![HAXLR8R
[TC DISRUPT BEIJING]
FROM MADE
IN CHINA
TO MADE
WITH SHENZHEN
PROUDLY
MADE
WITH
SHENZHE
N](https://image.slidesharecdn.com/hax-madewithshenzhen-140818081800-phpapp02/85/Hax-Made-with-Shenzhen-1-320.jpg)
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Hax Made with Shenzhen
The document discusses hardware startups and provides advice for founders. It promotes establishing hardware startups in Shenzhen, China, which has many benefits over other locations. Some key points made in the document include: - Shenzhen has advantages for hardware startups like an extensive supply chain, low costs, and the ability to quickly prototype, manufacture, and scale products. - The document warns about 12 types of "wares" that hardware startups should avoid, such as products that are not fun, easy to copy, or solve no real problem. - It encourages hardware founders to position their companies in innovative ways and take advantage of Shenzhen's ecosystem for hardware development and manufacturing.
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Hax Made with Shenzhen
- 1. HAXLR8R [TC DISRUPT BEIJING] FROMMADE IN CHINA TO MADE WITH SHENZHEN PROUDLY MADE WITH SHENZHE N
- 2. AGENDA 1. Hardware Renaissance 2.The HAX approach 3. Beware of the12 Wares 4. Why Shenzhen 5. From Shanzhai to Startups
- 3.
- 4. HARDWARE RENAISSANCE PROTOTYPING ISEASIER THAN EVER Arduino / Pi / Spark / 3D printing / Sensors / BLE / Smartphones / Cloud SUPPLY CHAIN IS BETTER THAN EVER – China (Shenzhen) has the whole chain – Fast, Affordable, Scalable MORE FUNDING – KickStarter (250,000+ HW backers!), IndieGoGo – More VC & Angel money, acquisitions
- 5. HARDWARE RENAISSANCE PROTOTYPING ISEASIER THAN EVER Arduino / Pi / Spark / 3D printing / Sensors / BLE / Smartphones / Cloud SUPPLY CHAIN IS BETTER THAN EVER – China (Shenzhen) has the whole chain – Fast, Affordable, Scalable MORE FUNDING – KickStarter (250,000+ HW backers!), IndieGoGo – More VC & Angel money, acquisitions
- 6. HARDWARE RENAISSANCE PROTOTYPING ISEASIER THAN EVER Arduino / Pi / Spark / 3D printing / Sensors / BLE / Smartphones / Cloud SUPPLY CHAIN IS BETTER THAN EVER – China (Shenzhen) has the whole chain – Fast, Affordable, Scalable MORE FUNDING – KickStarter (250,000+ HW backers!), IndieGoGo – More VC & Angel money, acquisitions
- 7.
- 8.
- 9. A NEW KINDOF ACCELERATOR Hardware only High Touch Support Ecosystem driven Target : 100% Survive & Thrive
- 10. IN THE “SILICONVALLEY FOR HARDWARE” 111 days in Shenzhen $25-$50k for 6%-8% SF Demo Day
- 11. PRINCIPLES Build the rightthing Build things right Ship fast
- 12.
- 13. HAX STARTUPS 50 Startups(5x10) 97.5% Survival rate (39/40) 30/10/10 US/EU/Asia
- 14. HAX PEOPLE 130 HWStartup Founders 50 Mentors & Advisors 10 Full-time partners & Experts
- 15. HAX FUNDING &CROWDFUNDING 100% Crowdfunding success (21/21) $200k Average backing $m In products sold 75% Follow-on funding
- 17.
- 18. HAX APPROACH • Globalselection – Functional prototype – Something hard • HAX Support & Curriculum – Positioning / Productization / Launch – Founder empowerment • Long-term thinking – Foundation for the future – Ecosystem + Office access + HAX Fund
- 19. RE-POSITIONING PROBLEM SOLUTION PROBLEM NEW SOLUTION NEW PROBLEM SOLUTION NEWPROBLEM NEW SOLUTION PROBLEM SOLUTION
- 23.
- 25. LEAN HARDWARE PRINCIPLES 1.Validate problem vs. Assume 2. Partner w/ factories vs. Abdicate 3. Fast to market vs. Long cycles 4. Capital effective vs. Capital intensive 5. User backed vs. Venture backed
- 26. SCALING HARDWARE STARTUPS PROTOTYPINGPRODUCTION SCALING $ Founders Friends Family Fools Crowdfunding Accelerators Angels Grants Sales Factoring Banks VCsPre-orders RETAIL CHASM TIME
- 27. 3. BEWARE OF THOSE 12 “WARES” wow suchexcite very hardware so future
- 28. FUNWARE 1. FUNware Nobusiness
- 29. CHINDOGU 1. FUNware Nobusiness Kenji Kawakami Chindogu pioneer + tissue roll headgear + eyedrop glasses
- 30. MORE CHINDOGU Baby mop Openeyes stickers Back scratching grid
- 31. FUNWARE 1. FUNware Nobusiness (includes NICHEware and ARTware)
- 32. RUBIK’S CUBE ROBOTSOLVER
- 33.
- 34.
- 35. ANIMATED “PENIS WALL” Kineticsculpture (81 3d-printed penises) by Peiqi SU @ NYU ITP, 2014
- 36. EASYWARE 1. FUNware Nobusiness 2. EASYware Not defensible
- 37. EASYWARE 1. FUNware Nobusiness 2. EASYware Not defensible “Two sensors and an app” Nobel-grade research
- 38. PRESSY 1. FUNware Nobusiness 2. EASYware Not defensible PRESSY ($27) Funded Oct 2013 Raised $695,000
- 39. PRESSY 1. FUNware Nobusiness 2. EASYware Not defensible Speed Button ($10) (“kuai anniu”) Funded Jan 2014 Raised $34k
- 40. PRESSY 1. FUNware Nobusiness 2. EASYware Not defensible Xiaomi MiKey ($0.8) Launched April 2014 “If Xiaomi starts producing buttons like Pressy, we will start to produce smartphones.” - Founder of Pressy
- 41. SAMEWARE 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning
- 42. THE BETTER MOUSETRAPMYTH 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning “Build a better mousetrap and the world will beat a path to your door” Ralph Waldo Emerson (maybe)
- 43. THE BETTER MOUSETRAPMYTH 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning The problem with mousetraps • 4,400 patents since 1879 • 400 applicants per year • “most frequently invented device in U.S. history”
- 44. 47 companies launched3D printers and raised $100K+ or more in crowdfunding. Source: Flybridge Capital Partners, 2014.6 COMMODITIZATION
- 45. THE FIRST WAVEIS OVER • First wave of hardware startups –Activity trackers Fatigue + MiBand at $13 –Smart watches Crowded –3D printers Makerbot or cheap clone
- 46. THE FIRST WAVEIS OVER • First wave of hardware startups –Activity trackers Fatigue + MiBand at $13 –Smart watches Crowded –3D printers Makerbot or cheap clone • Next generation has to be MUCH better
- 47. SOLUTIONWARE 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem
- 48. 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem “When you have a hammer, everything looks like a nail” THE HAMMER PROBLEM
- 49. VAPORWARE 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made
- 50. BACK TO THEFUTURE HOVERBOARD 1. FUNware No business 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made
- 51. DROPKICKER 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made
- 52. LAMEWARE 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec
- 53. WHEN SOFTWARE WASSTILL HARDWARE… LANDFILL IN NEW MEXICO FULL OF GAME CARTRIDGES…
- 54. WHEN SOFTWARE WASSTILL HARDWARE… 5.5 weeksCREATOR NOW A PSYCHOTHERAPIST FOR SILICON VALLEY'S HI-TECH COMMUNITY
- 55. FAILWARE 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing
- 56. BUILDING SOMETHING (ALMOST)NOBODY WANTS
- 57. LATEWARE 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing 8. LATEware Validated market but woke up competitors
- 58. “WHY LOCKITRON HASTAKEN SO LONG TO SHIP” (CROWDFUNDED WITH $2.3M IN 4Q2012)
- 59. LOSSWARE 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing 8. LATEware Validated market but woke up competitors 9. LOSSware Minimal or negative margins
- 60. “YOU WILL BERECEIVING SHRU AT COST PRICE.”
- 61. BOREWARE 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing 8. LATEware Validated market but woke up competitors 9. LOSSware Minimal or negative margins 10. BOREware People stop using it
- 62.
- 63.
- 64. Mi Band byXiaomi Fitness Tracker ($13) - Counts your steps Vibrates you awake 30 days standby Water resistant BASIC FITNESS TRACKERS ARE DONE
- 65. FUTUREWARE 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing 8. LATEware Validated market but woke up competitors 9. LOSSware Minimal or negative margins 10. BOREware People stop using it 11. FUTUREware No market before years
- 67. LOCALWARE 1. FUNware Nobusiness 2. EASYware Not defensible 3. SAMEware Bad positioning 4. SOLUTIONware Solution looking for a problem 5. VAPORware Can’t be made 6. LAMEware Not on spec 7. FAILware Successfully built the wrong thing 8. LATEware Validated market but woke up competitors 9. LOSSware Minimal or negative margins 10. BOREware People stop using it 11. FUTUREware No market before years
- 68. GALAPAGOS SYNDROME “Fantastically evolvedand divergent from their mainland cousins.” Takeshi Natsuno i-mode creator & Keio Univ. Professor
- 69. NOT JUST JAPAN! “SMSset back the mobile Internet by 10 years” –1999: i-mode in Japan –2007: i-phone
- 70.
- 71. SOME EXTRAS 13.TEMPware Temporarysolution 14.WEAKware Limited value proposition
- 72. SOME EXTRAS 13.TEMPware Temporarysolution 14.WEAKware Limited value proposition 15.ALIware Repackage a product sourced on Alibaba
- 73.
- 75.
- 76. SOME EXTRAS 13.TEMPware Temporarysolution 14.WEAKware Limited value proposition 15.ALIware Repackage a product sourced on Alibaba 16.INFRAware Requires special infrastructure
- 77. SOME EXTRAS 13.TEMPware Temporarysolution 14.WEAKware Limited value proposition 15.ALIware Repackage a product sourced on Alibaba 16.INFRAware Requires special infrastructure 17.SOLITware Single founder
- 78. SOME EXTRAS 13.TEMPware Temporarysolution 14.WEAKware Limited value proposition 15.ALIware Repackage a product sourced on Alibaba 16.INFRAware Requires special infrastructure 17.SOLITware Single founder 18.AWKware Awkward form factor, usage or image
- 79. TEDDY LOVE Teddy Loveis a unique, discreet, sexual toy that provides pleasure through dual, vibrating mechanisms in Teddy's nose and
- 80. SOME EXTRAS 13.TEMPware Temporarysolution 14.WEAKware Limited value proposition 15.ALIware Repackage a product sourced on Alibaba 16.INFRAware Requires special infrastructure 17.SOLITware Single founder 18.AWKware Awkward form factor or usage More ideas welcome!
- 81.
- 82. 3 OLD MYTHSIN 1 SENTENCE
- 83. 3 OLD MYTHSIN 1 SENTENCE “China only makes cheap stuff at scale and copies”
- 84. TODAY’S REALITY • YouriPad • Start from 1 unit • IP is at risk if: –Your product is trivial –You pick the wrong partner –You’re already successful
- 85. THE COST OFNOT BEING IN CHINA “You have to consider the cost of not being in China.” Will Hart Chief of Staff Spark.io (HAX 2)
- 86. WHAT ABOUT MYIP? “Protection of IP can be complex manufacturing or product, community, and cloud based services.” Idan Beck Founder gTar (HAX Fund)
- 87. KNOW-HOW “Chinese factory engineers masterthe lost art of injection molding.” "Being on the factory floor will help you solve problems much faster, Bunnie Huang Hardware Hacker Bunnie Studios (HAX Mentor)
- 88. KNOW-HOW “Chinese factory engineers masterthe lost art of injection molding.” ”On the factory floor you solve problems much faster, speaking Bunnie Huang Hardware Hacker Bunnie Studios (HAX Mentor)
- 89. WHY GO TOCHINA EARLY? • Prototype better & faster –PCBs overnight –All components you need –Tools for prototyping –Know how –Design for manufacturing –(much) Cheaper Where is the mold?
- 90.
- 91. CREATE WITH SHENZHEN: AVIDBOTS Makingindustrial cleaning smart
- 92. LONG-TERM BENEFITS • Integratedsupply chain • Build and scale fast, from 1 to millions • Prepare scaling before it’s painful!
- 93. WHY APPLE IS(STILL) IN CHINA • Speed • Flexibility • Know-how • (still) Better prices
- 94. WHY WOULD ALAOBAN CARE?
- 95. FOUR-AND-A-HALF REASONS 1. Futurebusiness 2. Improve capabilities 3. Use excess capacity 4. Internationalize 4.5 Fun
- 96. FOUR-AND-A-HALF REASONS 1. Futurebusiness 2. Improve capabilities 3. Use excess capacity 4. Internationalize 4.5 Fun The rest is up to you
- 97.
- 99. CHINA’S HARDWARE FUTURE •Strengths – Engineers & Scientists – Manufacturing – China market knowledge • Needs – Strategic Positioning – Advisors & Mentors – Self-promotion skills – US market access
- 100. CHINA @ HAX GROUP STARTUP S NAMESDOMAIN HAX 5 2 COMPANY 1 COMPANY 2 ROBOT HEALTH HAX 4 2 KAST DARMA 3D PRINTER HEALTH HAX 3 1 VIGO WEARABLE HAX 2 2 HEX YEELINK ROBOT IOT HAX 1 1 MAKEBLOCK EDUCATION
- 101.
Editor's Notes
- #36 http://www.youtube.com/watch?v=CJw-JUmjq0U
- #37 http://www.geektime.com/2014/04/03/xiaomi-copies-pressy-and-comes-out-with-the-mikey-which-costs-less-than-1/ http://www.techinasia.com/new-xiaomi-mikey-not-very-original/
- #38 http://www.geektime.com/2014/04/03/xiaomi-copies-pressy-and-comes-out-with-the-mikey-which-costs-less-than-1/ http://www.techinasia.com/new-xiaomi-mikey-not-very-original/
- #39 http://www.geektime.com/2014/04/03/xiaomi-copies-pressy-and-comes-out-with-the-mikey-which-costs-less-than-1/ http://www.techinasia.com/new-xiaomi-mikey-not-very-original/ http://get.pressybutton.com/
- #40 http://www.geektime.com/2014/04/03/xiaomi-copies-pressy-and-comes-out-with-the-mikey-which-costs-less-than-1/ http://www.techinasia.com/new-xiaomi-mikey-not-very-original/
- #41 http://www.geektime.com/2014/04/03/xiaomi-copies-pressy-and-comes-out-with-the-mikey-which-costs-less-than-1/ http://www.techinasia.com/new-xiaomi-mikey-not-very-original/
- #51 http://huvrtech.com/
- #59 http://techcrunch.com/2014/07/13/1025132/
- #61 https://www.kickstarter.com/projects/1046165765/egg-the-intelligent-cat-companion
- #70 http://gyrovague.com/tag/mari-matsunaga/
- #74 https://www.kickstarter.com/projects/ilepo360-keyboard/flysharkto-redefine-the-wireless-keyboard?ref=popular
- #75 http://www.alibaba.com/product-detail/Folded-BuleTooth-keyboard-for-7-10_1097154344.html
- #80 https://www.indiegogo.com/projects/teddy-love