Social TV is the intersection of social media with TV (and film) content, recommendations, ratings and delivery. This presentation is an overview of how Social TV came about and what's coming, with take-aways for marketers.
Early reviews were positive but reserved, thanks to Google’s failure with Google Buzz. Like clockwork though, technology celebrities like Robert Scoble and Kevin Rose starting flooding Google’s social network and singing its praises.
Early reviews were positive but reserved, thanks to Google’s failure with Google Buzz. Like clockwork though, technology celebrities like Robert Scoble and Kevin Rose starting flooding Google’s social network and singing its praises.
Pathways for platforms to disrupt traditional industries. Lecture slides from MIT Platform Summit, July 26, 2013. Video available at https://www.youtube.com/watch?v=F-EJrG3J4GQ.
(SKIP TO SLIDE 113 IF YOU ALREADY KNOW WHAT TWITTER IS.) A presentation I gave at the Nurun Montreal head office in February 2009. The subject covers an idea I had about leveraging the viral potential of Twitter to benefit both its users and third parties looking for some marketing love.
Content: (1) How the core interaction defines a platform (2) How a traditional (pipeline) value chain differs from a platform value matrix (3) What's inside and what's outside the platform
These slides provide complimentary course materials for the Ch 3 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
Advertising via print media, especially mail, has been falling. This talk describes a new kind of interactive stamp that rewards people for sharing their preferences. It bridges any kind of printed medium and mobile, and enables one click purchases. The result could help print ads compete with search ads, social ads, and mobile ads.
How do post-truth and fake-news changed our reality? Serafima Gurova
На неделе с 13 по 17 марта в Женеве проходит международный коммуникационный форум World Communication Forum Geneva Week | Annual WCF Meeting. Я выступила в рамках медиа-панели, посвящённой фейк-новостям и гиперреальности.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
What is the state of social TV? A quick review of the most interesting facts. This presentation was given during the Ignite Global Week at the Social Media Week in Roma (February 9th, 2011)
Platform Revolution - Ch 02 Network Effects: Power of the PlatformGeoff Parker
Contents: (1) Two sided market definitions (2) How demand- and supply-side economies of scale differ (3) Free goods: when and why to subsidize one side or the other (4) How switching and homing costs affect winner take all outcomes.
These slides provide course materials that complement the second chapter of Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You. The final slides provide additional reading suggestions for industry and academia.
Platform Revolution - Ch 01 Intro: How Platforms are Changing CommerceMarshall Van Alstyne
Content: (1) Evidence platforms beat products in value, recognition, speed (2) Platform definition (3) Firm implications
These slides provide complimentary course materials for the Ch 1 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
How did Airbnb beat Craigslist? What's special about the Medium blogging platform? How did LinkedIn eat Monster for lunch? How do Youtube and Vimeo coexist? Why was Mint.com so successful? Using the Platform Stack framework, this deck explains 10 startup business puzzles and creates a framework to solve many more.
Pathways for platforms to disrupt traditional industries. Lecture slides from MIT Platform Summit, July 26, 2013. Video available at https://www.youtube.com/watch?v=F-EJrG3J4GQ.
(SKIP TO SLIDE 113 IF YOU ALREADY KNOW WHAT TWITTER IS.) A presentation I gave at the Nurun Montreal head office in February 2009. The subject covers an idea I had about leveraging the viral potential of Twitter to benefit both its users and third parties looking for some marketing love.
Content: (1) How the core interaction defines a platform (2) How a traditional (pipeline) value chain differs from a platform value matrix (3) What's inside and what's outside the platform
These slides provide complimentary course materials for the Ch 3 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
Advertising via print media, especially mail, has been falling. This talk describes a new kind of interactive stamp that rewards people for sharing their preferences. It bridges any kind of printed medium and mobile, and enables one click purchases. The result could help print ads compete with search ads, social ads, and mobile ads.
How do post-truth and fake-news changed our reality? Serafima Gurova
На неделе с 13 по 17 марта в Женеве проходит международный коммуникационный форум World Communication Forum Geneva Week | Annual WCF Meeting. Я выступила в рамках медиа-панели, посвящённой фейк-новостям и гиперреальности.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
What is the state of social TV? A quick review of the most interesting facts. This presentation was given during the Ignite Global Week at the Social Media Week in Roma (February 9th, 2011)
Platform Revolution - Ch 02 Network Effects: Power of the PlatformGeoff Parker
Contents: (1) Two sided market definitions (2) How demand- and supply-side economies of scale differ (3) Free goods: when and why to subsidize one side or the other (4) How switching and homing costs affect winner take all outcomes.
These slides provide course materials that complement the second chapter of Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You. The final slides provide additional reading suggestions for industry and academia.
Platform Revolution - Ch 01 Intro: How Platforms are Changing CommerceMarshall Van Alstyne
Content: (1) Evidence platforms beat products in value, recognition, speed (2) Platform definition (3) Firm implications
These slides provide complimentary course materials for the Ch 1 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
How did Airbnb beat Craigslist? What's special about the Medium blogging platform? How did LinkedIn eat Monster for lunch? How do Youtube and Vimeo coexist? Why was Mint.com so successful? Using the Platform Stack framework, this deck explains 10 startup business puzzles and creates a framework to solve many more.
MTV Bus - Chuyến xe của những niềm vui, cảm xúc, bất ngờ, và rất nhiều điều thú vị… đang dạo quanh thành phố Sài Gòn. Bạn đã sẵn sàng để được mời lên MTV Bus chưa?
Lần đầu tiên tại Việt Nam, một TV show được ghi hình trên từng chuyển động của chiếc xe MTV Bus. Đây được MTV đánh giá là một chương trình hết sức thú vị và nhiều yếu tố bất ngờ.
Bạn đã sẵn sàng để bắt đầu cuộc hành trình bất tận của MTV Bus với dàn VJ trẻ trung, tài năng của MTV chưa?. Chiếc xe MTV Bus sẽ liên tục lăn bánh và mời bạn lên xe với những trải nghiệm và tương tác với khán giả như make over thay đổi bản thân, theo dõi nghệ sỹ, gặp gỡ thần tượng, giới thiệu địa điểm vui chơi thú vị hay cùng VJ của chương trình tham gia vào những sự kiện thu hút giới trẻ.
➲ MTV Bus sẽ phát sóng trên kênh MTV Việt nam mỗi tuần một số vào 21h chủ nhật hàng tuần.
❀ Kênh truyền hình MTV Vietnam là kênh giải trí quốc tế dành cho giới trẻ tại Việt Nam, kênh truyền hình MTV Vietnam đang hợp tác với những hệ thống truyền hình trả tiền hàng đầu tại Việt Nam bao gồm các hệ thống: K+ số 94; BTS số 87/Digital, số 54/Analog; HTVC số 40/Digital, số 62/Analog; VTVCab số 211/Digital, số 43/Analog; VNPT (MyTV) số 50; FPT (OneTV) số 86; VTC: Hà Nội số 34 - TP.HCM số 56. đã đưa kênh MTV Việt hóa đến với khoảng gần 3 triệu hộ gia đình có truyền hình tại Việt Nam.
Liên hệ tài trợ
Trương Đình Cảnh - Tel: 0909 08 39 23
UTV One Member Company Limited
254B Nguyen Dinh Chieu, Ward 6, Dist 3
Ho Chi Minh, Viet Nam
Tel : + 848 3933 3686
Fax : + 848 3933 3687
www.mtvvietnam.com.vn
Under license from MTV Asia
Investigate the dynamics of TV-related social media usage.
The study measures all television-related contact points that consumers have during the course of a day with respect to primetime television shows.
By the VRE http://www.researchexcellence.com/
#SocialTVConf presentations - 22/1/13 - James Whatley, Social Media Director ...SocialTVConference
James Whatley, Social Media Director at Ogilvy presents the challenge to Social TV and Second Screen experiences thus far - asking whether they are genuinely working?
#SocialTVConf presentations 22/1/13 - Dan Patton - MTVSocialTVConference
Dan Patton, VP of Digital for MTV UK - presented some of the work they have done in the Social interaction-led programming, largely around the set up of hit show Geordie Shore.
16-17 августа в Санкт-Петербурге на Курсе Интерактивных Коммуникаций в Рекламе (ИКРа) Максим Кузин, продакшн-директор GRAPE, провел интенсив «ИКРа. Digital Produсer».
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Professor Krochmal lectures on social media and television, a field he helped pioneer with a conference in 2011 "TV Goes Social" as well as founding Social TV Daily. He talks about TV disrupted, engaged viewers, the ad market, Twitter vs. Facebook, and the 2015 TV season.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Curtis Marvis, President of Digital Media, Lionsgate, reveals how film studios are getting into the business of tackling the digital space. Learn about the creation of the Weeds Social Club and the Dirty Dancing Social Game, which became the #2 fastest growing facebook game in the world within two weeks of its launch. Lionsgate produces critically acclaimed television titles Mad Men, Weeds, and Nurse Jackie, and has released numerous box office hits including THE EXPENDABLES, THE LAST EXORCISM, SAW 3D, and PRECIOUS. Lionsgate continues to lead the way as an independent producer and distributor of motion pictures and television programming as it explores new opportunities in multi-platform and digitally delivered content.
Beenius presents a new white paper – The Second Screen: A growing phenomenon in the multimedia industry. This white paper presents market facts and second screen business opportunities to TV operators.
State of the App Economy: 2018 and Beyond by Eric SeufertEric Seufert
Eric Seufert's 2018 State of the App Economy presentation from Casual Connect Disneyland. The presentation discusses the current state of the App Economy from a marketing standpoint and outlines 3 mobile marketing tactics that practitioners should be aware of in 2018.
State of the App Economy: 2018 and Beyond by Eric Seufert
Carri Bugbee on Social TV
1. Social
TV
Ecosystem
&
Opportuni1es
by
Carri
Bugbee
February
11,
2013
2. About
Carri
Bugbee
• Social
TV
explorer,
social
media
marke1ng
strategist
and
speaker;
adver1sing/PR
professional
• Social
TV
columnist/analyst
and
editorial
board
member
of
TheSocialMediaMonthly.com
• Founder
of
Big
Deal
PR
(BigDealPR.com)
• Contribu1ng
author:
“The
Big
Book
of
Social
Media
Case
Studies,
Stories,
Perspec=ves”
• Social
media
speaker/trainer
and
former
adjunct
professor
of
Social
Media
Marke1ng
at
Portland
State
University
• On
TwiUer
at
@CarriBugbee
and
@socialTVtrends
• Social
TV
links:
bit.ly/socialtvfilm
• Social
media
links
for
marketers:
bit.ly/smmtrain
• Bio
and
other
social
profiles
(G+):
CarriBugbee.com
7. Social
media
+
TV
was
inevitable
Carri’s
defini,on:
Technologies
(soZware
and
hardware)
and
processes
that
allow
connec1ons
and
interac1ons
between
fans,
content
creators
and
distributors
of
video
content.
Wikipedia’s
defini,on:
Social
television
is
a
general
term
for
technology
that
supports
communica1on
and
social
interac1on
in
either
the
context
of
watching
television,
or
related
to
TV
content.
It
also
includes
the
study
of
television-‐related
social
behavior,
devices
and
networks
8. Financial
upside
of
social
media
+
TV
is
huge
Media
industry
analyst,
Jack
Myers,
predicts
social
TV
could
be
a
$12
billion
market
by
2020.
MIT
Technology
Review
listed
social
TV
as
one
of
the
10
most
important
emerging
technologies
in
2010.
Wired
Magazine
named
Social
TV
one
of
six
“trends
to
expect”
in
2011
Source:
hUp://blog.flurry.com/bid/82171/Upper-‐Middle-‐Class-‐Females-‐Key-‐to-‐Bridging-‐Mobile-‐Ad-‐Spending-‐Gap
9. Fans
got
the
ball
rolling
organically
by
adapNng
exisNng
tools
and
plaOorms
TwiPer
hashtags
became
the
first
social
TV
“tools”
10. TwiPer
pushes
official
integraNon
with
entertainment
brands
TwiUer
partnered
with
NASCAR
&
TNT
to
launch
the
first
brand
hashtag
page
June
’12.
It
features
pics,
videos
and
a
blend
of
tweets
curated
by
algorithm
&
humans
(mostly
focused
on
racers).
hUp://blog.twiUer.com/2012/06/off-‐to-‐
races-‐with-‐nascar.html
12. Facebook
has
been
slow
to
“friend”
TV
biz
(but
not
for
lack
of
trying)
Early
efforts
have
had
mixed
or
mediocre
results.
Look
for
new
features
to
roll
out
in
2013.
• Facebook
is
experimen1ng
with
ways
to
share
updates
more
visually.
•
“Watching”
update
could
replace
check-‐in
apps
for
TV
shows.
hUp://thenextweb.com/facebook/2013/02/09/
facebook-‐social-‐tv-‐checkin-‐feature/
13. Social
media
doesn’t
detract
from
TV
viewership,
it
o[en
boosts
it
Source:
hUp://www.imoderate.com/wp-‐content/uploads/SocialTV-‐Final.pdf
14. Contests,
sports
and
comedy
dominate
social
media
conversaNons
Source:
jomc279.files.wordpress.com/2011/08/buzztv-‐gets-‐social.pdf
15. TV
viewers
love
to
mulN-‐task
Source:
hUp://blog.nielsen.com/nielsenwire/online_mobile/double-‐vision-‐global-‐trends-‐in-‐tablet-‐and-‐smartphone-‐use-‐while-‐watching-‐tv
16. Cha]ng
with
friends
and
researching
TV
content
provides
potent
incenNves
Source:
hUp://blog.nielsen.com/nielsenwire/online_mobile/40-‐of-‐tablet-‐and-‐smartphone-‐owners-‐use-‐them-‐while-‐watching-‐tv
17. Tablets
skew
older,
smart
phones
skew
younger
(both
are
important
as
second
screens)
Blue
=
Nme
spent
with
tablets
+
TV
Green
=
Nme
spent
with
phones
+
TV
Source:
hUp://www.knowledgenetworks.com/news/releases/2012/041212_mmm-‐tv-‐tablet.html
18. Sports
and
other
live
events
are
crucial
to
#2ndScreen
acNvity
CBS
and
Turner
Sports
streamed
NCAA
March
Madness
live
via
an
iOS
app
for
the
first
1me
in
2011.
Expect
this
to
become
common.
20. How
I
got
interested
in
Social
TV:
TweeNng
for
@PeggyOlson
Started Peggy on
Twitter in August
2008.
Entire universe of
Mad Men
characters joined.
Fun experiment
quickly yielded
valuable insights.
21. Many
thought
it
was
a
“real”
campaign
“…now it looks like the show's
marketing team has stepped up the
game again by really jumping into
the social media space.”
22. Mad
Men
fans
loved
it
“…their smart and
clever use of Twitter is
something brands or
other television shows
should take note of.”
23. AMC?
Not
so
much.
Twitter suspended
Mad Men accounts
to comply with
AMC’s request (the
network reportedly
sent DMCA take-
down notice).
24. AMC
quickly
pivoted
to
support
fans
“AMC has issued a statement in support of
Twitter-based ‘Mad Men’ characters after
online fans were angered that the popular
social-networking site yanked the feeds.”
28. Fans
also
want
to
engage
with
actual
celebriNes
and
shows
29. Connected
or
“smart”
TVs
will
usher
in
big
changes
(at
criNcal
mass)
38%
of
US
households
have
at
least
one
TV
connected
to
the
internet
via
video-‐game
system,
Blu-‐ray,
Apple
TV,
Roku,
or
the
TV
set
itself
Adop1on
is
up
from
30%
in
2011
and
24%
in
2010.
30. This
is
great
news
for
adverNsers
hUp://www.marke1ngcharts.com/wp/television/7-‐in-‐10-‐connected-‐tv-‐viewers-‐act-‐on-‐interact-‐with-‐ads-‐23041/
31. Many
are
banking
on
second
screen
apps
to
drive
engagement
and
revenue
SyFy
shows
“Being
Human”
and
“Alphas”
use
Shazam
to
let
viewers
“unlock”
special
content
and
enter
sweepstakes.
32. Check-‐in
apps
most
popular
(so
far)
GetGlue.com
uses
game
mechanics,
friend
lists,
TwiUer-‐like
commen1ng,
integra1on
with
social
networks,
reviews
&
recommenda1ons
to
keep
fans
coming
back.
GoMiso.com
and
Tunerfish.com
offer
similar
func1ons.
33. Marketers
experimenNng
with
T-‐commerce
(could
be
Holy
Grail
for
TV
adver,sers)
AcNv8.me
is
an
early
enabler
of
T-‐commerce
via
mobile
devices.
34. AutomaNc
content
recogniNon
(ACR)
technologies
key
to
many
new
opportuniNes
Shazam
drives
commerce
by
recognizing
on-‐screen
content
(ads
or
entertainment)
and
driving
veiwers
to
second
screen
experiences
and
opportuniNes.
36. Contests,
polls
and
voNng
are
popular
engagement
mechanisms
Loyalize
offers:
• polls
• social
check-‐ins
• mood-‐o-‐meter
• TwiUer
feeds
• Votes
in
real
1me
on
TV
• For
use
in
live
broadcasts
“You
can
ignore
that
people
will
do
something
else
during
down1me
moments
of
a
live
event,
or
create
an
experience
for
second
screen
devices.
Crea1ng
a
synchronous
experience
is
the
future
of
live
TV.”
–
Todd
Greene,
CEO
37. Social
data
+
TV
engagement
is
creaNng
a
new
raNngs
game
(and
acquisiNons*)
Trendrr.TV
tracks
all
major
networks
&
shows
in
real-‐1me.
Ac1vity
is
determined
by
TwiUer,
Facebook,
&
mul1ple
second
screen
services.
Note:
Nielsen
acquired
social
TV
analy=cs
firm
SocialGuide
Nov.
’12;
TwiTer
acquired
BlueFin
Labs
Feb.
‘13.
38. BlueFin
Labs
tracks
TV
content
and
ads
through
online
conversaNons
BlueFin
says
it
can
help
brands
“gain
insight
into
how
a
TV
campaign
moves
consumer
conversa1on
in
social
media.”
It
will
analyze
“brand
and
lifestyle
affini1es
of
TV
audiences
so
brands
can
beUer
target
their
TV
campaign
toward
consumers
who
are
most
likely
to
respond
and
engage.”
40. Types
of
Social
TV
Apps
(most
apps
fall
into
several
categories)
• Check-‐in
(similar
to
geo-‐local
check-‐ins,
but
for
TV
shows)
• Supplementary
content
(related
to
programs
or
ads)
• Social
networking
and
chat
(with
like-‐minded
fans)
• Social
gaming
• Content
recogni1on
(mobile
device
syncing
with
content
on
TV)
• Analy1cs
(TV
and
movie
ra1ngs)
• Rewards,
coupons,
incen1ves,
loyalty
programs
• Remote
control
(via
mobile
device
apps)
• Guides
to
programming
(with
social
recommenda1ons
built
in)
• Vo1ng,
polls,
ra1ngs,
reviews
41. Take-‐aways
for
brands
and
marketers
• Get
comfortable
with
social
data
and
meta
data—we’re
all
data
marketers
now.
• Watch
for
the
natural
evolu1on
from
organic
to
paid
on
various
plauorms
(already
happening
on
Facebook).
• TV
everywhere
opens
up
lots
of
new
places
for
promo1ons.
• Local
roll-‐out
of
Social
TV
features/func1ons
will
create
affordable
opportuni1es
for
smaller
businesses
and
brands.
• Social
TV
creates
new
places
to
find
and
engage
with
influencers.
• TV
check-‐in
services
can
offer
branded
opportuni1es,
promos,
coupons,
fan
base/community
building
and
more.
• Find
and
tap
into
natural
affini1es
(i.e.,
communi1es
for
X
show
may
be
natural
consumers
of
Y
product).
42. Take-‐aways
for
brands
and
marketers
• Explore
current
interac1ve
TV
ads
to
home
in
on
target
markets
(example:
Hulu
ads
ask
“was
this
relevant
to
you?”
What
can
you
learn
from
this?)
• Bridge
ad
content
from
TV
to
online—give
people
a
reason
to
engage
on
second
screen.
• Look
for
narrow-‐cas1ng
adver1sing
opportuni1es
with
online
TV.
• Seek
out
sponsorship
and
product
placement
opportuni1es
in
transmedia
content.
• Choose
adver1sing
on
shows
that
do
well
in
social
(all
things
being
equal)
to
get
more
mileage
from
ad
dollars.
• Get
hip
to
social
ra1ngs
of
both
shows
and
commercials—and
start
tracking
the
online
buzz
your
spots
generate
(or
not).
• Now
is
the
=me
to
experiment.
Rules
haven’t
yet
been
wriTen!