The internal presentation discusses the emerging Maker Movement and its potential as a new industrial revolution. It notes that digital tools now allow anyone with an idea and laptop to design and prototype world-changing companies. The movement involves people collaborating online to share and modify designs that can then be manufactured in any quantity. This democratization of creation may enable a long tail of niche markets beyond traditional mass production models.

1. Internal team presentation at Board of Innovation.
We just wanted to share this deck with you, enjoy. :)
Makers
My discovery of Habits

2. Triggered by this book:
http://www.amazon.com/Makers-The-New-Industrial-Revolution/dp/0307720950

3. We live in a remarkable time!
Today; anyone with an idea & laptop can create the seeds of
a world changing company

4. Everyone Maker?

5. People love to make stuff

6. The Maker Movement

7. 1
People using digital desktop tools to create designs for new
products & prototype them (“digital DIY”)

8. 2
A cultural norm to share those designs and collaborate with
others in online communities

9. 3
The use of common design file standards that allow anyone
to send their designs to commercial manufacturing services
to be produced in any number

10. Why?

11. Happiness Economics
argues, rather persuasively, that once people reach some
level of comfort, they are willing-even eager-to trade
potential earnings, at a lucrative but un-inspiring job, for less
(but comfortable) pay at more satisfying work

12. TOOLKIT for Transformation
How would this product be improved if it was
connected to the internet?
How much cheaper would it be
if the manufacturer didn’t
charge for IP?
How would it be improved if the design was
open, so anyone could modify or improve it?

13. A new
industrial revolution?

14. What is an Industrial Revolution?
It refers to a set of technologies that
dramatically amplify the productivity
of people

15. We already had two Industrial Revolutions

16. We already had two Industrial Revolutions

17. So yes ... we’re entering a new one!
data driven production

18. So what does this
mean?

19. We’re making a shift
mass market
long tail of micro-markets

20. The “Sellable” model
Popular enough for manufacturers to make
Popular enough for retailers to carry
Popular enough for you to find

21. The “Sellable” model
Popular enough for manufacturers to make
Popular enough for retailers to carry
Popular enough for you to find

22. The “Sellable” model
Popular enough for manufacturers to make
Popular enough for retailers to carry
Popular enough for you to find

23. From Apple’s LaserWriter to Publishing to ...

24. We’re all makers now
so we better get good at it!
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