Salesforce Customer 360 enables organizations to connect Salesforce applications and create a unified customer ID to build a single view of the customer. In this presentation, you will get all the necessary details you need to know about Salesforce Customer 360.

1. What You Need
to Know About
Salesforce
Customer 360
TM
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Introduction To Customer 360
Salesforce 360 is an unified solution that
enables businesses to integrate Salesforce
applications, including Salesforce
Marketing Cloud and Sales Cloud to
generate a personalized customer profile.
Businesses worldwide can embrace
digital change and focus on customer
experience with this tool. Thus, it fosters
a positive relationship between customers
and businesses.

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Features Of Customer 360
Salesforce 360 bring together all customer's sales, service, marketing,
commerce, and community under one roof.
● Unification of Data and Consent Management
● Advanced Audience Segmentation
● Personalized Customer Engagement
● AI optimization

4. 360 Identity - This component focuses on building on creating a single
view for each user. This can be achieved by allowing signup or login
with id details from Facebook, Google and other similar platforms.
360 Data Manager - The Data Manager is an efficient data
management tool that reconciles data across organizations, cloud
storage and third-party applications.
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Key Components Of Customer 360

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Key Components Of Customer 360
Customer Data Platform - It acquires user data and unifies it so that
each customer can gain a personalized user experience. It also provides
you with a centralized, user-friendly interface for managing and
audience targeting.
360 Privacy Center - The privacy centre provides tools to decide how
your enterprise records, stores, deletes, and assesses user data. You can
easily update it with your privacy policy changes and modifications
using specified tools.

6. Benefits Of Customer 360
Enables organizations to connect Salesforce applications and create a unified
customer ID to build a single view of the customer.
Helps to unlock data to facilitate delighting customer journeys and create seamlessly
connected customer experiences.
Improves the consistency and collaboration among B2C commerce, marketing, and
service applications.
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7. Thank You
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