The document discusses the target audience and marketing strategies for a pop music magazine. The target audience is teenage girls ages 13-17, who are interested in pop music and artists like Taylor Swift. Close-up photos of models were used on the cover and in features to attract readers by allowing them to connect emotionally with the stories. Marketing campaigns on social media platforms and TV were identified as ways to reach the target audience. The goal is to engage readers by featuring stories they can relate to about relationships, bullying, and overcoming hardships.

1. Evaluation - audience
Bethan Glover

2. What is the demographics of your target
audience?
• Age: Teenagers
• Gender: female
• Social class: D and E
• Ethnicity: White British and American
The reason I came to these
decisions was due to my
inspirations being We love pop
and Billboard magazine and
female teenagers evidentially
being their target audience
because of the contents they
include within their magazines
and the colour scheme they use.
Especially We love pop as they
use a pink colour scheme
throughout the majority of their
magazine editions.

3. How did the genre of your music magazine
attract your target audience?
• The music genre pop, attracts my target audience due to they are young,
female adolescents and pop artists cover topics within their songs such as
relationships which is what a lot of typical young teenagers are experiencing.
• Furthermore, the types of artists that the pop genre use can be seen as role
models for the target audience which makes the audience want to find out
more about them and aspire to be like them.

4. • The target audience expect upbeat, feel good songs from the pop artists or
the other extreme of pop ballads where artists sing about their feelings and
emotions normally based around the topic of relationships. A good example
for this is Taylor Swift, she has a variety of songs with very different
meanings, she has feel good songs, songs about getting over somebody who
you once were dating, songs about relationships and being in love. Therefore,
she suits any emotions that the target audience may be feeling so they feel as
though they can connect with her no matter what state of mind they are in.

5. What images did you take, use and then edit to
attract your target audience?
• I decided to have some close camera shots to capture the facial expressions
of my model due to the audience will feel more connected with her and her
story when they are up close and personal and will feel as though she is
telling the story herself for my double page spread. Before deciding on what
angles I wanted my shots for my double page spread I looked at other pop
magazines like billboard and they also presented their artist up close on the
double page spread, and I, myself as a reader felt more engaged with the
story when I could see clear facial expressions from the artist.

6. • Furthermore, I also decided to do some full body shots so that the audience
could clearly see the costumes that the model was wearing due to her wearing
mainstream costumes I wanted the audience to be able to see this, therefore,
they could feel more connected with the artist and her story if they feel they
have more similarities with her.
• Within my images my model wore mainstream clothing trends to attract the
teenager population of this era for the genre of pop. Which involved
colourful clothing alongside a black piece of clothing due to the fact black
clothes are seen as popular amongst teenagers of this generation.

7. • Furthermore, as my main storyline is “Taylor: nobody can break me” I
portrayed my model with her arms crossed over her head in a way of
showing that she will not let anybody in to hurt her. Therefore, this will help
attract my target audience due to they are teenagers and probably going
through the same sorts of problems such as bullies and relationships
problems, so if they see that a famous artist also has these problems and is
able to defeat they can too.

8. An image that I edited…
• I edited the lips of my model to a darker
shade of red due to the mainstream colours
for teenagers to be wearing for lipstick now is
red.
• Also, I feel as though the colour red
symbolises how the artist is fierce due to her
story being “nobody can break me”.
• Furthermore, by making her lips darker red
and her clothing being black her lips draw the
attention of the audience.

9. How did your choice of models
conform/subvert stereotypes of the music
genre that you chose?
• My model conformed stereotypes of pop within my magazine due to she can
be seen as a role model within the magazine like how for example, Katy
Perry is seen as a role model on billboards magazine.
• Furthermore, the outfits my model wears within all the images I had taken
off her are mainstream fashions which teenagers who are interested in the
pop genre are likely to wear they will therefore, be able to connect with the
artist and her story more efficiently when similarities are evident between the
artist and reader.

10. How does your cover lines and main double
page spread story attract your audience?
• Due to my main double page spread story about an artist who got bullied at
school and recently got out of a relationship they really hurt and affected
her, this attracts my target audience due to a lot of young teenage girls go
through relationship problems and jealousy with other girls, falling out with
friends and some even experience getting bullied. Therefore, with one of
their favourite artists stating that they have gone through the same thing will
engage the target audience and make them want to read it as they may find
some of things said useful to them and their life problems.

11. What kind of marketing campaigns do you
think would attract your target audience when
your magazine is released?
• Due to my target audience being teenagers, they stereotypically spend the
majority of their time on social media websites such as twitter and facebook.
Therefore, the best marketing campaigns to attract my target audience would
be on the internet and also on the TV due to they also enjoy watching TV as
much as socialising on the internet.