The document proposes a celebrity fashion magazine called "La Mode". The magazine would feature celebrity news, fashion trends, and pictures. The target audience is females aged 15+ interested in fashion and celebrities. The core audience wants to stay up to date on celebrity news and find style inspiration. The secondary audience includes fashion bloggers. The front cover would feature a famous model to attract buyers. A double page spread would include an interview with the model and photos of her clothing line. Advertising would promote clothing items and where to purchase them. The proposed annual budget is £240,000.
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2. Proposal
Title and Theme: my magazine will be a celebrity fashion
magazine named La Mode. Inside the magazine there will be
latest news and articles about celebrities, and also pictures of
what it’s in fashion wise. My front cover will be of a famous
model which will attract readers to buying the magazine, and my
double page spread will be an interview with the model.
Core Audience: the core audience for my magazine will be
females aged 15+, who have an interest in fashion and celebrity
lifestyle. They would buy the magazine to read about celebrity's
latest news and keep up to date with any headlines, and also find
inspiration on high street branded clothing.
3. Secondary Audience: my secondary audience for my magazine
will be females in general who are taking inspiration for things
such as fashion blogs. They will be able to see fashion trends that
they can talk about on their blogs, and also the celebrities that
are keeping up to date with the latest fashion.
Cover Appeal: my magazine front cover will be of a celebrity
model, with the main headline being an interview with her. This
would attract customers in wanting to find out latest gossip
about the model and what she has been up too with releasing
her own clothing line. The front cover will have a sophisticated
look to it, so that it doesn’t look tacky so that customers would
be put off with buying it.
Feature Article Appeal: the feature of my article would be an
interview, so I would want it to look like an interview in
magazines such as Vogue. From this inspiration, I will be using
again, a sophisticated look which clearly shows the type of
magazine look I am going for.
4. Advertising: advertising in my magazine will be of clothing items
which can be purchased, along with where from and the price.
This is typical to see in a fashion magazine, as it is to promote
and advertise different products. Especially on my double page
spread, since the feature is an interview from a celebrity model, I
will include photographs of clothes which will be shown from her
clothing line.
5. Budget
Item Budget per year
Salaries and Overheads Rent: £800 x 12 = £9,600
3 Full Time Staff: £26,000 x 3 = £78,000
2 Part Time Admin Staff: £7,500 x 2 = £15,000
Freelance Payments Photographers: £16,800
Writers: £20,000 x 2 = £40,000
Marketing £40,000
Printing £27,600
Administration £13,000
Total Budget £240,000
6. Production Plan
Holidays: 14th April – 25th April
Pre production: 27th February – 30th March
Production: 31st March – 17th May
Post Production: 18th May – 30th May
7. Target Audience
Core Audience: the core audience for my magazine will be
females aged 15+, who have an interest in fashion and celebrity
lifestyle. They would buy the magazine to read about celebrity's
latest news and keep up to date with any headlines, and also find
inspiration on high street branded clothing.
Secondary Audience: my secondary audience for my magazine
will be females in general who are taking inspiration for things
such as fashion blogs. They will be able to see fashion trends that
they can talk about on their blogs, and also the celebrities that
are keeping up to date with the latest fashion.
