Presentation delivered by Paul Stephen of Sagittarius and Chris Nash of Sitecore at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Wednesday, 24th February 2016
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Sitecore & Microsoft Breakfast: Building a business case for transformationSitecore
Gartner predicts that 75% of businesses will transform digitally by 2020, but only 30% of attempts will be successful. Building a business case for digital transformation requires determining goals, ROI methodology, and adoption roadmap. Key considerations include revenue increases, cost reductions, customer retention, and new product introductions. Measuring ROI requires factoring both future costs and revenue uplift at each stage of adoption. A successful digital strategy unifies platforms, personalizes engagement, and provides an omni-channel customer experience.
Part 2: a robust ROI model & a confident implementation roadmapSitecore
- How to apply and well tried and tested customer experience adoption roadmap to ensure the best path is taken when running digital marcoms operations.
- How to build a business case and ROI model for investing in digital marketing that passes the scrutiny of the most challenging CFO.
Dreamforce To You London 2019 - Coveo PresentationAli Hanyaloglu
How digital experience leaders use Coveo AI and Salesforce to deliver engaging experiences, focusing on customer service with examples and a demo. As given at Dreamforce To You held in December 2019 at the ExCel London by Coveo's Ali Hanyaloglu and Ezmie Bouchard.
The document provides an overview of software as a service (SaaS) perspectives in Asia, particularly Southeast Asia. It notes that SaaS adoption is being driven by small and medium enterprises due to the affordable subscription model. Even legacy software vendors have transitioned to cloud-based SaaS models. The document also discusses several trends in Asian SaaS, including a focus on vertical industry solutions, the growth of mobile-first SaaS, and the rise of SaaS-enabled marketplaces. It provides forecasts for strong growth in the Asian SaaS market over the coming years.
This document provides an overview of selected companies and investors attending the IRCE 2016 conference. It includes profiles of ecommerce platform companies PrestaShop and Tipalti, describing their capabilities, customers, and key facts. Additionally, it outlines the ecommerce and digital retail investor landscape in both the US and internationally. Confidential company and financial information is presented throughout the document for Mr. Aron Bohlig.
The document is a guide for attendees of the Shoptalk Europe 2017 conference. It provides an overview of the investment bank ComCap and their areas of focus in the commerce sector. It also includes profiles of several software and services companies that will be present at the conference, describing their capabilities and services offered. The profiles provide information on company size, funding, and leadership to help attendees learn about strategic industry players at the event.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Sitecore & Microsoft Breakfast: Building a business case for transformationSitecore
Gartner predicts that 75% of businesses will transform digitally by 2020, but only 30% of attempts will be successful. Building a business case for digital transformation requires determining goals, ROI methodology, and adoption roadmap. Key considerations include revenue increases, cost reductions, customer retention, and new product introductions. Measuring ROI requires factoring both future costs and revenue uplift at each stage of adoption. A successful digital strategy unifies platforms, personalizes engagement, and provides an omni-channel customer experience.
Part 2: a robust ROI model & a confident implementation roadmapSitecore
- How to apply and well tried and tested customer experience adoption roadmap to ensure the best path is taken when running digital marcoms operations.
- How to build a business case and ROI model for investing in digital marketing that passes the scrutiny of the most challenging CFO.
Dreamforce To You London 2019 - Coveo PresentationAli Hanyaloglu
How digital experience leaders use Coveo AI and Salesforce to deliver engaging experiences, focusing on customer service with examples and a demo. As given at Dreamforce To You held in December 2019 at the ExCel London by Coveo's Ali Hanyaloglu and Ezmie Bouchard.
The document provides an overview of software as a service (SaaS) perspectives in Asia, particularly Southeast Asia. It notes that SaaS adoption is being driven by small and medium enterprises due to the affordable subscription model. Even legacy software vendors have transitioned to cloud-based SaaS models. The document also discusses several trends in Asian SaaS, including a focus on vertical industry solutions, the growth of mobile-first SaaS, and the rise of SaaS-enabled marketplaces. It provides forecasts for strong growth in the Asian SaaS market over the coming years.
This document provides an overview of selected companies and investors attending the IRCE 2016 conference. It includes profiles of ecommerce platform companies PrestaShop and Tipalti, describing their capabilities, customers, and key facts. Additionally, it outlines the ecommerce and digital retail investor landscape in both the US and internationally. Confidential company and financial information is presented throughout the document for Mr. Aron Bohlig.
The document is a guide for attendees of the Shoptalk Europe 2017 conference. It provides an overview of the investment bank ComCap and their areas of focus in the commerce sector. It also includes profiles of several software and services companies that will be present at the conference, describing their capabilities and services offered. The profiles provide information on company size, funding, and leadership to help attendees learn about strategic industry players at the event.
Lightspeed provides a platform for retailers and ecommerce businesses. The platform includes features like ecommerce storefronts, order management, inventory management, fulfillment, customer relationship management, and analytics. Lightspeed has helped over 2,000 customers across various industries.
The document provides an overview of the direct-to-consumer (D2C) model for brands in India and outlines the key considerations and players involved. It discusses the rising trend of D2C in India, the opportunities in the expanding e-commerce landscape, and the operational and technological challenges of the D2C model. The document also presents two common D2C use cases - marketplace shipped and brand shipped models. Finally, it identifies the important technology ecosystem players across the front-end, payments, and back-end areas that brands can partner with to overcome challenges and scale their D2C operations.
This document discusses trends in the retail industry and the rise of vertical brands from the perspective of ComCap, an investment bank. It provides data on the growth of ecommerce globally and in various regions. It also discusses consolidation in the US retail landscape, with large numbers of store closures but continued growth of specialty retail formats. The presentation emphasizes the dominance of Amazon and opportunities for retailers to scale up through marketplaces and leverage customer data through artificial intelligence.
ComCap is hosting ongoing dialogs between strategic partners and private companies at the NRF 2017 conference in January. As an investment bank focused on commerce and capital, ComCap connects companies in sectors like ecommerce, B2B SaaS, payments, and marketplaces. The document provides ComCap's contact information and recommends several strategic investors in personalization technologies to discuss opportunities in personalization and B2B SaaS.
Case Study: Aaramshop—Top Five Lessons Learned About Accelerating E-Commerce ...CA Technologies
The document discusses lessons learned from a case study of Aaramshop, an online organic products store. Forty2.io, a CA accelerator, worked with Aaramshop over a year to identify growth opportunities, improve the customer experience, and optimize go-to-market channels. They also collaborated to protect Aaramshop's APIs from threats like hijacking and injection attacks. The document outlines five key lessons learned and recommends how companies can benefit from data and APIs to accelerate e-commerce.
The document provides a business plan for an aviation e-commerce website called AviationStore.in. It outlines the company background of Indus Aviation Systems, the market opportunity in the aviation industry, sales and marketing strategies, and projections for revenue and earnings from the site over the first 5 years. The plan estimates that revenue could grow from $1.79 million in year 1 to $1.9 million in year 5 as the site expands its product offerings and services for pilots, crew, passengers and aviation companies.
- The document discusses the emergence and growth of digitally native vertical brands (DNVBs), which are e-commerce focused brands that control their own distribution and product selection.
- DNVBs have grown as physical retail traffic declines, e-commerce increases, and the population of "digital natives" who prefer online shopping rises. Many DNVBs focus on apparel and fashion.
- Traditional retailers are adapting to consumers' shift to online shopping through omni-channel strategies, while investors can capture higher margins by investing in DNVBs, which avoid physical store costs. The document provides several examples of DNVBs and analysis of their funding and valuations.
“Apps are for loyalty, web is for acquisition.” Travel apps have one of the highest user retention rates of any category of app, with 50% of users retaining apps after 90 days, and using them three times a week. For many travellers, an extensive arsenal of apps is an indispensable part of the airport journey, and we can expect mobile applications to soon become even more ubiquitous, for the passenger of the future is quite literally always connected.
Artificial intelligence is transforming the retail industry through applications like chatbots and digital assistants. Retailers are increasingly looking to utilize AI to enhance the customer experience. Chatbots can be used to provide customer service, product recommendations, and enable conversational commerce on messaging platforms. The use of AI in retail is expected to grow substantially over the next decade and help drive economic growth.
ComCap is an investment bank focused on commerce and capital markets. They have synthesized their views on key themes in robotics in retail. Robots are becoming integrated across the retail value chain from supply chain to customer interactions. Major retailers are adopting robots to address issues like rising wages and competition. The commercial robotics market is expected to reach $22.8 billion by 2025 growing at a 13.6% CAGR. Amazon is a leader in retail robotics through their acquisition and implementation of over 100,000 Kiva robots in their warehouses.
2017 3 q comcap broad perspectives on logistics-usCharlotte Brook
The document provides an overview of the logistics industry in 3Q-2017. It notes that the logistics market is expected to grow significantly due to the rise of ecommerce. Technology in logistics has advanced from basic GPS and barcodes to more sophisticated software, IoT, and UAVs. This presents opportunities for new partnerships between established and emerging players to achieve strategic objectives. The remainder of the document discusses these topics in more detail over several pages.
- The document discusses the growth of online advertising spending and internet usage in Japan from the late 1990s to 2006. Online ad spending grew over 129% annually from 2006 to 2005 and internet penetration reached 67% of Japan's population of 126 million people.
- It describes the strategy of Nikkei Business Publications to leverage their print magazine brands online through developing portals, websites, and coordinating efforts across different sites. This included registering over 163,000 users on their NBonline site by 2006.
- The goal is to generate 20% of the company's annual revenue and 40% of profits from online businesses by focusing on business audiences and original analysis over news through specialized B2B sites.
NRF 2017 call to action - Personalization Overview Nov'16Uren Dhanani
ComCap is hosting ongoing dialogs between strategic partners and private companies at the NRF 2017 conference in January. As a premier boutique investment bank focused on commerce and capital, ComCap differentiates by bringing large firm techniques to emerging models and having worldwide coverage and relationships. The document provides ComCap's contact information and lists recommended strategic investors in personalization technologies for companies to contact to discuss partnerships.
This document brings together a set of latest data points and publicly available information relevant for Automotive. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely.
Synthium Health is a B2B marketplace designed specifically for the healthcare industry. It offers a cloud-based supply-chain management solution that streamlines transactions between healthcare parties, driving engagement and conversion.
European marketplaces received €448 million in investment in 2016, making them the fourth largest sector by amount invested and second by number of deals. Marketplaces remain attractive to investors due to barriers to entry, healthy margins, and proven business models. Large strategic players like Amazon, Rakuten, and Zalando represent viable M&A exits as they seek to gain market share through acquisitions. A variety of innovative marketplaces are emerging across industries on mobile platforms, representing opportunities for strategic expansion.
Send us 4 photos of the damaged exterior part. MOCA will send you 5 ESTIMATES to repair from your local auto body shops within 24 HOURS for FREE. Compare their prices, locations, & quality!
https://www.mocaestimator.com
ComCap is an investment bank focused on the digital retail ecosystem. The document discusses ComCap's perspectives on in-store retail technologies and how they can help retailers compete with Amazon. It also provides an overview of ComCap and introduces the managing partners. Key points include that in-store technologies can improve the customer experience and store operations/ROI, but many retailers have been slow to adopt them. The document is being shared with ComCap's network of strategic and financial investors.
Sitecore - Omnichannel Marketing in the age of the OmniconsumerSagittarius
Presentation delivered by Paul Fennemore, Digital Experience Consultant at Sitecore on 23rd March 2017. Sagittarius, Travel Marketing; Know Your Niche Masterclass.
Webinar - Direct to Patient Marketing in the Digital AgeSagittarius
Josh Whiten from Sagittarius Marketing gave a webinar on direct-to-patient marketing in the digital age. He discussed engaging with patients across their healthcare journey, from illness to wellness, through relevant digital content and multiple online channels in an integrated way. Whiten emphasized targeting patients based on their characteristics and needs at each stage. He provided examples of successful digital campaigns that led to increased website traffic, inquiries and positive health outcomes for organizations.
Lightspeed provides a platform for retailers and ecommerce businesses. The platform includes features like ecommerce storefronts, order management, inventory management, fulfillment, customer relationship management, and analytics. Lightspeed has helped over 2,000 customers across various industries.
The document provides an overview of the direct-to-consumer (D2C) model for brands in India and outlines the key considerations and players involved. It discusses the rising trend of D2C in India, the opportunities in the expanding e-commerce landscape, and the operational and technological challenges of the D2C model. The document also presents two common D2C use cases - marketplace shipped and brand shipped models. Finally, it identifies the important technology ecosystem players across the front-end, payments, and back-end areas that brands can partner with to overcome challenges and scale their D2C operations.
This document discusses trends in the retail industry and the rise of vertical brands from the perspective of ComCap, an investment bank. It provides data on the growth of ecommerce globally and in various regions. It also discusses consolidation in the US retail landscape, with large numbers of store closures but continued growth of specialty retail formats. The presentation emphasizes the dominance of Amazon and opportunities for retailers to scale up through marketplaces and leverage customer data through artificial intelligence.
ComCap is hosting ongoing dialogs between strategic partners and private companies at the NRF 2017 conference in January. As an investment bank focused on commerce and capital, ComCap connects companies in sectors like ecommerce, B2B SaaS, payments, and marketplaces. The document provides ComCap's contact information and recommends several strategic investors in personalization technologies to discuss opportunities in personalization and B2B SaaS.
Case Study: Aaramshop—Top Five Lessons Learned About Accelerating E-Commerce ...CA Technologies
The document discusses lessons learned from a case study of Aaramshop, an online organic products store. Forty2.io, a CA accelerator, worked with Aaramshop over a year to identify growth opportunities, improve the customer experience, and optimize go-to-market channels. They also collaborated to protect Aaramshop's APIs from threats like hijacking and injection attacks. The document outlines five key lessons learned and recommends how companies can benefit from data and APIs to accelerate e-commerce.
The document provides a business plan for an aviation e-commerce website called AviationStore.in. It outlines the company background of Indus Aviation Systems, the market opportunity in the aviation industry, sales and marketing strategies, and projections for revenue and earnings from the site over the first 5 years. The plan estimates that revenue could grow from $1.79 million in year 1 to $1.9 million in year 5 as the site expands its product offerings and services for pilots, crew, passengers and aviation companies.
- The document discusses the emergence and growth of digitally native vertical brands (DNVBs), which are e-commerce focused brands that control their own distribution and product selection.
- DNVBs have grown as physical retail traffic declines, e-commerce increases, and the population of "digital natives" who prefer online shopping rises. Many DNVBs focus on apparel and fashion.
- Traditional retailers are adapting to consumers' shift to online shopping through omni-channel strategies, while investors can capture higher margins by investing in DNVBs, which avoid physical store costs. The document provides several examples of DNVBs and analysis of their funding and valuations.
“Apps are for loyalty, web is for acquisition.” Travel apps have one of the highest user retention rates of any category of app, with 50% of users retaining apps after 90 days, and using them three times a week. For many travellers, an extensive arsenal of apps is an indispensable part of the airport journey, and we can expect mobile applications to soon become even more ubiquitous, for the passenger of the future is quite literally always connected.
Artificial intelligence is transforming the retail industry through applications like chatbots and digital assistants. Retailers are increasingly looking to utilize AI to enhance the customer experience. Chatbots can be used to provide customer service, product recommendations, and enable conversational commerce on messaging platforms. The use of AI in retail is expected to grow substantially over the next decade and help drive economic growth.
ComCap is an investment bank focused on commerce and capital markets. They have synthesized their views on key themes in robotics in retail. Robots are becoming integrated across the retail value chain from supply chain to customer interactions. Major retailers are adopting robots to address issues like rising wages and competition. The commercial robotics market is expected to reach $22.8 billion by 2025 growing at a 13.6% CAGR. Amazon is a leader in retail robotics through their acquisition and implementation of over 100,000 Kiva robots in their warehouses.
2017 3 q comcap broad perspectives on logistics-usCharlotte Brook
The document provides an overview of the logistics industry in 3Q-2017. It notes that the logistics market is expected to grow significantly due to the rise of ecommerce. Technology in logistics has advanced from basic GPS and barcodes to more sophisticated software, IoT, and UAVs. This presents opportunities for new partnerships between established and emerging players to achieve strategic objectives. The remainder of the document discusses these topics in more detail over several pages.
- The document discusses the growth of online advertising spending and internet usage in Japan from the late 1990s to 2006. Online ad spending grew over 129% annually from 2006 to 2005 and internet penetration reached 67% of Japan's population of 126 million people.
- It describes the strategy of Nikkei Business Publications to leverage their print magazine brands online through developing portals, websites, and coordinating efforts across different sites. This included registering over 163,000 users on their NBonline site by 2006.
- The goal is to generate 20% of the company's annual revenue and 40% of profits from online businesses by focusing on business audiences and original analysis over news through specialized B2B sites.
NRF 2017 call to action - Personalization Overview Nov'16Uren Dhanani
ComCap is hosting ongoing dialogs between strategic partners and private companies at the NRF 2017 conference in January. As a premier boutique investment bank focused on commerce and capital, ComCap differentiates by bringing large firm techniques to emerging models and having worldwide coverage and relationships. The document provides ComCap's contact information and lists recommended strategic investors in personalization technologies for companies to contact to discuss partnerships.
This document brings together a set of latest data points and publicly available information relevant for Automotive. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely.
Synthium Health is a B2B marketplace designed specifically for the healthcare industry. It offers a cloud-based supply-chain management solution that streamlines transactions between healthcare parties, driving engagement and conversion.
European marketplaces received €448 million in investment in 2016, making them the fourth largest sector by amount invested and second by number of deals. Marketplaces remain attractive to investors due to barriers to entry, healthy margins, and proven business models. Large strategic players like Amazon, Rakuten, and Zalando represent viable M&A exits as they seek to gain market share through acquisitions. A variety of innovative marketplaces are emerging across industries on mobile platforms, representing opportunities for strategic expansion.
Send us 4 photos of the damaged exterior part. MOCA will send you 5 ESTIMATES to repair from your local auto body shops within 24 HOURS for FREE. Compare their prices, locations, & quality!
https://www.mocaestimator.com
ComCap is an investment bank focused on the digital retail ecosystem. The document discusses ComCap's perspectives on in-store retail technologies and how they can help retailers compete with Amazon. It also provides an overview of ComCap and introduces the managing partners. Key points include that in-store technologies can improve the customer experience and store operations/ROI, but many retailers have been slow to adopt them. The document is being shared with ComCap's network of strategic and financial investors.
Sitecore - Omnichannel Marketing in the age of the OmniconsumerSagittarius
Presentation delivered by Paul Fennemore, Digital Experience Consultant at Sitecore on 23rd March 2017. Sagittarius, Travel Marketing; Know Your Niche Masterclass.
Webinar - Direct to Patient Marketing in the Digital AgeSagittarius
Josh Whiten from Sagittarius Marketing gave a webinar on direct-to-patient marketing in the digital age. He discussed engaging with patients across their healthcare journey, from illness to wellness, through relevant digital content and multiple online channels in an integrated way. Whiten emphasized targeting patients based on their characteristics and needs at each stage. He provided examples of successful digital campaigns that led to increased website traffic, inquiries and positive health outcomes for organizations.
Presentation delivered by Bradd Tipler, Digital Media Manager of Global, the media and entertainment group on 23rd March 2017. Sagittarius, Travel Marketing; Know Your Niche Masterclass.
Beginners Guide to Conversion Rate Optimisation (CRO)Sagittarius
This document provides an overview of conversion rate optimization (CRO). It discusses defining goals and key performance indicators. Various tactics for optimizing conversions are presented, including A/B testing, understanding customer journeys, segmentation, and taking advantage of opportunities. The importance of measurement and different digital marketing channels are covered. Examples of customer journeys and benchmarks for ecommerce conversions are also included. Throughout, the focus is on improving visits, conversion rates, and average order value to increase overall revenue.
Presentation delivered by Paul Stephen, CEO and Josh Whiten, Digital Marketing Director at Sagittarius - Future of Search Event, Wednesday, 27th July 2016, London.
Life Beyond PPC In The Travel Sector WebinarSagittarius
The document discusses alternatives to paid search marketing (PPC) for travel brands. It outlines challenges with PPC in travel like high costs and competition. It then explores potential new paid digital channels like Facebook ads, native advertising, and programmatic advertising. It also discusses multichannel campaigns that integrate these alternatives across the user journey to reduce reliance on PPC and drive more profitable traffic.
Customer reviews have a significant influence on purchasing decisions, with 89% of customers being influenced by reviews. While unhappy customers were once lost forever, 95% of unhappy customers would now return if their issue was resolved. Machine learning can help analyze large volumes of customer reviews and feedback to provide actionable insights that help businesses understand customer sentiment and engage customers at scale. For one company, machine learning helped analyze over 63,000 monthly reviews across 16 languages with only 10 staff, tagging feedback 2.5 times faster than manual tagging alone.
Mastering Social PPC Webinar - 24th August 2016Sagittarius
This document discusses paid social media advertising and provides tips for improving social PPC campaigns. It begins by outlining the objectives of paid social campaigns, such as growing followers and driving traffic. It then discusses when to use paid social campaigns at different stages of the customer journey. The document provides advice on platforms like Facebook, Twitter, and Instagram, including tips on audiences, ad formats, and measuring success. It emphasizes researching audiences and adjusting messaging to improve social advertising results.
Segmentation Vs Personalisation - Digital in Kent - 20th April 2016Sagittarius
- Josh Whiten discusses segmentation and personalization in digital marketing. He explains that segmentation involves targeting marketing based on what is known about individuals, while personalization adapts marketing based on what is known and what users do.
- Whiten provides examples of how to segment and personalize for both B2C and B2B customers using different data sources. He also discusses personalizing marketing content and channels based on a customer's stage in the buying journey.
- Whiten emphasizes that data is key to enabling effective segmentation and personalization in digital marketing. Collecting the right data allows marketers to better understand customers and adapt messaging accordingly.
O jogo se passa no planeta Two-em, dividido entre humanos e demônios após uma longa guerra. O objetivo é entreter o jogador fazendo-o esquecer seus problemas e derrotar o rei inimigo de sua raça escolhida. As cores e designs do jogo refletem um mundo devastado pela guerra entre as raças.
Provoke: Case study - digital transformation for Robinsons Brewery Mando
Robinsons Brewery recently invested heavily in rebranding and improving its brewery, pubs, and brands. However, when new and returning customers visited the website, the digital system fell short. The websites were difficult to manage, not mobile optimized, fragmented across different technologies, and inconsistently branded. Two web agencies went bust, leaving the website unsecure and suffering hacks. Ultimately, the website had to be closed down. Robinsons implemented a new coherent and integrated digital marketing platform using Sitecore to better serve customers online and drive objectives such as awareness, revenue, and loyalty. Since launching the new platform, unique users increased 160%, total sales increased 120%, and Black Friday sales increased 690%.
Costa Farms Case Study : Azure IoT Hub, Azure FunctionsJoe Raio
Overview of the case study we worked on with Costa Farms. This included capturing PH Data, sending it to Azure IoT hub, then taking intelligent action using Azure Functions.
Track 4 - How the avalanche of available customer data can help create more e...edynamic
Gene DeLibero, Customer Experience Evangelist from Sitecore, has walked through the building blocks of contextual marketing while discussing the importance of being able to shape every customer’s experience.
Ten Sitecore 9 Form Features to Increase ConversionsJaina Baumgartner
Forms are one of the most critical aspects of a website. They are the conversion point of anonymous users to leads, and eventually loyal customers. They are the beginning of a lifetime engagement. Yet, the average conversion rate on websites is 2.35%, with contact forms garnering less than 3% conversions.
In this session, we plan to give you a conversion boost by reviewing what the top 10% of websites are doing differently. With the help of Hexagon, we will share real-world implementations of similar experiences using Sitecore 9 Forms and review their benefits with supportive analytics. We hope you leave with a renewed vision for increasing leads and building lifelong customers on your website.
Gathering Customer Insights with Sitecore - Xamarin Experience 2017Xpand IT
This document discusses how Sitecore helps organizations gather customer insights to build meaningful customer relationships. It notes that consumers have unprecedented connectivity that challenges businesses to provide personalized experiences. Sitecore provides a platform that connects customer data from various systems and channels to analyze insights and automate personalized experiences. Case studies show how companies have used Sitecore to increase e-commerce sales through aligned digital goals and omnichannel experiences.
YouTube presentation: https://www.youtube.com/watch?v=D0SWlRrZuZ4
Let’s spin some context marketing gold, Sitecore style. Attendees nominated four websites that our panel of experts gave a “make over,” pinpointing opportunities for improvement with context marketing, to better connect visitors with personalized content at every click.
Speaker:
Chris Nash, SBOS Senior Consultant - Sitecore
This document discusses exploring data science techniques using data from Sitecore's xDB to gain insights into website visitors and test assumptions about what drives engagement for an online MBA program. It outlines questions about how different types of visitors engage with content and whether thought leadership plays an important role in decision making. The document proposes initial experiments using techniques like lead scoring and audience segmentation to cluster visitors and identify factors that predict conversion or different visitor behaviors. The goal is to better understand the organization's audiences and improve the student experience.
Destination Dollywood! Optimizing the Digital ExperienceSitecore
YouTube presentation: https://www.youtube.com/watch?v=B8eofj6QnlU
Herschend Family Entertainment is the nation’s largest family-owned, themed attractions company with 26 entertainment, tourism, and hospitality properties that span 10 states. One of its most famous destinations, Dollywood, is a Sitecore Xccelerate participant focused on using the Sitecore Experience Platform to optimize the digital experience. Learn how this world-class, Smoky Mountain destination leverages analytics, personalization, testing and more to continuously increase its visitor base.
Sitecore Symposium 2018 - Getting Value Out of Your DataMichael Shaw
This document discusses Sitecore analytics and how it helps marketers analyze customer data. It provides an overview of key Sitecore analytics tools like Experience Analytics, Path Analyzer, and xProfile that give insights at different levels - from high-level segments to individual customers. The presentation emphasizes how the holistic use of these tools together allows marketers to identify opportunities, analyze customer journeys, and develop targeted tactics.
Sitecore Experience Analytics, combined with engagement value and tools like Path Analyzer and Page Analyzer, can help in building customer relationships that last.
Beyond Personalisation: The Customer Conversation with SitecoreSitecore
Key takeaways include:
- Aligning your personalisation and content strategies.
- How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation.
- How aggregators and disruptors win with personalisation.
- Measuring the impact of personalisation.
- Low-effort high-impact personalisation.
- Goals? Rules? How to understand the difference and when to use them!
The document discusses strategies and technologies for agile marketing communications. It addresses the challenges of moving to a digital business, including becoming more networked, open, focused on value over volume, and able to adapt to opportunities. It also discusses how consumers have changed and now demand attention, relationships, and a voice in society. The rest of the document outlines approaches for digital transformation, context marketing, an agile digital strategy, and an agile digital marketing platform.
Sitecore Symposium 2018 - Supercharge Your Author Experience With Machine Lea...Mark Stiles
Learn about the practical ways we're using machine learning to reduce or eliminate tedious tasks in the Sitecore authoring experience. Demo includes examples of analyzed image search, smart image cropping, automated image alt tagging, assisted content tagging and using a chat bot to perform multi-step tasks.
Realising the potential: think cxm not cmsSitecore
Join our webinar to discover why marketers are investing in experience platforms, the risks of limited futureproofing, and the facts behind CMS vs CXM.
In this webinar you will:
Understand the benefits of a CXM platform
Learn how organisational shifts may be needed to achieve integrated marketing
Recognize the importance of integration and collaboration
Rethink how you measure marketing performance
Learn how to optimize the experience to optimize results
Presented by:
Charles Bell, Head of Sales Engineering at Sitecore UK
Marketing personalized at scale sitecore + sfmc = success final finalVarunNehra
Marketers need speed. From identifying prospects to creating segmentation, from creating customer profiles to personalizing campaigns, and from creating contextual content to launching campaigns at scale, marketers need agility and accuracy. Sitecore Connect allows marketers to break data silos, integrate their experience and marketing platforms such as Salesforce Marketing Cloud, and create a single view of customers to achieve faster time to market.
Sitecore Symposium 2018 - Cooking Up Smart Product Recommendations for Siteco...John Montes
Cooking Up Smart Product Recommendations - A first step in utilizing machine learning for your Sitecore Commerce shop.
Presented by: John Montes and Kautilya Prasad
Presented at: Sitecore Symposium 2018 in Orlando, Florida
Romancing the Customer Experience | Sitecore Symposium 2016Delphic Digital
What are your customer’s pain points? Where are the barriers to conversion? Do customers readily provide their information? In other words, do customers love your site … or not? Find out all the ways you can determine if they do in this session. Presented in conjunction with a leading provider of senior living communities, the session shows how to marry user testing with Sitecore Experience Database (xDB) personalization tools, to deliver the right content, at the right time, to the right person. You will love the results of context marketing at its finest!
Presented by Delphic Digital's Sr. Account Director, Kate Dalbey @k8dalbey), and Sunrise Senior Living’s Sr. Director of Online Marketing, Abby See (@AbbyGSee) at the 2016 Sitecore Symposium.
The document discusses Microsoft's use of Sitecore for marketing purposes across various sites and business units. It provides an overview of the Sitecore Marketing Digital Services (SMDS) team and their services, platforms, and tools used including Sitecore, WordPress, and other technologies. It also describes the various marketing use cases, content management processes, and governance models for managing the sites.
Sitecore Virtual Developer Day - SxA StorefrontRob Earlam
A session I recorded for Sitecore's Virtual Developer Day in 2018. This was introducing the new SxA Storefront module released as part of Sitecore Experience Commerce 9.
Can omni-channel communication & marketing automation go hand-in-hand?Akhil Mittal
Omni-channel marketing is not new––but executing it can be tricky, at best. Realizing the benefits of omni-channel requires using the right platforms, integrating them effectively, and managing campaigns across multiple platforms.
Read how a premier real estate investment trust (REIT) and investment company leveraged the combined power of marketing automation and context marketing. You’ll learn how to personalize experiences across multiple channels, to connect with customers wherever they are on their journeys.
Crossing Paths: Meet Customers Wherever They Are on Their Journeyedynamic
The presentation discusses how to meet customers wherever they are on their journey. It notes that customers expect relevant experiences across multiple digital channels. The key is developing the right customer experience for each individual customer through personalized and dynamic content. The presentation provides an overview of how Sitecore can help deliver great customer experiences through an integrated customer experience platform that includes tools for personalization, segmentation, and automation to deliver contextual experiences across channels. It also discusses how Sitecore can be part of a broader marketing technology ecosystem by connecting to other systems like marketing automation platforms. An example case study is provided on how Sitecore helped W.P. Carey deliver the right customer experience.
Similar to What is digital personalisation in Travel and why should I care? Travel Technology Europe 2016 (20)
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Hear from Pi's Head of SEO, John Brasington as he talks about which home and garden brands are at the forefront of innovative search and how you can use Pi to stay ahead of the competition.
Customer Engagement Reimagined - The Future of Digital InnovationSagittarius
CEO, Paul Stephen from Sagittarius discusses the results of a white-paper produced in partnership with Travolution exploring the challenges of travel brands.
SBOS Director, Sean Rusinko from Sitecore presented how Sitecore can be used by travel brands to improve customer engagement by enhancing the customer experience.
Customer Engagement Reimagined - AI and ML SolutionSagittarius
The document is an agenda for a Travolution event featuring presentations from Microsoft, Sitecore, and Sagittarius on data, AI, and digital transformation in travel and hospitality. It includes:
1) A schedule of presentations and times from 9:30am to 12:20pm including introductions, presentations from Microsoft on data and AI, Sitecore, and Sagittarius, followed by a Q&A and closing lunch.
2) An overview of Microsoft's presentation on how data is important for AI and examples of how AI is creating opportunities in travel including increased revenue and productivity.
3) Case studies of how companies are using Microsoft AI including predictive maintenance on ships to optimize water usage, saving $
Sitecore Cortex uses machine learning to analyze the experience data collected through Sitecore platforms. It centrally manages content from different sources and measures content effectiveness. It integrates analytics data from various digital channels to power personalization, marketing automation, and predictive outcomes. The Sitecore Cortex data processing engine scales to process large amounts of structured data from Sitecore databases to train machine learning models. This helps suggest personalized experiences and predict user behavior based on patterns learned from the data.
This document discusses future technologies including artificial intelligence, machine learning, and chatbots. It provides an overview of a project called Project Hector that aims to blend these technologies to optimize the customer experience. Project Hector will develop a chatbot using tools like LUIS and integrate it with a Sitecore platform to power conversations across multiple channels using various data sources. It also discusses training chatbots and the importance of starting simple when developing conversational interfaces.
Microsoft sees huge potential for artificial intelligence (AI) and views data as critical for powering AI. Some key points:
1) Data is growing exponentially from various digital sources and AI helps make sense of this data. AI gives machines human-like abilities such as understanding language.
2) Microsoft's approach to AI includes developing frameworks and models while also providing AI services on Azure. Their goal is to make AI accessible to developers and organizations.
3) Case studies show how AI is helping companies like Carnival Cruises optimize operations through predictive analytics, and how AI helps Uber and airlines improve customer experiences and business operations.
Red Carnation Hotels - Increasing Revenues by 22% Using Personalisation in Si...Sagittarius
This document discusses increasing conversion rates through personalization. It notes that personalization can boost ROI, engagement, and relationships with customers by improving conversion rates by 19%. The document advocates understanding customer segments and journeys to truly improve experiences. Data is key to personalization efforts. Combining data, analytics, and other specialists can help drive business change through personalized marketing that makes a difference for customers.
At our recent partnership event with Bench and Microsoft, Paul Stephen (Agency CEO) discussed how 'knowing your niche' can set you apart from the competition and help you achieve a 'customer-centric' mindset.
Paul Stephen - GDPR The Opportunity & Sitecore ToolSagittarius
Agency CEO, Paul, explores GDPR and the opportunity for brands and marketers as well as how those using Sitecore can tackle the regulation in Versions 8-9.
Tackling GDPR in Sitecore Versions 8 & 9Sagittarius
Agency CEO, Paul Stephen, explores the opportunity that is GDPR and how brands and marketers alike can benefit from the regulation.
Paul also talks about the exclusive reveal of the Sagittarius Sitecore 8 GDPR Tool as well as the latest release of Sitecore (version 9) and how these features will help brands tackle GDPR where previous versions have not.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Influencer Marketing Master Class - Alexis Andreasik
What is digital personalisation in Travel and why should I care? Travel Technology Europe 2016
1. What is Digital
Personalisation inTravel
and Why Should I Care?
TravelTechnology EMEA
February 24, 2016
Chris Nash
Business Optimisation Consultant, Sitecore
What is digital personalisation in travel and why should I care?
This session explores the process of identifying your different customer segments and building out strategies from SEO through to website experience that 'reduce the friction' and allow for better buying experiences in Travel. Hear from Dan Fox, MD from Skiweekends.com on how they have implemented personalisation on the Sitecore platform with award winning results.
http://www.hotsaucedrops.com/
Context is meaningfulness, relevancy
I want to answer questons like – what so personalization, what makes personalization effective and how to work wither personalization and how to approach using personalization strategically …
I want to show an example about the progression of an experience and how by listening to the data you can go from a typical generic experience to a relevant experience
On the next slide …
Default experience – not listening – notice the general calls to action on home page …
One the next slide
But what happens when you listen digitally and engage accordingly …
What is the intent of the visitor?
How is the intent met with relevant content and calls to action instead of a generic one for all experience
How does a relevant experience progress towards a mutually fruitful experience …
How can you by listening digitally quailify the intent more accurately by providing choices and listening to what is selected and then being increasingly relevant?
http://www.tnooz.com/article/survey-travel-industry-disruption-normal/
A survey conducted in July 2014, with approximately 800 Tnooz readers responding
So what is the industry’s view when it comes to disruption?
Personalization (59.1%) and mobile (49%) ranked high when respondents were asked what areas will experience the most disruption.
Allowing travelers to personalize their services, increase relevance with location, and access this from their mobile devices is already spurring a revolution in new services such as Uber and Hotel Tonight.
Travel companies that get it right will be rewarded with customer satisfaction and loyalty. So disruption will likely have a prominent influence in these two key areas.
And …
More than a third of respondents (35.2%) agreed that the traveler – and their behaviors and preferences — will be at the epicenter of disruption.
The emergence of new players (25.1%) seeking to address traveler needs in unique and relevant ways will also play a significant role in shaking up the status quo
The Contextual Marketing Imperative. Evaluate how marketers are meeting customer preferences.
The report was based on data from surveys of 1,200 global consumers and 200 advertising and marketing professionals at organizations with 500 or more employees.
Only 16% of the marketers surveyed say their organization is able to capture customer intent and deliver real-time, behavior-based marketing across all channels.
Some 40% of consumers surveyed say most promotions they receive don't deliver anything of interest, and 44% say they receive too many offers.
http://www.chainstoreage.com/article/study-what-do-consumers-think-about-personalized-marketing#
SkiWeekends Stats
1% = 100%
2 main issues
Too many people falling out of the funnel
Never enough ‘selling’ to convert more interest in to ‘desire’
To often once we’ve got their money we stop selling.
SkiWeekends Stats
1% = 100%
2 main issues
Too many people falling out of the funnel
Never enough ‘selling’ to convert more interest in to ‘desire’
To often once we’ve got their money we stop selling.
SkiWeekends Stats
1% = 100%
2 main issues
Too many people falling out of the funnel
Never enough ‘selling’ to convert more interest in to ‘desire’
To often once we’ve got their money we stop selling.
SkiWeekends Stats
1% = 100%
2 main issues
Too many people falling out of the funnel
Never enough ‘selling’ to convert more interest in to ‘desire’
To often once we’ve got their money we stop selling.
What is personalisation and why should I care?
Really! We’re all here to talk about personalisation!
Now the real reason is it can improve our all important sales figures
SkiWeekends Stats
1% = 100%
2 main issues
Too many people falling out of the funnel
Never enough ‘selling’ to convert more interest in to ‘desire’
To often once we’ve got their money we stop selling.
Going to use Skiweekends as a case study but first I’m going to tell you how we got there
Dan can’t be here but I am
What is personalisation and why should I care?
Really! We’re all here to talk about personalisation!
Now the real reason is it can improve our all important sales figures
But personalise what?
Analytics are the key
Before you put lots of effort in you need to know where to put the effort
Typically our clients are very similar to Skiweekends and initial acquisition is not the problem.
Its getting them through the funnel.
Data is the key to everything
This is the Big Data hall at CeBit last year
Customer Data
Website Analytics
Commerce Data - CRM / Res System
Social Data
Segmentation not personalisation
Too many people to be personal
We need put people in to buckets
Profiles not personas
The Challenge
Inter-connectivity
Data Protection
Cost / Investment - average percentage?
Data builds over time
Explicit – their email, the device
Implicit – what they looked at, what campaign they triggered, search facets, number of visits, their social interests – the list goes on
What can we learn from the real world?
I grew up in a village corner shop and we used to collect data to improve customer experience all the time. Yes really! Back then we used to call it remembering previous customers, what they like or what they did yesterday and then treating them accordingly. Or personalisation and conversion optimisation if you like.
So we have a lot to learn from traditional retail. Buying something from a shop didn't used to be called a customer experience but it's certainly something that retail has been working on and refining for centuries.
Its all about the experience
Not the holiday experience
The transactional experience
The whole experience
So many distractions (or opportunities)
The whole journey
Travel is a brilliant sector for digital marketing.
Its something that people kind of like to take their time over and this gives you so many opportunities to sell and add value
Too much focus on the initial ‘pull’ or awareness
SkiWeekends Stats
1% = 100%
2 main issues
Too many people falling out of the funnel
Never enough ‘selling’ to convert more interest in to ‘desire’
To often once we’ve got their money we stop selling.
Use all the channels
We all use SEO and Paid Search for creating initial brand awareness and then perhaps use email to send them offers.
How could you be using Social Media to drive awareness?
If you are not creating your own content to send out interested customers that aren’t creating desire then all you are doing is trying to sell with price.
Are you looking at how people are opening emails and following up accordingly.
Are you remarketing to people based on their on-site activity
How could you be using direct mail to make customers feel good about you after they’ve just spent x thousand with you.
More than a ticket
Customer communications are part of the holiday
We are selling experiences. Not products in boxes
But too often travel brands simple send what is basically an order confirmation and then maybe tickets the week before and then a survey afterwards.
This is just ‘hygiene’ really.
Lots of opportunity to add value and cross sell after ‘the sale’
Social Media Strategy
The missed opportunity
Its not about a broadcast channel
As a channel – This is where lots of journeys begin, using social as a channel to inspire, inform and delight the audience at whatever stage they are at: thinking about a holiday, on holiday, post holiday.
Over 50% of travel conversations are during or just after the holiday
37% are motivated to make a travel purchase based on a customer review
So travel brands need to be doing more later in the customer journey
As a forum - Get involved - get closer to your customers
Create raving fans and build your brand
Ultimately this is what we want, this is how we grow sustainable businesses. By having raving fans or evangelists we stop having to pay a premium to market
3 years ago the ski weekends site was attracting 200,000 visits across its peak selling period
At the time the business was carrying approx 3,000pax which equalled approx 2,000 bookings
So that’s a 1% conversion
So if we could improve conversion by half a percent then what would we achieve?
So we have spent the last few years working on improving the conversion. So for example if you’ve come to the site via a pay-per-click campaign promoting our week tours by coach then the departure points and length of stay start on the right settings (no matter what page you are on). If you like us oon Facebook already then we won’t be offering you a discount for liking our fan page.
Improving conversion even goes through to asking for feedback. Our emailers ask then a simple 1-5 question first, we already know their travel details and we can capture valuable data in one click to use on our review pages. This feedback is the absolute gold dust of personalisation and improving customer service
In the last 3 years skiweekends has all but doubled in its passenger numbers yet its website visitor traffic has only grown x%
3 years ago the ski weekends site was attracting 200,000 visits across its peak selling period
At the time the business was carrying approx 3,000pax which equalled approx 2,000 bookings
So that’s a 1% conversion
So if we could improve conversion by half a percent then what would we achieve?
So we have spent the last few years working on improving the conversion. So for example if you’ve come to the site via a pay-per-click campaign promoting our week tours by coach then the departure points and length of stay start on the right settings (no matter what page you are on). If you like us oon Facebook already then we won’t be offering you a discount for liking our fan page.
Improving conversion even goes through to asking for feedback. Our emailers ask then a simple 1-5 question first, we already know their travel details and we can capture valuable data in one click to use on our review pages. This feedback is the absolute gold dust of personalisation and improving customer service
In the last 3 years skiweekends has all but doubled in its passenger numbers yet its website visitor traffic has only grown x%