10 Ways to Improve Donor Retention with Social Media

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https://bloomerang.co/resources/webinars/ Julia Campbell will show you how to use social media and other free online tools to create your very own #DonorGratitude campaign, on a shoestring budget!

Government & Nonprofit

10 WAYS TO
IMPROVE DONOR
RETENTION WITH
SOCIAL MEDIA
Julia Campbell
www.JCampbellSocialMarketing.com
TWEET: @JULIACSOCIA@BLOOMERANGTECH

ABOUT ME
Mom of 2
Returned Peace Corps Volunteer (Senegal 2000-
2002)
Author, Storytelling in the Digital Age: A Guide for
Nonprofits; new book coming out very soon!
Former Development and Marketing Director at
small shops
Tweet: @JuliaCSocial, @BloomerangTech
TWEET: @JULIACSOCIA@BLOOMERANGTECH

SOCIAL MEDIA LANDSCAPE
ENTERING 2020
TWEET: @JULIACSOCIA@BLOOMERANGTECH

TWEET: @JULIACSOCIA@BLOOMERANGTECH
Source: https://jacobsmedia.com/wait-internet-minute/

AVERAGE TIME
SPENT IS DOWN,
EXCEPT FOR
INSTAGRAM
TWEET: @JULIACSOCIA@BLOOMERANGTECH

2018 GLOBAL
TRENDS IN
GIVING SURVEY
29% of donors worldwide say that social media is the
tool that most inspires them to give (email is a close
second at 27%).
56% say that Facebook inspires them the most.
20% say Instagram.
13% say Twitter.
Source: https://givingreport.ngo/
TWEET: @JULIACSOCIA@BLOOMERANGTECH

$125 MILLION RAISED ON
FACEBOOK ON GIVING
TUESDAY 2018.
THAT’S UP FROM $45
MILLION ON GIVING
TUESDAY 2017.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

DONORS ARE
DISAPPEARING
Charitable giving increased by 1.6% in 2018…
BUT!
The total number of donors dropped by 4.5%.
New donors to an organization dropped by 7.3%.
Source: Fundraising Effectiveness Project’s 2018 Fourth
Quarter Report
TWEET: @JULIACSOCIA@BLOOMERANGTECH

DONORS ARE
DISAPPEARING
Newly retained donors, those who have given a
second time to an organization, dropped by 14.9%.
Gifts of less than $250 declined 4.4%.
Source: Fundraising Effectiveness Project’s 2018 Fourth
Quarter Report
TWEET: @JULIACSOCIA@BLOOMERANGTECH

WHY DONORS STOP GIVING
46% of Study Donors stop giving for reasons that are
connected to “a failure to communicate.”
feels charity is not fulfilling its mandate
disagrees with change in direction
lost interest in the cause
believes that charity no longer needs donor’s support
feels there are more compelling causes out there
believes charity has not kept in touch
Statistical Data from Donor-Centered Fundraising, Penelope Burk
TWEET: @JULIACSOCIA@BLOOMERANGTECH

https://queerideas.co.uk/2015/10/the-fundraising-paradox.html TWEET: @JULIACSOCIA@BLOOMERANGTECH

GIVE DONORS INFO ON
HOW THEIR GIFT WAS
USED.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

SHOW THAT YOU ARE CREATING CHANGE.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

HUMANIZE YOUR ORG
TWEET: @JULIACSOCIA@BLOOMERANGTECH

LET THEM KNOW
WHAT TO EXPECT.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

MAKE THEM FEEL
PART OF
SOMETHING
IMPORTANT.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

REMIND THEM
WHY THEY
SUPPORTED YOU.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

LET THEM SHARE
THEIR VIEWS.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

GIVE TIMELY, SINCERE THANK YOUS.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

DEMONSTRATE
NEED.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

SHARE STORIES OF
LIVES CHANGED.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

INSPIRE
Join us.
Join the movement.
Help children like Kate.
We can do this.
Let’s work to stop this.
Let’s solve this together.
TWEET: @JULIACSOCIAL#KNNFORUM19

REPURPOSE AND RECYCLE YOUR BEST STORIES
TWEET: @JULIACSOCIAL#KNNFORUM19
Blog post
Email blast
Facebook post
Tweet
Instagram post
LinkedIn post
YouTube video

BATTLE-TESTED TOOLS
Canva – https://about.canva.com/en_in/canva-for-
nonprofits/
WordSwag mobile app – http://wordswag.co/
Adobe Spark – https://spark.adobe.com/edu/
Animoto (video) –
https://animoto.com/business/non-profit/
Typito (video) – https://typito.com/nonprofit
TWEET: @JULIACSOCIAL#KNNFORUM19

SOCIAL MEDIA
CONNECTS THE DOTS
FOR YOUR DONORS.
TWEET: @JULIACSOCIA@BLOOMERANGTECH

QUESTIONS?
www.JCSocialMarketing.com
Join the free nonprofit social
media manager Facebook
Group:
https://www.facebook.com
/groups/socialmediastoryt
elling/
TWEET: @JULIACSOCIA@BLOOMERANGTECH

Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: Current trends in the social media landscape that nonprofits need to understand How to choose the correct social media platforms for your small nonprofit How to build up momentum on social media to launch a successful social media fundraising campaign Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community

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Flash Class: How to Promote Your Giving Tuesday Campaign To Get More Buzz wit...

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Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign! Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday. Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful Giving Tuesday campaign for your nonprofit. Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit. Learning objectives: How to use email to reach donors on Giving Tuesday How to use storytelling to get people to pay attention to your campaign Ways to strategically use social media advertising to further amplify your message Battle-tested tools and apps to create great visuals and videos to promote the campaign

A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...

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This document provides an overview of social media strategies for nonprofits. It discusses trends in social media usage, platforms donors use, and why donors stop or continue giving. It then outlines how to create a social media strategy, including determining goals, identifying target audiences, choosing platforms, and creating content. Tools for creating visuals and videos are presented. The importance of consistency, engagement, and measurement is emphasized.

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

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In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.

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Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy. Are you ready? GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign. JOIN US AS WE EXPLORE: • Strategies for harnessing social channels and networks • Tips for launching easy social campaigns • Unique ways to grow engagement and revenue • Real-life tips any nonprofit can use!

How to Launch an Emergency Crowdfunding Campaign for Your Nonprofit

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Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical. In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign. Learning objectives: How to identify a goal; How to figure out what to fund; How to raise funds for employee relief; How to choose a platform for your campaign; How to promote the campaign; Case studies of successful emergency crowdfunding campaigns running right now.

The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you! What you’ll learn: Best practices for recruiting fundraisers for your campaign; How to invite team members directly from your GoFundMe Charity campaign; How to share on social media to reach new audiences and expand your fundraiser base; How to communicate with and support your fundraisers during the campaign.

Digital Storytelling to Drive Donations

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The power of storytelling for fundraising and showcasing impact to donors is undeniable. However, the fundraising landscape has changed dramatically, and the way in which fundraisers collect and share their stories needs to adapt. Digital technologies have fundamentally changed the way people research, consume, and share information. They have also changed the way people give to causes they care about. In just one year, people raised over $300 million using Facebook birthday fundraisers. That number is expected to double this year. Storytelling using digital channels such as websites, email, and social media platforms is one of the best ways to change hearts and minds around a cause. Digital storytelling is also an effective way to reach new donors while deepening relationships with current supporters. In this session, author and global authority on nonprofit digital storytelling Julia Campbell will walk you through the modern day secrets to nonprofit digital storytelling success, based on her bestselling book for nonprofits. Learning objectives: How to employ Julia’s 3-part digital storytelling framework to turn donors from passive to passionate; How to create a system to collect the best fundraising stories for your organization; How to use stories to address myths and misconceptions about your work and to truly express your impact; Free and low-cost tools you can use to enhance your digital storytelling - even if you are not tech-savvy; and Real-world examples from small and mid-size nonprofits.

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Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing. Nonprofits, libraries, and organizations across the globe are asking: How can we continue to post on social media about changes occuring due to the pandemic? How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest? How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment? We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come. Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.

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In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew! Not only is social media use showing no signs of slowing down, yesterday’s tried-and-true growth drivers are becoming increasingly obsolete, demographic shifts are resetting donor expectations, and the promise of technology to reach new supporters has never been more real. There is a lot on the plate of the modern nonprofit social media manager. It’s getting harder to manage the chaos, avoid burnout, and do your work more effectively and efficiently without losing your mind. To help you get focused, I recommend adopting these five habits in the New Year.

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The document discusses how various food banks are using Twitter to address issues like food insecurity and help those in need. It provides examples of prominent food bank Twitter accounts, including @2ndHarvest, and analyzes why their social media approach is effective. Specifically, @2ndHarvest tells compelling stories about their clients and work through engaging content across multiple social media platforms.

Nonprofit Storytelling in A Digital World - HandsOn Tech Boston

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Description: Digital technologies have fundamentally changed the way people read and consume information. If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise. In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?

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How to Create a Future-Proof Nonprofit Communications Strategy

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The human brain is inundated with the equivalent amount of 34 gigabytes of information daily - enough to overload a laptop within just a few days. Blogger Mark Schaefer coined the term “content shock” to describe the inevitable reality in our noisy, cluttered digital world: too much content and not enough time to consume all of it. We know that the attention of our supporters is the most precious resource. So how can we as marketers and communicators get our message to rise to the top? Key takeaways: How to navigate changes and trends in the current digital and social media marketing landscape - what nonprofits must know and what is just hype The 2 content pillars of an effective and engaging nonprofit communications strategy How to build your nonprofit communications plan for the next 3 months Several free and low-cost digital tools to enhance your nonprofit marketing Real-world examples from small nonprofits and libraries who are getting it right

How to Launch a FABULOUS #GivingTuesday Campaign with Less Work and More Impact

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WORKSHOP DESCRIPTION Giving Tuesday is just a few months away! Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large. LEARNING OBJECTIVES The reasons that so many #GivingTuesday campaigns fall flat, and solutions to ensure that you don’t make the same mistakes; The 3 essential steps to take to ensure that you launch a campaign that will slay your goals and energize your supporters; The proven method that my clients have used to secure buy-in from staff and supervisors who may be skeptical about online fundraising and giving days; A clear process to prioritize your ideas and turn them into actionable tasks.

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1. 10 WAYS TO IMPROVE DONOR RETENTION WITH SOCIAL MEDIA Julia Campbell www.JCampbellSocialMarketing.com TWEET: @JULIACSOCIA@BLOOMERANGTECH

2. ABOUT ME Mom of 2 Returned Peace Corps Volunteer (Senegal 2000- 2002) Author, Storytelling in the Digital Age: A Guide for Nonprofits; new book coming out very soon! Former Development and Marketing Director at small shops Tweet: @JuliaCSocial, @BloomerangTech TWEET: @JULIACSOCIA@BLOOMERANGTECH

3. SOCIAL MEDIA LANDSCAPE ENTERING 2020 TWEET: @JULIACSOCIA@BLOOMERANGTECH

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5. TWEET: @JULIACSOCIA@BLOOMERANGTECH

6. TWEET: @JULIACSOCIA@BLOOMERANGTECH

7. AVERAGE TIME SPENT IS DOWN, EXCEPT FOR INSTAGRAM TWEET: @JULIACSOCIA@BLOOMERANGTECH

8. 2018 GLOBAL TRENDS IN GIVING SURVEY 29% of donors worldwide say that social media is the tool that most inspires them to give (email is a close second at 27%). 56% say that Facebook inspires them the most. 20% say Instagram. 13% say Twitter. Source: https://givingreport.ngo/ TWEET: @JULIACSOCIA@BLOOMERANGTECH

9. $125 MILLION RAISED ON FACEBOOK ON GIVING TUESDAY 2018. THAT’S UP FROM $45 MILLION ON GIVING TUESDAY 2017. TWEET: @JULIACSOCIA@BLOOMERANGTECH

10. DONORS ARE DISAPPEARING Charitable giving increased by 1.6% in 2018… BUT! The total number of donors dropped by 4.5%. New donors to an organization dropped by 7.3%. Source: Fundraising Effectiveness Project’s 2018 Fourth Quarter Report TWEET: @JULIACSOCIA@BLOOMERANGTECH

11. DONORS ARE DISAPPEARING Newly retained donors, those who have given a second time to an organization, dropped by 14.9%. Gifts of less than $250 declined 4.4%. Source: Fundraising Effectiveness Project’s 2018 Fourth Quarter Report TWEET: @JULIACSOCIA@BLOOMERANGTECH

12. WHY DONORS STOP GIVING 46% of Study Donors stop giving for reasons that are connected to “a failure to communicate.” feels charity is not fulfilling its mandate disagrees with change in direction lost interest in the cause believes that charity no longer needs donor’s support feels there are more compelling causes out there believes charity has not kept in touch Statistical Data from Donor-Centered Fundraising, Penelope Burk TWEET: @JULIACSOCIA@BLOOMERANGTECH

13. https://queerideas.co.uk/2015/10/the-fundraising-paradox.html TWEET: @JULIACSOCIA@BLOOMERANGTECH

14. TWEET: @JULIACSOCIA@BLOOMERANGTECH

15. TWEET: @JULIACSOCIA@BLOOMERANGTECH

16. GIVE DONORS INFO ON HOW THEIR GIFT WAS USED. TWEET: @JULIACSOCIA@BLOOMERANGTECH

17. TWEET: @JULIACSOCIA@BLOOMERANGTECH

18. TWEET: @JULIACSOCIA@BLOOMERANGTECH

19. TWEET: @JULIACSOCIA@BLOOMERANGTECH

20. SHOW THAT YOU ARE CREATING CHANGE. TWEET: @JULIACSOCIA@BLOOMERANGTECH

21. TWEET: @JULIACSOCIA@BLOOMERANGTECH

22. HUMANIZE YOUR ORG TWEET: @JULIACSOCIA@BLOOMERANGTECH

23. TWEET: @JULIACSOCIA@BLOOMERANGTECH

24. TWEET: @JULIACSOCIA@BLOOMERANGTECH

25. LET THEM KNOW WHAT TO EXPECT. TWEET: @JULIACSOCIA@BLOOMERANGTECH

26. TWEET: @JULIACSOCIA@BLOOMERANGTECH

27. TWEET: @JULIACSOCIA@BLOOMERANGTECH

28. MAKE THEM FEEL PART OF SOMETHING IMPORTANT. TWEET: @JULIACSOCIA@BLOOMERANGTECH

29. TWEET: @JULIACSOCIA@BLOOMERANGTECH

30. TWEET: @JULIACSOCIAL#KNNFORUM19

31. TWEET: @JULIACSOCIAL#KNNFORUM19

32. REMIND THEM WHY THEY SUPPORTED YOU. TWEET: @JULIACSOCIA@BLOOMERANGTECH

33. TWEET: @JULIACSOCIA@BLOOMERANGTECH

34. TWEET: @JULIACSOCIA@BLOOMERANGTECH

35. LET THEM SHARE THEIR VIEWS. TWEET: @JULIACSOCIA@BLOOMERANGTECH

36. TWEET: @JULIACSOCIA@BLOOMERANGTECH

37. TWEET: @JULIACSOCIA@BLOOMERANGTECH

38. GIVE TIMELY, SINCERE THANK YOUS. TWEET: @JULIACSOCIA@BLOOMERANGTECH

39. TWEET: @JULIACSOCIA@BLOOMERANGTECH

40. TWEET: @JULIACSOCIA@BLOOMERANGTECH

41. TWEET: @JULIACSOCIA@BLOOMERANGTECH

42. DEMONSTRATE NEED. TWEET: @JULIACSOCIA@BLOOMERANGTECH

43. TWEET: @JULIACSOCIA@BLOOMERANGTECH

44. TWEET: @JULIACSOCIA@BLOOMERANGTECH

45. TWEET: @JULIACSOCIA@BLOOMERANGTECH

46. SHARE STORIES OF LIVES CHANGED. TWEET: @JULIACSOCIA@BLOOMERANGTECH

47. TWEET: @JULIACSOCIA@BLOOMERANGTECH

48. TWEET: @JULIACSOCIA@BLOOMERANGTECH

49. TWEET: @JULIACSOCIA@BLOOMERANGTECH

50. TWEET: @JULIACSOCIAL#KNNFORUM19

51. INSPIRE Join us. Join the movement. Help children like Kate. We can do this. Let’s work to stop this. Let’s solve this together. TWEET: @JULIACSOCIAL#KNNFORUM19

52. REPURPOSE AND RECYCLE YOUR BEST STORIES TWEET: @JULIACSOCIAL#KNNFORUM19 Blog post Email blast Facebook post Tweet Instagram post LinkedIn post YouTube video

53. BATTLE-TESTED TOOLS Canva – https://about.canva.com/en_in/canva-for- nonprofits/ WordSwag mobile app – http://wordswag.co/ Adobe Spark – https://spark.adobe.com/edu/ Animoto (video) – https://animoto.com/business/non-profit/ Typito (video) – https://typito.com/nonprofit TWEET: @JULIACSOCIAL#KNNFORUM19

54. SOCIAL MEDIA CONNECTS THE DOTS FOR YOUR DONORS. TWEET: @JULIACSOCIA@BLOOMERANGTECH

55. QUESTIONS? www.JCSocialMarketing.com Join the free nonprofit social media manager Facebook Group: https://www.facebook.com /groups/socialmediastoryt elling/ TWEET: @JULIACSOCIA@BLOOMERANGTECH

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