This document discusses how user-generated content (UGC) improves traffic and reduces costs for multimedia publishers. It defines UGC and provides examples like blogs, reviews, photos and videos. The document outlines how UGC has evolved due to technology allowing for easy sharing. It describes benefits like engaging users and feedback, but also risks like lack of control and distraction. Finally, it explores how UGC is changing publishers and a move towards mobile, trust-based and community-focused models.
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This presentation looks at technology changes that are affecting the publishing industry and how these technology changes can be seen as opportunities rather than threats.
Cognizant has created a proof of concept, called EON, to demonstrate its vision of a next-generation, socially-connected, cross-platform content delivery service, where people will spend their time consuming media and entertainment.
Digital In A Downturn Broadcast Asia2009 Finasfstine
End of days for TV? Following an opportunity to particpate in BroadcastAsia last week here in Singapore, I took a gander on making a few predictions on what was in store for Asia given trends in television and the onset of online, interactive alternatives:
1) Asia will leverage its broadband roll-out in order to be among the world’s first in delivering new video-telecom, e-government, and energy-management services
2) A new breed of interactive programming that combines gaming with television-style drama will dominate the Korean and Japanese entertainment landscape
3) China will struggle with these changes; intermittently clamping down then opening up, before the real revolution in digital media takes off
4) Indian software developers will unfurl new concepts in virtual (re: “cloud”) computing that lead to server and network optimization and higher levels of operational efficiency
5) Asian broadcast & cable operators will be vying for a place alongside the telecommunications’ companies who start offering bundled voice, broadband and interactive entertainment services
Social Commerce - is the next big thing. Supercharged word-of-mouth makes
'the conversation around content king'.
The lure of social commerce is rapidly attracting more and varied competitors.
10 point summary.
By Antony Hing
How technology platforms are changing newspaper and magazine publishingAndrew Duck
This presentation looks at technology changes that are affecting the publishing industry and how these technology changes can be seen as opportunities rather than threats.
Cognizant has created a proof of concept, called EON, to demonstrate its vision of a next-generation, socially-connected, cross-platform content delivery service, where people will spend their time consuming media and entertainment.
Digital In A Downturn Broadcast Asia2009 Finasfstine
End of days for TV? Following an opportunity to particpate in BroadcastAsia last week here in Singapore, I took a gander on making a few predictions on what was in store for Asia given trends in television and the onset of online, interactive alternatives:
1) Asia will leverage its broadband roll-out in order to be among the world’s first in delivering new video-telecom, e-government, and energy-management services
2) A new breed of interactive programming that combines gaming with television-style drama will dominate the Korean and Japanese entertainment landscape
3) China will struggle with these changes; intermittently clamping down then opening up, before the real revolution in digital media takes off
4) Indian software developers will unfurl new concepts in virtual (re: “cloud”) computing that lead to server and network optimization and higher levels of operational efficiency
5) Asian broadcast & cable operators will be vying for a place alongside the telecommunications’ companies who start offering bundled voice, broadband and interactive entertainment services
Social Commerce - is the next big thing. Supercharged word-of-mouth makes
'the conversation around content king'.
The lure of social commerce is rapidly attracting more and varied competitors.
10 point summary.
By Antony Hing
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
Video Landscape--A Rising Tide: Video Today by Kari WallesMarcel Media
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Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
Video Landscape--A Rising Tide: Video Today by Kari WallesMarcel Media
Video Landscape--A Rising Tide: Video Today by Kari Walles was presented at Marcel Media's 4th annual Seminar. Includes: Online video statistics, YouTube growth metrics, best practices for online video and case studies.
Content + Commentary: How Media Brands Invite, Manage, and Benefit From User...Bond Art + Science
Bond Art + Science looked at how traditional media and online publications invite, manage and benefit from user participation, and we identified some best practices and common pitfalls.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audiences—with the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how it’s significant for marketers and where it’s going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedia’s evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Sr Director, Infrastructure Ecosystem, Arm.
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UI automation Introduction,
UI automation Sample
Desktop automation flow
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
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Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
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Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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See how to accelerate model training and optimize model performance with active learning
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Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
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Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
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Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
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Impact of user generated content to multi-media publishing
1. 1
Impact of user-generated content to
multi-media publishing: How it improves traffic
and reduces costs, recession or not.
Andrew Duck
June 2008
2. 2
What did you signup for?
User generated content is a very broad topic
We will focus on it’s impact to publishers and
the multi-media industry
We will also look at the underlying catalyst for
UGC and how it can benefit your business
3. 3
What is UGC (User Generated Content?)
“User-generated content (UGC), also known as consumer-
generated media (CGM) or user-created content (UCC), refers
to various kinds of media content, publicly available, that are
produced by end-users.” - Wikipedia, June 2009.
4. 4
Example types of UGC
Discussion boards
Mobile photos and videos
Blogs
Customer review sites
Wikis
Experience or photo sharing sites
Social networking sites
Audio / Video
News sites
Any website that offers the opportunity to
Trip planners
contribute or publish content as an end-user.
Memories
10. 10
Media fragmentation in the 1960s
Radio
Newspaper
Magazine Long Play
Cinema Tape
Theatre Satellite
Poster
TV
11. 11
Media fragmentation in the 1980s
Radio Long Play
Newspaper Tape
Magazine Satellite VCR
Cinema CD Mobile Phone
Theatre Walkman Laserdisc
Poster Video Game
TV Personal Computer
12. 12
Media fragmentation in the 1990s
Radio Long Play VCR
Newspaper Tape Mobile Phone
Webcam
Magazine Satellite Laserdisc
TiVo
Cinema CD DVD
PDA
Theatre Walkman Quicktime
Smartphone
Poster Video Game Internet
TV Personal Computer Email
13. 13
Media fragmentation in the 2000s
Radio Tape Laserdisc Smartphone
Newspaper Satellite DVD Satellite RSS
Magazine CD Quicktime Radio Flickr
Cinema Walkman Internet HDTV BitTorrent
Theatre Video Game Email BluRay YouTube
Poster PC Webcam iTunes Wikipedia
TV VCR TiVo Podcasting Joost
Long Play Mobile Phone PDA Blogging
14. 14
Media fragmentation in 2009
Everything we already mentioned.... PLUS
Twitter
FriendFeed
Facebook Scribd
LinkedIn
iReport
Dell IdeaStation
16. 16
UGC Economy
Supply: users publishing their content
Demand: users viewing content from others
Currency: attention
17. 17
How did UGC come about?
UGC is not a new concept.
UGC has existed in many formats for a long
period of time.
The current fascination/obsession represents a
large improvement in the technological barriers
to successful mass UGC.
Now, technology allows us to quickly provision,
maintain and engage with this content.
18. 18
What happened to the tether?
Consumers no longer want to be tethered to
their media.
They want to consume, on-demand, on their
terms, on their devices, on their time.
19. 19
The Age of Convergence
Convergent devices
Convergent media sources
Disparate, untrusted?? sources
21. 21
“The discarnate TV user lives in a world between
fantasy and dream and is in a typically hypnotic state,
which is the ultimate form and level of participation.” -
Marshall McLuhan (1911 - 1980)
22. 22
Traditional PR Changes
You can involve end-users in your campaigns
You cannot control the flow of information (although you never could)
There is no average user
23. 23
Benefits
It’s cheap
It’s abundant
It’s trustworthy?
Engages users on their own terms
Fosters community growth
Provides valuable feedback at a rate unattainable through traditional methods
Can be articulated into a positive ROI when successfully managed
24. 24
The Right Reasons
Stimulate product development and innovation
Increase awareness around communication campaigns
Stimulate positive consumer feedback
Creating a more transparent and open organisation
Engage specific target groups
Attract new talent
26. 26
Incorrect Usage
Don’t adopt UGC without a strategy
UGC is not a short-term solution or program
UGC implementations should be measurable
and quantifiable
27. 27
Legal Risks & Exposure
Contact your legal team
YouTube was sued US$1 billion for copyright
infringement related to UGC
Liability
Copyright infringement
Recent ACMA case (blacklists)
28. 28
Lack of Control
Lack of control over your brand, image, public
relations
Lack of control over content being submitted
This requires both a change of mindset and
business culture
29. 29
Distraction
UGC can lead to distraction
Users are finding it hard to cope with the vast amounts of
data available in newer mediums.
Don’t abuse user trust
Don’t distract
31. 31
“All over the place, from the popular culture to the propaganda
system, there is constant pressure to make people feel that
they are helpless, that the only role they can have is to ratify
decisions and to consume” - Noam Chomsky (1928-)
36. 36
Will print die?
No, print will not die.
But it will change.
It’s usefulness as a medium in today’s society has been changing for awhile.
37. 37
“The medium is the message.”
- Marshall McLuhan (1911 - 1980)
38. 38
The Message is the Message
If the medium is no longer viable as a business
model then it needs to change.
Newspapers are going bankrupt through lack of
innovation
39. 39
Mobile Benefits
Access to data anywhere
Users can contribute anywhere
On their terms
iReport from CNN
Twitter
40. 40
Interruption marketing is out
Interruption marketing is on the way out
UGC offers a new approach for connecting with
consumers
Passive, permission based marketing
41. 41
What can you do?
Comments
Forums
Build a community
Competitions
The strong communities grow through
Design/name a product/service/logo
cohesion and interactivity (conversation)
Rating, tagging, sharing
It takes time to build
Republishing
Citizen journalism
46. 46
Thoughts
Trust is online gold dust
People will give back without a kickback
Perception is reality
Advertising & content working in harmony
Long tail lifts the little guy
Times are changing
47. 47
“Success is dangerous. One begins to copy oneself, and to
copy oneself is more dangerous than to copy others. It leads
to sterility.” - Pablo Picasso (1881 - 1973)