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Multiplatform & Multiscreen Ecosystem
The presentation discusses the evolving multiplatform ecosystem in media consumption, highlighting the fragmentation of content delivery across various devices and services. It notes the significant shift in how users interact with media, emphasizing the increased reliance on recommendations and mobile platforms. The document concludes by underscoring the growing importance of user engagement and interaction in adapting to changing media landscapes.
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Multiplatform & Multiscreen Ecosystem
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- 2. A PRESENTATION BYBERTRAM GUGEL @digitalerfilm 2
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- 6. Is it justme? 6
- 7. „watching my favoriteserie with my baby boy“ {c} by Adriana Márquez Acosta. http://immrsefron.tumblr.com/post/26441105398/watching-my-favorite-serie-with-my-baby-boy 7
- 8. „Home sweet home.Watching Kids on the Slope on Hulu while I’m editing them wedding pics. Still needs to be edited btw haha“ {c} by robbies365of25 http://robbies365of25.tumblr.com/post/33926318316/022-home-sweet-home-watching-kids-on-the- 8
- 9. CC by ChrisPirillo http://www.flickr.com/photos/lockergnome/8151419893/ 9
- 10. CC by ScottMacklin www.mcdm.uw.edu http://www.flickr.com/photos/50865813@N06/6878930546/ 10
- 11. 4 Macs 2 Smartphones 2Streaming Boxes 271 Webservices 94 Apps 1 Screen 11
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- 13. Filme Videoload Sony Video Unlimited Apple TV non Fiktionale Formate Serien Videociety (Smart)TV BILD.de DailymeTV Web Fernsehpublizistik Nachrichten Maxdome Mac/PC iTunes iPad YouTube Sport MyVideo Tablet OnlineOriginals Mediatheken iPhone mySpass Spiegel.TV Smartphone
- 14. How do userscope? 14
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- 19. We have adaptedour personalization algorithms to this new scenario in such a way that now 75% of what people watch is from some sort of recommendation. – Xavier Amatriain, Netflix
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- 21. Power is shifting Actor TVStation Producer Content
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- 23. Biggest Screen Best Audio Setup Photo: TomBorowski | http://www.flickr.com/photos/tomborowski/6282761153/in/photostream CC-BY 23
- 24. Just one voice commandaway 24
- 25. The new bedchamberTV 3x viewing time >40% Mobile Traffic Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/
- 26. What's going tokill movies and TV is what's already killing them: better ways to entertain people. – Paul Graham, Y-Combinator
- 27. One TV Episode/Day In theUS the top apps are already bringing 20 hours per month. That’s huge, and it’s just the beginning. – Nick Dorra, Rovio
- 28. New distribution means... 600M Devices
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- 30. More platforms –more usage? 274min 44min 65min 15min 3min TV 30
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- 33. PressPausePlay By the numbers 660k 145k 415k #65 VideoViews on YouTube Views of „reupload“ +100% Views on Vimeo on iTunes Toplist 33
- 34. Reach on theNet. 1,73M Unique Video Users in 30 Days 1,94M Viewers in 15 Minutes 1,9 vs. RTL Aktuell 18:45 / 03.02. Quellen: Comescore Nov. 2008 / AGF
- 35. Info Info Info What‘s your content? Info Wirtschaft Inland Info Info NACHRICHTEN Info Genuss KULTUR Politik Info Info Info Views Unterhaltung MUSIK ENTERTAINMENT News Info Emotion Genuss Emotion Info GOSSIP Vergnügen MusicVideos, Entertainment, Comedy, ... Vergnügen Unterhaltung Inszenierung 35
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- 37. ... Facebook &YouTube are the new Satellite and Cable Providers. Guaranteed Reach! http://trends.builtwith.com/media/YouTube 37
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- 39. Sparks Conversations Foto: almost wittyhttp://www.flickr.com/photos/badlydubbedboy/69097713/ CC-Licence 39
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- 41. ... with otherservices! 57% Check Emails 45% use an App 44% use Social Networks 44% surf the Web
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- 44. Light campfires! Foto: lowjumpingfrog |http://www.flickr.com/photos/jenorton/5647856557/ CC-BY 44
- 45. If there‘s anaudience Ellen is there! 2,7M Zuschauer 23,2M Follower TV 7M Abonnenten http://images.wikia.com/muppet/images/b/b6/EllenDegeneres-Kermit-(2011-11-09).jpg 11,1M Fans 45
- 46. 10.000 Videos on YouTube https://www.youtube.com/watch?v=WUhoo3mcWEUhttps://www.youtube.com/watch?v=VKvvkrMWcno https://www.youtube.com/watch?v=Yb6Nd21p-Gg 46
- 47. >2,2 Bn Viewson YouTube! Season 9 106.105.467 75.021.537 22.913.411 6.862.908 11/2010 05/2011 11/2011 05/2012 47
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- 50. Collaborative storytelling andfilmmaking will do to Hollywood what Wikipedia did to Encyclopedia Britannica – Jimmy Wales, Wikipedia Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/
- 51. Think about different usage scenarios. Foto: flickingerbradhttp://www.flickr.com/photos/56155476@N08/6659994609/
- 52. Think about new jobsto be done. Foto: Robert Couse-Baker http://www.flickr.com/photos/29233640@N07/6042255383/6042255383_0a6733bcd6_o.jpg
- 53. Think about a new context. Foto:hammershaug http://www.flickr.com/photos/hammershaug/4835259477/
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- 56. Thank You! Contact Bertram Gugel M:+49 179 22 1 77 63 bertram@gugelproductions.com www.gugelproductions.de