Agency CEO, Paul, explores GDPR and the opportunity for brands and marketers as well as how those using Sitecore can tackle the regulation in Versions 8-9.
Tackling GDPR in Sitecore Versions 8 & 9Sagittarius
Agency CEO, Paul Stephen, explores the opportunity that is GDPR and how brands and marketers alike can benefit from the regulation.
Paul also talks about the exclusive reveal of the Sagittarius Sitecore 8 GDPR Tool as well as the latest release of Sitecore (version 9) and how these features will help brands tackle GDPR where previous versions have not.
Paul Stephen, Sagittarius Agency CEO, presents why he believes GDPR offers a fantastic opportunity for marketers to get their data in order and the overarching benefits it poses for brands. He also touches on how Sitecore 9 will support GDPR as well as a Sitecore 8.x GDPR tool that the Sagittarius team have developed.
This presentation covers what you as a business owner need to do in order to be ready and compliant for GDPR. It shows you all of the different lawful basis that you can use for processing personal data, so that you do not have to rely on consent.
GDPR ASAP: A Seven-Step Guide to Prepare for the General Data Protection Regu...ObservePoint
This guide will educate you on what GDPR is, who it applies to and what you should do about it in seven steps. As you read through, make some notes about who you feel should be responsible for each step so you can get the ball rolling with each team member.
For small businesses who feel overwhelmed with all the attention and threatening articles, here is a very easy GDPR-compliance checklist you can go through.
The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. This policy directive was adopted in May 2016 to make Europe fit for the digital age. How does it affect small businesses?
The GDPR brings a lot of extra work for organizations that are considered to process Personal Data. For small businesses who feel overwhelmed with all the attention and threatening articles, here is a very easy GDPR-compliance checklist you can go through.
The GDPR Most Wanted: The Marketer and Analyst's Role in ComplianceObservePoint
This eBook outlines the role marketers and analysts play in helping their companies:
- Govern all existing web and app technologies
- Collect, store and analyze data properly
- Ensure ethical marketing and analytics practices
In the first part of the Flash Friday webcast series, we talk about the importance of Data Quality for GDPR compliance. Enforcement of the General Data Protection Regulation (GDPR) begins in May of 2018.
View this webcast on demand to learn why Data Quality is critical for GDPR compliance and how Data Quality simultaneously benefits GDPR compliance and business growth.
This webcast and all related materials are provided for informational purposes only, and are not intended to provide, and should not be relied on for, legal advice pertaining to the subject matter. If you have specific questions on how this may affect your organization you should consult your legal advisor.
Tackling GDPR in Sitecore Versions 8 & 9Sagittarius
Agency CEO, Paul Stephen, explores the opportunity that is GDPR and how brands and marketers alike can benefit from the regulation.
Paul also talks about the exclusive reveal of the Sagittarius Sitecore 8 GDPR Tool as well as the latest release of Sitecore (version 9) and how these features will help brands tackle GDPR where previous versions have not.
Paul Stephen, Sagittarius Agency CEO, presents why he believes GDPR offers a fantastic opportunity for marketers to get their data in order and the overarching benefits it poses for brands. He also touches on how Sitecore 9 will support GDPR as well as a Sitecore 8.x GDPR tool that the Sagittarius team have developed.
This presentation covers what you as a business owner need to do in order to be ready and compliant for GDPR. It shows you all of the different lawful basis that you can use for processing personal data, so that you do not have to rely on consent.
GDPR ASAP: A Seven-Step Guide to Prepare for the General Data Protection Regu...ObservePoint
This guide will educate you on what GDPR is, who it applies to and what you should do about it in seven steps. As you read through, make some notes about who you feel should be responsible for each step so you can get the ball rolling with each team member.
For small businesses who feel overwhelmed with all the attention and threatening articles, here is a very easy GDPR-compliance checklist you can go through.
The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. This policy directive was adopted in May 2016 to make Europe fit for the digital age. How does it affect small businesses?
The GDPR brings a lot of extra work for organizations that are considered to process Personal Data. For small businesses who feel overwhelmed with all the attention and threatening articles, here is a very easy GDPR-compliance checklist you can go through.
The GDPR Most Wanted: The Marketer and Analyst's Role in ComplianceObservePoint
This eBook outlines the role marketers and analysts play in helping their companies:
- Govern all existing web and app technologies
- Collect, store and analyze data properly
- Ensure ethical marketing and analytics practices
In the first part of the Flash Friday webcast series, we talk about the importance of Data Quality for GDPR compliance. Enforcement of the General Data Protection Regulation (GDPR) begins in May of 2018.
View this webcast on demand to learn why Data Quality is critical for GDPR compliance and how Data Quality simultaneously benefits GDPR compliance and business growth.
This webcast and all related materials are provided for informational purposes only, and are not intended to provide, and should not be relied on for, legal advice pertaining to the subject matter. If you have specific questions on how this may affect your organization you should consult your legal advisor.
In May 2018, the European Union’s General Data Protection Regulation (GDPR) will take effect. Companies that do not comply might be fined 20M or 4% of the annual global turnover whichever is greater. Despite the evident threat, GDPR is also a huge opportunity to rethink how your business works and to turn that threat into an opportunity. GRAKN.AI – a knowledge base – provides all you need to turn the centralized record of users that GDPR is asking companies to create and use it to provide value to your users. Adding them to the knowledge base as well as your content or product opens many new perspectives.
GDPR Compliance Software | General Data Protection Regulation (GDPR) DashboardCorporater
GDPR governance & DPO dashboard:
Corporater offers an all-in-one actionable dashboard solution that gives your Data Protection Officer complete oversight into your compliance activities related to GDPR.
Corporater GDPR integrates with your existing systems to provide a complete overview of all your data protection activities:
1. Implement GDPR projects and activities
2. Monitor GDPR metrics
3. Audit GDPR articles
To know more, visit: https://corporater.com/en/business-solutions/governance-risk-and-compliance/gdpr-software/
How to Collect and Process Data Under GDPR?Piwik PRO
Learn the key differences between Dat Controllers, Data Processors, and Data Subjects. Find out how to safely collect and analyze data while respecting Data Subject Rights and adhering to General Data Protection Regulations (GDPR).
Created by experts from Piwik PRO
Presentation on key legal issues regarding use and developments of BOTs, AI - GDPR, Data Protection. Case study BRISbot. Presentation delivered at Epicenter 30 of May 2017 in partnership with BRIS and Microsoft.
The General Data Protection Regulation (GDPR) comes into force on 25 May 2018. GDPR is a hugely important piece of legislation designed to replace antiquated data protection rules with a new framework which accounts for recent technological advancements.
Fundamentally, GDPR is about protecting people: in this digital age, our world is awash with data and individuals are generating a continuous flow of personal information. This data can hold huge socio-economic value, from individual preference and personalisation, to understanding national health trends and global business insights. But while the digital age has brought forth huge possibilities and benefits, it also carries inherent dangers.
Some of the most powerful companies in the world have established a business model predicated on the basis of data capture. Increasingly, services like email, search and social media have become available free of charge, but this often involves a trade-off where user access comes at the cost of relinquishing control of data. As the value of this information has become clear, there has been growing recognition that a new framework is needed to police this delicate balance and restore ownership and control.
GDPR will significantly raise the bar of obligation and accountability, ensuring that all organisations which handle personal data adhere to strict regulations around privacy, security and consent. This conference will contextualise the changing regulatory landscape, explain the significance of incoming rules, and define the key areas that organisations need to be aware of.
Core conference topics include:
Key legal issues and obligations
Privacy Impact Assessments
Data security and breach notification
Privacy by design
DPO requirements
Practical strategy implementation
Operational impact of gdpr finance industries in the caribbeanEquiGov Institute
A brief outline of the challenges that could be face by financial institutions with the implementation of the GDPR and recommendations to mitigate them
The Personal Data Protection Bill 2018 is to be presented before the Parliament shortly with necessary amendments .This is bill applicable to India in lines of GDPR of the European uinion
General Data Protection Regulation (GDPR) is here! Here's what you need to know on keeping your data secure and regulated! What it will mean for your existing data and what it means for future data you collect!
The European Union General Data Protection Regulation (“EU-GDPR”) will come into effect on May, 25th. Your company may think it does not have to worry about this because you are located in the United States, and you may be wrong. If your company processes or holds personal data for a person residing in a European Union country, your company will have to comply.
Designed to empower all EU citizens to take greater control of their data, the General
Data Protection Regulation (GDPR) will reshape the way organisations worldwide (who
process data from the EU) approach data governance, data protection and privacy.
This paper summarises a seven-step practical approach to achieving GDPR compliance
with your CRM and marketing systems.
Secure Your Enterprise Data Now and Be Ready for CCPA in 2020Delphix
With the California Consumer Privacy Act (CCPA) going into effect in 2020, organizations must comply with a new set of sweeping provisions designed to protect the privacy of consumer data. Organizations inside and outside of the state must assess their exposure to CCPA, then quickly transform how they process, share, and protect sensitive data.
Understanding GDPR Compliance and How to Easily Protect DataGoose & Gander
Tokenizing data provides a means for your organization to pseudonymize personal data and securely store it outside of your environment. This data sheet highlights relevant articles within the General Data Protection Regulation.
With the submission of SriKrishna Committee report on data protection, the final countdown for India’s own Data Protection Regime has finally begun. A detailed legal framework on data protection is to be implemented in the coming days.
Purpose of Data Protection Bill 2018- To protect the autonomy of individuals in relation with their personal data, to specify where the flow and usage of personal data is appropriate, to create a relationship of trust between persons and entities processing their personal data, to specify the rights of individuals whose personal data are processed, to create a framework for implementing organizational and technical measures in processing personal data, to lay down norms for cross-border transfer of personal data, to ensure the accountability of entities processing personal data, to provide remedies for unauthorized and harmful processing, and to establish a Data Protection Authority for overseeing processing activities.
In May 2018, the European Union’s General Data Protection Regulation (GDPR) will take effect. Companies that do not comply might be fined 20M or 4% of the annual global turnover whichever is greater. Despite the evident threat, GDPR is also a huge opportunity to rethink how your business works and to turn that threat into an opportunity. GRAKN.AI – a knowledge base – provides all you need to turn the centralized record of users that GDPR is asking companies to create and use it to provide value to your users. Adding them to the knowledge base as well as your content or product opens many new perspectives.
GDPR Compliance Software | General Data Protection Regulation (GDPR) DashboardCorporater
GDPR governance & DPO dashboard:
Corporater offers an all-in-one actionable dashboard solution that gives your Data Protection Officer complete oversight into your compliance activities related to GDPR.
Corporater GDPR integrates with your existing systems to provide a complete overview of all your data protection activities:
1. Implement GDPR projects and activities
2. Monitor GDPR metrics
3. Audit GDPR articles
To know more, visit: https://corporater.com/en/business-solutions/governance-risk-and-compliance/gdpr-software/
How to Collect and Process Data Under GDPR?Piwik PRO
Learn the key differences between Dat Controllers, Data Processors, and Data Subjects. Find out how to safely collect and analyze data while respecting Data Subject Rights and adhering to General Data Protection Regulations (GDPR).
Created by experts from Piwik PRO
Presentation on key legal issues regarding use and developments of BOTs, AI - GDPR, Data Protection. Case study BRISbot. Presentation delivered at Epicenter 30 of May 2017 in partnership with BRIS and Microsoft.
The General Data Protection Regulation (GDPR) comes into force on 25 May 2018. GDPR is a hugely important piece of legislation designed to replace antiquated data protection rules with a new framework which accounts for recent technological advancements.
Fundamentally, GDPR is about protecting people: in this digital age, our world is awash with data and individuals are generating a continuous flow of personal information. This data can hold huge socio-economic value, from individual preference and personalisation, to understanding national health trends and global business insights. But while the digital age has brought forth huge possibilities and benefits, it also carries inherent dangers.
Some of the most powerful companies in the world have established a business model predicated on the basis of data capture. Increasingly, services like email, search and social media have become available free of charge, but this often involves a trade-off where user access comes at the cost of relinquishing control of data. As the value of this information has become clear, there has been growing recognition that a new framework is needed to police this delicate balance and restore ownership and control.
GDPR will significantly raise the bar of obligation and accountability, ensuring that all organisations which handle personal data adhere to strict regulations around privacy, security and consent. This conference will contextualise the changing regulatory landscape, explain the significance of incoming rules, and define the key areas that organisations need to be aware of.
Core conference topics include:
Key legal issues and obligations
Privacy Impact Assessments
Data security and breach notification
Privacy by design
DPO requirements
Practical strategy implementation
Operational impact of gdpr finance industries in the caribbeanEquiGov Institute
A brief outline of the challenges that could be face by financial institutions with the implementation of the GDPR and recommendations to mitigate them
The Personal Data Protection Bill 2018 is to be presented before the Parliament shortly with necessary amendments .This is bill applicable to India in lines of GDPR of the European uinion
General Data Protection Regulation (GDPR) is here! Here's what you need to know on keeping your data secure and regulated! What it will mean for your existing data and what it means for future data you collect!
The European Union General Data Protection Regulation (“EU-GDPR”) will come into effect on May, 25th. Your company may think it does not have to worry about this because you are located in the United States, and you may be wrong. If your company processes or holds personal data for a person residing in a European Union country, your company will have to comply.
Designed to empower all EU citizens to take greater control of their data, the General
Data Protection Regulation (GDPR) will reshape the way organisations worldwide (who
process data from the EU) approach data governance, data protection and privacy.
This paper summarises a seven-step practical approach to achieving GDPR compliance
with your CRM and marketing systems.
Secure Your Enterprise Data Now and Be Ready for CCPA in 2020Delphix
With the California Consumer Privacy Act (CCPA) going into effect in 2020, organizations must comply with a new set of sweeping provisions designed to protect the privacy of consumer data. Organizations inside and outside of the state must assess their exposure to CCPA, then quickly transform how they process, share, and protect sensitive data.
Understanding GDPR Compliance and How to Easily Protect DataGoose & Gander
Tokenizing data provides a means for your organization to pseudonymize personal data and securely store it outside of your environment. This data sheet highlights relevant articles within the General Data Protection Regulation.
With the submission of SriKrishna Committee report on data protection, the final countdown for India’s own Data Protection Regime has finally begun. A detailed legal framework on data protection is to be implemented in the coming days.
Purpose of Data Protection Bill 2018- To protect the autonomy of individuals in relation with their personal data, to specify where the flow and usage of personal data is appropriate, to create a relationship of trust between persons and entities processing their personal data, to specify the rights of individuals whose personal data are processed, to create a framework for implementing organizational and technical measures in processing personal data, to lay down norms for cross-border transfer of personal data, to ensure the accountability of entities processing personal data, to provide remedies for unauthorized and harmful processing, and to establish a Data Protection Authority for overseeing processing activities.
It, Legal, Marketing and sales departments are all affected by the European Union's General Data Protection Regulation (EU GDPR). EU GDPR is more than an IT governance issue, it impacts the IT architecture and the user journey of your online and offline data capture processes.
These are the slides used in the presentation I gave alongside Haydn Thomas and Andrew Cross from Lightful.
The presentation was to help charities understand the most pressing implications of GDPR as well from an operational and marketing standpoint.
You can find out more about our organisations here:
https://tech-trust.org/
https://www.lightful.com/
https://www.meetup.com/netsquaredlondon/
This Presentation explains what GDPR is and the impact it'll have for Companies who process data of EU Citizens.
This Guide explains the principles of GDPR, Consent, User Rights and also explains how to implement GDPR in your organization.
Originally appeared at
http://backlinkme.net/definitive-guide-for-general-data-protection-regulation-gdpr-compliance/
GDPR Guide: The ICO's 12 Recommended Steps To Take NowHackerOne
Recommendations from The United Kingdom's Information Commissioner's Office (ICO) to Prepare for May 2018.
The European General Data Protection Regulation, better known as GDPR, will take effect on May 25, 2018. When it does, every business, organization, or government agency that collects information on European Union (EU) citizens (in other words, just about everyone) will be forced to radically change how it manages customer data and security. If you don’t, the cost of noncompliance is significant: fines can reach up to €20M ($23.5M) or 4 percent of annual sales, whichever is higher.
UX & GDPR - Building Customer Trust with your Digital ExperiencesUser Vision
This briefing was held as part of User Vision's 'Breakfast Briefing' series in Feb 2018. It looks at what GDPR means for businesses and for the UX of digital experiences.
UX & GDPR - Building Customer Trust with your Digital ExperiencesStephen Denning
This briefing was held as part of User Vision's 'Breakfast Briefing' series in Feb 2018. It looks at what GDPR means for businesses and for the UX of digital experiences.
An Overview of the new GDPR regulations including:
• Data Protection Frame Work
• GDPR – Responsibilities
• GDPR – Changes
• GDPR - Exemptions
• GDPR – Rights
• Penalty
• Ten High Level Steps
An Overview of the new GDPR regulations including:
• Data Protection Frame Work
• GDPR – Responsibilities
• GDPR – Changes
• GDPR - Exemptions
• GDPR – Rights
• Penalty
• Ten High Level Steps
The engaging white paper delivers the core facts you need to understand the fundamental nature of the GDPR regulations and what it means for your business and the management of its data.
Understanding the EU's new General Data Protection Regulation (GDPR)Acquia
In 2016, the European Union (EU) approved its General Data Protection Regulation (GDPR) to protect European citizens’ data. As a regulation, the GDPR does not require the implementation of legislation, and will immediately become an applicable law as of the 25th of May, 2018.
What is GDPR exactly trying to accomplish? According to the official documents, the goal is the “protection of natural persons with regard to the processing of personal data and on the free movement of such data.”
In short, organizations that conduct business in the EU will need to be compliant with GDPR, and must come to terms with the huge fines that non-compliance can carry. Fines can be up to €20M or 4% of the annual turnover. For companies that experience breaches that result in the loss of personal data (such as Talk Talk, which lost 170,000 people’s data), the fines will be tremendous.
Join us for discussion about GDPR to learn more about:
The principles that organizations that use personal data need to adhere to
The consequences organizations can face if that do not adhere to this new regulation
How your organization can prepare for the future
This presentation was prepared to accompany my talk at Montreal All Girls Hack Night.
I think that Data and Privacy should be the foundation for all businesses moving forward to maintain a healthy Digital life for everyone.
General Data Protection Regulation plays a great role in to enforcing such acts that ensure Data Protection and Privacy of the users. GDPR is a very brief topic, but in this presentation I will share with you some core values of GDPR and some basic actions that you can take to make your business compliant to GDPR.
Note: This is not a legal advice. This information is collected from different resources. All the guides and resources used in the presentation are listed below.
Important Definitions and Notes from the presentation:
GDPR
The General Data Protection Regulation (GDPR) (EU) is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).
Data Privacy laws around the world have levied stringent obligations on the way businesses are required to handle sensitive data. Non-compliance to these obligations will have severe consequences and penalties, especially in case of a security breach. Organizations looking to achieve GDPR compliance need to map their data flow to assess privacy risks. GDPR Data Mapping is the process of determining the type of data processed and the way they are processed. This helps determine the risk exposure of your company and systems or applications that are highly exposed to threats.
General Data Protection Regulation specifies how customers data can be used and protected. The primary objective of the GDPR is to give citizens control of their personal data. Failing to comply with GDPR can cost you 4% of global turnover or €20 million or whichever is greater.
Key marketing impacts of the GDPR - Rosemary Smith, Director, Opt-4Adestra
From May 2018, the GDPR will affect all processing of personal data including email marketing. This session will outline the key impacts on marketing consent and profiling, and provide practical ideas on how to make your email campaigns legal.
Full GDPR toolkit: https://quality.eqms.co.uk/gdpr-general-data-protection-regulation-eu-toolkit
This free online training presentation provides you with information about how to comply with the General Data Protection Regulation, managing breaches, engaging employees, key requirements and more.
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Hear from Pi's Head of SEO, John Brasington as he talks about which home and garden brands are at the forefront of innovative search and how you can use Pi to stay ahead of the competition.
Customer Engagement Reimagined - The Future of Digital InnovationSagittarius
CEO, Paul Stephen from Sagittarius discusses the results of a white-paper produced in partnership with Travolution exploring the challenges of travel brands.
SBOS Director, Sean Rusinko from Sitecore presented how Sitecore can be used by travel brands to improve customer engagement by enhancing the customer experience.
At our recent partnership event with Bench and Microsoft, Paul Stephen (Agency CEO) discussed how 'knowing your niche' can set you apart from the competition and help you achieve a 'customer-centric' mindset.
Lucie Beer from Sagittarius joined our The Future of SEO is Now event to talk about the future of SEO and the impact voice search has had so far and what to expect in the future.
John Brasington - Voice Search: Preparing for the FutureSagittarius
John Brasington from Pi-Datametrics joined our The Future of SEO is Now event to talk about how the impact of Voice on search and what your brand needs to be doing to keep up with market trends.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
6. @SagittariusMktg
endorsement.
Southern Marketing Business
of the Year 2013, 14, 15 & 16
2015 & 2016
Best Sports Travel & Tourism 2014
Best Tour Operator Website 2016
2014, 2016 & 2017
2017
Best Tour Operator
Website 2017
Best Tour Operator Website
2014, 2016 & 2017
8. @SagittariusMktg
The information provided and the opinions expressed in this
presentation represent the views of the presenter(s). They do not
constitute legal advice and cannot be construed as offering
comprehensive guidance to the Data ProtectionAct 1998, Privacy &
Electronic Communications (EC Directive) Regulations 2003, the
General Data Protection Regulation or any other statutory measures
referred to in the course of the presentation or subsequent q&a.
before I start… a disclaimer
11. @SagittariusMktg
General Data Protection Regulation
GDPR: what is it?
The EU General Data Protection Regulation (GDPR)
replaces the Data Protection Directive 95/46/EC and
was designed to harmonize data privacy laws across
Europe, to protect and empower all EU citizens data
privacy and to reshape the way organizations across
the region approach data privacy.
12. @SagittariusMktg
Data ProtectionAct 1984
Data Protection Directive 1996
Data ProtectionAct 1998
ePrivacy Directive 2002
ePrivacy Directive 2012
General Data Protection Regulation (GDPR)
Enacted: 27thApril 2016
In force: 25th May 2016
Compliance: 25th May 2018
GDPR: what is it?
13. @SagittariusMktg
GDPR makes it clear that the data subject owns
any data which describes or identifies them
They have the right to determine how it is used,
check it and withdraw it
Anyone who handles this data is held accountable
and must be able to demonstrate how they protect
it and what they do with it
why is it different?
15. @SagittariusMktg
Awareness
You should make sure that decision makers and key
people in your organisation are aware that the law is
changing to the GDPR. They need to appreciate the
impact this is likely to have.
1
Information you hold
You should document what personal data you hold,
where it came from and who you share it with. You
may need to organise an information audit.
2
Individuals’ rights
You should check your procedures to ensure they
cover all the rights individuals have, including how
you would delete personal data or provide data
electronically and in a commonly used format.
4
Communicating privacy information
You should review your current privacy notices and
put a plan in place for making any necessary
changes in time for GDPR implementation.
3
12 steps to take now
Preparing for the General Data Protection
Regulation (GDPR)
Lawful basis for processing personal data
You should identify the lawful basis for your
processing activity in the GDPR, document it and
update your privacy notice to explain it.
6
Subject access requests
You should update your procedures and plan how you
will handle requests within the new timescales and
provide any additional information.
5
Consent
You should review how you seek, record and manage
consent and whether you need to make any changes.
Refresh existing consents now if they don’t meet the
GDPR standard.
7
Data breaches
You should make sure you have the right procedures
in place to detect, report and investigate a personal
data breach.
9
Children
You should start thinking now about whether you
need to put systems in place to verify individuals’
ages and to obtain parental or guardian consent for
any data processing activity.
8
Data Protection by Design and Data
Protection Impact Assessments
You should familiarise yourself now with the ICO’s
code of practice on Privacy Impact Assessments as
well as the latest guidance from the Article 29
Working Party, and work out how and when to
implement them in your organisation.
10
Data Protection Officers
You should designate someone to take responsibility
for data protection compliance and assess where this
role will sit within your organisation’s structure and
governance arrangements. You should consider
whether you are required to formally designate a
Data Protection Officer.
11
International
If your organisation operates in more than one EU
member state (ie you carry out cross-border
processing), you should determine your lead data
protection supervisory authority. Article 29 Working
Party guidelines will help you do this.
12
17. @SagittariusMktg
six grounds of lawfullness
consent for specific purposes
controller’s legitimate interests
contractual necessity
controller bound by legal obligation
protect vital interests
public interest, official duty
what is legitimate interest?
18. @SagittariusMktg
one of the six grounds
freely given, specific, informed and explicit
privacy notices and consent.
19. @SagittariusMktg
If consent is given in the context of a written declaration which also
concerns other matters, the request for consent shall be presented;
in a manner which is clearly distinguishable from the other matters,
in an intelligible and easily accessible form,
using clear and plain language.
consent.
20. @SagittariusMktg
When assessing whether consent is freely given, utmost
account shall be taken of whether, inter alia, the performance
of a contract … is conditional on consent to the processing
of personal data that is not necessary for the performance of
that contract.
consent.
21. @SagittariusMktg
(Recital 171)
Processing already under way on the date of application of this Regulation
should be brought into conformity with this Regulation within the period of
two years after which this Regulation enters into force i.e. 25th May 2018.
Where processing is based on consent pursuant to Directive 95/46/EC, it is
not necessary for the data subject to give his or her consent again if the
manner in which the consent has been given is in line with the conditions
of this Regulation.
do we have to re-consent?
27. @SagittariusMktg
what information is being collected?
who is collecting it?
how is it collected?
why is it being collected?
how will it be used?
who will it be shared with?
how to withdraw
what will be the effect of this on the individuals concerned?
is the intended use likely to cause individuals to object or complain?
be transparent & honest.
33. @SagittariusMktg
“the right to be forgotten”
easy to withdraw: Tell people they have the right to withdraw their
consent at any time, and how to do this. It must be as easy to
withdraw as it was to give consent. This means you will need to
have simple and effective withdrawal mechanisms in place.
if a controller has no reason to process data then the ‘data subject’
is entitled to have the data deleted
the right to erasure.
34. @SagittariusMktg
the data subject’s personal identity
where is that data?
even the back ups
including third-parties
if you process personal information online, for example on social
networks, forums or websites, you must endeavour to comply
what do you mean delete?
35. @SagittariusMktg
When does the right apply?
Individuals have the right not to be subject to a decision when:
it is based on automated processing; and
it produces a legal effect or a similarly significant effect on the individual
You must ensure that individuals are able to:
obtain human intervention;
express their point of view; and
obtain an explanation of the decision and challenge it
automated profiling.
36. @SagittariusMktg
The GDPR defines profiling as any form of automated processing
intended to evaluate certain personal aspects of an individual, in
particular to analyse or predict their:
automated profiling.
performance at work;
economic situation;
health;
personal preferences;
reliability;
behaviour;
location; or
movements
38. @SagittariusMktg
get data ‘in order’
build the business case
improve data security
digital transformation
improve client understanding/empathy
improve customer experience (give/get exchange)
build trust
beat the competitors
a fantastic opportunity to:
52. @SagittariusMktg
Apersonal data breach means a breach of security leading to the
destruction, loss, alteration, unauthorised disclosure of, or access
to, personal data - this means that a breach is more than just losing
personal data
when, how and to whom?
breaches occur - no 100% secure systems
within 72 hours
who will supervise/enforce?
robust breach detection, investigation and internal reporting procedures
data protection by default – e.g. encryption
data breach notification.
57. @SagittariusMktg
needs technical, marketing, business strategy & legal expertise
all your suppliers need to be compliant
employee training
policies on websites
user experience and forms need to be updated
get legal advice
no shortcuts.
68. @SagittariusMktg
currently neither Sitecore 8.x or 9.x has
any standalone user tools to facilitate:
the right to erasure (to be forgotten)
the right to data portability
the big issue.
70. @SagittariusMktg
it is a user anonymiser and extraction tool
it is accessed via a new button in Sitecore Launchpad
it enables you to search both xDB and List Manager
it enables you to anonymise a user’s data
it enables you to extract what PII data you are storing
what is it?
73. @SagittariusMktg
it searches the core database, the mongoDB and list manager
it anonomyses a user’s personal information
in mongoDB and core we update the contact information and any populated
custom fields will be blanked out
the user is NOT deleted so all transaction references and analytics remain
the list manager uses the built in Sitecore unsubscribe method,
removing that email address from each list it appears in.
the export button will serialise all the data which is available via
the Sitecore calls to a json file
how does it work?
74. @SagittariusMktg
this tool is built primarily for any version of Sitecore 8.x
with Sitecore 9.x the methods are still supported
Sitecore 9 has additional new methods to achieve the same result
Sitecore 8 & 9?
75. @SagittariusMktg
still no cms interface
new methods via xConnect
expects your CRM to be the ‘controller’of customer data
all data is encrypted at rest and in motion
new ‘Personally Identifiable Information’configuration options
how will Sitecore 9 help more?
78. on-boarding
upgrade to 8+
install our GDPR User Data module – 2 days
custom configuration of extract tool – 1-3 days
QA, Test and deploy
what does it cost?