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DESIGNING WITH THE USER IN MIND
AN INTRODUCTION TO
@RebeccaDestello

Affiliate Lecturer, Human Centered Design & Engineering at the University of Washington 

and UX Researcher, Facebook
HUMAN-CENTERED DESIGN
@RebeccaDestello | #hcdintro
Who is this lady, and why
should I listen to her?
A FAIR QUESTION...
@RebeccaDestello | #hcdintro
Group Health
Nordstrom
University of Washington
Atlas Informatics
Anthro-Tech
Facebook
UX Consultant, 2007
Senior UX Researcher, 2011
Affiliate Lecturer, 2012 - present
Manager Research & Insights, 2015
Director User Research, 2014
UX Research, 2017 - present
MY BACKGROUND
@RebeccaDestello | #hcdintro
HUMAN-CENTERED DESIGN
SO, WHAT IS THIS THING YOU CALL
@RebeccaDestello | #hcdintro
HUMAN-CENTERED DESIGN IS A FRAMEWORK
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
ITERATE
@RebeccaDestello | #hcdintro
TRY GOOGLING "HUMAN-CENTERED DESIGN"
@RebeccaDestello | #hcdintro
Fail faster, so you
can succeed
sooner.
David Kelley, The guy that put Human-Centered
Design on the map, and founder of IDEO
https://events.umich.edu/event/50717
@RebeccaDestello | #hcdintro
TL;DR: HUMAN-CENTERED DESIGN IS
UNDERSTANDING USER
PROBLEMS AND THEN
SOLVING THEM
@RebeccaDestello | #hcdintro
Can't I just design based on
my own experiences?
BUT WAIT, I HAVE THAT PROBLEM TOO!
@RebeccaDestello | #hcdintro
Merely being the victim
of a particular problem
does not automatically
bestow on one the power
to see its solution.
Alan Cooper, Smart guy and all-around design badass who
among a million other things also wrote “The Inmates Are
Running the Asylum”
https://en.wikipedia.org/wiki/Alan_Cooper
@RebeccaDestello | #hcdintro
Is Homer Simpson the
"Average American"?
A DEBATABLE QUESTION
http://www.chicagotribune.com/news/local/breaking/ct-homer-simpson-live-pizza-debate-met-0517-20160516-story.html
@RebeccaDestello | #hcdintro https://www.youtube.com/watch?v=U9IV50KiiMI
ALL THINGS NEED 

HUMAN-CENTERED DESIGN
AN ARGUMENT
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
REMOTE CONTROL?
EVER TRIED TO USE A
https://unitedfiber.com/remote-guides/
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
https://unitedfiber.com/remote-guides/
GET TO THE GROUND
FLOOR?
EVER TRIED TO
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
DEFROST CHICKEN?
EVER DARED TO
https://www.seriouseats.com/2017/07/how-to-steam-vegetables-in-the-microwave.html
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
CHANGE THE TIME ON
YOUR CAR DASHBOARD?
EVER TRIED TO
http://www.thetruthaboutcars.com/tag/infotainment/
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
Design is not what
it looks and feels
like. Design is how
it works.
Steve Jobs, Some famous guy who invented
some stuff
https://www.theverge.com/2011/10/27/2517152/book-review-steve-jobs-by-walter-isaacson
@RebeccaDestello | #hcdintro
Because it focuses your work
on the user and roots your
decisions in data.
OKAY, BUT WHY USE A FRAMEWORK?
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
THE HCD FRAMEWORK HELPS YOU
Know where to begin
More reliable than intuition
Reminds you to continuously improve
Keep the user at the center your decisions
@RebeccaDestello | #hcdintro
A designer's expertise lies not in the
thing they are designing, their expertise
lies in knowing how to apply a framework
for design.
Somebody really smart
PHASE 1: RESEARCH
LEARN ABOUT YOUR USERS
@RebeccaDestello | #hcdintro
PHASE I: RESEARCH
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
ITERATE
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
You cannot design apart
from the world in which your
users live.
https://gbksoft.com/blog/why-does-everyone-buzz-about-giant-smartphone-kiosks/
WHY START WITH RESEARCH?
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
RESEARCH HELPS YOU LEARN
What are their goals and needs?
Who is your target audience?
https://www.ft.com/content/f6f45e0a-c1b8-11e4-8b74-00144feab7de
What problems can be solved?
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
HOW DO WE LEARN WHAT WE WANT TO KNOW?
Interviews Usability
Surveys
ObservingDiary Studies
Analytics A/B TestsCard Sorts
And so many others . . .
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
FOR BEST RESULTS, 

TRIANGULATE Survey dataAnalytics
Interviews
APPARENT
TRUTH
COME UP WITH IDEAS TO SOLVE
PROBLEMS
PHASE II: IDEATE
@RebeccaDestello | #hcdintro
PHASE II: COME UP WITH IDEAS TO SOLVE PROBLEMS
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
ITERATE
EXPLORE ALL POSSIBILITIES
IDEATE TO INCREASE THE CHANCES FOR SUCCESS BY CONSIDERING A HUGE VOLUME OF IDEAS IN A
SYSTEMATIC WAY. ONE OF THE WORST THINGS YOU CAN DO IS GO WITH THE FIRST IDEA THAT YOU GET.
REMEMBER: YOU CAN ALWAYS COME BACK TO IT LATER.
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
BRAINSTORMING STORY TELLING
SKETCHING
EXAMPLES FROM THE FIELD
TEST YOUR ASSUMPTIONS
PHASE III: PROTOTYPE
@RebeccaDestello | #hcdintro
PHASE III: TEST YOUR ASSUMPTIONS
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
ITERATE
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
WHY PROTOTYPE?
It's faster than coding
You can test your ideas with users
It uncovers subtleties & nuances
It's cheaper to fix now than after it's built
Your idea

HERE
https://kozmo.com/savings
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
VIDEO SKETCHING PAPER PROTOTYPING
WIZARD OF OZ
EXAMPLES FROM THE FIELD
IS WHAT YOU MADE EASY TO USE?
PHASE IV: EVALUATE
@RebeccaDestello | #hcdintro
PHASE IV: IS WHAT YOU MADE EASY TO USE?
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
ITERATE
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
What needs improvement?
What's missing?
EVALUATION HELPS YOU ANSWER
Does it address the user need?
Is it easy to use?
What works?
http://www.inchiostroallaspina.com/2017/02/come-scrivere-una-mail/
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
VALUE IS THE HUB OF THE WHEEL
If the product or feature does
not solve a problem for its
end user, why do it?
Valuable
Effective
Error
Tolerant
Easy to
learn
Efficient
Engaging
@RebeccaDestello | #hcdintro
THE HCD FRAMEWORK HELPS YOU IDENTIFY AND FIX PROBLEMS
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
Usefulness /
appropriateness
User’s
understanding
User’s
performance
RELEASE TO USERS AND MEASURE
PHASE V: LAUNCH
@RebeccaDestello | #hcdintro
PHASE V: LAUNCH 🚀
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
ITERATE
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
🚀
WHY MEASURE AFTER LAUNCHING?
It's being used by your customers
Product is in the real world
Helps you answer "Did we get it right?"
@RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro
SOME MEASUREMENT METHODS
Talk to people who are using your product
Look at use analytics
Run surveys
Run A/B or multivariate testing
https://beisgovuk.citizenspace.com/digital/further-education-how-do-we-measure-succes/
KEEP YOUR USER AT THE CENTER OF
YOUR DESIGN DECISIONS
IN SUMMARY
@RebeccaDestello | #hcdintro
Sometimes you…
• Skip steps
• Go backward
• Start in the middle
Know the process, but
be prepared to adapt
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
ONE LAST THING TO KNOW...
@RebeccaDestello | #hcdintro
Join me at the breakout session!
@REBECCADESTELLO
BREAKOUT SESSION
HUMAN-CENTERED DESIGN
@RebeccaDestello

Affiliate Lecturer, Human Centered Design & Engineering at the University of Washington 

and UX Researcher, Facebook
@RebeccaDestello | #hcdintro
REMEMBER THE LAST TIME WE TALKED?
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
ITERATE
5 mins. 

each to research
3 mins. 

to ideate
3 mins. 

each to test
3 mins. 

to iterate
1 min. 

each to launch
7 mins. 

to prototype
@RebeccaDestello | #hcdintro
DESIGN QUESTION
How might we improve networking between attendees, 

while they are at a conference?
Problem User
networking attendees
Context of use
at a conference
@RebeccaDestello | #hcdintro
5 MINUTES EACH TO UNDERSTAND
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE
Produce
something
tangible
EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Find someone you don't know and interview them about their experience, both good and
bad while networking at a conference. Ask them:
• "Tell me about your experience networking at a conference. What works and doesn’t work
when it comes networking?"
• Use “Why?”, “Tell me more”, and “How did that feel?” to go deeper and learn more.
• Identify at least one goal and one need your user has.
@RebeccaDestello | #hcdintro
3 MINUTES TO SKETCH IDEAS
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
PROTOTYPE
Produce
something
tangible
• Using your sketchpads, quickly sketch at least 3 ideas for how you might address the goals
and needs you identified during your research.
@RebeccaDestello | #hcdintro
7 MINUTES TO DESIGN A SOLUTION
RESEARCH
Discover goals 

& needs
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
IDEATE
Generate ideas Produce
something
tangible
• From your sketches, choose the idea that seems to best address your user's goals
and needs.
• Using the supplies from the prototyping boxes, quickly build a prototype that might
solve your user’s need (feel free to ideate further!).
@RebeccaDestello | #hcdintro
3 MINUTES EACH TO TEST YOUR IDEAS
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
• Get feedback from your user – what works, what needs improvement?
➡ "Based on what I heard, I made _______. Tell me how you might use this. What, if
anything is working? What, if anything needs improvement?"
• Try to stay neutral and be open to their feedback.
@RebeccaDestello | #hcdintro
3 MINUTES TO MAKE IMPROVEMENTS
RESEARCH
Discover goals 

& needs
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
IDEATE
Generate ideas Produce
something
tangible
ITERATE
• Respond to the feedback you heard from your user and make improvements to
the prototype.
@RebeccaDestello | #hcdintro
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
• Present your prototype to your user once more and gather feedback about what works and
what still needs improvement.
1 MINUTE EACH TO LAUNCH 🚀
@RebeccaDestello | #hcdintro
SHARE YOUR EXPERIENCE!
RESEARCH
Discover goals 

& needs
IDEATE
Generate ideas
PROTOTYPE EVALUATE
Determine ease
of use
LAUNCH
Release to users
and measure
Produce
something
tangible
ITERATE
How might HCD help you improve your own work?
@RebeccaDestello | #hcdintro
@REBECCADESTELLO
Thank you!

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Intro to Human Centered Design

  • 1. DESIGNING WITH THE USER IN MIND AN INTRODUCTION TO @RebeccaDestello
 Affiliate Lecturer, Human Centered Design & Engineering at the University of Washington 
 and UX Researcher, Facebook HUMAN-CENTERED DESIGN
  • 2. @RebeccaDestello | #hcdintro Who is this lady, and why should I listen to her? A FAIR QUESTION...
  • 3. @RebeccaDestello | #hcdintro Group Health Nordstrom University of Washington Atlas Informatics Anthro-Tech Facebook UX Consultant, 2007 Senior UX Researcher, 2011 Affiliate Lecturer, 2012 - present Manager Research & Insights, 2015 Director User Research, 2014 UX Research, 2017 - present MY BACKGROUND
  • 4. @RebeccaDestello | #hcdintro HUMAN-CENTERED DESIGN SO, WHAT IS THIS THING YOU CALL
  • 5. @RebeccaDestello | #hcdintro HUMAN-CENTERED DESIGN IS A FRAMEWORK RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible ITERATE
  • 6. @RebeccaDestello | #hcdintro TRY GOOGLING "HUMAN-CENTERED DESIGN"
  • 7. @RebeccaDestello | #hcdintro Fail faster, so you can succeed sooner. David Kelley, The guy that put Human-Centered Design on the map, and founder of IDEO https://events.umich.edu/event/50717
  • 8. @RebeccaDestello | #hcdintro TL;DR: HUMAN-CENTERED DESIGN IS UNDERSTANDING USER PROBLEMS AND THEN SOLVING THEM
  • 9. @RebeccaDestello | #hcdintro Can't I just design based on my own experiences? BUT WAIT, I HAVE THAT PROBLEM TOO!
  • 10. @RebeccaDestello | #hcdintro Merely being the victim of a particular problem does not automatically bestow on one the power to see its solution. Alan Cooper, Smart guy and all-around design badass who among a million other things also wrote “The Inmates Are Running the Asylum” https://en.wikipedia.org/wiki/Alan_Cooper
  • 11. @RebeccaDestello | #hcdintro Is Homer Simpson the "Average American"? A DEBATABLE QUESTION http://www.chicagotribune.com/news/local/breaking/ct-homer-simpson-live-pizza-debate-met-0517-20160516-story.html
  • 12. @RebeccaDestello | #hcdintro https://www.youtube.com/watch?v=U9IV50KiiMI
  • 13. ALL THINGS NEED 
 HUMAN-CENTERED DESIGN AN ARGUMENT
  • 14. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro REMOTE CONTROL? EVER TRIED TO USE A https://unitedfiber.com/remote-guides/
  • 15. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro https://unitedfiber.com/remote-guides/ GET TO THE GROUND FLOOR? EVER TRIED TO
  • 16. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro DEFROST CHICKEN? EVER DARED TO https://www.seriouseats.com/2017/07/how-to-steam-vegetables-in-the-microwave.html
  • 17. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro CHANGE THE TIME ON YOUR CAR DASHBOARD? EVER TRIED TO http://www.thetruthaboutcars.com/tag/infotainment/
  • 18. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro Design is not what it looks and feels like. Design is how it works. Steve Jobs, Some famous guy who invented some stuff https://www.theverge.com/2011/10/27/2517152/book-review-steve-jobs-by-walter-isaacson
  • 19. @RebeccaDestello | #hcdintro Because it focuses your work on the user and roots your decisions in data. OKAY, BUT WHY USE A FRAMEWORK?
  • 20. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro THE HCD FRAMEWORK HELPS YOU Know where to begin More reliable than intuition Reminds you to continuously improve Keep the user at the center your decisions
  • 21. @RebeccaDestello | #hcdintro A designer's expertise lies not in the thing they are designing, their expertise lies in knowing how to apply a framework for design. Somebody really smart
  • 22. PHASE 1: RESEARCH LEARN ABOUT YOUR USERS
  • 23. @RebeccaDestello | #hcdintro PHASE I: RESEARCH RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible ITERATE
  • 24. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro You cannot design apart from the world in which your users live. https://gbksoft.com/blog/why-does-everyone-buzz-about-giant-smartphone-kiosks/ WHY START WITH RESEARCH?
  • 25. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro RESEARCH HELPS YOU LEARN What are their goals and needs? Who is your target audience? https://www.ft.com/content/f6f45e0a-c1b8-11e4-8b74-00144feab7de What problems can be solved?
  • 26. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro HOW DO WE LEARN WHAT WE WANT TO KNOW? Interviews Usability Surveys ObservingDiary Studies Analytics A/B TestsCard Sorts And so many others . . .
  • 27. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro FOR BEST RESULTS, 
 TRIANGULATE Survey dataAnalytics Interviews APPARENT TRUTH
  • 28. COME UP WITH IDEAS TO SOLVE PROBLEMS PHASE II: IDEATE
  • 29. @RebeccaDestello | #hcdintro PHASE II: COME UP WITH IDEAS TO SOLVE PROBLEMS RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible ITERATE
  • 30. EXPLORE ALL POSSIBILITIES IDEATE TO INCREASE THE CHANCES FOR SUCCESS BY CONSIDERING A HUGE VOLUME OF IDEAS IN A SYSTEMATIC WAY. ONE OF THE WORST THINGS YOU CAN DO IS GO WITH THE FIRST IDEA THAT YOU GET. REMEMBER: YOU CAN ALWAYS COME BACK TO IT LATER.
  • 31. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro BRAINSTORMING STORY TELLING SKETCHING EXAMPLES FROM THE FIELD
  • 32. TEST YOUR ASSUMPTIONS PHASE III: PROTOTYPE
  • 33. @RebeccaDestello | #hcdintro PHASE III: TEST YOUR ASSUMPTIONS RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible ITERATE
  • 34. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro WHY PROTOTYPE? It's faster than coding You can test your ideas with users It uncovers subtleties & nuances It's cheaper to fix now than after it's built Your idea
 HERE https://kozmo.com/savings
  • 35. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro VIDEO SKETCHING PAPER PROTOTYPING WIZARD OF OZ EXAMPLES FROM THE FIELD
  • 36. IS WHAT YOU MADE EASY TO USE? PHASE IV: EVALUATE
  • 37. @RebeccaDestello | #hcdintro PHASE IV: IS WHAT YOU MADE EASY TO USE? RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible ITERATE
  • 38. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro What needs improvement? What's missing? EVALUATION HELPS YOU ANSWER Does it address the user need? Is it easy to use? What works? http://www.inchiostroallaspina.com/2017/02/come-scrivere-una-mail/
  • 39. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro VALUE IS THE HUB OF THE WHEEL If the product or feature does not solve a problem for its end user, why do it? Valuable Effective Error Tolerant Easy to learn Efficient Engaging
  • 40. @RebeccaDestello | #hcdintro THE HCD FRAMEWORK HELPS YOU IDENTIFY AND FIX PROBLEMS RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible Usefulness / appropriateness User’s understanding User’s performance
  • 41. RELEASE TO USERS AND MEASURE PHASE V: LAUNCH
  • 42. @RebeccaDestello | #hcdintro PHASE V: LAUNCH 🚀 RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible ITERATE
  • 43. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro 🚀 WHY MEASURE AFTER LAUNCHING? It's being used by your customers Product is in the real world Helps you answer "Did we get it right?"
  • 44. @RebeccaDestello | #TIDEconference@RebeccaDestello | #hcdintro SOME MEASUREMENT METHODS Talk to people who are using your product Look at use analytics Run surveys Run A/B or multivariate testing https://beisgovuk.citizenspace.com/digital/further-education-how-do-we-measure-succes/
  • 45. KEEP YOUR USER AT THE CENTER OF YOUR DESIGN DECISIONS IN SUMMARY
  • 46. @RebeccaDestello | #hcdintro Sometimes you… • Skip steps • Go backward • Start in the middle Know the process, but be prepared to adapt RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible ONE LAST THING TO KNOW...
  • 47. @RebeccaDestello | #hcdintro Join me at the breakout session! @REBECCADESTELLO
  • 48. BREAKOUT SESSION HUMAN-CENTERED DESIGN @RebeccaDestello
 Affiliate Lecturer, Human Centered Design & Engineering at the University of Washington 
 and UX Researcher, Facebook
  • 49. @RebeccaDestello | #hcdintro REMEMBER THE LAST TIME WE TALKED? RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible ITERATE 5 mins. 
 each to research 3 mins. 
 to ideate 3 mins. 
 each to test 3 mins. 
 to iterate 1 min. 
 each to launch 7 mins. 
 to prototype
  • 50. @RebeccaDestello | #hcdintro DESIGN QUESTION How might we improve networking between attendees, 
 while they are at a conference? Problem User networking attendees Context of use at a conference
  • 51. @RebeccaDestello | #hcdintro 5 MINUTES EACH TO UNDERSTAND RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE Produce something tangible EVALUATE Determine ease of use LAUNCH Release to users and measure Find someone you don't know and interview them about their experience, both good and bad while networking at a conference. Ask them: • "Tell me about your experience networking at a conference. What works and doesn’t work when it comes networking?" • Use “Why?”, “Tell me more”, and “How did that feel?” to go deeper and learn more. • Identify at least one goal and one need your user has.
  • 52. @RebeccaDestello | #hcdintro 3 MINUTES TO SKETCH IDEAS RESEARCH Discover goals 
 & needs IDEATE Generate ideas EVALUATE Determine ease of use LAUNCH Release to users and measure PROTOTYPE Produce something tangible • Using your sketchpads, quickly sketch at least 3 ideas for how you might address the goals and needs you identified during your research.
  • 53. @RebeccaDestello | #hcdintro 7 MINUTES TO DESIGN A SOLUTION RESEARCH Discover goals 
 & needs PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure IDEATE Generate ideas Produce something tangible • From your sketches, choose the idea that seems to best address your user's goals and needs. • Using the supplies from the prototyping boxes, quickly build a prototype that might solve your user’s need (feel free to ideate further!).
  • 54. @RebeccaDestello | #hcdintro 3 MINUTES EACH TO TEST YOUR IDEAS RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible • Get feedback from your user – what works, what needs improvement? ➡ "Based on what I heard, I made _______. Tell me how you might use this. What, if anything is working? What, if anything needs improvement?" • Try to stay neutral and be open to their feedback.
  • 55. @RebeccaDestello | #hcdintro 3 MINUTES TO MAKE IMPROVEMENTS RESEARCH Discover goals 
 & needs PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure IDEATE Generate ideas Produce something tangible ITERATE • Respond to the feedback you heard from your user and make improvements to the prototype.
  • 56. @RebeccaDestello | #hcdintro RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible • Present your prototype to your user once more and gather feedback about what works and what still needs improvement. 1 MINUTE EACH TO LAUNCH 🚀
  • 57. @RebeccaDestello | #hcdintro SHARE YOUR EXPERIENCE! RESEARCH Discover goals 
 & needs IDEATE Generate ideas PROTOTYPE EVALUATE Determine ease of use LAUNCH Release to users and measure Produce something tangible ITERATE How might HCD help you improve your own work?