The document provides an overview of Salesforce's platform and how it enables companies to become customer-centric. It highlights key capabilities including connecting customers in new ways, running a business from mobile, building personalized journeys, and gaining insights from customer data. Case studies show how companies have driven improvements in metrics like revenue, customer satisfaction, and productivity by connecting employees, partners, and customers on the Salesforce platform.

1. Welcome to the
Age of the
Customer
Salesforce Platform Overview

2. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or
if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies
or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology
developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed
and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand,
retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly
report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. 2013 • 2014 • 2015 2008 • 2009 • 2010
2011 • 2012 • 2013
2014 • 2015
2011 • 2012
2013 • 2014
2015
Most
innovative
companies in
the world
20K
FY16 Employees
Salesforce: 4th Largest Enterprise Software Company in
the World This Year
4th largest software company based on
analyst consensus revenue for FY2017.
Salesforce fiscal 2017 guidance provided
November 18, 2015: "revenue for the
company's full fiscal year 2017 is
projected to be approximately $8.0B to
$8.1B.”
$6.67B
FY16 annual revenue

4. IoT
Data
Science
Social
Mobile
Cloud
LAN/WAN
Client
Server
SNA
Mainframe
Terminal
The Age of the Customer
Everything and everyone
is connected
MillionsThousands Billions
of connected things of customer interactions
Trillions

5. Connect With Your Customers in a Whole New Way
Connected
Employees
Connected
Communities
Connected
Apps & Products
Connected
Partners
Connected
Customer
faster
resolution
time
+
66%

6. Run Your Business From Your Phone
6B+smartphones
by 2020

7. Build 1-to-1 Customer Journeys
Connected products
by 2020
75B
24°

8. Your company
of customer data
has been analyzed1< %
77%
of customers are not
engaged with companies
The Customer Gap
Your customers
IoT
Data
Science
Social
Mobile
Cloud

9. Become a Customer Company
Connect to your customers
in a whole new way
Run your business
from your phone
Build 1-to-1
customer journeys
Get smarter about
your customers

10. Global CRM Leader
7 industry leading apps.
1 platform.
Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with the
highest ratings or other designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.
The Gartner documents are available upon request from Salesforce.

11. Customer Success Platform in Action
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers
increase inrevenue
+ 37% + 47%
increase inagent productivity
increase inmarketing ROI
+ 43%
increase incustomersatisfaction
+ 45%
+ 55%
fasterdeployment
+ 48%
fasterdecisionmaking

12. A Complete Platform
for Customer Success
Customer Success
Services
Customer Success
Platform
Complete CRM
Developer Success
Platform
5.5 million apps
Force.com
Heroku Enterprise
AppExchange
Shield
Trailhead
Wave
Thunder
Lightning
Apps
Analytics
Community
Marketing
Service
IoT
Sales
Success
Community
2 million members
MVPs / Events/ Community
Salesforce
Success Services
Success
Ecosystem
SI’s / ISV’s
AppExchange
CustomerSuccessManagers
Ignite / ProgramArchitects
Multitenant Cloud

13. Sell the way you want
Lightning Platform & Ecosystem
Sell from anywhere
Salesforce1 Mobile App
Sell smarter
SalesforceIQ Inbox & Sales Wave Analytics
#1 Sales Application
Salesforce
Automation
Analytics Collaboration
Marketing
Automation
Mobile Platform
Casey Denby | Western Union
Sr. Manager, Operations
increase in sales
revenue
+
37%

14. Salesforce SteelBrick CPQ
Quote-to-Cash with Lightning Experience
Relationship
Intelligence
Mobile Productivity Intuitive
Salesforce
Automation
Contextual
Data
Accurate sales quotes
Create customer-friendly sales
quotes easily
Faster Branded Proposals
Build custom templates to match
your business
Automated quote-to-cash process
Streamline the journey from lead
to revenue
faster quotes
+
80%

15. Sales Cloud Drives Customer Success
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers
+ 37%
Win Rate + 43%
Lead
Conversion
+ 44%
Sales
Productivity
+ 48%
Forecast
Accuracy
Increase in
Revenue
+ 37%

16. Connected customer experience
Lightning Platform & Ecosystem
Lightning Field Service
Service faster
Lightning Service Console with LaunchPad
Service smarter
Service Wave Analytics
Personalized service
Service for Apps with SOS & Self Service
Communities
#1 Customer Service Platform
Ellora Sengupta | Cisco
Sr. Manager, Service ITAgent Console Omni Channel Communities Knowledge Social Analytics
increase in agent
productivity
+
47%

17. Connect your entire workforce
Tools for agents, dispatchers &
mobile employees
Smart Scheduling & dispatch
Automate scheduling based on
skills, availability, and location
Manage work in real-time
Update work orders, change
requests, and job status, on
any device
Field Service Lightning
Agent Console Omni Channel Communities Knowledge Social Analytics

18. Service Cloud Drives Customer Satisfaction
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers
+ 45%
Customer
Retention
+ 45%
Decrease in
Support Costs
Faster Case
Resolution
+ 48%
+ 47%
Agent
Productivity
Increase in
Customer
Satisfaction
+ 45%

19. 1 to 1 customer journeys
Journey Builder
Every channel, every device
Email, mobile, social, ads, web & IoT
Connected CRM
Marketing Cloud Connect to sales,
service & apps
Predictive marketing
Predictive Journeys
#1 Marketing Application
Scott Jampol | OpenTable
SVP, MarketingJourneys Audience Personalization Content Analytics Omni Channel
increase in
marketing ROI
+
43%

20. Marketing Cloud Drives Marketing ROI
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary Salesforce
Predictive Intelligence Benchmark Report conducted 2013 on 140 million interactions sent by Marketing Cloud customers.
Average Percentage Improvements Reported by Salesforce Customers
Increase in
Marketing ROI
+ 43%
+ 40%
Increase in
Revenue
Influence
+ 41%
Lift in
Conversion
Lift in Revenue
per Web Session
+ 53%
+ 46%
Faster
Campaign
Deployment

21. Connect to business process
Platform for embedded files, records & data
Connect smarter
Personalized content & recommendations
Connect faster
Lightning Community Builder & Community
Templates
Connect everywhere
Rich, branded mobile experience
#1 Community Platform
Sami Kamangar | Pono
Marketing Director1 to 1 Content Analytics
Community
Templates
Moderator
Console
Business
Integration
Actions
increase in
customer
satisfaction
+
45%

22. Connect all your customer data
Wave Platform
Get answers, faster
Sales Wave & Service Wave Apps
Take action, instantly
Wave Actions in Salesforce
Make decisions from anywhere
Wave Mobile
Get Smarter About Your Customers
Brook Colangelo | Houghton
Mifflin Harcourt
EVP & CTOAny Data Self Service Collaboration Actionability Mobile Governance & Trust
faster decision
making
+
48%

23. #1 Cloud App Dev Platform
Fast development for everyone
Lightning App Builder & Process Builder
Modern developer experience
Heroku Enterprise & Lightning Design System
#1 enterprise ecosystem
AppExchange & Lightning Components
Trusted, scalable & connected
Salesforce Shield, Connect & Thunder
Selina Suarez | New Leaders for
New Schools
Director, Salesforce InitiativesTrusted Platform App Exchange Speed & Agility Productivity Apps Engagement Apps Connected Apps
faster app
deployment
+
47%

24. The Fastest Path from Idea to App
Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers
+ 52%
Coding
Productivity
+ 52%
Faster
Integration
+ 55%
Faster
Design
+ 55%
Faster
Deployment
Decrease in
IT Costs
48%

25. Introducing the IoT Cloud
Powered by Thunder
Powered by Thunder Real-Time Trigger Action Intuitive UI 1-to-1
Connected to
Salesforce
Capture events from any
device and app
Build intelligent real-time logic
Engage proactively and 1 to 1

26. Become a Customer Company

27. Allianz Dramatically Improves Rep Performance
Global Collaboration to share best practices on financial trends
Integrated disparate systems and processes
350 brokers in Sales Cloud
17%
Higher Close Rates

28. McDonald’s Drives Local Customer Connections on Social
Rolled out unique Facebook pages to all 14,500 restaurants
(biggest brand deployment on Facebook)
Share content with Marketing to engage the community and address customer satisfaction
issues

29. Symantec Connects with Customers on Social in Time of Crisis
Prominent information on security incidents are broadly discussed and shared on social media
Monitors trending conversations and develops relevant editorial content in real-time
Marketing, sales, and support teams capitalize on the opportunity to build customer
relationships

30. GE Capital Transforms Customer Conversations with Analytics Cloud
Enables Global Relationship Managers to have data driven conversations with customers
Provides managers with a single view of customers to identify trends & opportunities
Shortens decision making time from months to minutes

31. “The Salesforce1 Platform
connects homeowners
and contractors with our
products from anywhere.”
Beth Wozniak, President ECC
Honeywell Connects Contractors and Homeowners with Apps
Built integrated mobile app connecting product, employees, contractors and customers
Mobile access across entire community, allows 10K contractors real time access to customers
Connected products provide opportunity to deliver proactive customer service

32. thank y u