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- 2. The Age of IntelligentMarketing Arnon Barzilay Salesforce Marketing Cloud
- 3. Forward-Looking Statements Statement underthe Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 5. Our Core Values Inthe business of making the world a better place “Only a life lived for others is a life worthwhile.” - Albert Einstein
- 6. 1700’s 1800’s 1970’sTODAY 2nd Industrial Revolution Electricity1st Industrial Revolution Steam 3rd Industrial Revolution Computing 4th Industrial Revolution Intelligence The Fourth Industrial Revolution
- 7. Data Explosion isLeading the Revolution Word of Mouth Marketing Mass Marketing Digital Marketing Intelligent Marketing
- 8. By 2020 10 devicesper person 4.4B Social Users Technology is Redefining People Behaviour
- 9. `Marketing Technologies areHighly Fragmented By Scott Brinker @chiefmartec 2011247 ~5,000 Logos~150 Logos 356
- 10. How do youmeet the expectations of the empowered consumer?
- 11. World’s #1 EngagementPlatform Deliver personalised consumer engagement at scale SALESFORCE PLATFORM Data Studio Journey Builder Advertising Studio Social Studio Mobile StudioEmail Studio EINSTEINTRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIoT Einstein Vision for Social NEW Verity Crush Director Global CRM, Hotels.com DMP
- 12. Customer Success Platform forthe Fourth Industrial Revolution COMMUNITIES COLLABORATION MARKETING SERVICE SALES INDUSTRIES COMMERCE SALESFORCE PLATFORM EINSTEINTRAILHEAD LIGHTNING ANALYTICS APPEXCHANGEHEROKUIoT Stephanie Herrera Co-Founder, PepUp Tech
- 13. The Path toIntelligent Engagement
- 14. Know everything about yourconsumer The Path to Intelligent Engagement
- 15. Know everything about yourconsumer Engage across the entire consumer journey The Path to Intelligent Engagement
- 16. Know everything about yourconsumer Engage across the entire consumer journey Personalize everywhere with artificial intelligence The Path to Intelligent Engagement
- 17. Trailblazer in Action Know everythingabout your consumer Engage across the entire consumer journey Personalize everywhere with artificial intelligence
- 18. + Email & Mobile Advertising Social HarnessingAI to personalise every interaction Hotels.com is a Trailblazer Verity Crush Director, Global CRM Lee Daly Program Manager, Global CRM Martin Allen Senior Director, Global Customer Marketing
- 21. Contacts Flexible meta-data modelfor storing all your marketing data All Salesforce data Synchronisation of marketing data with the rest of Salesforce DMP and Data Studio Complete solution for capturing and activating online data Collect and analyse all data to really know your consumer Manage All Your Consumer Data 12B Salesforce records syncing every day of consumer data 43PB
- 22. Einstein Engagement Scoring Customisethe journey based on likelihood to engage Interactive Content Enable consumers to interact directly in email Rich Mobile Push Messages Engage your most loyal consumers in the moment Smart, personalised messages at scale Email Studio & Mobile Studio 90% of SMS messages are read within 3 minutes 38% ROI for every dollar spent on email marketing
- 23. 75% of consumers expecta consistent experience everywhere Journey Builder Distributed Marketing Empower partners, franchisees, and advisors to personalise journeys Community Journeys Drive community engagement with new activities and events Journey Templates Easily create journeys for the most common marketing use cases Connect across email, mobile, ads, sales, service & communities
- 24. Experience paths Understand interactionson every channel Complex decisioning Apply business rules to streams of incoming data Intelligent optimisation Automatically determine next best interaction Connected, consumer driven engagement with Thunderhead Real-Time Interaction Management NEW!
- 25. Putting data towork to create relevant experiences and advertising Salesforce DMP and Advertising Studio 10x Average ROI for DMP in the first year 47% Higher engagement with advertising powered by CRM Journey Builder Advertising Empower direct marketers with Facebook advertising Einstein Segmentation Analyze trillions of events to find high-value audiences LinkedIn Audiences Activate your CRM data on the world’s largest professional network, LinkedIn.
- 26. Social Studio Einstein SocialInsights Uncover consumer insights from social content Command Centre for Marketing, Sales and Analytics Align the company around business results Workbenches Create real-time social analytics reports Social Studio Listen, publish, and engage to create lifelong advocates 67% of consumers have used social media for support
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- 28. Lior Noy Senior IndustryHead Head of Domestic Market, Israel
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- 32. Marketing manager Head OfDigital Customer Experience Tali Elitzur Noam Seemann
- 33. DMP + Advertising 2ndFloor Sharing Knowledge 15 July 2018, Tel Aviv Beach Earn your badge today! trailhead.com Marketing Classroom Marketing Community Trailhead.com Continue Your Marketing Trailblazer Journey…
- 34. Bring the innovationof Dreamforce to your company Visit www.salesforce.com/dreamforce