COMPANY ANALYSIS

1. PRESENTED BY:
ABHIJEET SINGH
DM16D01
CM-B
FINAL PRESENTATION ON LIBERTY SHOES

2. 1 Agenda 2 3 4 5 6 7 98
Segme
nt
Targeti
ng
10 11 12 13
Sector

3. .
1 Sector Information2 3 4 5 6 7 98 10 11 12 13
Sector
Information
• The retail sector in India is emerging as one of the
largest sectors in the Indian economy
• By 2020, retail market in India is projected to reach
USD1.3 trillion from USD672 billion in 2016.
10%
90%
GDP CONTRIBUTION
RETAIL SECTOR
OTHER SECTOR

4. 1 Historical Growth2 3 4 5 6 7 98 10 11 12 13
Historical
Growth
204 238 278 321 368 424
518 490 534 600
1300
0
500
1000
1500
2000 2002 2004 2006 2008 2010 2012 2013 2014 2015 2,020
€
MARKET SIZE OVER THE FAST FEW
YEARS (USD BILLION)
CAGR
7.46%
• Rising income and demand.
• Foreign retailers are continuously entering the
Indian market .
• E-commerce.

5. 1 Market Share2 3 4 5 6 7 98 10 11 12 13
Market
Share 66%
9%
8%
5%
3%
3%
1%
5%
MARKET SHARE
Food& grocery Apparel Jawellery Consumer Durable &it
Pharmacy Furniture & furnishing Footware Others

6. 1 Porter’s Five2 3 54 6 7 98 10 11 12 13
Porter’s
Five
Competitive
rivalry
(Moderately
-High)
Threat of
new
entrants
(High
Threat of
substitute
products
(High)
Bargaining
power of
suppliers
(Low)
Bargaining
power of
customers
(High)

7. 1
Company Snapshot
2 3 64 5 7 98 10 11 12 13
Company
Snapshot
Headquarter
Karnal,Haryana
Founders
Dharam Pal Gupta
Purshotam Das Gupta
Rajkumar Bansal

8. 1 History2 3 4 5 6 8 1097 11 12 13
OURJOURNEY
4pairsaday
manufacturedina
smallshop.
1954
4 pairs a day
manufactured in a
small shop
1954
BrandLibertywasborn.
Withourfirstexportorder
wegeareduptoexcite
theglobalfootwear
market.
1964
Brand Liberty was born.
With our first export order
we geared up to excite
the global footwear
market.
1964
Withourfirstfactory
Libertybroughtworld
classproductsto
domesticmarket.
1982
With our first factory
Liberty brought world
class products to
domestic market.
1982
With10SubBrandsserving
allkindsofconsumers.
Libertybecamethe
favoriteIndianfootwear
brand.
1995
With 10 Sub Brands serving
all kinds of consumers.
Liberty became the
favorite Indian footwear
brand.
1995
OUR JOURNEY

9. 1 History2 3 4 5 6 7 98 10 11 12 13
Withaconsumercentric
strategy,Libertystarted
servingcustomers.
2003
With a consumer
centric
strategy, Liberty started
serving customers.
2003
Revolutionizedoursupply
chainforexcellent
manufacturingstrength.
2010
40newshowrooms
openedacrossIndia
withfocusonSouthIndia
2014
Libertyestablishes30franchise
storesand20COCOstoreswhilestrengtheningLogisticsandTechnologyusedand
reaching
outtocustomersDigitallyaswell
2015
Revolutionized
supply
chain for excellent
manufacturing
strength.
2010
40 new showrooms
opened across India
with focus on South
India
2014
Liberty establishes
30 franchise
stores
2015
Vision
RS.1,000Crore
Movingwithavision
tobeaRs1000Cr
company
Future
Moving with a
vision
to be a Rs 1000Cr
company
Future

10. • The Indian footwear industry is
growing at a rate of 16%
annually.
• The market, dominated by the
unorganized sector by a
staggering 85% is now seeing a
shift towards the organized
sector, which has now risen to
15%.
INDUSTRY ANALYSIS
1 Industry Analysis2 3 4 5 6 7 98 10 11 12 13
• About 85% of the footwear
market is unorganized. None of
the big brands have more than
2-3% market-share. So the
biggest competition is from the
unorganized sector.
• Bata
• Adidas
• Nike
COMPETITOR ANALYSIS

11. 1
Product
2 3 4 5 6 7 98 10 11 12 13
Product
Office/ Formal Sports
Existing Liberty Brands
Men’s Women’
s
Kid’s Unisex

12. 1
SWOT ANALYSIS OF
SHOES
2 3 4 5 6 7 98 10 11 12 13
S W O T
• Superior quality
• Established brand
name.
• Wide dealers'
network.
• Infrastructure
• Leader
• Style
• Less Variety in
sports shoes.
• limited franchise.
• High prices
• Life – Style
• Global
expansion.
• grabbing the
market share
• Increase
Competition
• Local Shoes
• To increase share
in non leather
products

13. Product
Footwear
Price
Affordable price
Discounts
Place
Convenient for customer
Distribution
Promotion
Advertising
Personal selling
Sell promotion
Public relation
4 P’S
1 4 P’S2 3 4 5 6 7 98 10 11 12 13

14. PLC
1 PLC2 3 4 5 6 7 98 10 11 12 13
Liberty product life cycle

15. 14 Distribution Network 15 16 17
Factories Distributors
5000 Multi
brand
retailers
150
Exclusive
showroom
Liberty
Stores
Consumers
Company
Thank You

16. .
14
Digital Marketing
15 16 17
Digital
Marketing
&
STP
• Around 70% of our sales come from the Hindi
speaking states in North India.
• Urban areas are the fashion drivers and cannot be
ignored. At least 80% of our stores are in Tier II
markets while 20% are in the metros.
• Initial Stage.
Thank You
STP
Segment Full Market Coverage in Income
Target Group
Liberated Youth which prefers
fashionable footwear
Positioning Stylish Freedom for Movement

17. 14 Sales Forecast15 16 17 Thank You
DEC ‘16 Sep’16 Jun’16 Mar’16 Dec’15
Net
Sales/Income
from
operations
126.64 107.81 119.51 116.83 122.88
Calculation of sale forecast by ratio method
Formula: Actual sales of this quarter*Actual sales of this quarter/Actual
sales of last quarter
Mar’17 June’17 Sep’17 Dec’17 Mar 18
Net
Sales/Income
from
operations
148 173 202 235 273

18. 14 Conclusion15 16 17 Thank You
• They can focus on digital marketing.
• They can come with more verities of sports shoes.
• Expansion of outlets.
Reference
www.aceanalyser.com
www.moneycontroll.com
www.libertyshoes.com
www.ibef.com