The document discusses 6 trends in marketing and interactivity for 2011-2012, including the challenges of real-time marketing, the proliferation of digital devices and content, avoiding social media fatigue through better engagement, the importance of online reputation management and listening, creating useful brand content to earn attention, and shifting from social media tactics to a strategic framework.
The document discusses 6 trends in marketing and interactivity for 2011-2012. It summarizes the challenges of interacting with consumers in real-time across multiple devices and platforms. It also covers the proliferation of smartphones, tablets and apps which has led to platform fragmentation and an overflow of content. Additionally, it warns about the risk of social media fatigue if brands spam networks or fail to engage consumers meaningfully.
Catalogue of the exhibition France Creative in Paris Air Show from June 15th to June 21rst 2015.
Conceptualized by Le Lieu du Design and Les SISMO
Scenographied by Les SISMO
It is a small computer that can recognize speech and images.
Blocks:
They are programmable blocks that can be stacked to create programs.
Sensors:
Blocks that detect light, sound, motion and more.
Actuators:
Blocks that can control motors, lights and sounds.
The goal is to teach children basic programming concepts through physical construction and interaction.
SMART TOYS WITHOUT GRAPHIC INTERFACE
TECHNOLOGY YES/NO
THE CHALLENGE
The challenge for parents is to find the right balance between technology use and other activities that are important for healthy child development, such as outdoor play, creative play, physical activity, face-to-face
Venice Sessions IV - Giuseppe Taibi - iPhone Media Ecosystemvenice sessions
Giuseppe Taibi gave a presentation on the iPhone media ecosystem. He discussed how the App Store has over 90,000 apps across 20 categories that have been downloaded over 77 countries. Data was presented showing that on average iPhone users spend $80 on apps, with 93% of iPhone owners purchasing paid apps. Taibi also demonstrated several public radio and sports instruction apps and discussed how physical and virtual worlds can converge through augmented reality applications on the iPhone.
The document discusses emerging trends in social media and technology. It notes that social networking has surpassed email usage and that new behaviors are sprouting disruptive business models. Ten new business models are presented that are well-positioned to take advantage of these changes, including augmented reality, geospatial intelligence, and content commerce through interactive video.
The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include:
1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays.
2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone.
3) Domino's created an iPad game that gamified the pizza ordering process.
4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.
The document discusses trends in media fragmentation, with people spending more time online and less time with traditional media like TV, radio, and newspapers. Simultaneous media usage is becoming the norm, with people consuming multiple media sources at once. Younger age groups have adopted new media like blogs, podcasts, and community tools more readily than older groups and are more influenced by new media in their purchasing decisions. The internet is becoming a primary source of information and entertainment, replacing other media like TV and music players. This is forcing traditional media companies and advertisers to adapt to the changing media landscape.
The document discusses how digital technology and media have impacted the luxury industry. Some key consumer values related to luxury have shifted from emotional to more rational attributes. Additionally, media consumption and shopping behaviors have changed significantly with the rise of digital and social media. Luxury brands must adapt to these new media realities and evolving consumer expectations to remain relevant.
The document discusses 6 trends in marketing and interactivity for 2011-2012. It summarizes the challenges of interacting with consumers in real-time across multiple devices and platforms. It also covers the proliferation of smartphones, tablets and apps which has led to platform fragmentation and an overflow of content. Additionally, it warns about the risk of social media fatigue if brands spam networks or fail to engage consumers meaningfully.
Catalogue of the exhibition France Creative in Paris Air Show from June 15th to June 21rst 2015.
Conceptualized by Le Lieu du Design and Les SISMO
Scenographied by Les SISMO
It is a small computer that can recognize speech and images.
Blocks:
They are programmable blocks that can be stacked to create programs.
Sensors:
Blocks that detect light, sound, motion and more.
Actuators:
Blocks that can control motors, lights and sounds.
The goal is to teach children basic programming concepts through physical construction and interaction.
SMART TOYS WITHOUT GRAPHIC INTERFACE
TECHNOLOGY YES/NO
THE CHALLENGE
The challenge for parents is to find the right balance between technology use and other activities that are important for healthy child development, such as outdoor play, creative play, physical activity, face-to-face
Venice Sessions IV - Giuseppe Taibi - iPhone Media Ecosystemvenice sessions
Giuseppe Taibi gave a presentation on the iPhone media ecosystem. He discussed how the App Store has over 90,000 apps across 20 categories that have been downloaded over 77 countries. Data was presented showing that on average iPhone users spend $80 on apps, with 93% of iPhone owners purchasing paid apps. Taibi also demonstrated several public radio and sports instruction apps and discussed how physical and virtual worlds can converge through augmented reality applications on the iPhone.
The document discusses emerging trends in social media and technology. It notes that social networking has surpassed email usage and that new behaviors are sprouting disruptive business models. Ten new business models are presented that are well-positioned to take advantage of these changes, including augmented reality, geospatial intelligence, and content commerce through interactive video.
The document provides a summary of various creative marketing campaigns and trends from November 2011. Some highlights include:
1) National Geographic used augmented reality to immerse mall visitors in interactive dinosaur and astronaut displays.
2) Nokia projected a spectacular 4D light show on a London skyscraper to promote their new smartphone.
3) Domino's created an iPad game that gamified the pizza ordering process.
4) Several campaigns used augmented reality, interactive games, viral videos and immersive experiences to creatively engage audiences.
The document discusses trends in media fragmentation, with people spending more time online and less time with traditional media like TV, radio, and newspapers. Simultaneous media usage is becoming the norm, with people consuming multiple media sources at once. Younger age groups have adopted new media like blogs, podcasts, and community tools more readily than older groups and are more influenced by new media in their purchasing decisions. The internet is becoming a primary source of information and entertainment, replacing other media like TV and music players. This is forcing traditional media companies and advertisers to adapt to the changing media landscape.
The document discusses how digital technology and media have impacted the luxury industry. Some key consumer values related to luxury have shifted from emotional to more rational attributes. Additionally, media consumption and shopping behaviors have changed significantly with the rise of digital and social media. Luxury brands must adapt to these new media realities and evolving consumer expectations to remain relevant.
Sid Lee is a 550-person creative agency with offices worldwide. Their mission is to infuse their clients' brands into every customer touchpoint. They believe creativity drives performance and that storytelling is key to building consumer-brand relationships. Their flexible agency model provides integrated solutions across branding, advertising, digital, retail and more. Their case study for Adidas describes a unified "All In" campaign that increased sales by 13% and engaged millions of customers online and in unique retail events. For Adidas Originals, they reconnected with youth by focusing on fun, self-expression and recognition through global storytelling and social media engagement.
[MÉMOIRE] Améliorer l'image de marque d'une entreprise sur les médias sociaux...Adrien Bourzat
ABSTRACT
La montée en puissance des médias sociaux sur internet a bousculé les modèles traditionnels de communication des entreprises. Le consommateur peut désormais facilement créer, commenter ou relayer des informations sur les marques sur les médias sociaux. Nombreuses sont les entreprises victimes de crise de communication online, affectant de manière durable leur image de marque. Dès lors, comment dans cet espace où elle ne contrôle plus ce qui se dit sur elle, une entreprise peut-elle améliorer son image de marque auprès des consommateurs sur les médias sociaux? Un vrai challenge pour les entreprises d’aujourd’hui qui se doivent de comprendre les spécificités de ces nouveaux médias et d’établir une stratégie de communication efficace. Cette recherche a donc une double visée : d’une part, découvrir l’ampleur de l’adoption des médias sociaux comme outils de communication et, d’autre part, d’ouvrir des pistes de réflexion sur les leviers permettant aux entreprises d’améliorer leur image de marque sur ces nouveaux médias.
BRAINCITIES ® empowers everyone. You decide what to do with your skills!
What if your recruitment could be fast, secured and spot on EVERY TIME? This is what BRAINCITIES is about & even more. BRAINCITIES ® is a socialized HRMS integrating technical and functional evaluation features. Anyone can edit tests (Applicants, Recruiters or third paty) and receive royalties each time its tests are used.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
Meine Präsentation zu den Trends an der Schnittselle von TV und Internet auf dem Media Future Day des TPC am 26.01.2012. http://www.tpcag.ch/de/news/wegweisender-media-future-day-2012.html
This document discusses issues in digital publishing and the transition from print to digital media. It touches on topics like the decline in revenue from newspapers as the business model changes, the importance of gaining attention and eyeballs online to generate revenue, and challenges in predicting the future of media. The document provides various perspectives on these issues from industry experts and advocates adapting to changes and preparing for an uncertain future rather than trying to cling to the past.
Mike Dicks has experience producing multi-platform content for television channels like Channel 4 and the BBC. This included the first real multi-platform show for the BBC across TV, web, and games. He is now a Senior Policy Executive at Pact, advocating for a world class content sector in the digital age. Some of his current work involves looking into new ways to fund content production through crowd funding and new investments. He is also working on a book about his experiences in multi-platform content.
The document discusses how mobile marketing can benefit big brands. It begins by debunking common misperceptions that mobile is only for small brands, certain platforms, or limited uses. The rest of the document emphasizes that mobile allows brands to connect with consumers in new ways. It highlights how mobile is personal, local, engaging, interactive and can be used at any time. Examples are then provided of how brands have used innovative mobile initiatives to increase engagement, drive sales or create viral buzz. The document concludes mobile marketing is relevant throughout the consumer purchase process and allows constant brand connection.
This document discusses the use of mobile marketing for events. It provides examples of how mobile technologies like smartphones, social media, apps and location-based services can be leveraged for events. These include using Facebook, Twitter and other social platforms to engage attendees, running photo contests and promotions, implementing mobile ticketing and check-in, using geo-fencing and push notifications, and creating native and mobile-optimized apps and websites for events. It also discusses emerging areas like mobile payments, QR codes, RFID tickets and mapvertising. The document promotes an event app creation platform and its affordable app solutions for different event needs.
Sid Lee is a 550-person creative agency with offices worldwide. Their mission is to infuse their clients' brands into every customer touchpoint. They believe creativity drives performance and that storytelling is key to building consumer-brand relationships. Their flexible agency model provides integrated solutions across branding, advertising, digital, retail and more. Their case study for Adidas describes a unified "All In" campaign that increased sales by 13% and engaged millions of customers online and in unique retail events. For Adidas Originals, they reconnected with youth by focusing on fun, self-expression and recognition through global storytelling and social media engagement.
[MÉMOIRE] Améliorer l'image de marque d'une entreprise sur les médias sociaux...Adrien Bourzat
ABSTRACT
La montée en puissance des médias sociaux sur internet a bousculé les modèles traditionnels de communication des entreprises. Le consommateur peut désormais facilement créer, commenter ou relayer des informations sur les marques sur les médias sociaux. Nombreuses sont les entreprises victimes de crise de communication online, affectant de manière durable leur image de marque. Dès lors, comment dans cet espace où elle ne contrôle plus ce qui se dit sur elle, une entreprise peut-elle améliorer son image de marque auprès des consommateurs sur les médias sociaux? Un vrai challenge pour les entreprises d’aujourd’hui qui se doivent de comprendre les spécificités de ces nouveaux médias et d’établir une stratégie de communication efficace. Cette recherche a donc une double visée : d’une part, découvrir l’ampleur de l’adoption des médias sociaux comme outils de communication et, d’autre part, d’ouvrir des pistes de réflexion sur les leviers permettant aux entreprises d’améliorer leur image de marque sur ces nouveaux médias.
BRAINCITIES ® empowers everyone. You decide what to do with your skills!
What if your recruitment could be fast, secured and spot on EVERY TIME? This is what BRAINCITIES is about & even more. BRAINCITIES ® is a socialized HRMS integrating technical and functional evaluation features. Anyone can edit tests (Applicants, Recruiters or third paty) and receive royalties each time its tests are used.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
Meine Präsentation zu den Trends an der Schnittselle von TV und Internet auf dem Media Future Day des TPC am 26.01.2012. http://www.tpcag.ch/de/news/wegweisender-media-future-day-2012.html
This document discusses issues in digital publishing and the transition from print to digital media. It touches on topics like the decline in revenue from newspapers as the business model changes, the importance of gaining attention and eyeballs online to generate revenue, and challenges in predicting the future of media. The document provides various perspectives on these issues from industry experts and advocates adapting to changes and preparing for an uncertain future rather than trying to cling to the past.
Mike Dicks has experience producing multi-platform content for television channels like Channel 4 and the BBC. This included the first real multi-platform show for the BBC across TV, web, and games. He is now a Senior Policy Executive at Pact, advocating for a world class content sector in the digital age. Some of his current work involves looking into new ways to fund content production through crowd funding and new investments. He is also working on a book about his experiences in multi-platform content.
The document discusses how mobile marketing can benefit big brands. It begins by debunking common misperceptions that mobile is only for small brands, certain platforms, or limited uses. The rest of the document emphasizes that mobile allows brands to connect with consumers in new ways. It highlights how mobile is personal, local, engaging, interactive and can be used at any time. Examples are then provided of how brands have used innovative mobile initiatives to increase engagement, drive sales or create viral buzz. The document concludes mobile marketing is relevant throughout the consumer purchase process and allows constant brand connection.
This document discusses the use of mobile marketing for events. It provides examples of how mobile technologies like smartphones, social media, apps and location-based services can be leveraged for events. These include using Facebook, Twitter and other social platforms to engage attendees, running photo contests and promotions, implementing mobile ticketing and check-in, using geo-fencing and push notifications, and creating native and mobile-optimized apps and websites for events. It also discusses emerging areas like mobile payments, QR codes, RFID tickets and mapvertising. The document promotes an event app creation platform and its affordable app solutions for different event needs.
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
Tim Duggan Brainfood Store Presentation 240210Alchemy
The document discusses the mobile apps market and how it has evolved. It notes that the market started with entertainment and utility apps for early smartphones and grew exponentially with the introduction of the Apple App Store in 2008. Today, there are over a million apps available and the market is driven by major tech companies like Apple, Google, and smartphone manufacturers. The future of the market includes increased usage of mobile internet and commerce through apps, as well as integration of technologies like augmented reality and cloud computing.
Amazon released its Fire TV set-top box which aims to bring Amazon's full ecosystem of content to the living room through voice activation. The Passion Genome project used Facebook likes to visualize connections between friends over shared interests. Carlsberg extended happy hours at pubs through an app activated by Instagram posts with the #HappyBeerTime hashtag. The Oreo Trending Vending Lounge dispensed cookies based on trending flavors discussed on Twitter.
This document discusses the evolution of digital design and the internet of things (IoT). It notes that every tool and service that utilizes digital technology will follow Moore's law and experience accelerated change. As more "things" become connected online, the number of touchpoints and opportunities for stories will multiply. The internet of things (IoT) will connect billions of objects, creating the potential for any object to tell stories and become an interactive experience. New tools like virtual and augmented reality will provide new ways to create and experience stories, potentially turning any object or space into an interactive theater.
We often pit Google’s Android and Apple’s iOS against each other in different ways because comparing their features helps readers identify their key differences and decide how meaningful each discrepancy is to them, personally. We have hit a number of key points in the past, and now a newly published article identifies six areas where Android still has the edge over iOS and the iPhone.
This document discusses developments in digital interaction and gaming. It notes that (1) gaming will transform how people interact digitally through projects like Natal and MILO which enable interaction without devices. It also discusses brain interfacing companies. (2) Social media is still in its infancy and being social will be critical for brands by bringing people together and providing social value. (3) Mobile phones are the 7th mass medium and a unique marketing channel that can be used to serve consumer needs through movement, moment, identity, multi-user experiences, money, and functionality. The future of advertising will be lived, co-created, and social experiences.
This document is an insight report from Studio Output that summarizes entertainment industry trends, including:
1) The rise of "second screens" like tablets and laptops that enhance TV viewing through social media integration and personalized recommendations.
2) A focus on individualized and personalized content through platforms that allow users to curate magazines and scrapbooks from various sources.
3) Content producers utilizing multiple platforms like never before through initiatives like live streaming fashion shows and releasing TV shows on Twitter.
4) Interactive hardware changing engagement with brands through innovations like Google Glass and touchscreen movies.
Slides from the keynote of Jens Begemann at the Virtual Goods Summit in Berlin (May 25th 2001).
Social Games: Why Brands and Publishers are Obsolete
Throughout game industry history, “Publishers” played an important role. Data gathering, market analysis, portfolio planning, IP aggregation, marketing, manufacturing, distribution, sales, and customer service were the Publisher’s value-add. Developers created the games, but publishers provided the scale to build big business.
With the rise of online game distribution the Publisher’s role diminished in importance. The social games ecosystem pushes it into obsolescence. There is no media to press, no boxes to ship. There are no “gold masters” to handoff. Game services require direct and immediate feedback & iteration loops between consumers and creatives. Facebook provides near-instant access to a captive global audience of hundreds of millions, and built-in contextual, targeted marketing mechanisms to effectively reach almost any audience within that huge constituency.
Other companies provide fully-featured tools for monetization, scalable ops, analytics, and customer acquisition. In short – the social game ecosystem enables and requires direct access to huge audiences and major-league tools. Who needs a Publisher anymore?
Speaker:
Jens Begemann, Founder & CEO, wooga
The document discusses how social games are making publishers obsolete by shifting the games industry from a product-based model to a service-based model where developers can directly engage with users through online distribution and analytics. It outlines how the roles of publishers and developers have changed, with publishers no longer handling physical distribution and marketing but developers now able to gather user data and optimize games. Social games are directly challenging the traditional publisher model through trends like viral sharing and using analytics to continuously improve the user experience.
This document discusses emerging technologies including electric vehicles, cloud computing, mobile devices, social media, and location-based services. It notes Vincent Everts' plans to live stream video from his electric car and get feedback on social media. Other topics mentioned include innovation study trips, video sharing before YouTube, Dell's social media training, and the decline in distinguishing between mobile and fixed networks by 2013. Gamification and location-based social apps are also briefly discussed.
The document discusses how IBM has remained successful over decades of technological change by maintaining connections with customers, embracing openness and business-relevant innovation, and planning financial strategies to exit commoditized businesses. It also examines theories for forecasting technological trends and identifies opportunities by targeting underserved customer needs, pursuing "good enough" solutions, and innovating in ways competitors do not.
Digitz: Digital Trends Report - February 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Similar to Kikk Festival - Tendances 2011/2012- 24 Nov 2011 - EN (20)
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
3. contents
01. The challenges of #realtime
02. #Splinternet : too manu apps, smartphones and tablets ?
03. #Social Media Fatigue, avoid saturation & social spam !
04. #E-reputation, listen and react !
05. Brand content & utility : create attention !
06. Take the longview ! Discover the P.L.E.A.S.E framework
3
5. The challenges of real time
ATAWADAC
AnyTime
AnyWhere
Any Device
Any Content
(or « Mobiquité »)
55
6. The challenges of real time
ATAWADAC : Anytime, Anywhere, Any Device, Any Content
66
7. The challenges of real time
ATAWADAC : Anytime, Anywhere, Any Device, Any Content
77
8. The challenges of real time
ATAWADAC : Anytime, Anywhere, Any Device, Any Content
88
9. The challenges of real time
Brands who will know how to surf will get the upside
Create
Real time Surf on
Interaction Real time
Interest
Real-Time Marketing !
99
10. The challenges of real time Europe
http://www.youtube.com/watch?v=4ba1BqJ4S2M
Tippex - A Bear and Hunter NSFW
Real time simulation
45 pre-recorded videos of man-bear interactions
10
10
11. The challenges of real time Europe
http://www.youtube.com/watch?v=JhIU4rmlF5A
A Bear and Hunter NSFW
1111
12. The challenges of real time United States
Opération cloturée http://www.youtube.com/watch?v=S0Ei6WQkjUY
Old Spice, response campaign
Talk-back
Old Spice gets +55% sales by responding to its Superbowl ad fans (in video)
Low latency
Be quick on your feet, even with your ad, it’s worth it !
1212
13. The challenges of real time United States
One shot op. http://www.youtube.com/watch?v=S0Ei6WQkjUY
Old Spice, response campaign
1313
14. The challenges of real time United States
Opération cloturée http://www.youtube.com/watch?v=S0Ei6WQkjUY
Twelpforce Best Buy
14
14
16. Endless mutliplication of channels
Source the mobile world 2010
More media, mobile, everywhere, anytime media
The mobiles they are a growing !
16
16
17. Endless mutliplication of channels
Source : Mary Meeker, Morgan Stanley
More media, mobile, fastest growing
Mobile growing Faster than desktop access
1717
18. Endless mutliplication of channels
http://aaplinvestors.net/
And everything tends to go faster
Ipad’s sales outpaces Iphone’s, Iphone’s outpaced Ipod
18
18
19. Endless mutliplication of channels 11/01/2011
Sources : faberNovel, tarifMedia, SRégie
And everything tends to go faster
iPad Sales (France, UK, Italie, april -dec 2010)
900 000
805 000
800 000
700 000
585 000
600 000
500 000
370 000
400 000
300 000
200 000
100 000
0
France United Kingdom
Royaume-Uni Italy
Italie
• 2011 = 28 M units sold worldwide
• 60% of iPad users are using it 2 hours a day on average
19
19
20. Endless mutliplication of channels
Novelty devices, novelty media, boundless offers
More media than ever struggling for your attention
On demand Software New retail
Snack -sized movie hub experience
entertainment & Iad
time
Portable Game Voice E-reader
music console and pda
20
20
21. Endless mutliplication of channels
http://www.vouchercloud.com/
Witness the mobile revolution
Products carry more information than you would expect
Snap Tell App- Snap Tell App- App analyzes and recognises photo
Take a photo of a product.. - Generates price comparison and review links
21
21
22. Endless mutliplication of channels
http://foursquare.com/
Witness the mobile revolution : geolocalisation
22
22
23. Endless mutliplication of channels
http://www.youtube.com/watch?v=jjSaS-3EHWU
Even old school prints are turning into mobile media !
23
23
24. Endless mutliplication of channels France
http://www.youtube.com/watch?v=jjSaS-3EHWU
Even old school prints are turning into mobile media !
24
24
25. Endless mutliplication of channels
Source : sharesPost Inc
Social gaming is mushrooming
Created in June 2009, 83Millions active users!
>
5,51 M$ 5,16 M$
25
25
27. (Social) media fatigue
http://www.pearltrees.com/#/N-play=1&N-u=1_8104&N-fa=89788&N-
s=1_2272747&N-f=1_89788&N-p=16462660
Can you take the heat ?
50M+ FB status 7500+ new
updates LinkedIn
accounts
800.000+
50M+ Google
downloads on
Search
appstore
35M+ FB 60000+ Youtube
comments video uploaded
27
27
28. (Social) media fatigue
http://techcrunch.com/2010/08/04/schmidt-data/
Big data due to U.G.C
“Every two days now we create as much
information as we did from the dawn of
civilization up until 2003 (five exabytes of
data) .”
Eric Schmidt
28
28
29. (Social) media fatigue
http://techcrunch.com/2010/08/04/schmidt-data/
Datadeluge ?
29
29
30. Social media fatigue
http://aaplinvestors.net/
From funnel to journey
Tired : path to purchase
TV, Instore CRM
Print
Salesman
Front / Display
Literature Display
Options POP/POS
Potential
Prospect Prospect Customer Member
customer
Awareness Consideration Selection Purchase Loyalty
30
30
31. Social media fatigue
Open Brand by Kelly Mooney
From funnel to journey
Wired : decision journey
31
31
33. Social media fatigue
http://www.youtube.com/watch?v=VO6XEQIsCoM
Over choice
death by over
choice
33
33
34. Social media fatigue
A challenging world for marketers
Mass media is vanishing,
traditional marketing is losing
Real time reach, engagement & control
transparency
Media clutter is exploding
Choice is overhelming
Audience is fragmented
Audience is skipping advertising &
timeshifting
Trust in advertising is sinking
Social media is on the raise,
consumer is back in control
People can create and forward
content like never before
Social media & word of mouth are
visible (in search engines),
credible, real time & long lasting
It is high time you
changed your marketing
habits!
34
34
35. 4. Listening to your e-reputation is not enough
From buzz monitoring to community management & social CRM
35
35
36. Learn to regain control > Listen
Buzz monitoring : learn to survey conversations
Conversations?
36
36
37. Learn to regain control > Listen
Buzz monitoring : learn to survey conversations
Conversations?
Conversations?
37
37
38. Learn to regain control > Listen
I heard it through the grapevine !
Conversations?
Conversations
= Participants + Objects + Locations +
Activities + Polarities (Is it good or bad ?) +
Intensity + Frequency
38
38
39. Learn to regain control > Listen
The what, who, when and how of e-reputation monitoring
There’s no official ranking and mapping
39
39
40. Learn to regain control > Listen
The what, who, when and how of e-reputation monitoring
There’s no secret control room
40
40
41. Learn to regain control > Listen
Where should you start from ?
Social media is plentisome
41
41
42. Learn to regain control > Listen
Start here !
Think of Google as the next best thing to a prime time online spot
42
42
43. Learn to regain control > Listen
Manage the most influential crossroad for your ereputation
A typical Google “bad buzz”
43
43
44. Learn to regain control > Listen
Manage the most influential crossroad for your ereputation
Do not forget to check sponsored links
…often used by counterfeiters
44
44
45. Learn to regain control > Listen
Social media conversation does not register in full on search engines
HSBC vs. Students (Facebook)
45
45
46. Learn to regain control > Listen
Domain names as key assets to monitor
Microsoft has a 56% typo-squating rate
Check your typosquatting stats on http://typosquat24.com
46
46
47. Learn to regain control > Listen
http://www.koleos.tv
Domain names as key assets to monitor
Do not forget to check google sponsored links
47
47
48. Learn to regain control > Listen
Domain names as key assets to monitor
48
48
49. Learn to regain control > Listen
I heard it through the grapevine !
The many tools of reputation monitoring
Free
twitter search
Paid
http://www.vanksen.fr/watch
49
49
50. http://www.vanksen.fr/watch
Paid tool : more sophisticated
Listen to the whole visible Internet !
- 3 millions de sources monitorées (Blogs, Forums, Sites
d’informations, Twitter, Facebook ) - 7 langues analysées
Ex : la solution
50
50
52. Paid tool : more sophisticated
Tailored KPI’s
52
52
53. Learn to regain control > Listen
BuzzMonitoring : Start up using simple tools
Netvibes as a monitoring dashboard
Technorati Search Twitter Wikipedia
Netvibes.com
Google News BlogPulse Google Blogs
Flickr Youtube, Dailymotion Facebook
To do list
- Find rss feed on blogs & sites
- Add a RSS feed
- Make a search in google news
- Share a Netvibes tab with a colleague
- Create a RSS feed from a Technorati Search
53
53
54. Learn to regain control > Listen
…you heard so what are you going to do about it ?
Listen but also engage and take part to the social conversation going on
Correct
Answer questions Reward positive buzz errors
misrepresentations
Lead Act up before
conversations to the crisis Create a
their proper gets conversation
platforms bigger
54
54
56. Brand Content & Brand Utility
Source : Media Dynamics USA 2010
Less Attention
125
In 1965 in the United States 80% of the To achieve an
18-49 year age group were reached with equivalent
only penetration, it
takes…
3 prime time commercials
X40
56
56
57. Brand content and brand utility : earn attention!
Internet is not the lair of interruptive marketing
57
57
58. Brand content and brand utility : earn attention!
Learn to earn your audience’s attention : desire + utility
Web = permission marketing
58
58
59. Brand content and brand utility : earn attention!
Take your marketing to the 3D Level
Expérience
contagieuse
59
59
60. Brand content and brand utility : earn attention!
http://www.bmwusa.com/uniquelybmw/bmw_art/films
l
BMW Be entertaining
One of the early hits of brand content
More than 100M views
60
60
61. Brand content and brand utility : earn attention!
Burger King playing the advertainment game right
61
61
62. Brand content and brand utility : earn attention! USA
Burger King playing the advertainment game right
$3.99 with the
purchase of a
menu
Million of hours
40%
of exposition to the of profit growth year
Over year
brand
3.2m
Games
sold
62
62
63. Brand content and brand utility : earn attention!
http://awards.akqa.com/awards2009/CannesLions/Fiat_eco_Drive/default.htm
l
Fiat Eco Drive
63
63
64. Brand content and brand utility : earn attention!
Source : ingmar de lange
Don’t use demographics when you think about a brand utility.
Use an activity
It’s not about who your consumers are. it’s about what they do.
Running Nike Nike+
Driving Fiat Ecodrive
Entertaining Zynga Farmville
Eating Domino’s Pizza Domino’s Pizza tracker
64
64
66. From tactics to strategy
An opportunity for new marketing approaches
Interactive Buzz
shopping Monitoring
Window
Buzz, Social Media
Street (Facebook,
YouTube, Twitter)
& Guerilla PR2.0
Advergame Sponsored
Viral Bloggers posts
Personalised
videos Marketing Marketing 2.0 Outreach
Video with Video
call back Seeding
Desktop Blogs, Wikis
& online & online
widgets communities
RSS, User
Podcasts Generated
Content &
& video- crowdsourcing
casts
66
66
67. From tactics to strategy
First off : plan it right !
Tools & technologies
are not a strategy
≠ Creativity
≠ Social Media
67
67
68. From tactics to strategy
Tools are not a strategy
Focus on the house, Not the hammer!
68
68
69. Learn to regain control
The mandatory steps for accurate 2.0 marketing
Vanksen’s P.L.E.A.S.E™ decision model
Build a Amplify with Increase
Define Get a Measure
contagious owned, paid & loyalty &
a brief reality check & optimize
experience earned media advocacy
TOMSTER framework : Insight : Strategy & creative idea - Owned media : Branded FB, - Community management - Web analytics AAARR,
- Target - e-reputation monitoring - Brand experience Twitter, videos & blog) - Social CRM, - Brand performances
- Objectives - Site & brand audit - Brand content, - Paid Media : Banners, SEO, SEA, - Loyalty & ambassador - NPS : recommendation rate
- Message - Performance & analytics - Brand utility emailing,… programs - ROI measurement
- Strategy - Industry benchmark - Brand event… - Earned media : Influence, blogs - Crowdsourcing & cocreation
- Touchpoints - Strategic Planning - Buzz, UGC & viral outreach, PR,…
- kpis to Evaluate, -…
- Resources & Constraints
69
69
70. Learn to regain control
First off : plan it right !
Vanksen’s P.L.E.A.S.E™ decision model
Build a Amplify with Increase
Define Get a Measure
contagious owned, paid & loyalty &
a brief reality check & optimize
experience earned media advocacy
TOMSTER framework : Insight : Strategy & creative idea - Owned media : Branded FB, - Community management - Web analytics AAARR,
- Target - e-reputation monitoring - Brand experience Twitter, videos & blog) - Social CRM, - Brand performances
- Objectives - Site & brand audit - Brand content, - Paid Media : Banners, SEO, SEA, - Loyalty & ambassador - NPS : recommendation rate
- Message - Performance & analytics - Brand utility emailing,… programs - ROI measurement
- Strategy - Industry benchmark - Brand event… - Earned media : Influence, blogs - Crowdsourcing & cocreation
- Touchpoints - Strategic Planning - Buzz, UGC & viral outreach, PR,…
- kpis to Evaluate, -…
- Resources & Constraints
70
70
71. T.O.M.S.T.E.R. : Comment créer un brief 2.0
T.O.M.S.T.E.R. : 7 questions for a successful strategy
Target Définir sa cible et comprendre ses « vrais »usages
Objectives Etablir de manière précises les objectifs de sa campagne.
Message Quel est le message à communiquer?
Strategy Avez-vous une idée/souhait quand à la stratégie à adopter?
TouchPoint Quels sont les points de contacts et technologies à utiliser?
s
Evaluation Quels sont les metrics servant à mesurer le succès de cette action
KPIs
Quelles sont les ressources (financières, humaines, timing) et les
Resources
contraintes (politiques, organisationnelles,…) pour ce projet?
7171
72. T.O.M.S.T.E.R. : Comment créer un brief 2.0
Objectifs : Définir clairement et prioriser
Target Une grande partie des initiatives en
marketing 2.0 sont …des échecs!
Objectives
Message
Cette situation vient souvent d’un
Strategy mauvais alignement des objectifs
TouchPoint
s
de l’agence et de l’annonceur…
Evaluation
KPIs
…faute d’une définition précise.
Resources
72
72
73. T.O.M.S.T.E.R. : Comment créer un brief 2.0
Objectifs : Définir clairement et prioriser
Target
Objectives
Message Faire du Buzz
Strategy
TouchPoint
s ≠ un objectif
Evaluation
KPIs
Resources
73
73
74. T.O.M.S.T.E.R. : Comment créer un brief 2.0
Objectifs : Définir clairement et prioriser
Un objectif précis est vital pour pouvoir ENSUITE définir la
Target
stratégie, les technologies & points de contacts pertinents
Objectives
Augmenter Construire la
Mieux Fidéliser, animer
l’exposition, la préférence et Faire progresser
Message comprendre les & Activer ses
notoriété et le améliorer la les ventes
attentes clients fans
trafic réputation
Strategy Qualification du buzz Améliorer le support Activation Recruter des membres /
Augmenter la notoriété
online client Promotionnelle abonnés / Fans
TouchPoint Mesurer ses
Augmenter le nb Nombre de citations Hausse de la Fidéliser (social CRM &
s performances
/concurrence
d’exposition à la marque media fréquence/montant community management)
Evaluation Comprendre les Augmenter le trafic en Nombre & % d’avis Améliorer la Augmenter le taux de
KPIs tendances marché magasin positifs online transformation recommandation
Découvrir de nouveaux Accroître l’audience d’un Acquérir de nouveaux CoConcevoir de
Resources insights site clients nouveaux produits
74
74
75. T.O.M.S.T.E.R. : Comment créer un brief 2.0
Objectifs : Attention à prioriser et préciser
Target • Attention à prioriser
La meilleure façon de ne pas atteindre votre objectifs est d’en
sélectionner un trop grand nombre
Objectives
• Soyez clair & précis
Message Préciser dans l’étape 6 les indicateurs retenus pour mesurer l’objectif.
En effet, un objectif comme « augmenter la notoriété d’une marque»
peut se faire et se mesurer de multiples façons (sondage POST
Strategy campagne, pige media, nombre de citations sur le web…)
TouchPoint
s
• Astuce
Communiquez à votre agence un seul chiffre qui signifierait qu’à la
Evaluation fin celle-ci à été un succès. Cela permettra d’assurer un alignement
KPIs optimal de vos efforts vers un but déterminé de manière claire et
mesurable (évidemment rien n’empêche l’agence d’atteindre d’autres
Resources buts secondaires).
75
75
76. T.O.M.S.T.E.R. : Comment créer un brief 2.0
http://www.charleneli.com/
Ressources : un des critères déterminants pour votre stratégie
Target “To be successful using social technologies,
companies must first prepare and align internal
Objectives roles, processes, policies and stakeholders
Message
with their business objectives. Social business
is a profound change that impacts all
Strategy departments in the organization.”
TouchPoint
s
Evaluation
KPIs
Charlene Li
- Founder of Altimeter Group
Resources - Author of Open Leadership
- Coauthor of the Groundswell
76
76
77. T.O.M.S.T.E.R. : Comment créer un brief 2.0
Définir ses contraintes / capacités pour une campagne 2.0
• Le temps, le budget mais aussi et surtout l’organisation, les outils
Target
et compétences internes auront un impact clef sur votre stratégie
Objectives Contraintes
Contraintes de Compétences & Procédures
Organisation-
temps & budget suivi / formation & Outils
Message nelles
Strategy Budget
Quelle compétences 2.0 Existence & Composition Existence de procédures &
en interne? des équipes internes? guidelines?
TouchPoint
s Timing
Programme de formation Quel circuit de Outils existants (metrics,
experts/employés? validation/reporting? CRM, ereputation)
Evaluation
KPIs
« Reverse mentoring » pour Qui pilote Outils de coordination
la direction? & décide? (Intranet 2.0,...)
Resources
Accompagnement, Contraintes légales &
validation et mise à jour? techniques
77
77
78. T.O.M.S.T.E.R. : Comment créer un brief 2.0
Source : Coca-Cola
Ressources : Budget
• Le buzz et le media sociaux ne sont pas gratuits!
Target
– Un budget est nécessaire pour
• Les outils : programmation, design, license, hébergement,…
• Le temps (important) de gestion : monitoring, conception et déploiement des
Objectives campagnes, mesure et reporting
• La création de contenu
• L’activation media
Message
• Mais ils offrent un ROI supérieur à long terme :
Strategy – Chaque campagne capitalise sur les contacts accumulés au cours des
campagnes précédentes et tout au long de l’année (plateforme relationnelle)
TouchPoint
Campagnes marketing traditionnelles Campagnes marketing 2.0
s
Fans/Follows/Friends
Fans/Follows/Friends
Evaluation
KPIs
Resources
Temps Temps
78
78
79. T.O.M.S.T.E.R. : Comment créer un brief 2.0
Ressources : Ne vous laissez pas décourager…
• La réalité est parfois décevante par rapport à vos attentes. Seule la
Target pratique vous permettra de passer de l’expérimentation à la maîtrise
• Nb / une bonne agence avec du recul sur le sujet peut aussi aider ;)
Objectives
Message
Strategy
TouchPoint
s
Evaluation
KPIs
Resources
79
79
80. T.O.M.S.T.E.R. : Comment créer un brief 2.0
Source : olivier alain blanchard, @thebrandbuilder
Organisation : adapter son organisation interne?
• Une collaboration interne est donc nécessaire mais rarement
Target
possible sans adaptation de l’organisation en silos
Head of Social Media
Objectives
Developed the Social Communications Infrastructure
Oversees Social Media activity
Coordinates Social Media activity
Provides leadership + Support
Message
Measurement Customer Support
Data Analysis Monitoring
Strategy Reporting Support
Triage
TouchPoint
RP + Reputation Mgmt
s
Monitoring Marketing
Responding to crises
Evaluation Content, events & Promotion Research
Content Development
KPIs Promotions
Community Management
Resources Monitoring Corporate
Responding to inquiries
Brand reputation
Content
CSR
Triage
80
80
81. T.O.M.S.T.E.R. : Comment créer un brief 2.0
Procédures et outils : ex de procédure de gestion des citations
• Pour être réactif, il faut définir à l’avance des procédures
Target
permettant d’anticiper les actions à mener
Mention de la marque
Objectives Corrriger le problème
en communicant
l’action au client
Positive Negative
Oui Oui
Message Non Souhaite on Evaluer le Evaluer la
répondre? message raison Le client nécessite plus
d’information
Strategy
Pas de Oui Client Oui Les faits sont Non Corriger les faits avec
réponse mécontent? ils corrects? tact
TouchPoint Non
s Oui A t on quelque Oui Non
Non Râleur Les faits sont
chose à
professionnel? ils corrects?
ajouter?
Evaluation
Non Oui
KPIs
Le problème Expliqué ce qui a été
Répondre et Remercier la Troller ou
a t-il été
Oui fait pour résoudre le
partager personne comique?
résolu? problème
Resources Non
Oui
Ne pas réagir et
suivre l’évolution
81
81