A detailed step-by-step guide to persona creation. We’ll be using our Personas Online tool (https://uxpressia.com/personas-online-tool) along the way for two reasons. Because it’s easy to use and it lets you create personas fairly quickly without wasting time on setting up the environment. You can read the original post here: https://uxpressia.com/blog/how-to-create-persona-guide-examples.

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PERSONA CREATION
IN 7 SIMPLE STEPS
with UXPressia

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What is
a Persona?
Persona is a
collective image of a
segment of your
customers
describing their
background, goals,
motivations, paint
points, etc.

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Why Do You Need Personas?
 Well-crafted persona shows your customers in a way no other
representation of user data can.
 It improves inner-communication enabling your team to operate more
efficiently.
 Having personas eases the process of making customer and product
related decisions.
 Marketing efficiency improvement.
 Design better products
 Getting a single view of your customers
To learn more about it read “3 Killer Wins of Using Personas”

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Let’s create a simple persona
for UXPressia
We’ll be using UXPressia Personas Online creator
in this tutorial. You should use it too!
Go to uxpressia.com and create your first persona!

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Step I: Gather Data
Collecting info on your customers is the first thing you should take care of.
There are many sources to get user data. Here’s a few to get you started:
 Use whatever you got at hand. You may already have some
ideas about your customers. Use it!
 Go with your gut. You may have enough product knowledge to
make quite accurate assumptions about your users.
 Web analytics.
 Conduct interviews with users.
 Send some surveys to your customers.

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Step II: Divide & Conquer
Keep in mind that a persona is a representative of a SEGMENT of your target
audience.
No one person. Nor can it be the face of all customers.
We’ll take a UX designer as a persona for our guide.
How many personas do you need?
For that read the post How Many Personas Is Enough?

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Step III: Set Demographic Info
Authentic
demographic
data is critical
to developing
true empathy

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Step IV: Describe Persona Background
Write down
everything
you know
about your
persona’s
background

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Step V: Define Persona Goals
This allows you to
see how your goals
align with
customers’ goals.
Not to mention that
you’ll be able to
meet their needs
better.

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Step VI:
Motivations
& Pain Points
This will illuminate
what you can do to
improve your
product and win
customers’ loyalty.

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Step VII: Add Other
Ingredients
We have pretty much enough,
but there’s still a lot of room for
improvement.
UXPressia Personas Online has
loads of sections to describe
your personas in the most
detailed way possible.

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WHAT’S NEXT?

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Personas
Online Tool
HTTPS://UXPRESSIA.COM/P
ERSONAS-ONLINE-TOOL
Time to create a Persona
yourself with UXPressia’s