Meine Präsentation zu den Trends an der Schnittselle von TV und Internet auf dem Media Future Day des TPC am 26.01.2012. http://www.tpcag.ch/de/news/wegweisender-media-future-day-2012.html

1. What's next?
Hybrides-Sozial-Multiscreen-
Search-OnDemand-Video-
App-Linear-Plattform-TV

2. EINE PRÄSENTATION VON BERTRAM GUGEL
2

3. Die Zukunft des Fernsehens?
3

4. Nein,
die Gegenwart!
4

5. We tend to overestimate the effect of a
technology in the short run and
underestimate the effect in the long run.
– Roy Amara
5

6. Wo stehen wir heute?
6

7. NEUER ZUGANG
7

8. Gebt uns was wir wollen!
8

9. TV ist ein on demand Medium
87% der Nutzer sehen TV-Inhalte on demand
13% live
http://downloads.bbc.co.uk/mediacentre/iplayer/iplayer_performance_monthly_0911.pdf 9

10. Problem für die lineare Übertragung.
+27min
-35min
Nielsen: THE CROSS- PLATFORM REPORT QUARTER 1, 2011 10

11. Disaggregation
Choices go from finite to infinite. Navigation
goes from sequential to random access. And
audiences choose content by the item far
more than by the collection. We’ve gone from
the packaged and channelized to the
unbound and itemized. Autonomous albums
are fragmented into songs; series into clips;
– Ben Elowitz, CEO Wetpaint
http://netzwertig.com/2010/07/15/spotify-gruender-daniel-ek-die-mp3-datei-ist-zur-url-geworden/ 11

12. Das ganze Netz auf Zuruf
12

13. Apps steuern den Fernseher
13

14. AirPlay öffnet ein neues Universum
14

15. Suche zerstückelt das Programm
15

16. „The central challenge to the
folks running the traditional
aspects of content businesses is
that their business models are
based on moving the containers
around. No containers means
no business model. Chaos.“
Brady Gilchrist http://www.slideshare.net/Bradygilchrist/the-death-of-tv 16

17. NEUER KONTEXT

18. Unendliche Auswahl ...

19. Foto: lowjumpingfrog | http://www.flickr.com/photos/jenorton/5647856557/ CC-BY 19

20. YouTube plus Hangouts

21. Watch with Friends, anyone?
21

22. Unterhalte mich 30 Minuten.
22

23. Freunde gestalten das Programm
Tweek.TV SocialGuide.com
23

24. Personalisierung durch ...
Likes/Sharing
Tweets
Checkins
Verhalten

25. TV liebt Twitter ...
25

26. Twitter als EKG des Programms
26

27. Interaktion mit TV-Inhalten
3m
50cm
Interaktives
TV
10cm
27

28. Smartphones fördern Interaktion ...
56 %
14%
40 %
86% 37 %
Texting
Social Networking
33 % Browsing
Mobile Apps
Parallele Smartphone Nutzung während des Fernsehens
No Usage Mobile Internet usage
http://www.engadget.com/2011/01/29/study-shocker-mobile-users-piddle-around-on-the-internet-while 28

29. NEUE INHALTE

30. What's going to kill movies and TV is what's
already killing them: better ways to
entertain people.
– Paul Graham, Y-Combinator
http://ycombinator.com/rfs9.html 30

31. Welten prallen aufeinander ...
>1h Dokumentationen
31

32. Neue Vertriebsmodelle ...
170.000 downloads für $4,99
32

33. Neue Studios und Produzenten ...
3.000.000.000
Views/Month

34. ... mit originären Inhalten!
Mortal Kombat: Legacy @ Machinima

35. = Cable 2.0

36. +
+ $100M für Inhalte
+ Live streaming
= Enabler
36

37. Neue Verwertungsfenster ...
Restricting access to content is a bad business
model in the age of a global network that
costs practically nothing to distribute on.
– Fred Wilson, Union Square Ventures
http://www.avc.com/a_vc/2012/01/scarcity-is-a-shitty-business-model.html 37

38. Chance zum Direktvertrieb!
$1 Mio in 12 Tagen!
https://buy.louisck.net/news 38

39. NEUE ANBIETER

40. 670 Mio
TV
CHF
40

41. Amazon/Hulu/Netflix
41

42. Das Spiel beginnt in UK
vs.
42

43. Kampf um online Inhalte
Sony Pictures All3Media
Warner Bros. BBC Worldwide
Entertainment One CBS
vs.
Studio Canal Channel 4’s 4oD
Disney Disney
Lionsgate ITV, Lionsgate UK
Momentum MGM
ITV Miramax
BBC Worldwide Momentum Pictures
NBCUniversal
Paramount
Sony Pictures
Twentieth Century Fox
Viacom
£4.99 £5.99 43

44. Netflix & Hulu produzieren Inhalte!
Netflix – Lilyhammer

45. Facebook
45

46. = Guide

47. Facebook als TV Guide 2.0
„We’ve talked to broadcasters
about putting their whole EPG
as events on Facebook, and
letting people RSVP to them to
get a reminder.“
Christian Hernandez Gallardo – Head of International Business Development Facebook
http://blog.mipworld.com/2011/04/liveblog-facebook-on-engaging-passionate-fans/ 47

48. = Plattform

49. Facebook als Medienplattform
„Facebook would stream
Vevo's music videos and the
two companies would sell ads
and share in the profits, the
sources said.“
http://news.cnet.com/8301-31001_3-57362453-261/facebook-in-talks-to-replace-youtube-as-vevos-host/ 49

50. Microsoft/Sony
50

51. Darf ich vorstellen? XBox Live
The XBox is an
entertainment device.
We see nothing but
opportunity there.

52. HD Inhalte über das INTERNET
30 Std Video pro Monat!
52

53. Google/Apple
53

54. “Google is in the very, very early phases of
adding consumer products to our portfolio.
[...] The media industry didn’t see us as that.
They saw us a search company.”
– Andy Rubin SVP Mobile @Google
http://allthingsd.com/20111019/google-music-store-with-a-twist-coming-soon-says-android-boss/ 54

55. Überarbeitetes Google TV

56. One more thing ...
?
I finally cracked it.
– Steve Jobs
56

57. What‘s next?
57

58. Connect the dots ...
NEUER ZUGANG
ANBIETER
INHALTE
NEUER KONTEXT
NACHFRAGE
58

59. Vielen Dank!
Kontakt
Bertram Gugel
M: +49 179 22 1 77 63
bertram.gugel@gmail.com
www.gugelproductions.de
@digitalerfilm