The document compares Pardot and Salesforce Marketing Cloud, highlighting that Pardot is a user-friendly email marketing platform suited for B2B companies, while Marketing Cloud is more complex and designed for B2C companies. Key features of Marketing Cloud include multi-channel tracking and predictive analytics, whereas Pardot offers easy segmentation and automation for targeted campaigns. The document also suggests which platform to choose based on organizational needs, such as sales cycles and marketing channels.

1. cloud.analogy info@cloudanalogy.com +1(415)830-3899

2. Pardot
Pardot is a Software as a service (SaaS)
marketing automation tool that enables
marketers to recognize, nurture the best
leads, convert more leads, and maximize
ROI.
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3. Salesforce Marketing Cloud provides you
with a secure and scalable platform to track
and report every step of the journey of your
customers, manage marketing campaigns,
and interact with the customers.
Marketing Cloud
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4. Differences between Pardot and Marketing Cloud
Marketing Cloud is designed
for Business to consumer
companies.
The marketing cloud supports
various channels like Email,
social, SMS, advertising, data,
etc.
Marketing Cloud is harder
to configure.
Pardot is designed for Business
to business companies.
Pardot is basically an
easy-to-use email marketing
platform.
Pardot’s user-friendly interface
makes it easy for users to
understand its functionalities.
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5. Key Features Of Marketing Cloud
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Track multiple variations of channel, timing, content, and frequency of emails.
Automate marketing decisions based on customer behavior.
Customize marketing with SMS, push notifications, and chat messaging.
Lead Capture connects your Facebook advertising leads to your
Marketing Cloud data in real-time.
Monitor social media activities and strategies from any device.
Discover new insights into your data with Predictive Analytics using
Salesforce Einstein.
Use responsive email templates.

6. Features of Salesforce Pardot Email Marketing
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Build your own fully branded templates using the WYSIWYG editor.
Leverage Google Analytics connector to sync visitor and prospect data between
Pardot and your CRM.
Automate sales & marketing actions as customers engage
with your eCommerce site
Utilize Pardot's easy-to-use segmentation wizard to
run a more targeted campaign.
Leverage Pardot's social media connectors to enrich
prospect data.

7. Which One To Choose?
cloud.analogy info@cloudanalogy.com +1(415)830-3899
1. Your organization have long sales
cycles and multiple decision-makers
= Use Pardot
2. Sales process are managed with
Leads and Salesforce Opportunities.
= Use Pardot
3. Your organization have
‘transactional purchases’ across
multiple marketing channels = Use
Marketing Cloud

8. Thank You
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