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Positioning of Beverages Brands
MARKETING
ASSIGNMENT on
POSITIONING
Submitted by: Shivani Gupta MBA (Ignou)
Ques 1
Choose one of the category or the product group in the marketing industry. Choose some brands in
that category and describe how each of them is positioned?
Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company s
offering and image to occupy a distinctive place in the minds of the target market. A good brand
positioning helps guide marketing strategy by clarifying the brand s essence, what goals it helps the
consumer achieve, and how it does so in a unique way. The result of positioning is the ... Show more
content on Helpwriting.net ...
What is really interesting in the ad is that they have used an imaginary bottle.
Thums up ( a Coca Cola Product) Tagline: (Taste the thunder)
Brand Ambassador: Akshay Kumar
Akshay Kumar is considered as a Macho Man which clearly stands with the philosophy of the Thums
Up brand ( which separates the men from the boys)
Positioning:
Thums Up is positioned as a sparkling soft drink known for its strong, fizzy taste and its confident,
mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys.
Ads Chronology Thums Up has stuck to its positioning of a drink consumed by a masculine person
since decades and has succeeded in delivering this image in the minds of the customers.
SPRITE ( a Coca Cola product)
Tagline: (University of freshology)
Brand Ambassador:
The brand had experimented with celebrities by roping in Sania Mirza as the brand ambassador but
now it does not deal with any prominent faces. They are hiring youngsters in their new ads in order to
keep up to their new tagline.
Positioning :
Sprite is positioned as a crispy
... Get more on HelpWriting.net ...

Is Brutus Good Or Bad
Brutus is a very popular figure in Rome which means he could do things that look bad if others do but
he could do and look virtuous. Casca joins Cassius and some other noble Romans in a plan to execute
Caesar. Cassius tells Cinna to take a paper and put it on the judge s chair where Brutus sits so he will
find it, and to throw another paper into his window and to attach another with wax to the statue of
Brutus s ancestor. Only then to return to Pompey s theater, where Cinna will find them. Cassius and
Casca go see Brutus at his house before sunrise. Since the people love Brutus he could convince some
Romans to do quest for him but if the people find out that Brutus does something bad they could lose
some respect for him. Cassius says, Him

What Was The Cause Of The 2008 Financial Crisis
1. Introduction
The financial crisis of 2007 08 was also known as subprime crisis or credit crisis. Since the bubbles of
real estate market in America came into surface on August 9, 2007 investors were losing their
confidence on subprime mortgage assets and the liquidity risk followed behind. Even though the
central banks of many countries tried to turn around the situation by injecting huge amount of capital
to the financial market, the financial crisis still broke out and spread to Europe and other parts all over
the world especially on the backing sector.
The purpose of the essay is to identify the causes of the global financial crisis on the angle of the
failure of corporate governance in UK banks such as Northern Rock and RBS which will be discussed
in Section two. The reforms of UK governance post crisis will also be discussed especially on the
aspect of banking risk management in section three. In the fourth section conclusion will be given.
2. Causes of the Financial Crisis
In this section, the impacts of the financial crisis from different orientations will be shown in the first
place. Then, the role of the failure on governance of UK banks will be analyzed.
2.1. Consequences of the Crisis
The explosion of the global financial crisis impacted many areas of UK. Because of the uncertainty of
the market consumers lost confidence on the economy and households cut spending particularly on
manufactured product which leaded to the sharp fall in industrial production

Why Do Mathematical Equations And Formulas Are Difficult...
Part A
1. One of the things I have the easiest time remembering is numbers, especially phone numbers. I also
find it easy to remember the names of people that I have met. Mathematical equations and formulas
are very easy for me to remember too. Things that are difficult for me to remember include lists of
items, especially grocery lists. I also have difficulty remembering dates in history as well as people s
faces.
2. Prior knowledge helped me learn how to find the partial derivatives of equations. I learned how to
find normal derivatives in my Calculus I class and how to find partial derivatives in my Calculus III
class. Knowing all the derivative rules from Calculus I made it much easier when having to find
partial derivatives ... Show more content on Helpwriting.net ...
4. The processes of encoding and retrieval work much like that of a filing cabinet system. Our brain
encoding some piece of information would be analogous to a piece of paper being filed away while
retrieval would be analogous to finding a paper that was previously filed. Furthermore, in class, we
discussed how we may not always remember events exactly how they actually happened. This would
be analogous to how paper in the filing system may yellow or become worn over time, so when it is
retrieved, it is not exactly the same as when it was first filed away.
5. I have a script for when I first start a class at the beginning of the semester. I first stake out a seat in
the classroom, close to the front of the room because I know from experience that often times the seat
you are in on the first day of class remains your seat until the end of the semester. This script also
guides how I behave in class, which typically involves being quiet and kept to myself. In addition, this
script guides to what extent I participate in class. For example, when an instructor presents a question
to the class, I offer an answer.
Part B
1. Idea 1
I discussed the idea of mnemonic devices with a friend of mine that attends another university. I
explained specifically the first letter method of mnemonic devices and how you can create a word
from the first letter of each word that you are needing to remember. I also told her about the example
that the textbook

Intramuros a Must See
INTRODUCTION:
Less than an hour away from the hustle and bustle of hectic cities surrounding the capital of the
Philippines enters a whole different world. Before knowing the place being referred too, it must be
kept in mind that if every nation is like a human body then it must be right to consent that the country
s capital city is its heart. Therefore as it pulses with life, it also pups the same to other parts of the
nation body and vice versa. This is especially true about Metro Manila which itself is made up of
several smaller cities and a handful of municipalities. But this capital, Manila, also has a heart of its
own: one entirely surrounded by stone walls, one that had once dictated the country s destiny for a
long time and city ... Show more content on Helpwriting.net ...
Pedicabs can be hired for 100 pesos hour and it can take at least two hours to go and visit the
interesting places. Lastly keeping in mind it is one of the Filipinos ways of addressing the need for
environmental friendly transportation (HealthBridge, 2010).
The third and one of the best ways to tour Intramuros is hiring a Kalesa. Kalesa is the Tagalog word
for a horse drawn carriage which came to light in the Philippines during the 18th century by the
Spaniards. At that period, this mode of transportation was used only by the nobles and high ranked
officials who could afford it. But nowadays Kalesa are rarely used in the streets and are commonly
seen in famous tourists spots and rural areas. Therefore to bring back the reminiscences on how
Spaniards used to travel around Philippines, it is highly recommendable to hire a Kalesa while touring
Intramuros depending on the budget. Kalesa are considered to be more expensive than the pedicabs
nevertheless it can accommodate more people depending on their sizes. The price range varies from
350 pesos to 600 pesos for that reason its better to negotiate with the driver/kutchero before starting
the tour as some of them rip off their passengers (Ahab, 2010). These kutcheros have a quite
outstanding knowledge about Intramuros hence the two hour trip around Intramuros is worth it while
riding a Kalesa .
The last and final way to tour Intramuros is hiring a tourists or

Silkwood
The story of one of the most famous worker s compensation cases, Karen Silkwood vs. Kerr McGee,
was the inspiration for hundreds of articles, several books, televisions shows, and a movie. In the early
1970s, Silkwood worked as a lab analyst in an Oklahoma Kerr McGee plant which manufactured
plutonium pins used as fuel for nuclear reactors (The Karen Silkwood Story, 2004).. Plutonium, a
radioactive chemical element, is known to be highly toxic and carcinogenic. Silkwood, an elected
union official and outspoken critic of Kerr McGee s health and safety practices, began collecting and
recording information to substantiate her charges that employees at the plant were dangerously
exposed to toxic chemicals. In early November 1974, Silkwood was ... Show more content on
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If cancer is developed from a radiation exposure on the job, the workers compensation law would
cover it. However, the contamination resulted in hysteria and fear in Silkwood in which she required
medical treatment and examination. The Workers Compensation Act required reimbursement for
medical attention from job related accidents (Walsh p 496). Silkwood had missed time from work
during testing, and she incurred medical expense which was respectfully for paid by Kerr McGee. But
even if she had not, work time loss and medical expense are not necessary requisites to finding an
injury is exclusively covered by workers compensation. The court concluded they made a mistake in
not ruling that the issue of personal injury must be determined under the Workers Compensation Act.
The disposition on this issue eliminated the need to discuss the sufficiency of the evidence and other
arguments relating to the amount of damages for personal injury and the fairness of the trial on that
aspect of the case. It is somewhat unclear how Kerr McGee determined that the federal regulation of
nuclear energy prevents application of the workers compensation law for injuries on the job. The
existence here of significant damage to Silkwood s personal property in her apartment required the
court to consider additional issues recognized in the appeal. In conclusion, the Workers Compensation
Act applies only to

Social Disengagement Theory Analysis
The theory of geotranscendence was developed in 1994 by Swedish sociologist Lars Tornstam. The
concept is a positive one, used to refer to the individual in the process of becoming more mature. It
views aging in direct correlation with a growing sense of independence and the acknowledgment of
personal desires. Here, the act of disengaging is entirely voluntary, and results in greater opportunity
for social interaction outside of the family unit. In comparison, Elaine Cumming s disengagement
theory suggests that it accompanies old age. She wrote that it is both normal and inevitable for people
to decrease their activity and seek more passive roles as they age. (Hillier Barrow, 2015, p. 82). So, in
this case, disengagement is a two way operation. ... Show more content on Helpwriting.net ...
The former is in reference to a social rule that requires that we return a favor with a favor, obvious by
the prefix of the word itself. The norm of beneficence holds that we act out of loyalty to the benefit of
the recipient, with no expectation for exchange. Picture a parent(s) who takes there child back in after
he or she chose moved out as an act of rebellion. In this case, it may not be that they want to bail their
child out, but because they see it as their role as a parent. Lastly, there is a kind of relationship that
provides a mutual benefit to all those involved known as the norm of equity. This is something we
refer to in science as mutualism, and is an excellent example of what is being described here. Now,
focusing on the idea of a role , introduced in my second example, Hillier Barrow (2015) define it as a
status or position which carries out attributes. And, as we grow older, our roles change; as mothers, we
become grandmothers, and so on across generations. In effect, so too are our responsibilities altered,
becoming less and less over the course of

Triple Entente Outline
The First World War began in the summer of 1914 and lasted until the end of November 1918. It is the
result of long standing tensions between the European powers. It ended with the defeat of the Central
Powers and cost about 17 million lives.
In the First World War the Triple Entente and the Central Powers had to face each other. The Triple
Entente is a military alliance between France, England and Russia. This developed from the Entente
cordiale (cordial agreement), which was an alliance between England and France. In addition to
colonial questions, the power of the German Empire, which sought a world power policy under the
program of the New Course under Wilhelm II, was also to be restricted. Above all, the United
Kingdom saw its role as a naval power endangered by the naval construction program. Later in 1917
the United States entered the war ... Show more content on Helpwriting.net ...
Thereupon the Austrian and Russian forces were mobilized and, after some unsuccessful attempts by
the German government to prevent the coming war, the German Reich Government declared war on 1
August, then France a few days later.
The war was extremely costly for all nations and was a great burden for the populations. As a result,
hunger was felt in Germany in the winter season of 1916/17. In Russia, the poor supply situation and
dissatisfaction caused a liberal revolution, which forced the tsar to step down; but this government
also held fast to the war and did not care about the needs of the people. In consequence Lenin, with
the help of the Supreme Command of the Army, succeeded in returning from his Swiss exile and
gaining the war torn population. In the following November revolution, the Bolsheviks take power
and, in the peace of Brest Litovsk, also accept bad conditions for peace.
But the success of Germans in the East cannot continue in the West. On November 11, 1918,
Americans defeated the Central Powers of Germany Austia Hungary, and the war came to an

Skin Color Detection
Skin color detection is considered one of the most popular techniques of segmentation and tracking
because of its simplicity. The idea behind using this technique is that skin color is different from other
object s color and then can be used to identify human gesture part. There are several color spaces such
as RGB, YIQ, YUV, and generic color model that are used to distinguish skin pixels from non skin
pixels through comparing a predefined skin color model (skin pixels) with pixels of the input image.
Figure 2 shows skin color technique using YIQ and YUV color spaces.
Thermal camera is an infrared camera that is able to detect infrared radiation emitted from the human
body (temperature). It can determine the human gesture region depending on the human temperature
while background is neglected. Figure 3 shows human interaction captured by thermal camera.
This technique is used to track and detect moving gesture parts depending on the difference between
two or three consecutive video frames. The pervious image (frame) is subtracted from the current
image (frame) in order to obtain the moving part.
A. Background subtraction
The idea behind this technique is to set a background as a reference or model and then compare the
current frame with the reference background in a pixel by pixel manner to detect the moving
foreground object. The background model is updated with a new image from time to time in order to
track dynamic changes. Figure 4 shows background subtraction

America s Famine In Ethiopia
Ethiopia is a country that creates image of starving. In 1980, many countries of east Africa had
drought, and political unrest so people displaced from their shelter to camping, In addition when
people moves to other place from their village or town, due to civil war, it is hard to produce crops or
grain for food. Therefore those all causes refuges who lives in camps specifically in Ethiopia in 1980.
During that time Ethiopia asked aid for the United Nations so the united nation were showing to the
world about Ethiopian famine so that it could get assistance from the world. European countries and
America assisted to Ethiopia to receive food, medicine, and other material. While Ethiopian economic
is growing fast in the world by 10.3 per year

William Woolf s The Lighthouse And Louise Penny s Still...
Virginia Woolf s To the Lighthouse and Louise Penny s Still Life differ in genres but managed to have
some similarities between them. Still Life was written for detective novel enthusiasts, while To the
Lighthouse was written for a niche audience that enjoy novels about modernism. Art is very important
in both novels, this can be seen from Jane and Lily s paintings. Their paintings embody the major
concerns of the novels. One can see that Jane and Lily s paintings have a way of reflecting on the
major thematic and formal interests of the novels. Which includes the struggle against the gender
norm, the use of art as a form of preservation, and the punishment of individuals through the use of
art. In the novel To the Lighthouse, Lily ... Show more content on Helpwriting.net ...
Prue Ramsay also died, because of some illness connected with childbirth (Woolf 108). During the
war twenty or thirty young men were blown up in France, among them Andrew Ramsay, whose death,
mercifully, was instantaneous. (Woolf 109) This was all followed by the third part of the novel The
Lighthouse . (Woolf 119) Lily picks up the painting that she had been working on through the course
of the novel. She did not finish the painting but wanted to finish it after the death of Mrs. Ramsay.
Because she is now free of the dispiriting influence from Mrs. Ramsay, and the harsh influences that
she had experienced from Charles Tansley. These all demonstrate the struggles against gender norms.
One of Lily s missions in life is art and highly values artistic freedom. Which is one of the reason why
she chooses to remain single. But it becomes harder to maintain her views on life, as the members of
society keep pushing their own social expectations onto her. Mr. Ramsay represents the masculine
society, and Lily works everyday in the hope of one day being able to paint under her own conditions.
In the final passage The Lighthouse (Woolf 119), Lily realizes that Mr. Ramsay truly has no restrain
over her artistic abilities. Her restrictions were all mental, and none were physical. This is when Lily
established that she can paint in whichever manner she chooses to preserve her artwork. Lily said he
must have reached it (Woolf 169) and she felt

A Synopsis Of The Corporate Veil Principle Essay
Chapter 2: A synopsis of the corporate veil principle in Salomon v Salomon, and its development. 2.1
Introduction It is necessary to detail the history and development of the corporate veil principle to
better understand how it is to be applied in matrimonial matters. This chapter shall focus on the
corporate veil principle from the case of Salomon v. Salomon to the varied and frequently diluted
circumstances in which it has been put to use, in regards to family law cases. Focus shall be paid to
the theories put forward for instituting the piercing/lifting of the corporate veil, the application of the
principle, and the pioneering cases at each stage of its development together with its formulation and
application under current law. 2.2 The Corporate Veil: Before and after Salomon. First and foremost, it
is critical in the pursuit of a full understanding of the principle of the corporate veil for the reader to
appreciate that no strict and clearly defined rule for its application exists. This is evidenced from the
manner in which it is employed, in our courts and abroad. Smith and Keenan in recognition of this
state of affairs note that it is difficult to presume a specific formula exists. They further hold that the
piercing of the veil can be viewed as a tactic used by the judiciary in a flexible way to counter fraud,
sharp practice, oppression and illegality. The theory was cemented in law in the case of the case of

Essay about Qcf 643
QUB900 Unit Ref | QCF643 | Title | Moving, Handling and Storing Resources in the Workplace |
Level | 2 | Credit Value | 5 | Learning outcomes
The learner will be able to: | Assessment criteria
The learner can: | 1 | Comply with given information when moving, handling and/or storing resources.
| 1.1 | Interpret the given information relating to moving, handling and/or storing resources, relevant to
the given occupation. | | | 1.2 | Interpret the given information relating to the use and storage of lifting
aids and equipment. | | | 1.3 | Describe the different types of technical, product and regulatory
information, their source and how they are interpreted. | | | 1.4 | State the organisational procedures
developed ... Show more content on Helpwriting.net ...
| | | 3.2 | Use lifting aids safely as appropriate to the work. | | | 3.3 | Protect the environment in
accordance with safe working practices as appropriate to the work. | | | 3.4 | Explain why and when
health and safety control equipment, identified by the principles of protection, should be used, relating
to moving, handling and/or storing resources, and the types, purpose and limitations of each type, the
work situation, occupational use and the general work environment, in relation to: collective
protective measures personal protective equipment (PPE) respiratory protective equipment (RPE)
local exhaust ventilation (LEV). | | | 3.5 | Describe how the health and safety control equipment
relevant to the work should be used in accordance with the given instructions. | | | 3.6 | State how
emergencies should be responded to in accordance with organisational authorisation and personal
skills when involved with fires, spillages, injuries and other task related hazards. | 4 | Select the
required quantity and quality of resources for the methods of work to move, handle and/or store
occupational resources. | 4.1 | Select the relevant resources to be moved, handled and/or stored,
associated with own work. | | | 4.2 | Describe the characteristics, quality, uses, sustainability,
limitations and defects associated with the

Speech On Racism In Sports
Without a doubt, we look at athletes today and from the past as if they are larger than life individuals.
They show their personality through talent no matter what they play; some are better than others, for
example some can kick or throw. However, at the end of the day they all have a different voice and a
different story. People expect them to turn a blind eye to everyday events because of their status.
People think of athletes as celebrities, they say they do not go through the same struggles as everyday
people. That statement is far from the truth when it pertains to the issue of racism. Racism has been an
unresolved problem for years whether it is in sports or athletes speaking for what they believe. Racism
has had a big impact on sports such as Germany hosting the olympics and cheating, N.B.A. owners
thinking they rule over their players, and the hidden discrimination that happens in locker rooms.
Many times athletes have stood up for what they believed just to be shot down. Nowhere in their
contracts does it state that because they are professionals that they must compromise their freedom of
speech. Whether it be refusing to meet with the president, speaking out on racial injustices, or not
standing for the national anthem, athletes have a strong voice in the fight against discrimination and
other traumatic events. The fight for equality in sports and throughout America is a process that
includes multiple organizations, the reaction of authority figures, and

What s Eating Gilbert Grape Character Analysis
The compelling novel, What s Eating Gilbert Grape by Peter Hedges, incorporates many relationships.
The main character, 24 year old Gilbert Grape, narrates this novel. Gilbert is the main caregiver to his
dysfunctional family. He works to keep the roof over his obese mother, stressed older sister, Amy,
ungrateful younger sister, Ellen, and mentally challenged younger brother, Arnie. With all of the
unwanted responsibility, Gilbert does not have many relationships. The ones that he does have are not
meaningful and sturdy. The most interesting of these relationships are with Mrs. Carver and Becky.
These relationships, though they can be looked upon skeptically, are widely different in respect to
what these characters mean to Gilbert and what ... Show more content on Helpwriting.net ...
Becky is a fifteen year old girl who is staying with her grandmother for the summer. When Gilbert
first sees her, her beauty astounds him, She has black hair, thick and full. It drapes her shoulders. She
has legs. Oh my. From where I m sitting, she is not to be believed. She is the moon (Hedges 40). He is
automatically attracted to her. Their relationship is thought provoking. On Gilbert is drawn to her out
of lust and what she represents to him, hope. He is hopeful that she will see him in a way that no one
has. He wants her to see him as a better man than he perceives himself to be. On Becky s side
however, she wants to understand Gilbert and surpass his barriers he has built up over the years.
Throughout their interaction together, Becky is also trying to help Gilbert open up and show emotions
that he has suppressed due to his terrible childhood. She succeeds by making him say good bye to his
old high school and writing down what happened the fateful day his father committed suicide. She
drew out his emotions by pushing him over the edge with the using the mirror to see his hatred,
Looking to the periphery I see Becky is holding a big, round mirror, and the face I m looking at is my
face. See. See what I mean. See the hate. (Hedges 274). Though not directly, Becky made him lose
control and act out aggressively by stomping on the mirror and lashing out at Arnie. Even though
Gilbert s actions were

The Love Of Love In Medea s Love For Her Children
As horrible as this sounds, I don t believe that Medea ever loved her children, for there was no more
love for her to give that she hadn t already given to Jason, as was demanded of her by Aphrodite and
Hera. What many readers confuse for Medea s love for her children, is in actuality her love for Jason.
As such, her reluctance to murder his sons can be construed as her reluctance to part ways with the
last remnants of her marriage to the Greek. In this sense, it may be said that Medea was a mother who
was very much attached to her children, but not because they pulled at her heartstrings, but because
they reminded her of her union with Jason. When that union comes to a sudden end, Medea s
affections for her children cease to exist, and she cannot help but feel the same contempt for her
children as she does the man who betrayed her love. This change in her behavior is first noted by the
nurse, who correctly anticipates Medea s ill intent towards the children: I ve seen her already blazing
eyes at them as though she meant some mischief and I am sure that she ll not stop raging until she has
struck at someone. (Euripides, pg.4) The nurse s observation brings to light the one dimensionality of
Medea s supposed love for her children; when things were going great with Jason, she loved them, but
the moment things went south, her love for her children disappeared, as though it had never existed in
the first place. Remember, at the beginning of the play, Medea laments her life as a

Ancient Egyptian Empire
From Foundation to Empire
Imagine standing in the center of the Angkor Wat Temple, in Khmer Empire, witnessing history unfold
right in front of your eyes. Ever since the beginning of the Ancient Egyptian Empire, there has been
many advancements throughout time, in terms of construction. Buildings signify the riches and worth
of the people in a society, which in turn creates jobs and attracts tourists. On the other hand, the
money wasted on the construction of buildings, can have an effect on the overall wealth and daily life
of the people. Ancient Egypt, Medieval Khmer Empire and Masdar City are all examples of societies
that use their riches to their advantage through construction.
The Ancient Egyptians were well known for the great buildings ... Show more content on
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Masdar City is a huge attraction to tourist all around the world, due to the fact they run on clean
energy, it also has great education and great businesses. Students, professors and businessmen have
been granted the job of becoming a part of Masdar City.
Ancient Egypt, Medieval Khmer Empire and Masdar City have been using their riches and worth to
construct buildings, which leads to jobs and tourism will increase exponentially. Today, places all
around the world are benefiting from the past buildings and monuments that were created throughout
history and today are creating new and highly advanced buildings that will shape our

The AIS
History speech AIS Today I will be speaking to you about the AIS or the Australian institute of sport
and how it influenced popular culture in Australia. First a brief introduction The AIS was founded on
the 26 Jan 1981 by Australia s Prime Minister at the time, Malcolm Fraser. The reason why Australia
felt the need to develop the sports program was because in the seventies Australia did not have a
strong national team of athletes. In the 1976 Montreal Olympics Australia finished 32nd overall. This
was a huge blow to a sports proud nation. The introduction of the AIS started to show results straight
away. During 1984 Olympics in Los Angeles Australia came 10th overall. This was a huge
improvement from the Montreal Olympics. The main focus ... Show more content on Helpwriting.net
...
The AIS has influenced the amount of people who participate in sport since 1981. The AIS started out
with only eight sports: soccer, track and field, weightlifting, tennis, swimming, netball, gymnastics
and basketball. Since then the AIS has joined with the ASC or the Australian sports commission. The
ASC looks over most sports. The AIS has promoted Australia s top athletes that they have developed.
This makes people more interested in spot. Firstly because since the introduction of the AIS the
Australian team has been very competitive and lest be honest who doesn t like to be on the winning
team and secondly people became aware that sport is an interesting activity that is everywhere. The
AIS has introduced top of the line training facility s to train specially selected athletes. For kids
watching professionals on TV or live they have seen where they started out. This helps kids set goals
of getting to the top of their game. This has also enhanced the level of skill in all sports because more
people are playing sports. The amount of people who watch sport The people in Australia put money
into sport. This is because of the Australian values witch the AIS helped enhance. The Australian love
of sport was enriched since the development of the

Lockout Nvq
Next topic is considered a control but if not followed can become a very serious hazard. Lockout and
tagout is a procedure to protect workers from machine and equipment startup while maintenance or
servicing. Lockout and tagout is assurance that the equipment you are working on in completely de
energized and no one can turn it on unless the lock is removed. If this were not to be followed then the
person working on the equipment is prone to hazards such as electrocution or moving parts of the
machine that can injure someone severely. Confined spaces have a lot of hazards alone. Confined
spaces have limited or restricted means for entry or exit such as manholes, tunnels, sewers etc. There
are two different confined spaces one is non permit and the other is permit required. Non permit
means the space is free of hazards that can ... Show more content on Helpwriting.net ...
This process is when a safety professional is sent to your workplace to determine if management is
aware of hazards and safety going on in the workplace. To start off the inspection process, companies
will be notified that a compliance inspection is scheduled for them. When the safety professional gets
there they will start off with a conference. Following that the inspector is introduced too supervisors
and management. Then company personnel will tag alongside of the inspector to escort him around.
The inspector will be observing workers and how they do their job. There s a chance he ll talk to
workers about their point of view of the jobsite safety. He is going to look through past records to see
accident or investigation reports. After he is complete with his inspection then they will have closing
conference. In the closing conference the company s violations and appeal rights are discussed. What
can t be discussed are penalties because that is the area director s job. If safety is taken seriously and
all hazards are dealt with then the inspection should go

Rights And Choices Of An Individual With Dementia
Key legislation that relates to the fulfilment of rights and choices and also minimises the risk of harm
to an individual with dementia is: * Human Rights Act 1998 * Mental Capacity Act 2005 * Adults
with Incapacity (Scotland) Act 2000 * Deprivation of Liberty safeguards (DOLS) * Mental Health Act
2007 * The Disability Discrimination Act 1995 * Safeguarding Vulnerable Groups Act 2006 * Carers
(Equal opportunities) Act 2004 This legislation is there to protect individuals from harm and abuse, it
also protects the rights of that individual so that they have the freedom to believe, do and say as they
wish without the fear of repercussions. The legislation also protects individuals from harm by ensuring
that they are in a ... Show more content on Helpwriting.net ...
2.3 Explain why it is important not to assume that an individual with dementia cannot make their own
decisions One of the difficulties for individual with dementia is that as their dementia progresses they
may lack capacity to make decisions for themselves. However, the fact that they cannot make decision
in some areas does not mean they cannot make decisions in other areas. A dementia suffer may be able
to choose their dietary requirements but might not able to make a decision about what to wear. 2.4
Describe how the ability of an individual with dementia to make decisions may fluctuate A person
with dementia has very poor or no short term memory at all, so when it comes to making descisions
the answer may change quite alot because they have poor memory recall they may say yes one minute
then say no to the exact same question because they cant remember what was asked before hand. 3.2
Describe how a conflict of interest can be addressed between the carer and an individual with
dementia whilst balancing rights, choices and risk A conflict of interest can be addressed between the
carer and an individual with dementia whilst balancing rights, choices and risk. People with dementia
can have mood swings and there personality can even change altogether. As carers we need to set
boundaries to keep a person safe without infringing on a there rights, which can be difficult, especially
in the advanced stages of dementia but there are some effective techniques to aid. Set

Red’s Redemption- Shawshank Redemption
The Shawshank Redemption follows the lives of Ellis Red Redding and Andy Dufresne and their
twenty year stint at the Shawshank State Penitentiary. Red (a guilty man) is serving a life sentence for
murder, Andy (an innocent man) is serving consecutive life sentences for the murder of his wife and
her lover. Throughout the film, Red and Andy form an unlikely friendship that transcends age, race,
and class boundaries that ultimately leads to Red s spiritual redemption and freedom.
The film is set up for a classic white and black pairing with a magical negro narrative, however, The
Shawshank Redemption subverts expectations. Red defies the cinema stereotype of the mystical black
man or the Magical Negro because he is portrayed with dignity, because he is the main character and
everyman, because he is not extraordinarily wise or supernatural (though he does give advice, it is not
his only or main role in the text), and he survives the film having learned a lesson from a white
character. This denunciation is significant because it is a rejection of common black/white race
relation stereotypes, and because it is a landmark replacement of negative stereotypes with positive
realisms in cinema.
Celebrated director Spike Lee coined the term at a Yale conference during which he addressed race
relations in modern film (Gonzales). This stereotype focuses on a character who the audience
identifies as black. This (often supporting) character seems sensible and habitually

Bravery Never Goes Out of Fashion in named William...
Character Analysis of Rikki Tikki Tavi
A famous English novelist named William MakepeaceThackeray once said bravery never goes out of
fashion, (BrainyQuote.com). Thackeray mainly shows that bravery is always right, and showing
bravery is even more significant. Rudyard Kipling s short story Rikki tikki tavi definitely illustrates
the importance of bravery. In this story, Rikki, a young mongoose, fights two malevolent and
threatening snakes in order to keep the garden secure. Rudyard Kipling sets this story as well as most
of his best stories in India, his birthplace (Allen 77). This author has written so many exceptional
stories that he received a Nobel Peace Prize for literature in 1907 (Allen 77). Rudyard Kipling
develops the theme ... Show more content on Helpwriting.net ...
This example shows that Rikki portrays loyalty by protecting the family and making sure that nothing
would come into the bungalow and harm them. Rudyard Kipling further describes Rikki s loyalty to
his family by showing that Teddy s father trusts Rikki to be loyal and respect him (Kipling 80). Teddy
s father shows his trust when he says Teddy is safer with that little beast than is he has a bloodhound
to watch him. If a snake came into the nursery now (Kipling 80). Rikki is also loyal to his mongoose
beliefs. Rikki refuses to eat because he remembers that a full meal makes a slow mongoose (Kipling
84). Rikki s dedication to his family and traditions bring out his true loyalty.
Rikki is not only a loyal mongoose, he is very curious. Kipling shows Rikkis curiosity when
describing him saying: Rikki is curious and not easily frightened, (Kipling 80). This shows that Rikki
is not scared because he is so curious that nothing frightens him. Rudyard Kipling also mentions Rikki
s curiosity by another description saying that mongooses are naturally curious, and Rikki is a true
mongoose (Kipling 80). This shows that Rikki does take after true mongooses nature of being curious.
Rikki also says that he must attend to every noise he hears. Rikki s alert and thirst to find out
information in the garden shows curiosity. Basically, if Rikki hears or sees something unusual he must
investigate no matter how dangerous it could be.
In conclusion, Rudyard

Italian Neo-Realism Cinema Essay
In this essay I will look at the emergence of Italian neo realist cinema and how Italian Neo realism has
been defined and classified in the film industry as well as how its distinct cinematic characteristics
could only have been conceived in Italy and how these characteristics set the neo realist style apart
from other realist movements and from Hollywood. The Italian Neo Realist movement began to
emerge with the fall of Mussolini s Fascist regime in 1943 and was able to entirely establish itself with
the end of World War II with the end of German occupation. This caused audiences all around the
globe to be suddenly introduced to Italian films (Historical Origins of Italian Neo realism, n.d.)
through works by Roberto Rossellini ... Show more content on Helpwriting.net ...
They are filmed almost entirely on location, for the most part in poor neighbourhoods or the
countryside. Its subject matter usually consists entirely of or involves life among the poor and the
working classes. Realism is emphasized and performances are mainly constructed from scenes of
people performing fairly mundane day to day activities and tasks, whilst remaining completely devoid
of the self consciousness that amateur acting usually incorporates. Neo realist films also generally
feature children in major roles, though these roles are often more observational than participatory
parts. Early neo realist films such as Rossellini s Rome Open City (1945). Which received the Grand
Prize at the Cannes Film Festival contained many of these elements which are associated with neo
realist cinema. However Rossellini was also able reverse the ideological and cultural emphasis of the
film as discussed by Bondanella: It is a fascinating paradox that Roma città aperta continued many of
the stylistic characteristics of cinema produced during the Fascist era, but it embodied, at the same
time, a clear antifascist ideology that attempted to reconcile all of the different and conflicting political
positions of the various groups making up the Italian antifascist resistance. (Bondanella in Gottlieb,
2004) Rossellini was especially able to

Beauty In The Chronicles Of Narnia
C.S. Lewis had an instinctive pleasure for a little bit of this and a little bit of that in what he wrote.
Lewis love for sweet disorder is inspired by British poet Robert Herrick. This love allowed Lewis to
unify excerpts and themes from religious works, mythology from various cultures, and literature of
famous writers. Lewis had the ability to commerce a theme into an extensive, greater idea to construct
it in what he wrote. Throughout The Chronicles of Narnia, he expresses the beauty he sees in disorder.
The Lion, the Witch, and the Wardrobe, The Magicians Nephew, and The Voyage of the Dawn Treader
are three of the main books that he shows his admiration. If Lewis had not used the literary elements
of animals and planets in The Chronicles of Narnia series, then these books would lack the true art and
connotation of what Lewis wants to portray throughout these books. In The Lion, Witch and the
Wardrobe, animals become powerful literary choices. A lion exists as an authoritative creature who
leads amongst most. Come, Son of Adam, and I will you show you a far off sight of the castle where
you are to be King (LWW 129). Talking lions stand among the most respected creatures in all Narnia.
Although the children had just met Aslan, they knew that they should follow his leadership and obey
under his commands. This creature embodies as the king of the beast . The lion (Aslan) is depicted in
the book to represent Jesus Christ, known as the lord of Narnia. Another animal

How Does Oscar Wilde Conform To Society
John Lahr, a critic of the famous author and playwright Oscar Wilde, once claimed, To stand out in
Victorian culture,Wilde had to stand against it. Wilde definitely did not conform to the society by
which he was surrounded; being an aesthetic homosexual was not the typical or ideal Victorian man.
His distaste for the era he lived in is seen clearly in his humorous play The Importance of Being
Earnest. Wilde was personally judged and outcasted by his own society, which caused him to mock his
audience and argue that the Victorian Era was not as virtuous as those of that time attempted to appear.
He uses this piece of writing as an opportunity to not only stand against and disprove the Victorian
ideals, but to persuade his audience to realize ... Show more content on Helpwriting.net ...
Choosing a humourous style of writing allows him to attack the Victorian ideals without being too
offensive. Simply watching the play won t tell the audience his true purpose in writing this script; after
analyzing his writing, it can be seen that his tone in the play furthers his argument against the era. The
audience is watching a play that is a direct mocking of them without realizing it immediately. The title
of the play itself reads The Importance of Being Earnest: A Trivial Comedy for Serious People. Not
only is it a comedy, but it is meant for serious people, meaning the people of the Victorian Era. Being
so caught up in their morals or standards allowed them no time for humor and fun. The need to be a
typical Victorian citizen overpowered their ability to enjoy being themselves. Again, this leads back to
the idea of how people had to conform and change in order to fit the mold of the Victorian person.
Furthermore, Wilde s work can be referred to as a satire, meaning that Wilde uses his humor to mock
the vacuities of this time (Niederhoff). Beyond his style of writing, Wilde s choice in characters also
allows an emotional connection to form between the audience and play. Having roles that represent
people the audience could relate to allows them to attach themselves to the characters they are
watching. Both the male and female roles of this play are similar to the average

Producing Documents in a Business Environment
1.1 Outline different types of documents that may be produced and the different styles that could be
used A document can be produced in either printed or electronic format. These can be produced in
many different ways:  Letter This is a document used for different types of communications within
the business for various reasons.  Spread sheet This is used to calculate, store, sort and display
information. This can be either presented electronically in Microsoft Excel or in books and single
sheets.  Slide Show This is normally a Microsoft PowerPoint document and is used for
demonstration purposes. There are in electronic format but can be printed out in hand outs if needed.
 Memo This is short note or reminder to someone ... Show more content on Helpwriting.net ...
Almost always there is a certain layout that should be followed dependant on the purpose and there
most certainly be a deadline. Therefore all these aspects need to be taken into account and agreed with
your manager/boss. Once agreed you will then know what type of document should be produced and
when the document is required. By having this information you can then produce the document to
your manager/boss expectations without any errors. By having an agreement it reduces the time it
takes for the document to be produced, as you have a clear indication of what is required. If no
agreement was made then the chances are that you have to produce multiple documents beforehand
and duplicate work that you have already done. 3.2 Outline different ways of organising content
needed for documents Before you start work on a document there are some fundamental questions that
you should ask yourself:  Who is the document intended for, is it an individual, a group of specific
people or for the general public?  What type of document is it, formal or informal? Once these are
answered you then need to think about:  The purpose of the document  The content of the
document  The layout of the document  How long should the document be How the finished
document is organised and presented will depends on what the documents is to be used for. Therefore
before being produced all the above point should be agreed with

Dharma in the Mahabharta Essays
Dharma in the Mahabharta
The concept of dharma is the most central and core concept of Hindu philosophy, all the other
principles and values flow from the beautiful fountain of Dharma (Srinivasan n.d., 1). Consequently,
the Hindu scriptures present many examples of its importance in a variety of ways. The two epics
Mahabharata and Ramayana are particularly interesting in their presentation of dharma.
Dharma is Sanskrit word with many different connotations that are mostly of ethical nature. Thus far,
there has not been a parallel word found for it in English or any language that truly signifies the
essence of it. It comes from the root word, dhr, which literally means to uphold, sustain, and maintain
a thing in its being. ... Show more content on Helpwriting.net ...
The concept of dharma is very broad and is very difficult to grasp because there is no clear cut
definition of dharma that captures the essence of it. However, one can try to see how the works like
the Mahabharata approach the concept. The epic mainly deals with the loss and reestablishment of
dharma on Earth. For whensoever Dharma declines and Adharma uprises, the Bhagavan (god) creates
himself to guard the good and to destroy the wicked; to establish the Dharma firmly, he comes into
being again and again (Sukthankar 1998, 79). In the Mahabharata, the story goes that Earth burdened
by the tyranny of demonic kings then ruling requests Visnu to relieve her burden; and Visnu decides to
do so by, along with other heavenly beings: gods, rsis, gandharvas, kinnaras and so on, taking birth
among the Yadavas. A war is fought with purpose of ending the tyranny of the demonic kings and
restoring dharma on decline due to the tyranny, also, in turn relieving Earth s burden. However, all this
does not take place with such simplicity. The Mahabharata War, as one remembers, was fought
between cousins, the Kauravas and the Pandavas. Throughout history many wars between cousins
have taken place, then what makes the Mahabharata War so special to gain such recognition. As it
turns out, what gives this trivial tale of petty

Adoration Of The Magi And Bruegi Analysis
The two paintings Adoration of the Magi, by Botticelli, and Peasant wedding, by Pieter Bruegel the
Elder are both Renaissance art works made in the 14th and 15th centuries. Botticelli completed the
Adoration of the Magi during the Italian Renaissance. The piece was commissioned by Cosimo de
Medici and encaptures the Medici family witnessing the birth of Jesus Christ. Likewise, Pieter
Bruegel the Elder completed the painting Pheasant Wedding in 1567, which is a depiction of the local
pheasant s daily lifestyle and the simple pleasures it had to offer. Although at first the two pieces of
artwork may appear to be similar in style, they contain several subtle differences because of the era
they came from. For example, Botticelli ... Show more content on Helpwriting.net ...
With their family and friends blissfully dining, the peasants depicted in Peasant Wedding manifest the
simple Lutheran religion that was being innovated at the time. The two paintings contrast in this way
because of the indistinct and undeniable religious backgrounds the paintings have.
Although there are many singularities in between the Northern and Southern Renaissance styles there
are distinct similarities in the two artistic communities. One similarity is the the belief in Humanism
that is represented in both the Adoration of the Magi and Peasant Wedding. Humanism is the belief
that stresses the potential value and goodness of human beings and was innovated in both the Italian
and Northern Renaissance. This belief can be seen in the painting Peasant Wedding by the way that
Bruegel the Elder illustrates the congregation of people that had attended the wedding. Likewise, in
The Adoration of the Magi, Botticelli communicates his belief in Humanism by the way he precisely
draws each person in the painting. The two paintings portray the Humanist beliefs through the precise
details in which they paint each person and indicates that they have faith and trust in the human race.
In southern Renaissance artwork, the subject matter was usually centered and results in drawing the
eyes attention to a certain focal point. Conversely, in northern renaissance art, the placement of the

The Wonder Woman Feminism
During my junior year, my parents had allowed my uncle to live with us. At one point I got tired of
hearing some of the things he was saying so I got up to walk away. Immediately he got up and charged
after me shouting. I locked myself in my room and listened as he screamed to my parents that I was a
stuck up bitch who needed to learn some goddamn respect . I shouldn t be called a bitch for having my
own opinions and deciding to walk away from a situation. This idea that men are superior to women,
and women need to be submissive to them has been ingrained into our society. With the recent release
of Wonder Woman, directed by Patty Jenkins, many people have called into question how well
Wonder Woman otherwise known as Diana in the movie relates to feminism, and represents a positive
image or an inspirational figure for women and young girls in today s society. One of these people is
Zoe Heller, who in turn wrote the article God s Gift to Men . While I don t believe this was meant to
be the typical inspiring feminist movie that tells women to act like ball busters . I believe that Heller
over analyzed this movie, and tried to make it into her idea of what feminism is: where women preach
about how they should be treated and how others should view themselves. Heller started off by
providing a quote from the New York Times where it stated that they would be ending a campaign to
make Wonder Woman into an inspirational figure. She then addresses Diana s costume, which the

Marco Polo s Influence On The World
Marco Polo is a well known heroic travelers and a pool game. Marco Polo was born in 1254 in Italy.
Marco s father and his uncle had traveled to China as merchants. When they left Italy to return to
China, they were chaperoned by Marco Polo and two priests. It is known that he was born into a
leading Italian family of merchants.
Ruled by Kublai Khan, the Mongol Empire stretched all the way from China to Russia. The Mongol
hordes also threatened parts of Europe, especially Poland and Hungary making fear everywhere by
their cruel empire.
In 1269, Niccol and Maffeo Polo arrived back in Italy, where
Niccol found out his wife had died while he was gone. Their son,
Marco, who was only about fifteen years old, had been only six or younger when his father left home.
Marco was reared primarily by his mother and the extended Polo family and the streets of Venice.
After his mother s death, Marco had probably begun to think of himself as something of a orphan.
Then his father and uncle suddenly reappeared, as if from the dead, after nine years of traveling in far
off, romantic lands.
These experiences were the formative influences on young Marco, and one can see their effects
mirrored in his character: a combination of sensitivity and toughness, independence and loyalty,
motivated by an eagerness for adventure, a love of stories.
In 1268, Pope Clement IV died, and a two or three years delay while another pope was being elected
gave young Marco had time to mature

Gender Roles in Shakespeare Essay
It is a peculiar feature of Shakespeare s plays that they both participate in and
reflect the ideas of gender roles in Western society. To the extent that they reflect existing
notions about the proper roles of men and women, they can be said to be a product of
their society. However, since they have been studied, performed, and taught for five
hundred years, they may be seen as formative of contemporary notions about the
relationships between males, females, and power.
Derrida was right in asserting that quot;there is no outside to the text. quot; His claim is that every text
is
affected by every other text and every other speech act. As an instance, most of Shakespeare s
plays have ... Show more content on Helpwriting.net ...
Elizabethan society had a loosely determined set of normal behaviors that are frequently
linked to gender. Despite diffusion of these gender expectations in both time periods (see
Dollimore, Traub), there are definite behaviors that either lie within the constructs of gender or
exceed/transgress patterns accepted as conventional. Through the mechanisms of exaggeration or
transgression, Shakespeare s comedies focus attention on the matter of gender and derive comedy
from the situations created. Characters that are natural representations of their gender do not
contain the same possibilities for comedy.
Beatrice says quot;O, that I were a man quot; (Much Ado About Nothing, IV.i.303), implying in
context that her gender has made it impossible for her to act. Other female characters in
Shakespeare do take on male roles, and whether it is because their true identity is hidden or simply
by virtue of their acceptance as non female, they are able to function in the text in ways

that an undisguised female character could not. Rosalind/Ganymede instructs Orlando in the ways
of love. Viola/Cesario enters Orsino s house and, consequentially, his heart. Portia argues a case
at law; actually serving as a judge in a dispute involving her new husband s best friend. In
assuming a man s role, these women overcome the limitations to which Beatrice finds her sex
subjected.

Will Economic Valuation Of Nature Be Happily Ever After...
Will Economic Valuation of Nature Be Happily Ever After for Canadian Boreal Forest?
Nature with all her beautiful plants and animals along with humans lived happily ever after This
would be that perfect ending that I would envisage if I ever wrote a fairy tale with Nature as the
female protagonist. But with growing human population and increasing demand for natural resources
our planet s happily ever after story seems very distant and distraught. According to Convention of
Biological Diversity nearly 20,000 species of plants and animals are at a high risk of extinction and if
this trend continues, Earth would see another mass extinction event within a few centuries.
Fortunately, in midst of these negative news reckoning the dooms ... Show more content on
Helpwriting.net ...
Can similar valuation exercise lead to Canadian Boreal forests happily ever after?
Picture 2: Mining and gas wells within Boreal forests Photo credit: Green Peace
Firstly, economic valuation of ecosystem services can provide a logical reasoning to oppose
unwarranted industrial development in Boreal zone. For instance, a study conducted by Canadian
Boreal Initiative on Counting Canada s Natural Capital estimated the total economic value of boreal
ecosystem services (both market and non market values) in the year 2002 as 750 billion CAD which
would equate to 61 percent of the value of Canada s GDP (as of 2002). Furthermore, on comparing the
values, it was found that total non market value of boreal ecosystem services is 13.8 times greater than
the net market value of boreal natural capital extraction. The results imply that economic, ecological
and social benefits of boreal forest systems in their pristine state, may be significantly greater than the
market values derived from current industrial development forestry, oil and gas, mining, and
hydroelectric energy combined.
Secondly, the regeneration capacity of these forests are very low so the trees once destroyed, would
take much longer to grow back than forests in tropical regions. Fires in Canada s boreal forest are
common, burning an average of 2m ha every year. Insurance Bureau of Canada calculated the damage
from wildfire in Fort McMurray, Alta., as $3.58 billion, making it the most expensive disaster for

The American Revolution And The Enlightenment
The American Revolution brought about changes in the way the world viewed religion, science, and
government. The Enlightenment, an European movement that affected social customs and political
ideals not only in Europe, but also in America, brought these new ideas and changes to light.
Enlightenment s main goal was to seek out a better understanding of the natural world through reason.
Reason is an individual trait, and, according to Enlightenment thinkers, this justifies that power should
be help by the people. There was a desire by many colonists to form a government based off
democratic ideals with balanced powers, and these principles can be traced back to the
Enlightenment movement.
One of the most influential Enlightenment thinkers was John Locke who rejected the claim to the
Crown, and he believed that individuals held the right to revolt against a tyrannical government.
Locke argued that rebellion against the government was acceptable if that government failed to protect
the natural rights of the individual including life, liberty, and property. Locke proclaimed, Government
has no other end, but the preservation of property (Locke). Locke also believed that a strong powerful
government would use its authority to control the governed. Because of this, Locke believed the
government should be divided into different branched with a system of
2 checks and balances, allowing each branch to hold only the power needed to fulfill its given
function. Locke believed that

A Brief Note On The Gas Mixture Of Hydrogen And Carbon...
1.2.3 Gasification and Syngas Syngas is a gas mixture of hydrogen and carbon monoxide, which are
products from gasfireing any hydrocarbon material such as coal at a high pressure and temperature, 30
bar and 1500 °K. The present of the oxygen is the primary difference between gasification and
combustion. When a feed gasfire, the oxygen or air is injected in small amount allowing part of the
feed to burn completely which supply the required heat and pressure, then, the heat will break down
the feed into synthesis gas (Higman Burgt, 2003). This process consists of six main reactions: Table 1:
Gasification main reactions Reaction Process Chemical Formula Change in Enthalpy Gasification
with Oxygen C + ½ O2 → CO 3,922 Btu/lb C Combustion with Oxygen C + O2 → CO2 14,111
Btu/lb C Gasification with Carbon Dioxide C + CO2 → 2 CO 6,267 Btu/lb C Gasification with Steam
C + H2O → CO + H2 4,750 Btu/lb C Gasification with Hydrogen C + 2 H2 → CH4 2,672 Btu/lb C
Water Gas Shift CO + H2O → CO2 + H2 650 Btu/lb CO There are four basic configurations for the
gasification. These configurations describe the way oxygen introduced to hydrocarbon feed since it
will produce different characteristics for each one of them (Breault, 2015). The following is an
explanation for each configuration: Table 2: The four basics configurations for the gasification Bed
Type Hydro Dynamically Moving Bed Gas flow through a porous medium where the solids move
down while gas moves up a counter current

Mary Kay Cosmetics
Case Study on Mary Kay Cosmetics: Asian Market Entry
Executive Summary
Mary Kay Cosmetics Inc s (MKC) was facing challenges of increasing number of competing direct
selling organizations in the US cosmetics market and was not satisfied with their sales revenue
generated from international sales. They believed MKC culture could be transferred internationally
and that Mary Kay Ash s charisma, motivation and philosophy were likely to appeal to women
throughout the world.
MKC management would like to expand their coverage to some other Asian countries Japan and
China. With evaluations of both markets through PESTEL framework and their own market
attractiveness, there are proven potentials in developing MKC in these markets. ... Show more content
on Helpwriting.net ...
Major consumers of cosmetics were women in their 20s and 30s (26% of all Japanese women over the
age of 15) and which they considered foreign made cosmetics as high status products. These heavy
users were less price sensitive and more tend to high quality cosmetics. The working women even
spent 25% more on cosmetics than women who did not work outside the home.
The growing sales of skincare products are fueled by the belief of real beauty to Japanese women
(owning a fair complexion and fine textured skin) and the increasing average age of Japanese
population. These women were more willing and spent almost three times more than the average
American women, but they had a hold on foreign skin care products Japanese manufacturers
understand their needs for their delicate skin (skin care regimen involved seven stage process). When
comes to makeup products, they are usually associated with status, image and dreams and Japanese
women tend to aspire to look like Western women on foreign brands cosmetics ads.
Japanese concerned a lot on product packaging, they have their own color preference and which pink
was seen as a color more appropriate for children and teenagers to them.
China, it was predicted to grow to 1.5 billion by the year 2010 with eighty percent lived in the eastern
half of the country. There were trends towards urbanization and a shift of population from agricultural
to the service sector, which was estimated 156

Martin Luther And John Calvin Comparison Essay
The reformation was going on led by the Martin Luther, while John Calvin was born and decided upon
converting to protestantism. Both argued that the Catholic Church stirred away from its original
mission to help reach heaven and help the poor. Both reformers wanted to return the people onto the
right path in their spiritual life. Politically, Luther and Calvin believed that the Pope must not own
such power and have so much lavish, instead spend the money for the better of the society, they also
believed that each state must choose their own religion. Socially, they both believed that the laypeople
should be educated and have access to the bible for own interpretation and that all people are equal in
the eyes of God. However, despite so many points where they held the same perspective, their views
also differed politically because Luther did not want to change the political structure of ... Show more
content on Helpwriting.net ...
Socially, they believed that laypeople should be educated to read so they can study the Scripture and
also believed in equality for all people. However they also held different opinions like Luther,
politically, did not want to change anything in the german lands where Calvin wanted to rebuild the
political order in Geneva. Additionally to that they held different opinions on some social matters too
like Luther believed that everyone must listen to the Prince because God appointed him where Calvin
s ideas were more egalitarian. Something similar happened centuries later called communism.
Communism existed in the times of ancient Greece, but for the modern day it was based on a person
named Karl Marx. He also believed in an egalitarian society where class doesn t matter, and everyone
must do their job and not complain about it. Those resemble Calvin s ideal policy of an egalitarian
society which now would be called

Music And Technology Aid AAnother
Music and technology aid one another. In a way a person can capture music they love through
technology and then the electronic companies flourish due to the sale and popularity of these
electronic devices. If a person wants to listen to music they can turn on a stereo or TV, choose a CD or
DVD to play, or listen to a songs downloaded in ITunes. All of these devices are proof to show how
technology is used to record, play, and change the way music is heard. A look through history will
show how far society has come in music alone. The development of technology has changed the way
the music industry operates and the way society hears and purchases music today.
It started off with humming, then singing. People sang in church choirs, in the ... Show more content
on Helpwriting.net ...
Edison believed that the phonograph would have a positive effect on business, culture, and education.
Out of the invention of the phonograph, three distinct qualities were discovered of recorded music:
portability, affordability, and repeatability. Thanks to the phonograph and its portability, Americans
could hear the classics through recordings since professional musicians never ventured to the rural
areas. Portability would have meant nothing if not for its affordability. In 1890 the cost of the
phonograph was $40, and by the 1900 s it was reduced down to five dollars. Poor blacks could also
afford the phonograph, and in their minds it was a way to try and achieve equalities among whites by
listening and learning their culture. Repeatability was believed to serve two main functions: to single
out the good music versus the bad and to help listeners to appreciate the art of the classics. Due to the
fact that recording music had a maximum of three to four minutes, musicians had to drastically cut the
time of their music to make more money. The phonograph was later called a gramophone and then it
was known as the wax cylinder. The phonograph went out of style when the FM radio was invented
and spread throughout American homes.
In 1933, what thought to be just a dream, became a reality. Edwin Armstrong invented the

The Integration Of Italians Into American Culture
Italian American culture has been immortalized in movies, literature, and songs. One of the movies
that shows the integration of Italians into American culture comes from the 20th century and was well
acclaimed for its acting and cinematography. The 1955 film Marty accurately portrays Italian
American lifestyles and stigmas, specifically males, in that time period and demonstrates how the
Italian people assimilated into American culture.
Getting married was one of the most important things that an Italian man can do. At 35 years old,
Marty has yet to marry or have children, and is living with his mother in his childhood home. In this
time period, it was critical to marry someone who was also Italian. This custom was practiced more
before the time period of Marty but it was still an important factor to consider when picking a bride.
The viewer sees how important this is to Marty s mother, as she asks questions of Clara before church.
Mrs. Pilletti: She s more than twenty nine years old, Marty. That s what she tells you...She looked
thirty five, forty years old. She do not look like an Italian girl...What family she comes from? I do not
know. Something about her I I do not like...The first time you meet the girl, she comes to your empty
house alone. These college girls. They re only one step from the street.
Marty: What are ya talkin about? She s a nice girl.
Mrs. Pilletti: She do not look Italian to me. I do not like her...Do not bring her up to the house no

Gender Inequality In The Film A League Of Their Own
Gender Inequality To this day, gender inequality still exists across the world. While it squeezes itself
into our society, four mainly focus on the true aspects on what it is like to experience such inequality.
For example, women in the work force, the family life, the state, and sexes can lead to all forms of
discrimination. Did the screenwriters correctly portray what women back then suffered from?
Director, Penny Marshall s, A League of Their Own, demonstrates a taste of what women during the
1940 s we re told on how to act and live. The movie portrays unfairness between the character s looks
based on gender, and differences within their family. Marshall also shows when and why this
discrimination was occurring. Such as including scenes that displayed the time period and the
importance of continuing on America s favorite activities after men left for war. Adding on, including
the time frame of a book or movie is crucial, because if provides information and gives the audience
background information. The time period A League of Their Own takes place is in the forties, meaning
half of the men were fighting in World War II. Thus, there had to be common people at home to fill in
many of those positions of ... Show more content on Helpwriting.net ...
Before war, it was unheard of to have women participate in big companies with successful men.
However, after their husbands left, it was time for women to take over the house work and other jobs
to keep the economy running. Finally, American women entered the workforce in unprecedented
numbers during the World War II, as well widespread male enlistment left gaping holes in the
industrial labor force (History.com Staff). However, even though women were taking on the same
roles as men, that doesn t mean they received the same amount of respect. There still remains
mistreatment, forced subservience, and even the devaluation of females, as well as an exploitation of
their

Living Conditions of Industrial Cities in the 19th Century
What Were Living Conditions Like in 19th Century Industrial Cities?
The living conditions in the Industrial Revolution varied from city to city depending on how much the
factory owners cared for their workers or how much industry went on there. The Industrial Revolution
gained pace during Victoria s reign because of the power of steam. Victorian engineers developed
larger powerful machines that could run whole factories. This led to a massive increase in the number
of factories. Despite the growing wealth due to trade and commerce, many of the working people, who
actually produced the wealth, lived, worked and died in very poor conditions. The Industrial
Revolution was stimulated by Britain s gargantuan empire and its growing level of trade. There was
increased demand for the export of goods from Britain and greater pressure on importing goods into
Britain.
The industrialisation of Britain s towns and cities had a detrimental effect on the people who came to
live there. Living conditions in the 1800s were incredibly unequal. The rich and powerful factory
owners would live out in the quiet peaceful countryside with lots of creature comforts, whilst their
workers would return into smelly, dirty and minuscule back to back terraces at the end of a long
working day. These homes were usually built with no inside toilets or running water. People either
washed in a tin bath or at a pump outside. Many people decided not to wash at all as it was the easiest
option. There was a

The Baseball Game In Baseball
Baseball was originated in Hoboken, New Jersey in 1846 and in those days, the game was played
differently. The baseball was thrown underhanded and players did use gloves while the runner had to
go up to a bell and ring it. This was the only way their run would be counted. Games were played on
grass fields. There were not any baseball baseball stadiums built at that time. Baseball is still America
s pastime after all these years. There are some American s who love the game because it is unlike
basketball, football, soccer, or any other sport. Some people enjoy it because they grew up playing as
a child. Others who remember watching the baseball game on television with are also those who
remember watching the baseball game on television with an older family member. Baseball is not only
popular in America, it is also very popular in other parts of the world. The Major League Baseball
Player Association has been the strongest union in the US league sports for many years. As of today,
MLB players make more money annually than any other league in the United States. Unlike the
National
Basketball Association (NBA), National Football League (NFL), and the national
Hockey League (NHL), MLB players do not have a salary cap. Alex Rodriguez is the highest paid
MLB player in history. He had an annual salary of $437.2 million. Last Name 2
Baseball is a very difficult sport if you don t work on the game. Baseball
Is a thinking mans game. Catchers are the most important player in the

Dust Storms In The 1930 s
During the Dirty Thirties , this is a period of dust storms that damaged the ecology and agriculture of
the United States and Canadian prairies in the 1930 s. Drought came in three waves, 1934, 1936, and
1939 1940. Some regions experienced drought conditions for as many as eight years.
The drought of the 1930 turned soil into dust, in which the destroying winds blew away in humongous
clouds that sometimes blocked the skies. Choking waves of dust named black blizzards or black
rollers traveled across the country. Great dust storms spread from Dust Bowl era. The drought is the
worst it s ever been in U.S. history.
In June of 1934 President Roosevelt signs the Taylor Grazing Act; this allows him to take millions of
acres of federally ... Show more content on Helpwriting.net ...
The DRS buys cattle from countries that are considered emergency areas, for $14 to $20 a head. Those
that were considered unfit for consumption. The remaining cattle are given to the Federal Surplus
Relief Corporation to help feed many of the families. It was difficult for the farmers to give up their
herds; however it helped keep many of them from going bankrupt. The government cattle buying
program was a God sent to a lot of farmers, as they could not afford to keep their cattle and the
government paid more than they could get from local markets.
On April 8, 1935 the FDA finally approved the Emergency Relief Act, which provided $525 million
for drought relief, and approves creation of the Works Progress Administration; this will employ 8.5
million people. So many families were left broke and lost homes due to the drought and the inability
to produce crops to sell for livelihood.
Congress declares soil erosion a natural menace . Under Hugh B. Bennett, the SCS will develop
programs to save the topsoil and irreparable damage to the land. New farming techniques are put in
place and farmers are paid to practice soil conserving techniques as

The Israeli Palestine Conflict And Conflict
Table of Contents World Map 3 Israeli Palestine Conflict 4 Location 4 Summary of events 4 Parties
concerned 4 Potential solutions 4 Ukraine Crisis 5 Location 5 Summary of events 5 Parties concerned
5 Potential solutions 5 Conflict in the South China Sea 6 Location 6 Summary of events 6 Parties
concerned 6 Potential solutions 6 Rankings 7 Bibliography 8 World Map
http://www.worldmapsonline.com/images/murals/miller_world_physical_wall_mural_lg.jpg Israeli
Palestine Conflict The Israeli Palestine conflict is an ongoing conflict that began in 1947. Nationalist
movements by Jewish and Arab groups with the aims of attaining sovereignty for their people. The
collision between these two groups led to the development of ... Show more content on
Helpwriting.net ...
The first recorded violence between Arabs and Jews in 1882, and only increased as more Jewish
people immigrated to Palestine, and the development of Palestinian nationalism. The massive influx of
Jewish immigrants to Palestine was perceived by the Arab population as a threat to their national
identity. During the 1920 s relations deteriorated between the Arab and Jewish populations, and led to
hostility between the two group becoming more intense. In 1921 the first major riots in Palestine
against the Jewish population erupted, the Jaffa riots. The escalation of tensions between the two
groups led to the 1929 Palestine riots. In these riots Jews were massacred in Hebron, and devastation
took place in Jerusalem and Safed. Finally, there was the 1936 39 Arab revolt in Palestine. During the
revolt, Palestinian Arabs rioted and murdered Jews. The revolt was instigated by the Supreme Muslim
Council in 1936. The outbreaks of violence were responded to by the British with several reports,
inquiries, and commissions. The Haycraft Commission of Inquiry in 1921, the Shaw Report in 1930,
the Peel Commission of 1936 37, the Woodhead Commission of 1938, and the White Paper of 1939. A
two state solution was proposed as an end to the conflict in the Peel Commission, and was the first to
do so. The proposed solution was to separate Palestine into two states, one Jewish state and one Arab

How To Write A Persuasive Essay On Gun Control
You may have heard about the recent uproar in regards to gun control, and while many believe that
there should be more restrictions on purchasing and owning guns, I m here to tell you why I think that
everyone who possesses a Firearms License should be allowed to own firearms and ammunition.
According to Gary Johnson, Former Governor of New Mexico, I am in the camp that if you outlaw
guns only the criminals are going to have guns. I strongly agree with this quote. I also think that if we
pass more gun regulations, who s going to listen? You or I would, but would most of America s
criminals? It s also unconstitutional in regards to the second amendment, which states, A well
regulated Militia, being necessary to the security of a free State, ... Show more content on
Helpwriting.net ...
According to Ted Cruz, a US Senator, What I think is two things, number one, that restricting the right
to keep and bear arms is unconstitutional. The Second Amendment is an integral part of the Bill of
Rights. And what it means is, politicians cannot come and strip the guns from law abiding Americans.
But, number two, it s misguided policy. If you look at the jurisdictions with the strictest gun control
laws, almost without exception, they have the highest crime rates and the highest murder rates. If you
look at the jurisdictions that most vigorously protect our right to keep and bear arms, almost without
exception, they have the lowest crime rates and the lowest murder rates. Gun control policies don t
work. And they re contrary to the Constitution. This quote basically states that the areas that have
more gun control are more violent and have a higher crime and murder rates. Whereas the areas with
less gun control have a lower crime rate. This quote also states that it s unconstitutional to take away
the law abiding citizens guns. To conclude, I believe that more gun control would be unconstitutional
and would cause their to be a higher crime

Essay Aboriginal Customary Laws and Australian...
Aboriginal Customary Laws and Australian Contemporary Laws
Aboriginal customary laws, before white settlement in 1788, were considered primitive by the British,
if considered at all. But Aboriginal laws and customs had lasted hundreds of years, based on traditions
such as kinship ties and rituals.
These laws were formed by ancestors, spirits, and Aboriginal beliefs, and were passed down the
generations by word of mouth instead of written down. Being over 500 tribes (each with it s own
clans) in Australia at one point, there were many variations to their guidelines, customised to each area
of the land. Although the laws varied throughout the ages, this way of life remained until white
settlement.
The roots of Australian laws are ... Show more content on Helpwriting.net ...
Children were taught how to be proper children until they were old enough to be told their adult
customs.
Australian laws have two forms, public and private law. Public law is an individual versus the
Australian government, for example, criminal law, constitutional law and environmental law. It
involves public bodies, public matters and is the concern of everybody in Australia. Private law
involves disputes between private citizens or entities, for example, contract law, family law and
probate laws.
Traditional Aboriginal marriages were very different to English marriages and Australian marital laws
today. Aboriginal girls were to be married when they reached puberty, and were married to much older
men, who could marry (and have numerous wives) once a certain age. This meant that sex at a young
age was acceptable.
Australian law states that no person can legally marry until the age of 18, or have sex until the age of
16, and it is socially unacceptable for people to have numerous partners. Australian law declares under
age sex as child abuse and a criminal offence.
All Aboriginals were involved in their customs and laws, with rules being imposed by the
communities. Each clan was tight knit and respected their ancestry and customs.
Punishments varied, depending on the severity of the crime committed. Types of punishment included
revenge, social ridicule, ostracism, insulting, spearing (aimed at the leg, but sometimes resulted in
death) and death by

A Brief Note On Crime And Violent Crime
It may be argued that the media disproportionately exposes violent crime because is more serious, but
with crime in Canada at an all time low, why is it that the media only advertises the numbers
associated with violent crime to be at an all time low and not all crime. How does online news outlets
cover the decrease in crime in relation to violent crime and non violent crime? The variables that will
be used are online news outlets stories and articles regarding the crime drop, and the reduction in
crime (violent vs non violent). The sample will consist of popular online news outlets who s articles
will be looked over in order to determine what they deem important in regards to the crime drop. It is
predicted that mainly only violent crime statistics are written about because it comes off as the most
exciting, regardless of the fact that it is less common.
It is known that crime in Canada has gone down over the last few years, and that this is or has been
advertised on just about every online news outlet in Canada. This is great! However, we still see
stories about crime in the news quite often, and this is not surprising. What is though, is that the crime
reported on the news is typically only violent crimes, regardless of the fact that crime statistics
typically indicate that only 10 percent of crime committed in Canada is actually violent. Stats Canada
(2014) indicates that there are approximately 340,000 violent crime violations (eg. homicide, sexual
assault,

The Scarecrow Short Story
Scary Story Rewrite Assignment
Notice that almost every sentence in the story below, begins with a subject sentence opener. Also
notice that there are several banned words.
First, as you read this story, use the underline function and underline all of the banned words.
Second, underline the one sentence opener that does not start with a subject.
The Scarecrow
A farmer and his family lived on their farm in a little town in Alberta. The farmer s son and his friends
built a scarecrow one day. They built a very ugly scarecrow. That night, there was a storm and the
wind got strong. It began to rain with thunder and lightening. The boy woke up and looked out of the
window.
The lightning flashed, and he was able to see the scarecrow. The scarecrow seemed farther than where
he had put it. The boy kept looking out for the scarecrow every time there was lightning and each time
the scarecrow seemed to be at a little different place. The boy was very tired and so he said to himself
that he was just imagining things. He went back to sleep but was soon woken up by loud thunder. He
looked out the window but he could no longer see the scarecrow.
The boy decided to go out into the field and search for the scarecrow, thinking maybe the wind had
blown it away. When he got outside, he looked around but didn t see it anywhere. He ran to a big tree
in the field, but he tripped and fell to the ground. He got up and looked up at the big tree. The
scarecrow, was sitting on a big

Explain How Success Consists Of Going Failure To Failures...
Winston Churchill once said that Success consists of going failure to failures without loss of
enthusiasm . Winston s statement can be viewed as controversial because some people believe no
matter how hard ones tries one may fail. This point has merit because no matter how hard one tries to
defy gravity it will constantly be there. Except for these extreme cases success has been seen through
history as defeating what one had failed to do before. Being able to succeed is caused by not losing
enthusiasm between failures because without an enthusiasm to keep trying one will not want to
succeed, failure can create the idea that allows one to succeed, and without failure people would not
have the passion succeed no matter what. Enthusiasm between failures allows people to succeed
because the character they gain by not quitting is what makes one want to succeed after failure. It is
true that failing something that one has worked at for any period of time is hard to go through. The
character a person gain from failing however is that spark of persistence and enthusiasm to continue
trying. Even if one fails again that character will become even stronger and eventually will lead that
person ... Show more content on Helpwriting.net ...
This point is seen anywhere in the world because of the inventions people have made. No invention
has ever worked perfectly after the first try. It was the enthusiasm in the inventors to see these objects
work perfectly that allowed them to eventually succeed, Some may say that certain inventions are just
modified older inventions, but the need for these new inventions was prompted by someone having
the enthusiasm to fix a failure in a prior invention. These ideas spurred by realizing the source of a
failure may go noticed, but without someone having the enthusiasm to see the idea work there would
never be

The Communication Theory Of Uncertainty Reduction Theory
Stuttering, perspiring, and feeling a dry mouth are a few things someone who has to meet and interact
with new people might experience. Interacting with new people will come with dealing with
uncertainty jitters. This research looks at the different critiques by communication scholars on the
communication theory of Uncertainty Reduction Theory. Uncertainty Reduction Theory is a
communication theory that came about through the research of Charles Berger from the post positivist
tradition.
Charles Berger through Uncertainty Reduction Theory proposes that the beginnings of personal
relationships are filled with uncertainties. Berger suggests that anticipation of future interaction,
incentive value, or deviance can boost our drive to reduce ... Show more content on Helpwriting.net ...
Using quantitative and qualitative data in a study, the researcher nulls the weaknesses (Creswell,
2014). Creswell (2014) states the core assumption of this form of inquiry is that the combination of
qualitative and quantitative approaches provides a more complete understanding of a research problem
than either approach alone . Researchers who hold different philosophical positions may find mixed
methods research to be difficult because of their different beliefs (Greene, 2007). However, mixed
methods research also represents an opportunity to change these tensions into fresh knowledge
through discovery. A pragmatic perspective draws using diverse approaches, giving primacy to the
importance of the research problem and question, and valuing both objective and subjective
knowledge (Morgan, 2007). A transformative perspective offers an orienting framework for a mixed
methods study based on creating a more just and democratic society that permeates the entire research
process, from the problem to the conclusions, and the use of results (Mertens, 2009).
Difference in Qualitative and Quantitative According to Wyse (2011) from Snap Surveys, qualitative
Research is primarily exploratory research. It is used to gain an understanding of underlying reasons,
opinions, and motivations. It provides possible answers into the problem or helps to develop ideas or
hypotheses for potential quantitative research. Qualitative Research is also used to find trends in

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