The document discusses trends in media fragmentation, with people spending more time online and less time with traditional media like TV, radio, and newspapers. Simultaneous media usage is becoming the norm, with people consuming multiple media sources at once. Younger age groups have adopted new media like blogs, podcasts, and community tools more readily than older groups and are more influenced by new media in their purchasing decisions. The internet is becoming a primary source of information and entertainment, replacing other media like TV and music players. This is forcing traditional media companies and advertisers to adapt to the changing media landscape.
With new technologies, mass communication became mass relations. Now people want close relationships with their brands, and successful businesses genuinely care, from the bottom of their heart.
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)Gerd Leonhard
This is the PDF with my presentation at the Media Park Jaar Congress in Hilversum (NL) on June 23, 2009. Topics: social medai, twitter, content 2.0, broadband culture, the Future of TV etc more at my blog http://www.mediafuturist.com/2009/06/the-future-of-media-open-mobile-connected-collaborative-presentation-at-mpjc-2009.html
With new technologies, mass communication became mass relations. Now people want close relationships with their brands, and successful businesses genuinely care, from the bottom of their heart.
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)Gerd Leonhard
This is the PDF with my presentation at the Media Park Jaar Congress in Hilversum (NL) on June 23, 2009. Topics: social medai, twitter, content 2.0, broadband culture, the Future of TV etc more at my blog http://www.mediafuturist.com/2009/06/the-future-of-media-open-mobile-connected-collaborative-presentation-at-mpjc-2009.html
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
Early reviews were positive but reserved, thanks to Google’s failure with Google Buzz. Like clockwork though, technology celebrities like Robert Scoble and Kevin Rose starting flooding Google’s social network and singing its praises.
Platform Revolution - Ch 01 Intro: How Platforms are Changing CommerceMarshall Van Alstyne
Content: (1) Evidence platforms beat products in value, recognition, speed (2) Platform definition (3) Firm implications
These slides provide complimentary course materials for the Ch 1 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
From the presentation I made in DDD (Digital - Design - Data) Conference. Brief history of Cannes Lions, higlights and some predictions for the near future.
Platform Revolution - Ch 02 Network Effects: Power of the PlatformGeoff Parker
Contents: (1) Two sided market definitions (2) How demand- and supply-side economies of scale differ (3) Free goods: when and why to subsidize one side or the other (4) How switching and homing costs affect winner take all outcomes.
These slides provide course materials that complement the second chapter of Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You. The final slides provide additional reading suggestions for industry and academia.
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
The Platform Manifesto is a collection of principles that succinctly defines how different aspects of business transform in a world of digital platforms.
Content: (1) How the core interaction defines a platform (2) How a traditional (pipeline) value chain differs from a platform value matrix (3) What's inside and what's outside the platform
These slides provide complimentary course materials for the Ch 3 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
2013 #Canneslions Review by DigitasLBiBridget Jung
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - http://www.twitter.com/bridoo
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
Early reviews were positive but reserved, thanks to Google’s failure with Google Buzz. Like clockwork though, technology celebrities like Robert Scoble and Kevin Rose starting flooding Google’s social network and singing its praises.
Platform Revolution - Ch 01 Intro: How Platforms are Changing CommerceMarshall Van Alstyne
Content: (1) Evidence platforms beat products in value, recognition, speed (2) Platform definition (3) Firm implications
These slides provide complimentary course materials for the Ch 1 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
From the presentation I made in DDD (Digital - Design - Data) Conference. Brief history of Cannes Lions, higlights and some predictions for the near future.
Platform Revolution - Ch 02 Network Effects: Power of the PlatformGeoff Parker
Contents: (1) Two sided market definitions (2) How demand- and supply-side economies of scale differ (3) Free goods: when and why to subsidize one side or the other (4) How switching and homing costs affect winner take all outcomes.
These slides provide course materials that complement the second chapter of Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You. The final slides provide additional reading suggestions for industry and academia.
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
The Platform Manifesto is a collection of principles that succinctly defines how different aspects of business transform in a world of digital platforms.
Content: (1) How the core interaction defines a platform (2) How a traditional (pipeline) value chain differs from a platform value matrix (3) What's inside and what's outside the platform
These slides provide complimentary course materials for the Ch 3 of Platform Revolution - How Network Markets are Transforming the Economy and How to Make Them Work for You. Final slides provide reading supplements and links to other chapters for industry and academia.
2013 #Canneslions Review by DigitasLBiBridget Jung
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - http://www.twitter.com/bridoo
Facebook brand page: How to manage them effectively?damoncb
How can a brand maximize its share of attention in the facebook echo-system ? How can they transform this attention into interaction, engagement and advocacy?
To better understand how to engage fans on Facebook, we need to analyze the driving factors of fans interaction and engagement levels.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
Carrying the Banner: Reinventing News on Your University WebsiteGeorgiana Cohen
As delivered for EMG Online webinar, Oct. 13, 2011
http://www.emgonline.com/Academy/Pages/EMG-Academy/Products/KnowledgeBuilders/Reinventing-News-on-Your-University-Web-Site
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
You want more pleasure every day? You’d love to increase your performance? You wish your market share was bigger? Your need to win your ex-consumer back? With this 18th release of TheTrendWatch, discover the secret to doing it better... Results guaranteed!
Introducing BIOMARKETING: from the greek BIOS = LIFE or INVOLVING LIFE.
Technology has deeply changed the way we think, live, communicate, perceive brands, and purchase products...
But ironically, the last huge trend of marketing is to refocus on what's really important: LIFE!
EBG "What's Hot?"
(June 29, 2010)
With Manuel Diaz (Groupe Reflect), Damon Crepin-Burr (FullSIX Group), Jean Christophe Gombault (Yahoo!) and Peter De Meurichy (Plan Net)...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
8. Media-fragmentation
“The 18-24 year olds
are digital nomads who have
adopted new media more readily
than any other age group. Not only do
they use new media more, they are
influenced by it much more than any
other age group, when it comes to
making purchase decisions.”
BigResearch, June 05 ›
10. Media-fragmentation
The internet as a primary source of information
3h30
Time spent a week by 1
American worker out of 4
reading blogs at work
AdAge, 24 Oct 05
11. Media-fragmentation
“ Dans les
bouleversements médiatiques
actuels, il nous faut suivre nos
lecteurs sur d'autres médias, d'autres
supports que le papier seul. Les
accompagner sur le Net, mais aussi
sur le téléphone et sur les
baladeurs numériques et, à
terme, sur les
Serge July, Libération, 18 Oct 05
13. Media-fragmentation
Percentage who regularly use the following new media:
Big Research, June 05 ›
Blogs iPods Picture Phones
50.000
45
33.333
30 31 30
22 23
16.667
18
16
14
11
7
5
0
18-24 25-34 35-54 55+
14. Blogs
Blogs have removed much of the control big media has
enjoyed for years and has placed it squarely in the hands of
the individual:
a corporate voice become an authentic human voice.
15. GM Fastlane Blog ›
feature the writings of GM Vice Chairman Bob Lutz and other GM corporate management. In Lutz's first post, he
discusses the success of Saturn and GM's plans to refresh the aging lineup with new products. GM is the first
large scale company to bring the human voice of its corporate executives to the public in the weblog format.
16. Axe ›
Unilever, owner of Axe brand, are trying to keep their brand top of mind with young lads in the united states by
sending fictional characters Evan and Gareth out to try out score-lines on unsuspecting babes. Evan and Gareth
'videoblog' their adventures and the idea is that hopefully this whole thing will go viral.
17. Vespaway ›
Blog written by two real Vespa-loving customers. Piaggio USA feels blogs are an ideal way to connect with Vespa brand loyalists and
encourage them to become online evangelists. It is an extension of the scooter clubs that have existed offline for years.
18. Kong is King ›
Peter Jackson (director) believes in blogging to convert his fans (Lord of the Rings) to his new movie King Kong, posting every
day behind-the-scene stories and videos, breaking every closed-set taboo in Hollywood.
19. Nike Sneaker ›
Launched in February 05, this blog dedicated to sneaker fans gathered more than 60,000 visitors per month. The blog was closed (as planned)
in May but many other blogs were created by people who used to visit it to stay in touch and keep talking about their passion.
20. Vous les hommes ›
A Blog for Celio (ready-to-wear for men) where men discuss and receive advices about modern life issues (style, culture...)
21. Le Journal de ma Peau ›
The second version of this Vichy blog where the vichy skincare products are tested by real-life
consumers attracts a huge quarter of the Vichy website audience
22. X-BOX 360 ›
To promote the future launch of its next advanced console, microsoft asked its biggest fans (Ambassadors) to blog about
their gaming life and show the visitors exclusive previews and reviews of the X-Box 360.
23. Budget ›
Budget launched a blog to organize a treasure-hunt in different states of the USA, giving away video clues and allowing the contestants to post videos and
photos of their discoveries. the Up Your Budget site is receiving over 10,000 visits per day and growing dramatically, with a huge word-of-mouth.
24. Podcast
creating new contact moments with the consumers:
30M
iPods sold to date
(playing music and videos)
NY Times, October 05
25. House of Wax ›
Celebrities, especially actors and music artists are dabbling in podcasts to push new CDs and films.
Paris Hilton recently used a podcast to promote her new movie, House of Wax.
26. IBM ›
IBM talks to investors and expects to post approximatively 15 podcasts in 6 months. Planned topics include IBM's takes on the future
of shopping, health care, banking and the home, being a look ahead at business issues and technology solutions convergence.
27. Volvo ›
By getting in early on a new technology like podcasting, an advertiser can be seen as cool and fueling a nascent medium among
early adopters -- typically the most influential people in their social circles. Volvo sponsors www.autoblog.com for six months
and underwrite the launch of the autoblog podcast. Four months into the deal, the podcast has been downloaded 20,000 times.
28. Durex ›
Taking advantage of the FCC-free Podcast medium, condom maker Durex has made a deal with popular podcast show,
DAWN AND DREW, a Wisconsin husband and wife podcast team, showing people interacting with the brand to make
young people understand that there is nothing to be embarrassed about talking/using condoms.
29. Video Podcasting: coming soon...
Already available for porn. And porn is always the 1st industry to catch on new technologies (cf DVD that first were used for porn)
31. Dannon Carb Coach ›
A small application for the desktop to help the consumer count carbs (diet), offer health tips and relaxation techniques.
32. Pepsi Street Motion Tour ›
An interactive wallpaper to listen to music, change the desktop image, car-related content frequently updated...
33. Desktop Widgets ›
Small applications always open on the desktop (PC and Mac) to check the weather,
read the news, receive the latest info about a product (like Harry Potter below)...
40. Audioscrobbler ›
A small plugin in iTunes sends the songs details that youʼre listening to create your profile (personal weekly Top 20,
most played artist...) and compare your playlist and profile with people sharing the same musical tastes.
42. Oh My News ›
Online newspaper written by the readers.
43. Madonna Tagging Project ›
The objective of the site is to create the biggest collection of pictures of Madonna. All the pics are posted by fans and are
tagged so that they can be searched by users.
44. Mini USA Roof Studio ›
Gallery exhibiting the creations of the visitors, asked to decorate the roof of a Mini.
46. Media-fragmentation
People are spending more time on the internet
and less time with so-called "traditional" media like TV, radio, magazines or newspapers:
including at work:
- 32% of men spend more than 25>34yo spend more than 3 hours on the internet at work (women: 25%)
- 56% for personal reasons
- 45% to look for product informations and 37% have already bought online while at work
Burst Media, December 04 ›
transforming media planning, especially towards young crowds:
“The 18-24 year olds are digital nomads who have adopted new media more readily than any other age group,” said Joe Pilotta, PhD,
BIGresearchʼs VP of research. “Not only do they use new media more, they are influenced by it much more than any other age group,
when it comes to making purchase decisions. Which says that they have integrated new media in their daily lives,
The usage of new media among younger age groups creates a marketing dilemma for marketers who are wedded to traditional media.
New media has an effect on traditional media, such as television, radio and magazines. However, its affect is counterintuitive; users of new
media are using radio, magazines and newspapers more, while TV has suffered the overall negative effect. Some new media have more
effect on the traditional media than others, e.g. blogging, IPOD/MP3 usage, and text messaging. Marketers and advertisers must now add
new media to the media ecosystem as a whole and not bifurcate into traditional and digital media. Bifurcation will miss the possible
synergistic effects implied by findings,”
BigResearch, June 05 ›
47. Media-fragmentation
Simultaneous media usage becoming the norm
- 70% of media users consume more than one medium at the time
- 54% of those who listen to radio surf the internet at the same time
- 66% of those watching TV are online at the same time
Big Research, March 05 ›
with background noise and foreground media
"It's apparent that multitasking and simultaneous media consumption creates competition for the same time and space attention. Media
may be relegated to the background when consumers multitask e.g. talking on the phone. When they simultaneously consume media, one
of the media can morph into the background and back to the foreground intermittently. That is why understanding which media have the
greatest influence on purchasing various merchandise categories becomes a key determinant for marketing ROI in today's complex media
environment"
Jon Pilotta, Big Research, March 05 ›
forcing cross media integration
While it may become more difficult claim consumer's split attention span, many cross media promotional tie-ins present themselves as a
result of this shift in media consumption. This shift, properly acted upon, might finally force true cross media integration. By that, I don't
mean placing the same brand message across multiple media but rather messages in one medium that require interaction with another.
Obviously. That's already being done to some extent with the simplest example being "go visit our website."
Big Research, March 05 ›
called Road Blocking strategy:
“eMarketer points out that many Internet users already use multiple forms of media at once. Even as I write this I'm listening to CNBC in
the background. Smart marketers will synchronize their messaging so the end user hears and sees complementary messages at or near
the same time. This will be the new definition of what media planners call "Road Blocking." Since the end user's attention is split between
different media, it will be essential that messages reinforce each other.”
Larry Chase, April 05 ›
48. Media-fragmentation
The internet as a primary source of information
- 46% use internet as their primary source of information that will help them at home (all age group)
- 47% use internet to gather local, national and international news
Burst Media study, July 05 ›
- 63% of online shoppers say the Internet is their primary source of information when evaluating and comparing products.
Burst Media study, October 05 ›
with people losing trust in the Mass Media
- 50% of Americans distrust Mass Media News:
Gallup Polls, September 05 ›
forcing news corporation to adapt themselves
Dans les bouleversements médiatiques actuels, il nous faut suivre nos lecteurs sur d'autres médias, d'autres supports que le papier seul. Les
accompagner sur le Net, mais aussi sur le téléphone et sur les baladeurs numériques et, à terme, sur les consoles de jeux, avec la référence Libération,
celle d'une information labellisée par une rédaction expérimentée, aux compétences multiples et pratiquant l'information avec des règles déontologiques
strictes, et qui sont autant de garanties pour les lecteurs comme pour les internautes.
Libération à l'heure du Bi-média, Serge July, 18 Oct 05
49. Media-fragmentation
The computer to replace traditional communication media
- 65% use internet to stay in contact with family and friends (77% of the 55+yo)
Burst Media study, July 05 ›
eMail + Instant Messenging
- 60% send personal email/IM while at work (64% for women, 57% for men)
Burst Media study, December 04 ›
- 80% of 18>24yo use regularly or occasionally Instant Messaging (68% 25>34, 58% 35>54, 43% 55+)
Burst Media study, December 04 ›
Voice Over the Internet on a computer
- Skype Messenger (Voice Over Internet) reached 50 Million members in Sept. 05 and has been acquired by eBay.
Skype.com
- Google launched his IM service (with Voice) in Aug. 05
Clickz Network, August 05
50. Media-fragmentation
Computers replace other entertainment appliances
- 39% of 24yo and younger said internet is their primary way they listen to music
- 31% said the internet is their primary way to play game
- 53% use internet to watch movies/videos
- 76% use the internet to play music (52% all age groups)
- 65% to play game (50% overall)
30M ipods sold
Burst Media study, July 05 ›
NY Times, October 05 ›
Music + Series:
iTunes sold 500 Million songs to date + launched in October TV Series to download and watch on your iPod
Apple.com, July 05 ›
Movies:
24% of young men 13>25 yo saw fewer movies than in 2003 and have shifted that leisure time to IMing and playing video games.
OTX Research LA, October 05 ›
New Media:
“Consider the rapid penetration and easy consumer acceptance of video on demand. Cellphones that play broadcast-quality music videos.
Video games with ad messages that can be swapped out online in real time. Streaming audio. Pod-casting. Text messages. Instant
messaging. Google. TiVo. This isn’t some dark vision of the terrifying implications of a future that may or may not come to pass. It’s the
reality of marketing circa the ides of March 2005.”
Scott Donato, AdAge Editor, March 05 ›
Jon Pilotta, Big Research, June 05 ›
51. Feed Marketing
Blogs
The Pew Internet study estimates that about 11%, or about 50 million, of Internet users are regular blog readers. A new weblog is created
every 7.4 seconds, which means there are about 12,000 new blogs a day. Bloggers — people who write weblogs — update their weblogs
regularly; there are about 275,000 posts daily, or about 10,800 blog updates an hour.
Blogs vs Mainstream Media
(million users)
52. Blogs
references:
BLOGS AD VALUABLE CONVERSATION TO MARKETING
http://www.adrants.com/2005/07/blogs-ad-valuable-conversation-to.php
BLOGS PROVIDE MORE PERSONAL MEDIUM FOR ADVERTISERS
http://www.adrants.com/2005/07/blogs-provide-more-personal-medium-for.php
BLOGS DE MARQUE: les PIONNIERS TEMOIGNENT
http://www.journaldunet.com/0510/051006blogsmarques.shtml
53. Feed Marketing
Podcast
Like a blog... but for your iPod!
A new medium means only one thing to advertisers: A new opportunity to sell -- and podcasting holds special potential for marketers
"Podcasting is one of the developments, along with online digital music services like iTunes and Rhapsody, that allow a consumer to be
their own programmer. That will obsolete terrestrial radio for many advertisers," says Rishad Tobaccowala, chief innovation officer at
Publicis Groupe Media
2 ways to do it: podvertising (slides 1+2) and sponsorship (3+4)
You've got RSS (Real Simple Syndication). You've got Podcasting (where you can download and time-shift audio content to your iPod or
MP3 player). Now you've even got Video Podcasting where you can download MP4 videos into Sony's PlayStation Portable unit or iPods
for viewing when you're mobile. As the use of RSS grows quickly, and more consumers buy iPods or MP3 players, these formats will grow
in usage. And where there are ears and especially eyeballs, marketers are never too far behind. The podcasts may employ the
sponsorship model, or subscription (further off), or simply be done for the coolness factor, customer retention, or PR pop that you'll get if
you do it early enough. RSS ad units will settle into some format that offers a decent ROI for the advertiser. There are already coupons
being fed via RSS. Expect to see more point-to-point syndication feed models as we move forward in time.
Larry Chase, April 05 ›
docs référence:
Mad Ave.'s Rush to Podcasts
http://www.adrants.com/2005/07/blogs-ad-valuable-conversation-to.php
Podcasting to transform media consumption
http://www.adrants.com/2004/12/podcasting-to-transform-media.php
Pondering Podvertising Possibilities
http://www.imediaconnection.com/content/4735.asp
54. Chrysler: the Mudds ›
Chrysler has LAUNCHED an online promotion, called THE MUDDS featuring a family of five.
The promotion will have bi-weekly webisodes and members of the family will have their own blog. (launching this fall)