TV Hackday - Opportunities

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Three major trends for TV.

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TV Hackday - Opportunities

  1. 1. TV-Hackday Chances& Opportunities
  2. 2. A PRESENTATION BY BERTRAM GUGEL 2
  3. 3. ONCE UPON A TIME ... August 1998, 15.000 Views/Day 3
  4. 4. ... FAST FORWARD TO TODAY. 32 Million Views since November 2009 4
  5. 5. >90% OF CONSUMER TRAFFIC IS VIDEO IN 2013 http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html#%7Eforecast 5
  6. 6. Cisco‘s CRS-3 streams every movie ever made in less than four minutes. http://www.cisco.com/en/US/netsol/ns827/networking_solutions_sub_solution.html#%7Eforecast 6
  7. 7. VIDEO drives mobile network growth! 39x Video Increase 69% 0,1 EB 3,2EB 2010 2014 Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 TB = Terabyte (1000 GB) PB = Petabyte (1000 TB) EB = Exabyte (1000 PB) 7
  8. 8. What is TV? A medium A piece of hardware A special form of content 8
  9. 9. CHANCE 1 Enhance TV. Broadcast as a Service CHANCE 2 Conquer the living room. TV as a Screen CHANCE 3 The tube is ours. Next TV 9
  10. 10. CHANCE 1 Broadcast as a Service 10
  11. 11. BROADCAST INTERNET 11
  12. 12. BROADCAST INTERNET 12
  13. 13. BROADCAST INTERNET 13
  14. 14. Making Broadcast a 1st class citizen of the web by seamlessly integrating it into the web. 14
  15. 15. It‘s just 140 characters, right? I‘m @TV Hackday. http://bit.ly/a6x42S 15
  16. 16. Dead wrong! 16
  17. 17. There‘s more: Twitter Annotations 17
  18. 18. What about broadcast content? 18
  19. 19. LESSONS learned: Make it prammable Allow 3rd party access Make it accessible Put an URL on any content section Syndicate it Let anyone take it and run with it.  http://www.avc.com/a_vc/2005/11/the_future_of_m.html 19
  20. 20. 20
  21. 21. 3x more videos watched than web users = 250.000 installs and 650.000 TV episodes watched within 14 days http://blog.mefeedia.com/ipad-video-users http://mashable.com/2010/04/14/abc-ipad-stats/ http://abc.go.com/site/abc-player-for-ipad 21
  22. 22. „We’re moving to a ,best screen available‘ model, where consumers are going to want to watch what they want, when they want, on whatever screen is around right NOW.“  http://www.businessinsider.com/jim-louderback-future-of-cable-tv-2010-4#ixzz0mmo7WfvC 22
  23. 23. BROADCAST as a Service 23
  24. 24. E N G A G E M E N T on a new level. Entertainment moves closer to the consumer. 3m 50 cm 10 cm 24
  25. 25. CHANCE 2 TV as a Screen 25
  26. 26. Internet enabled TV-Sets! In 2010 most sold TVs will be internet enabled! 26
  27. 27. ... the fight for the living room! Internet Links Portables TV Roku, TV, Vudu, ... iPod, Zune HD, A Sony, LG, Panasonic PC Player Hardware Corps. Startups Apple, Microsoft, Asus WD, LaCie, ... Boxee, Plex, XMBC, ... DVRs 3rd Gen Consoles Blu-Ray Player TiVo, CE-Manufaturer 144m Units sold Sony, LG, Panasonic
  28. 28. From Device to Service
  29. 29. App stores take off ... 189.851 applications in the Apple App Store (50.000 new applications added each month) 4bn app downloads in total from 85m user 38.000 applications are in the Android Market (20.000 new applications added last quarter) 400m Android app downloads in total http://www.distimo.com/report/download-latest Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 http://www.pitchengine.com/research2guidance/app-store-monitoring-q1-2010-competitors-are-growing-faster-than-apple/61239/
  30. 30. App stores hit the TV Set ... 30
  31. 31. They will change user behaviour ... Daily usage 40min 60min Voice Calls 70% 45% Video 3% 23% Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507
  32. 32. Shift happens TV ♜
  33. 33. CHANCE 3 Next TV 33
  34. 34. Who‘s the TV Station? 2 * 4,3 = 8,6 Billion Views/Day minutes per view Billion min watched per Day 72 * 200 * 43% = 6,2 million German minutes a day market share Billion min TV Viewer watched per Day
  35. 35. = TV 2.0
  36. 36. Brought to you in 4K + personalized
  37. 37. Who‘s the TV Provider? 23.212 Subscribers in Thousands 18.760 15.000 14.318 12.706 5.038 c ast c tTV et flix D ish rne r Cox Co m D ire N e Wa Tim
  38. 38. Netflix‘s four steps to world domination Wi-fi is a < $10 component. Wi-fi will be in any consumer electronic device shortly Netflix is the killer app for broadband. Netflix will be on any wi-fi device.
  39. 39. Who does TV programming?
  40. 40. ALGORITHMS CREATE RADIO STATIONS Experts analyze each song and identify on average 400 attributes Pandora generates a radio station based on a song the user likes and adjusts the program to user feedback 40
  41. 41. DATAMINING DEFINES TOPICS DEMAND MEDIA Algorithms define what videos to produce & their estimated value Editors refine the suggested video titles Produces log in online and sign up to produce the video. Finally the video‘s checked, put online and monetized through ads. http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1
  42. 42. DISRUPT TV PACKAGING 42
  43. 43. ... time‘s ticking! User penetration 43
  44. 44. KICK OFF QUESTIONS How can we enhance TV? What is missing? What‘s the Killer app for the big screen besides TV? How do we consume TV Content?
  45. 45. Thank you! Contact Bertram Gugel M: +49 179 22 1 77 63 info@gugelproductions.de www.gugelproductions.de

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