This presentation discusses the evolution of television and how social aspects are changing consumption. It notes that over 90% of consumer internet traffic will be video by 2013. It also discusses how television is becoming a service available across multiple screens like smartphones and how content can be programmed and personalized. Finally, it suggests television programming and packaging is being disrupted as algorithms and user data define optimal content.

1. SOCIAL TV

2. A PRESENTATION BY BERTRAM GUGEL
2

3. ONCE UPON A TIME ...
August 1998, 15.000 Views/Day
3

4. ... FAST FORWARD TO TODAY.
32 Million Views since November 2009
4

5. 5http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html#%7Eforecast
>90%OF CONSUMER TRAFFIC IS
VIDEO IN 2013

6. 6http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html#%7Eforecast
Cisco‘s CRS-3 streams every movie ever
made in less than four minutes.

7. Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507
0,1 EB
3,2EB
2010 2014
VIDEO drives mobile network growth!
39x
Increase
Video
69%
TB = Terabyte (1000 GB) PB = Petabyte (1000 TB) EB = Exabyte (1000 PB) 7

8. 8
What is TV?
A medium
A piece of hardware
A special form of content

9. 9
Broadcast as a Service
TV as a Screen
Next TV The tube is ours.
Conquer the living room.
Enhance TV.

10. 10
Broadcast
as a Service

11. BROADCAST
INTERNET
11

12. BROADCAST
INTERNET
12

13. BROADCAST
INTERNET
13

14. 14
MakingBroadcast a
1st class citizen of the web by
seamlessly integrating it into
the web.

15. It‘s just 140 characters, right?
15
Talking to Design 2.0
Students.
http://bit.ly/a6x42S

16. Dead wrong!
16

17. There‘s more: Twitter Annotations
17

18. What about broadcast content?
18

19. 19
LESSONS learned:
http://www.avc.com/a_vc/2005/11/the_future_of_m.html
Make it prammable
Make it accessible
Syndicate it
Allow 3rd party access
Put an URL on any content section
Let anyone take it and run with it.

20. 20

21. 21
http://blog.mefeedia.com/ipad-video-users
http://mashable.com/2010/04/14/abc-ipad-stats/
http://abc.go.com/site/abc-player-for-ipad
=
3x more videos watched than
web users
250.000 installs
and
650.000 TV episodes
watched within 14 days

22. 22
„We’re moving to a ,best screen
available‘ model, where
consumers are going to want
to watch what they want,
when they want, on whatever
screen is around right NOW.“
http://www.businessinsider.com/jim-louderback-future-of-cable-tv-2010-4#ixzz0mmo7WfvC

23. BROADCAST as a Service
23

24. 3 m
50 cm
10 cm
E N G A G E M E N T on a new level.
Entertainment moves closer to the consumer.
24

25. 25
TV as a Screen

26. 26
Internet enabled TV-Sets!
In 2010most sold TVs will be internet enabled!

27. ... the fight for the living room!
3rd Gen Consoles
144m Units sold
Internet Links
Roku, TV, Vudu, ...
DVRs
TiVo, CE-Manufaturer
Blu-Ray Player
Sony, LG, Panasonic
TV
Sony, LG, Panasonic
PC Player
Apple, Microsoft, Asus
Portables
iPod, Zune HD, A
Startups
Boxee, Plex, XMBC, ...
Hardware Corps.
WD, LaCie, ...

28. From Device to Service

29. 189.851applications in the Apple App Store (50.000
new applications added each month)
4bnapp downloads in total from 85m user
38.000 applications are in the Android Market (20.000
new applications added last quarter)
400m Android app downloads in total
http://www.distimo.com/report/download-latest
Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507
http://www.pitchengine.com/research2guidance/app-store-monitoring-q1-2010-competitors-are-growing-faster-than-apple/61239/
App stores take off ...

30. 30
App stores hit the TV Set ...

31. They will change user behaviour...
Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507
40min 60min
70% 45%
Daily usage
Voice Calls
3% 23%Video

32. Shift happens
TV ♜☀

33. 33
Next TV

34. 2
Billion Views/Day
Who‘s the TV Station?
4,3
minutes per view
8,6
Billion min
watched per
Day
72
million German
TV Viewer
200
minutes a day
43%
market share
6,2
Billion min
watched per
Day
* *
*
=
=

35. = TV 2.0

36. Brought to you in
personalized
4K
+

37. Comcast
DirectTV
Netflix
Dish
TimeWarner
Cox
5.038
12.706
14.31815.000
18.760
23.212
SubscribersinThousands
Who‘s the TV Provider?

38. Netflix‘s four steps to world domination
Wi-fi is a < $10 component.
Wi-fi will be in any consumer electronic device shortly
Netflix is the killer app for broadband.
Netflix will be on any wi-fi device.

39. Who does TV programming?

40. 40
Experts analyze each song and
identify on average 400 attributes
Pandora generates a radio station
based on a song the user likes
and adjusts the program to user
feedback
ALGORITHMS CREATE RADIO STATIONS

41. DEMAND MEDIA
http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1
Algorithms define what videos to produce & their estimated value
Editors refine the suggested video titles
Produces log in online and sign up to produce the video.
Finally the video‘s checked, put online and monetized through ads.
DATAMINING DEFINES TOPICS

42. 42
DISRUPT TV PACKAGING

43. 43
... time‘s ticking!
User penetration

44. Thank you!
Contact
Bertram Gugel
M: +49 179 22 1 77 63
info@gugelproductions.de
www.gugelproductions.de