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Introduction to Salesforce
For Students
Paul Stephen Edache
Student Lead
fed-uni-lokoja-nigeria-students@trailblazercgl.com.
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Copyright
3
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Forward Looking Statements
4
Course Roadmap
1. INTRO
2. What is
Salesforce? 3. Why is
learning
Salesforce
important?
4. How can I learn
Salesforce skills?
5. What is the
Trailblazer
Community?
6. Hands-on
Activity
6
Introducing the session
This session is intended to give you a brief overview of:
✴ What Salesforce is
✴ Why Salesforce skills are important
✴ How to learn Salesforce skills
✴ What the Trailblazer Community is
✴ How to engage with the community and build your network
Course Roadmap
1. INTRO
2. What is
Salesforce? 3. Why is
learning
Salesforce
important?
4. How can I learn
Salesforce skills?
6. Hands-on
Activity
5. What is the
Trailblazer
Community?
We Are All Moving Forward
4th Industrial
Revolution
3rd Industrial
Revolution2nd Industrial
Revolution1st Industrial
Revolution
Steam
Electricity
Computing
Connected
1700s 1800s 1900s Today
Welcome to the Fourth Industrial Revolution
We Are All Connected
The Customer Gap
Your Company
1of customer data
has been analyzed
< %
Your Customers
AI
IoT
Mobile
Social
Cloud
77of customers are not
engaged with companies
%
Customer
Success
Platform
Connect to your customers in
a whole new way
Trust
Deliver the most trusted infrastructure
and communicate openly.
Customer Success
Focus on customer success to
drive mutual growth.
Innovation
Empower Trailblazers with technology to
succeed in the Fourth Industrial Revolution
Equality
Respect and value a diversity of people.
A Culture of Engaging
All Stakeholders
Course Roadmap
1. INTRO
2. What is
Salesforce? 3. Why is
learning
Salesforce
important?
4. How can I learn
Salesforce skills?
6. Hands-on
Activity
5. What is the
Trailblazer
Community?
Source 1. IDC White Paper sponsored by Salesforce, The Salesforce Economy Forecast: 3.3 Million New Jobs, $859 Billion New Business Revenues to Be
Created from 2016 to 2022, October 2017 2. Nucleus Research sponsored by Salesforce, The Real Economic Impact of Trailhead, March 2018.
Creating millions of jobs and millions of Trailblazers
The Salesforce Economy
New jobs
by 2022
3.3M
10M
Trailblazers
by 2022
$859B
GDP impact
by 2022
1in4
Trailhead users
found a new job
15
And that demand extends across multiple career paths
For more info visit: trailhead.salesforce.com/career-path
Employers Recent Grads
Source: Survey by Randstad US, 2016
Employers Struggle to Find People with Skills they Need
81of companies struggle
to find talent
71of employers think
recent grads are unprepared
%%
Course Roadmap
1. INTRO
2. What is
Salesforce? 3. Why is
learning
Salesforce
important?
4. How can I learn
Salesforce skills?
6. Hands-on
Activity
5. What is the
Trailblazer
Community?
Trailhead is Empowering Trailblazers
The Fun Way to Learn Salesforce
6M+ Badges
completed 400+Badges
available trailhead.salesforce.com Tami Lau
CRM Developer
• Guided Paths
• Hands-on
• Real-world
• Free
19
Trailhead Reinvents the Résumé
• Skills-based view
• Points, badges, ranks
• Link social profiles
• Custom branded URL
Example:
https://trailhead.com/me/AmandaBauman
20
Get your free Trailhead and Trailblazer Community Account
This method also gives you access to the Trailblazer Community
Go to: developer.salesforce.com/signup
+
Course Roadmap
1. INTRO
2. What is
Salesforce? 3. Why is
learning
Salesforce
important?
4. How can I learn
Salesforce skills?
6. Hands-on
Activity
5. What is the
Trailblazer
Community?
The Community Includes Everybody
Student
Groups
Vetforce
Women in
Technology
ISVs
& SIs
Strategy
Technology
Salesforce
MVPs
Community
Groups
23
About Student Groups
Student Groups help future Trailblazers skill up on Salesforce and learn how to
build their careers in the Salesforce ecosystem.
https://sfdc.co/studentgroups
 Learn Salesforce
 Build your Network
 Build your personal
brand in the community
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Who can be a student group leader?
Salesforce student leaders are students who are passionate
about learning Salesforce and inspiring and enabling their
fellow students. By running a Student Group, a student leader
will gain unique leadership experience, build their network, and
learn the skills needed to get high-paying jobs in the
Salesforce ecosystem.
Andy Li
Student Group Leader at UC Berkeley
“
”
The Salesforce Student Group program has made a
huge impact on my professional career…I was able
to secure a marketing internship at a startup.
This is the highlight of my undergraduate career.
25
More than learning skills…
Student Group meetings, hosted at least once per semester, help group members:
Learn
Technical or
Business
Skills
Support each
other while
learning
Get career
advice and
mentorship
Ask
questions
Build their
network
Become
Job-ready!
=++++
26
• Mission: Build a vibrant, world wide student community that is supported by
Salesforce employees and the community, to help students learn Salesforce skills,
build their network, and blaze their trail into the Salesforce ecosystem.
• Startup: University and student leaders decide to start a group.
https://trailblazercommunitygroups.com/become-a-group-leader/
• Onboarding: Student leaders are granted access to student group resources,
including swag, budget, and Trailblazer Community groups. Then students take
over!
• Ongoing: Student leaders run one (or more) meeting per semester, with as much
Salesforce support as they'd like. Salesforce funds the meeting, sends branded
goodies, and even helps with content.
Student-led groups to help future technology leaders connect and learn Salesforce skills together
How the Student Groups program works
27
Support from Salesforce
 Speakers -
MVPs or Salesforce employees in your area who are willing to come and talk to you.
 Mentors -
Community members, MVPs, or Salesforce employees who can meet with you virtually or in-person
to discuss your career goals.
 Swag/giveaways for your attendees -
Small items you can give to attendees to say thanks for coming.
 Budget for refreshments -
Reimbursed for drinks/food at your meeting. Based on attendance.
 Access to Trailblazer Community Resources -
Event Management Platform, private Student Leaders’ online group, plus special opportunities to
participate in community events.
Course Roadmap
1. INTRO
2. What is
Salesforce? 3. Why is
learning
Salesforce
important?
4. How can I learn
Salesforce skills?
6. Hands-on
Activity
5. What is the
Trailblazer
Community?
29
Let’s explore Trailhead and the Trailblazer Community Together
In this part of the session you will:
✴ Create your free Trailhead account
✴ Log in to Trailhead
✴ Explore Trailhead
✴ Log in to the Trailblazer Community
✴ Learn how to find Community Groups
✴ Learn how to engage with the community and build your network
30
Create a Free Trailhead Account
Go to: developer.salesforce.com/signup
Use your school’s name here
Choose Developer here
31
Find a Trail in Trailhead
Trailhead contains
 Trails
 Modules
 Projects
 Superbadges
32
Visit the Trailblazer Community
https://trailblazer.salesforce.com
Millions of people around the world
who are passionate about sharing
their knowledge and expertise and
helping others to learn Salesforce
and blaze their trail into the
Salesforce ecosystem.
33
Learn where to look for groups
 Click Featured
Groups
 Select Group type
 Select your
region
34
Join the conversation
Click Join the Conversation
to interact with a group!
You can post questions,
requests for a mentor, and
generally engage with a
group online.
35
Here’s what you just learned:
✓ What Salesforce is
✓ Why Salesforce skills are important
✓ How to learn Salesforce skills
✓ How to engage with the community and build your network
Now you have a basic understanding of how to become a Trailblazer!
36
Recommended trails to keep going…
Trailblazer Community Groups Module
https://sfdc.co/TCGmodule
Salesforce Career Exploration for Students
https://sfdc.co/careerexploration
Thanks for Attending!
What’s Next?
LEARN ALL THE SKILLS YOU NEED
Start taking trails on Trailhead and learn Salesforce Skills
https://trailhead.salesforce.com
START A SALESFORCE STUDENT GROUP
Student Leader should apply here:
https://trailblazercommunitygroups.com/become-a-group-leader/
CONNECT WITH FELLOW TRAILBLAZERS
Follow us in the Trailblazer Community, and on social.
Community: https://trailblazer.salesforce.com
Twitter: @Trailhead
© Copyright 2018 salesforce.com, inc. All
rights reserved. Various trademarks held by
their respective owners.