SOCIAL MEDIA FORENTREPRENEURSWeb communicationsworkshopCairo, November 7thFady RamzyInteract Egypt country Manager
LetsInteract
This workshop is currently                TWEETED           at this Very Moment            #followinteract3   Social Media...
InteractPlay Innovation
InteractSpA-   Founded in 1995 in Italy-   Subsidiary of Eurel Group with offices in    Italy, Egypt & Luxemburg-   Intern...
Digital Television                                                     Digital Signageon                                  ...
Semantic CMS                                         Content Existing                                          Assets CMS/...
Social Media8                                    27/03/12    Social Media For Entrepreneurs
Mobile Apps9                                    27/03/12    Social Media For Entrepreneurs
WebEvolution
From Web 1.0 to Web 2.011                                    27/03/12     Social Media For Entrepreneurs
From Web 1.0 to Web 2.012                                    27/03/12     Social Media For Entrepreneurs
Web 3.0 = The web of data13                                    27/03/12     Social Media For Entrepreneurs
Social Media For Entrepreneurs14                                    27/03/12     Social Media For Entrepreneurs
Facts & Figures Networks Overview
General Facts – Egypt 2010More than   17M                        internet users70%                declare they have seen o...
Facebook
Facebook    is more than   500 million users         50% of our active users           log on to Facebook in any          ...
Facebook in the Middle East and North Africa                                Tunisia                                10%    ...
Egypt                                                       22%                      Online penetration in Egypt:   25.28%...
Egypt                                            22%                                      62%                         Male...
Egypt                                          22%                        Age Groups on Facebook50%From 18-24             ...
Why Facebook??                                         A Great Deal ofA great Network                           Informatio...
Facebook Platform: Apps/games                                       27/03/12 24   Social Media for Entrepreneurs
Facebook Mobile                                       27/03/12 25   Social Media for Entrepreneurs
YouTube
Broadcast Yourself                                                       48.2                            million users exc...
Broadcast Yourself         up 33%       in 2.5 year.                                               60%       Internet user...
Broadcast Yourself      In Egypt               Ranked                3    rd                                             m...
Why YouTube? Share this video          Subscribe                                      Ratings                             ...
http://www.spotonpr.com/menatwittersurvey/ 31     Social Media for Entrepreneurs       27/03/12
88%                   82%95%                 87%              recommend a                                                 ...
65%                             50%                              50%were interested in         Surveyed, received         ...
Around 300,000+ Users in EgyptGoogle   http://www.spotonpr.com/menatwittersurvey/    34     Social Media for Entrepreneurs...
Why Twitter !?                            Real-Time                           Engagement                         Constant ...
Relationships Matter     LinkedIn                                          27/03/1236   Social Media for Entrepreneurs
Relationships MatterOver    80,000,000 Registered User on Linked in –(press.Linkedin)A new member joins             approx...
Why Linkedin!?                                         Learn                                                    Be        ...
Web 2.0Entrepreneurs!
Welcome to the “Online World”     Online                       Newsletters                                   Website     V...
Your Social Media “Identity”                                          Facebook         Linkedin                           ...
Web 3.0Smartup!
43   Social Media for Entrepreneurs   27/03/12
Blog 44   Social Media for Entrepreneurs   27/03/12
Newsletter45   Social Media for Entrepreneurs   27/03/12
Email signature46   Social Media for Entrepreneurs   27/03/12
Twitter47   Social Media for Entrepreneurs   27/03/12
Linkedin48   Social Media for Entrepreneurs   27/03/12
Flickr49   Social Media for Entrepreneurs   27/03/12
YouTube50   Social Media for Entrepreneurs   27/03/12
SlideShare51   Social Media for Entrepreneurs   27/03/12
Social Media Monitoring 52   Social Media for Entrepreneurs   27/03/12
Web Analytics 53   Social Media for Entrepreneurs   27/03/12
Boostingrelations
55                                    27/03/12     Social Media for Entrepreneurs
56                                    27/03/12     Social Media for Entrepreneurs
What can social mediado for your business?
58   Social Media for Entrepreneurs   27/03/12
How to Plan and Execute an effective“Integrated Social Media” strategy
Doing business over social media is a   Paradigm ShiftDont Sell You do not make money with social media, you makemoney wit...
Start by Questions!                What’s                My Goal?                               Engagement?               ...
Fail to plan, is plan to fail!                                          Priority Of Your Needs                            ...
Implement …… Find & Retain Your CustomerDirect                                   EncourageThem to all your Social         ...
The Mobile Era
3{                                      • Productivity                                       (email, calendar,...)        ...
Mobile apps? What’s next?  66   Social Media for Entrepreneurs   27/03/12
Interact Egypt                          7B Omar Shaaban,                          Nasr city, Cairo     Grazie!            ...
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Web Communications Workshop for ELCC Presentation

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ELCC Presentation Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,

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Web Communications Workshop for ELCC Presentation

  1. 1. SOCIAL MEDIA FORENTREPRENEURSWeb communicationsworkshopCairo, November 7thFady RamzyInteract Egypt country Manager
  2. 2. LetsInteract
  3. 3. This workshop is currently TWEETED at this Very Moment #followinteract3 Social Media for Entrepreneurs 27/03/12
  4. 4. InteractPlay Innovation
  5. 5. InteractSpA- Founded in 1995 in Italy- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait- Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 27/03/125 Social Media For Entrepreneurs
  6. 6. Digital Television Digital Signageon Iptv/digital on the WebMobile signage6 Social Media For Entrepreneurs 27/03/12
  7. 7. Semantic CMS Content Existing Assets CMS/ECM Exter nal l DBs DBs I nterna Online TV Mobile Site Web Site ta e d Da Link SM7 27/03/12 Social Media For Entrepreneurs
  8. 8. Social Media8 27/03/12 Social Media For Entrepreneurs
  9. 9. Mobile Apps9 27/03/12 Social Media For Entrepreneurs
  10. 10. WebEvolution
  11. 11. From Web 1.0 to Web 2.011 27/03/12 Social Media For Entrepreneurs
  12. 12. From Web 1.0 to Web 2.012 27/03/12 Social Media For Entrepreneurs
  13. 13. Web 3.0 = The web of data13 27/03/12 Social Media For Entrepreneurs
  14. 14. Social Media For Entrepreneurs14 27/03/12 Social Media For Entrepreneurs
  15. 15. Facts & Figures Networks Overview
  16. 16. General Facts – Egypt 2010More than 17M internet users70% declare they have seen online video at least once/week 13% of internet users use Mobile Internet 27/03/12 16 Social Media for Entrepreneurs
  17. 17. Facebook
  18. 18. Facebook is more than 500 million users 50% of our active users log on to Facebook in any given day Average user has 130 friends
  19. 19. Facebook in the Middle East and North Africa Tunisia 10% UAE 11%Morocco12% Egypt Saudi 22% Arabia 15% MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGIONhttp://www.spotonpr.com/is-social-media-important-for- 27/03/12 19 Social Media for Entrepreneursmarketers-in-the-arab-world/
  20. 20. Egypt 22% Online penetration in Egypt: 25.28% 27/03/1220 Social Media for Entrepreneurs
  21. 21. Egypt 22% 62% Males using Facebook 27/03/1221 Social Media for Entrepreneurs
  22. 22. Egypt 22% Age Groups on Facebook50%From 18-24 28% From 25-34 27/03/12 22 Social Media for Entrepreneurs
  23. 23. Why Facebook?? A Great Deal ofA great Network Information of People Exchange SHARING Videos Photos Notes Import Your Blog Your Group & Fan Page Update your Status 27/03/12 23 Social Media for Entrepreneurs
  24. 24. Facebook Platform: Apps/games 27/03/12 24 Social Media for Entrepreneurs
  25. 25. Facebook Mobile 27/03/12 25 Social Media for Entrepreneurs
  26. 26. YouTube
  27. 27. Broadcast Yourself 48.2 million users excluding casual surfers Exceeds the 2 billion Views per day Localized in 23 Countries --- 24 LanguagesData compiled by website–monitoring.com 27/03/12 27 Social Media for Entrepreneurs
  28. 28. Broadcast Yourself up 33% in 2.5 year. 60% Internet users Watch Videos Online 24 Hrs of videos/ per minData compiled by website–monitoring.com 27/03/12 28 Social Media for Entrepreneurs
  29. 29. Broadcast Yourself In Egypt Ranked 3 rd most visited website in Egypt, after Google and Facebook 15 million playbacks per day in Egypt.Data compiled by Alexa & Google 29 . Social Media for Entrepreneurs 27/03/12
  30. 30. Why YouTube? Share this video Subscribe Ratings Branded Channels 27/03/1230 Social Media for Entrepreneurs
  31. 31. http://www.spotonpr.com/menatwittersurvey/ 31 Social Media for Entrepreneurs 27/03/12
  32. 32. 88% 82%95% 87% recommend a Admit preference for brands that theyWelcomed Affected their brand based on perception of a knew via Twitterbrand their experienceengagement brand/Company on Twitterhttp://www.spotonpr.com/menatwittersurvey/ 32 Social Media for Entrepreneurs 27/03/12
  33. 33. 65% 50% 50%were interested in Surveyed, received had purchased areceiving special customer service product or serviceoffers & coupons via Twitter as a result of Twitterfrom brands onTwitterhttp://www.spotonpr.com/menatwittersurvey/ 33 Social Media for Entrepreneurs 27/03/12
  34. 34. Around 300,000+ Users in EgyptGoogle http://www.spotonpr.com/menatwittersurvey/ 34 Social Media for Entrepreneurs 27/03/12
  35. 35. Why Twitter !? Real-Time Engagement Constant news Updates Timeliness Feedback Interaction Engagementhttp://www.spotonpr.com/menatwittersurvey/ 35 Social Media for Entrepreneurs 27/03/12
  36. 36. Relationships Matter LinkedIn 27/03/1236 Social Media for Entrepreneurs
  37. 37. Relationships MatterOver 80,000,000 Registered User on Linked in –(press.Linkedin)A new member joins approximately every secondExecutives from all Fortune 500 companies Around 100,000 visitor/user in Egypt Linkedin press & Google 27/03/12 37 Social Media for Entrepreneurs
  38. 38. Why Linkedin!? Learn Be Share Fo Build Relations d un Hire - RecruitFin d Connect & Re-connect Create a Professional Networks Contact - Inquire Find LEADS 27/03/1238 Social Media for Entrepreneurs
  39. 39. Web 2.0Entrepreneurs!
  40. 40. Welcome to the “Online World” Online Newsletters Website Video Blog Social Title Text Media Identity Online SEO Communications Web Data Analytics Mobile 27/03/1240 Social Media For Entrepreneurs
  41. 41. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 27/03/1241 Social Media For Entrepreneurs
  42. 42. Web 3.0Smartup!
  43. 43. 43 Social Media for Entrepreneurs 27/03/12
  44. 44. Blog 44 Social Media for Entrepreneurs 27/03/12
  45. 45. Newsletter45 Social Media for Entrepreneurs 27/03/12
  46. 46. Email signature46 Social Media for Entrepreneurs 27/03/12
  47. 47. Twitter47 Social Media for Entrepreneurs 27/03/12
  48. 48. Linkedin48 Social Media for Entrepreneurs 27/03/12
  49. 49. Flickr49 Social Media for Entrepreneurs 27/03/12
  50. 50. YouTube50 Social Media for Entrepreneurs 27/03/12
  51. 51. SlideShare51 Social Media for Entrepreneurs 27/03/12
  52. 52. Social Media Monitoring 52 Social Media for Entrepreneurs 27/03/12
  53. 53. Web Analytics 53 Social Media for Entrepreneurs 27/03/12
  54. 54. Boostingrelations
  55. 55. 55 27/03/12 Social Media for Entrepreneurs
  56. 56. 56 27/03/12 Social Media for Entrepreneurs
  57. 57. What can social mediado for your business?
  58. 58. 58 Social Media for Entrepreneurs 27/03/12
  59. 59. How to Plan and Execute an effective“Integrated Social Media” strategy
  60. 60. Doing business over social media is a Paradigm ShiftDont Sell You do not make money with social media, you makemoney with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy DuncanGot a lead? Then KISS……KEEP IT SUPER SIMPLE 27/03/12 60 Social Media for Entrepreneurs
  61. 61. Start by Questions! What’s My Goal? Engagement? Interaction? Online Presence ? Image? Credibility? Feedback 61 Social Media for Entrepreneurs 27/03/12
  62. 62. Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Train Show Expertise Behind Logo Consult Build Comfort with Client 62 Social Media for Entrepreneurs 27/03/12
  63. 63. Implement …… Find & Retain Your CustomerDirect EncourageThem to all your Social Them to be yourMedia accounts Fans/Friends/Followers To share your content. Retweet you! Promote Your brand/Activities/ Events/News Build salesA base of interactive customers! ANetwork community 63 Social Media for Entrepreneurs 27/03/12
  64. 64. The Mobile Era
  65. 65. 3{ • Productivity (email, calendar,...) • Services / Utilities (information, updates, notification) • Entertainment (games, fun, Social media)65 Social Media for Entrepreneurs 27/03/12
  66. 66. Mobile apps? What’s next? 66 Social Media for Entrepreneurs 27/03/12
  67. 67. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it ‫شكرا‬ 27/03/1267

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