The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
The Impact of Social Media on Public Relations in a Changing WorldDavid Nzoputa Ofili
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
Public Relations In The New World Of Distributed InfluencePaul Gillin
This session will focus on the new realities of public relations in the emerging bottom-up world. The assumption is that influence patterns are changing and that individual experts, using various online tools of expression, are increasingly defining the business agenda and the priorities for mainstream media. We look at how to interact with these people - most of whom who don't meet the traditional media profile - how to optimize their influence and audiences and how to measure results.
The Evolution of Social Media - #GetSocial2015Cian Corbett
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
Public Relations In The New World Of Distributed InfluencePaul Gillin
This session will focus on the new realities of public relations in the emerging bottom-up world. The assumption is that influence patterns are changing and that individual experts, using various online tools of expression, are increasingly defining the business agenda and the priorities for mainstream media. We look at how to interact with these people - most of whom who don't meet the traditional media profile - how to optimize their influence and audiences and how to measure results.
The Evolution of Social Media - #GetSocial2015Cian Corbett
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.
Libraries and social networking: impact and challenges in today's generationFe Angela Verzosa
presented by Fe Angela M. Verzosa at the forum sponsored by St. Thomas of Villanova Main Library, San Sebastian College-Recoletos de Cavite, Cavite City on November 2010
Public relations has changed online, forcing your organizations to change the way they work with the community and engage them in their cause. Understanding the digital complexities, creating management, and building a content plan is essential.
While the fundamentals of media relations remain the same, Web 2.0 has changed how PR professionals listen, communicate and engage with media. Through the use of new media, pitching is smarter, faster and more powerful. Presentation from PR 2.0 Conference July 13, 2009 in Mpls.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
Presented by Fe Angela M. Verzosa at the forum sponsored by the Ortigas Center Library Consortium held at the Jose Rizal University, Mandaluyong City, on 5 March 2010
New Tools of Public Relations: Social MediaPete Codella
A presentation for the Brigham Young Univeristy Public Relations Student Society of America on how new social media tools have changed the role of public relations practitioners.
In dieser Ausgabe der MSL-Gesundheitsstudie widmen wir uns der Kommunikation mit dem Apothekenteam. Die Studie zeigt: Das Markenimage beeinflusst, neben weiteren Faktoren wie Bekanntheit, Preis sowie eigene Erfahrungen beim Selbsttest, die Empfehlung der Verkäufer. Das Image der Pharmaunternehmen und ihrer Produkte beim Apothekenteam ist folglich entscheidend für den Erfolg. Pharmaunternehmen müssen sich zum Ziel setzen, ihr Marken- und Unternehmensimage beim Apothekenteam zu steigern.
Die vorliegende Studie beleuchtet, welche Kommunikationskanäle von PTAs und Apothekern wann und wofür genutzt werden, welche Produkte/Marken sie aus welchen Gründen empfehlen und wie Pharmaunternehmen sie bei der Ausübung ihres Berufs bestmöglich unterstützen können. Ein besonderes Augenmerk legen wir dabei auf die Bedeutung des Internets.
Public Relations and New Media TechnologiesCarmen Neghina
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
- challenges
- two-way communication model
survey results
- content analysis
- mail questionnaire
- conclusions
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
Roots of Social Media Marketing Rise and Social Monitoring Provider EvaluationTerametric
This presentation examines the factors that drove the rise of social media and evaluates the current social monitoring and social media analysis service providers
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentDawn Yankeelov
Aspectx, a marketing and communications firm, presented evidence and understanding around why "the press release is not dead," in a September 2012 presentation.
Social Media Pocket Guide - American Marketing Association WebinarJordan Viator Slabaugh
A webinar with the American Marketing Association (AMA) and Spredfast SMMS on the 6 ways to use social media to build business with the introduction of the Social Media Pocket Guide.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
Peak Performance Social Media Presentation L Trank Final Mtns
How Social Media has changed the landscape of public relations
1. How Social Media is Changing the Landscape
of Public Relations
Presented By: Tracy Imm, APR
Vision Multimedia Technologies, LLC
www.vmtllc.com
2. Agenda
• A little history and perspective:
– Public Relations before Social Media (the game changer)
• Where we are today:
– How People Prefer to Receive Information Now
– Explosive Growth of Social Media
– Six Myths and Six Truths about Social Media Marketing
– How Brands Converse with Audiences Now
• What it means to today’s PR practitioners:
– Possessing the necessary knowledge and skills to thrive
– Things you can do to gain knowledge and skills
3. Public Relations in 1987
• No Internet
• No cell phones
• No laptop computers or Blackberries
• Relationships with reporters mean everything
• Be able to write a press release and get your
company in the news (favorable coverage)
• Hope you never have to do major crisis
communications
4. Public Relations
before Social Media
• One Way (no dialogue):
– Control the message and medium,
– Create a static website (that does not really say anything)
– Issue press releases on your time (when you decide to
interact with the media and customers)
– Customer service and marketing/communications are two
separate functional organizations (“Just coordinate”)
5. How people prefer to receive information:
– Send me a note on Facebook or MySpace
– IM me
– Text me
– Blog about it and I will pick it up
– Call my cell
– Email me
– Call my office phone
6. Use of Social Media Sites
Source: Pew Internet & American Life Project
40%
30%
2005
20%
2006
10% 2008
0%
Usage
Explosive growth in social media usage has forever
changed the landscape of public relations, customer
service and business in general.
7. Six Myths about Social Media
Marketing:
Source: Business Week
1. Social Media is cheap, if not free.
2. Anyone can do it.
3. You can make a big splash in a short time.
4. You can do it all in-house.
5. If you do something great, people will find it.
6. You can’t measure social media marketing results.
8. The Six Truths about Social Media :
Source: Business Week
1. While many tools come at no
cost, effectively incorporating
them into your marketing
program requires skill, time and
money.
2. Many people claim to be “social
media gurus” but hype doesn’t
compare to experience.
3. Social media can drive traffic if
people care about your brand.
Otherwise, be patient.
9. The Six Truths about Social
Media: Source: Business Week
4. To be successful, you need a
strategy, contacts, tools and
experience. A combination not
generally found in-house.
5. Until you drive traffic to your
content, no one will know it is
there.
6. There are several methods to
measure the effectiveness of
social media, including Google
Trends, Twitter search, Google
Analytics, BackType and
Compete.
10. What are we doing?
Source:
2009 Forrester Research survey of IT executives in North America and Europe
– 91% read blogs, watch user generated video online or read
socially created content once a month
– 55% were in social networks
– 58% commented on comment in either blogs or forums
– 43% created content online
– 69% consumed online content for their jobs
– 29% were using social networks for work purposes
– 37% were reacting to work related content
– 27% were creating work related content
11. Best Practices in Digital
Communications
1. Use technology to build a strong community around
your brand,
2. Market your products and services smartly through
online communities
– Allocating the right human and financial resources to
these endeavors. It takes people and money.
3. Monitor and track digital activity to measure your
effectiveness.
12. Top 10 Brands who use social
media to engage with customers
1. Starbucks (#1 Facebook brand)
“These companies on average grew 18% in revenues
2. Dell
over the last 12 months, compared to the least
3. eBay engaged companies who on average saw a decline of
4. Google 6% in revenue during the same period. The same
5. Microsoft holds true for two other financial metrics, gross margin
6. Thomson Reuters and net profit.”
7. Nike
8. Amazon
9. SAP
10. Tie – Yahoo!/Intel
Source:
Altimer Group Study entitled “Engagement: Deep Brand Engagement
Correlates to Financial Performance” (you can download the report from
altimergroup.com)
13. The Convergence of Public Relations,
Marketing, Customer Service, Technology
• No longer can functions be silo organization
• Your communications strategy must support your business objectives
• Technology can be an enabler for your corporate message
• Your customer tells the world how they feel about your brand
• Creating a dialogue with your customers is your only choice
• Social media becomes another tool in your toolkit to support reputation
management and customer service
15. Today’s PR Practitioner
• Command of basic communications skills to include both
writing and oral presentations (not new)
• Possess the ability to pull together effective integrated
campaigns and strategies (not new)
• Have a basic understanding of business principles (not new)
– Who is your ideal customer?
– What do you sell? Why do people or businesses buy your product or
service?
– How do you make money?
16. Today’s PR Practitioner
• Expert in Use of Technology (new)
– Know the basics of Content Management Systems
• You will be managing content for Websites and Blogs
– 76% of all CMS’ run on 1 of 5 platforms—Drupal, Wordpress, Joomla!, DotCMS, DotNetNuke
– Understand what best practices are for Search Engine Optimization
and Search Engine Marketing
• Now considered a basic requirement for some communications positions
– Knowledge of most prevalent Social Media Platforms
• Know how they can be integrated into a public relations campaign
• Know how to set up presence on major channels and how to implement viral
campaigns
17. What to do next
• Evaluate your current knowledge and skill
level (in the areas of writing, technology,
communications principles)
• Recognize what gaps you need to close
• Develop a plan for your professional
development
18. Ideas for Professional
Development
• Join and contribute to a professional association such as
PRSA, IABC, AMA
• Do pro-bono work for a non-profit to get experience in
both public relations and social marketing campaigns
• Create your own “brand” online with LinkedIn, Facebook,
Twitter
– What do you want people to know you for?
– Recognize that employers research your online profile when
making hiring decisions
19. Ideas for Professional
Development
• Start your own blog
• Learn basic HTML
• Teach yourself basic elements of Open Source
Content Management Systems
• Learn Search Engine Optimization principles and
techniques used for Search Engine Marketing
• Take a graphic design course at a community
college
• Experiment with some of the lesser known social
media tools such as Digg, Delicious, etc.