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6 Sales
Promotion Tips
For Marketing
Success
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Wondering which sales
promotion strategies
really work for marketers
to achieve success?
Introduction To Sales Promotion
Sales promotion is a predetermined strategy applied for a limited period of time, with the aim of
increasing consumer demand and stimulating sales.
Sales promotions encourage potential customers to buy your product or sign up for your
service.
Boost Short-Term
Sales
Prompt Positive Online
Reviews
Attract New Customers
Lead To Repeat
Purchases
cloud.analogy info@cloudanalogy.com +1(415)830-3899
6 Sales Promotion Tips for Marketing Success
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Review Your
Results
Offer Real
Value
Don’t Forget To
Promote Your
Promotions
Limit
Availability
Set Measurable Goals
Select The Right
Target Audience
1. Select The Right Target Audience
To understand the best target audience for your
promotion:
1. Send customers a simple survey asking
them about themselves.
2. Offer an incentive that encourages them to
share their personal information.
It is imperative to focus your sales promotion on
those who are most likely to be genuinely
interested.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
2. Set Measurable Goals
Determine exactly what you want to accomplish
with your sales promotion, then add a specific
number — one that is ambitious but achievable —
to the goal.
Setting goals enable you to chart your success or
failure, and identify aspects of your campaign you
need to change or develop.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
3. Limit Availability
Take advantage of “FOMO” - Fear of missing out
by offering limited-time deals.
A gift with purchase — may seem like an
attractive incentive for motivating sales, but high
possibility of response from customers can be
achieved by making promotion available for a
limited time or in limited quantities.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
4. Don’t Forget To Promote Your Promotions
“Visibility is key” - Focus on promotional
strategies that have demonstrated return on
investment (ROI).
“Email marketing has a very high average ROI”
cloud.analogy info@cloudanalogy.com +1(415)830-3899
5. Offer Real Value
Ask yourself what kind of offer your
potential customers will find most
interesting, then determine whether you
can afford to give it to them.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
6. Review Your Results
Measure the results of your campaign to
see how sales stacked up against your
goals. Be sure you’re reviewing this at
the right time in your sales cycle.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Thank You

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6 Sales Promotion Tips For Marketing Success

  • 1. 6 Sales Promotion Tips For Marketing Success cloud.analogy info@cloudanalogy.com +1(415)830-3899 Wondering which sales promotion strategies really work for marketers to achieve success?
  • 2. Introduction To Sales Promotion Sales promotion is a predetermined strategy applied for a limited period of time, with the aim of increasing consumer demand and stimulating sales. Sales promotions encourage potential customers to buy your product or sign up for your service. Boost Short-Term Sales Prompt Positive Online Reviews Attract New Customers Lead To Repeat Purchases cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 3. 6 Sales Promotion Tips for Marketing Success cloud.analogy info@cloudanalogy.com +1(415)830-3899 Review Your Results Offer Real Value Don’t Forget To Promote Your Promotions Limit Availability Set Measurable Goals Select The Right Target Audience
  • 4. 1. Select The Right Target Audience To understand the best target audience for your promotion: 1. Send customers a simple survey asking them about themselves. 2. Offer an incentive that encourages them to share their personal information. It is imperative to focus your sales promotion on those who are most likely to be genuinely interested. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 5. 2. Set Measurable Goals Determine exactly what you want to accomplish with your sales promotion, then add a specific number — one that is ambitious but achievable — to the goal. Setting goals enable you to chart your success or failure, and identify aspects of your campaign you need to change or develop. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 6. 3. Limit Availability Take advantage of “FOMO” - Fear of missing out by offering limited-time deals. A gift with purchase — may seem like an attractive incentive for motivating sales, but high possibility of response from customers can be achieved by making promotion available for a limited time or in limited quantities. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 7. 4. Don’t Forget To Promote Your Promotions “Visibility is key” - Focus on promotional strategies that have demonstrated return on investment (ROI). “Email marketing has a very high average ROI” cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 8. 5. Offer Real Value Ask yourself what kind of offer your potential customers will find most interesting, then determine whether you can afford to give it to them. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 9. 6. Review Your Results Measure the results of your campaign to see how sales stacked up against your goals. Be sure you’re reviewing this at the right time in your sales cycle. cloud.analogy info@cloudanalogy.com +1(415)830-3899