The Fox Network Engineering and Operations group collects, prepares, and packages all incoming media for multiplatform distribution, and creates the substantial infrastructure that supports this distribution. In conjunction with SDVI Corporation, the group has created an AWS-resident resource management system to share media processing workloads across the group's existing facility, a private cloud, and AWS; to dynamically provision and scale resources as required; and to automate the entire flow of the group's media supply chain. Designed for anyone wanting to implement a public/private/hybrid supply chain and identify the benefits, this presentation will help you understand how this paradigm shift not only allowed Fox to migrate from a capital-intensive operation to an operational expenditure (OPEX) model, but also how it gives Fox the agility to spin up new services on demand to reach revenue sooner and match infrastructure spending directly to revenue generation.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Chris Blandy, EVP Technology Solutions, Fox Networks Engineering & Operations
Simon Eldridge, Chief Product Officer, SDVI Corporation
October 2015
ISM307
Migrating Fox's Media Supply
Chains to the Cloud with AWS

2. What to Expect from the Session
• Introducing Fox Networks Engineering & Operations
• 2020 vision and current challenges
• Introducing SDVI
• The SDVI AWS-based solution for Fox
• Impact of the new system
• Q&A

3. Introducing Fox Networks
Engineering & Operations

4. Chris Blandy, EVP Technology Solutions, Fox NE&O
Chris Blandy serves as Executive Vice President,
Technology Solutions for Fox Networks Engineering
& Operations.
Responsibilities include:
• Oversight of systems design, implementation and
sustaining engineering for broadcast, cable and
digital platforms
• Managing technical infrastructure for Los Angeles
based operations related to production, post
production, master control and multi-platform
distribution.
• Supports 35 broadcast and cable networks within
the Fox Networks Group family.

5. Fox NE&O at a Glance
• NE&O underpins our broadcast and cable networks business
• Supports 35 networks and 40k hours of live content annually
• 3,984 programs produced and ~330k hours of content played out per year across 3
NE&O managed production facilities
Creative
Functions
Clients
Distribution
Engineering &
Facilities
• Fox Sports
• FBC
• FX/FXX/FXM
• FXP
• Fox Sports
• FBC
• FX/FXX/FXM
• FXP
• FBC/FOXNow
• MyNetworkTV
• MundoFOX
• 20th Dom. Synd
• 20th Int’l Synd
• Fox TV Stations
• FX Suite/FXNow
• NG Suite/NG TV
• FS Racing
• FS1/FS2
• RSNs (14)
• FCS (3)
• Fox Soccer+
• FSN Net Base
• Big Ten
• Fox Sports Go
• FOXSports.com
• Fox Deportes
Third Party Clients
• FOX News/Business
• Other FBC Affiliates
• MVPDs
• FNG / 21CF
Key Metric Los Angeles Woodlands Charlotte Total
Production Control Rooms
Supported:
10 - 3 13
Graphic Systems Supported: 105 - 30 135
Edit Systems: 221 - 24 245
Audio Editing: 15 - 1 16
Master Control Rooms 24 39 - 63
Satellite Distribution Paths 46 36 - 82
Desktop Editing/Media
Handling:
284 - 80 364
NE&O By Location

6. Fox NE&O is a factory with raw content inputs
and varying distribution outputs
Creative
‒ Delivery Specs
‒ Schedules
‒ Program Planning
Distribution
‒ Schedules
‒ Commercial dub lists
‒ Logs
Strategy & Planning
1
Production Content /
Prep
2
Live Production
3
Distribution
4
Information
Gathering/Prep
1
Content
Intake/Staging
2
Assembly/
Packaging
3
Distribution
4
MVPDs
Affiliates
3rd Party Platforms
‒ Content
‒ Live Feeds
‒ Files
InputsInputs
‒ Commercials
‒ 3rd Party Programs

7. NE&O’s Long Term 2020 Strategy
A B C
CreativeDistribution*
NE&O Currently Pursuing
Shift From Hardware-Based to
Software-Based Systems for
Multi-Platform Distribution
Develop Full Cloud Capability
For End-To-End NE&O
Processes
Complete Migration to
Cloud &
Dynamic Content
Assembly
Scale for Direct to
Consumer?
Phase 1 Phase 2 Phase 3 2020
FY15-FY16 FY16-FY18 FY17-FY19 FY20 & Beyond
* For linear channels, VOD and digital ops.

8. NE&O Efficiency Benchmarks at Pico
1.8 1.6
1.1
1.0
0.8
0.7
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
2001 2006 FY 11 FY 12 FY 13 FY 14
PerNetworkHeadcount
$1.0
$0.7
$0.6
$0.5
$0.2
$0.2
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
2001 2006 FY 11 FY 12 FY 13 FY 14
PerNetworkCost
($inmillions)
Cable Networks Operations Labor Costs
# of Networks: 5 8 12 12 14 16
Cable Network Management Overhead Efficiency
# of Networks: 5 8 12 12 14 16
$1.0
$0.7
$0.6
$0.5
$0.2
$0.2
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
2001 2006 FY 11 FY 12 FY 13 FY 14
PerNetworkCost
($inmillions)

9. Linear
Broadcast
Television &
Network Feeds
Video Content
and Metadata
(from suppliers)
Fox Broadcast Centre
Los Angeles
Manual
Verification
Content
Normalization
Content
Captioning
Metadata
Systems
Content
Quality Check
Playout
Systems
Existing Content Factory

10. Introducing SDVI

11. Introducing SDVI
SDVI provides a suite of SaaS-based
infrastructure management applications
and services that enable dynamic
management of the 3rd party applications
and resources required to publish
premium content to consumers, via
television or digital distribution channels.

12. What Does SDVI Solve?
• Spin up or spin down media infrastructure in minutes
• Shared versus dedicated infrastructure
• Infrastructure resources on-demand
• Best-in-class 3rd party applications, with no lock-in
• Facilitates the move to OpEx for media supply chains
• Accurate cost tracking and reports
• Infrastructure analytics and modeling

13. The SDVI Platform
SDVI Applications
• Cloud-resident, workflow specific SDVI Applications that leverage the 3rd party
applications, SDVI Platform Services and virtualized infrastructure to address
common operational problems
SDVI Platform Services
• Back-end SDVI services that provide functionality to the platform such as
resource management, analytics & optimization
SDVI Adapters
• Connectors to 3rd party applications, and on- or off-premises processing, storage
& networking resources
3rd Party Applications
• 3rd party applications such as transcoding, file-based QC and network/ router
control
Infrastructure
• The infrastructure includes processing, storage, and networking resources which
may be located in private or public cloud, or on-premises
SDVI
Applications
SDVI
Platform Services
SDVI
Adapters
3rd Party
Applications
Infrastructure

14. Infrastructure Management for the Media Supply Chain
Fox Broadcast Centre
Los Angeles
Content
Quality Check
Content
Normalization
Content
Captioning
Distribution-ready content
and BXF metadata
Future Distribution
Platforms
Single sign-on & 2-factor
authentication viaBypass Path
Manual Upload
Video Content
(from suppliers)
Customer Portal
(content suppliers)
Content
Metadata

15. Architecture
us-west-2
foxneo silo
x.y.0.0/16
public subnet
x.y.0.0/24
vantage cloud
private subnet
x.y.1.0/24
EBS
1TB
EBS
30GB
EBS
100GB
main route
table
private
custom
route table
public
Amazon
Route 53
router
VPC peering
Elemental
SaaS
Okta
SaaS
SDVI Platform S3
Fox S3
sdvi-raw
monkeydb
t2.micro
services
docker host
t2.micro
squirrel
pigeon
x.y.0.0/16
local
0.0.0.0/0
lgw
x.y.1.0/16
local
0.0.0.0/0
NAT
x.x.x.x/x
vpcpeering
aurora
c4.large
dark
c4.large
filepro
t2.medium
vidcheckr
t2.medium
vantageM
t2.micro
illuminate
t2.medium
fasp
m3.large
Aspera
On Demand
Server
baton
c4.large
EBS
100GB
Fox S3
sdvi-inprocess
Fox S3
sdvi-outbound
monkey
m4.large
VPN NAT

16. Impact of the New System

17. Expected Results of the Migration
• Reduced labor costs associated with supply chain
• Increased operational resilience
• Vanguard of strategy to move to cloud-first strategy
• Transition to pay-as-you-go model, transparent pricing
on a unit cost basis
• Elastically absorb peaks in volume
• Leading the ecosystem of broadcast engineering tool
providers to software-defined, cloud-ready solutions

18. Q&A

19. Remember to complete
your evaluations!

20. Thank you!
chris.blandy@fox.com
simon.eldridge@sdvi.com