.
Pinterest
• photo-sharing website in which users can upload, save, sort and images – known
as pins
BidOrBuy
• online marketplace and internet auction model allowing users and business to
trade with each other

7. YELPWebsite • www.yelp.com
Founded
• October 2004, 12 years
ago
Competitors
• Craiglist
• City Search
• Yahoo
• Google
Revenu
e
• US$ 377.5 million

8. YOUTUBEWebsite • www.youtube.com
Founded
• February 2005, 11 years
ago
Competitors
• Netflix
• Hulu’s Streaming Services
• Current TV
• TED
Revenu
e
• US$ 4 billion

9. LINKEDINWebsite • www.linkedin.com
Founded
• October 2002, 14 years
ago
Competitors
• Viadeo
• Xing
• Tianji
Revenu
e
• US$ 2.99 Billion

10. DIGGWebsite • www.digg.com
Founded
• November 2004,12 years
ago
Competitors
• BuzzNews
• GrazeIt
• Mixx
• EIOBA
Revenu
e
• US$ 8.5 million

11. PINTEREST
Website • www.pinterest.com
Founded • March 2010, 6 years ago
Competitors
• WeHeartIt
• IndulgeIt
• Fancy
• Piccsy
Revenu
e
• US$ 11 billion

12. BIDORBUYWebsite • www.bidorbuy.co.za
Founded
• October 1999, 17 years
ago
Competitors
• OLX
• Gumtree
• WeHeartIt
• Indulgy
Revenu
e
• US$ 3 million