Forms are one of the most critical aspects of a website. They are the conversion point of anonymous users to leads, and eventually loyal customers. They are the beginning of a lifetime engagement. Yet, the average conversion rate on websites is 2.35%, with contact forms garnering less than 3% conversions.
In this session, we plan to give you a conversion boost by reviewing what the top 10% of websites are doing differently. With the help of Hexagon, we will share real-world implementations of similar experiences using Sitecore 9 Forms and review their benefits with supportive analytics. We hope you leave with a renewed vision for increasing leads and building lifelong customers on your website.
What is digital personalisation in Travel and why should I care? Travel Techn...Sagittarius
Presentation delivered by Paul Stephen of Sagittarius and Chris Nash of Sitecore at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Wednesday, 24th February 2016
Beyond Personalisation: The Customer Conversation with SitecoreSitecore
Key takeaways include:
- Aligning your personalisation and content strategies.
- How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation.
- How aggregators and disruptors win with personalisation.
- Measuring the impact of personalisation.
- Low-effort high-impact personalisation.
- Goals? Rules? How to understand the difference and when to use them!
Sitecore Experience Analytics, combined with engagement value and tools like Path Analyzer and Page Analyzer, can help in building customer relationships that last.
Destination Dollywood! Optimizing the Digital ExperienceSitecore
YouTube presentation: https://www.youtube.com/watch?v=B8eofj6QnlU
Herschend Family Entertainment is the nation’s largest family-owned, themed attractions company with 26 entertainment, tourism, and hospitality properties that span 10 states. One of its most famous destinations, Dollywood, is a Sitecore Xccelerate participant focused on using the Sitecore Experience Platform to optimize the digital experience. Learn how this world-class, Smoky Mountain destination leverages analytics, personalization, testing and more to continuously increase its visitor base.
Empowering Your Users: Maximizing the Content Management ExperienceJeffrey Rondeau
Tips and examples on how to make the Sitecore content management process easy and more intuitive. Presented at Sitecore Symposium 2018 by Jeffrey Rondeau.
Sitecore Symposium 2018 - Cooking Up Smart Product Recommendations for Siteco...John Montes
Cooking Up Smart Product Recommendations - A first step in utilizing machine learning for your Sitecore Commerce shop.
Presented by: John Montes and Kautilya Prasad
Presented at: Sitecore Symposium 2018 in Orlando, Florida
Sitecore Symposium 2018 - Supercharge Your Author Experience With Machine Lea...Mark Stiles
Learn about the practical ways we're using machine learning to reduce or eliminate tedious tasks in the Sitecore authoring experience. Demo includes examples of analyzed image search, smart image cropping, automated image alt tagging, assisted content tagging and using a chat bot to perform multi-step tasks.
What is digital personalisation in Travel and why should I care? Travel Techn...Sagittarius
Presentation delivered by Paul Stephen of Sagittarius and Chris Nash of Sitecore at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Wednesday, 24th February 2016
Beyond Personalisation: The Customer Conversation with SitecoreSitecore
Key takeaways include:
- Aligning your personalisation and content strategies.
- How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation.
- How aggregators and disruptors win with personalisation.
- Measuring the impact of personalisation.
- Low-effort high-impact personalisation.
- Goals? Rules? How to understand the difference and when to use them!
Sitecore Experience Analytics, combined with engagement value and tools like Path Analyzer and Page Analyzer, can help in building customer relationships that last.
Destination Dollywood! Optimizing the Digital ExperienceSitecore
YouTube presentation: https://www.youtube.com/watch?v=B8eofj6QnlU
Herschend Family Entertainment is the nation’s largest family-owned, themed attractions company with 26 entertainment, tourism, and hospitality properties that span 10 states. One of its most famous destinations, Dollywood, is a Sitecore Xccelerate participant focused on using the Sitecore Experience Platform to optimize the digital experience. Learn how this world-class, Smoky Mountain destination leverages analytics, personalization, testing and more to continuously increase its visitor base.
Empowering Your Users: Maximizing the Content Management ExperienceJeffrey Rondeau
Tips and examples on how to make the Sitecore content management process easy and more intuitive. Presented at Sitecore Symposium 2018 by Jeffrey Rondeau.
Sitecore Symposium 2018 - Cooking Up Smart Product Recommendations for Siteco...John Montes
Cooking Up Smart Product Recommendations - A first step in utilizing machine learning for your Sitecore Commerce shop.
Presented by: John Montes and Kautilya Prasad
Presented at: Sitecore Symposium 2018 in Orlando, Florida
Sitecore Symposium 2018 - Supercharge Your Author Experience With Machine Lea...Mark Stiles
Learn about the practical ways we're using machine learning to reduce or eliminate tedious tasks in the Sitecore authoring experience. Demo includes examples of analyzed image search, smart image cropping, automated image alt tagging, assisted content tagging and using a chat bot to perform multi-step tasks.
Track 4 - How the avalanche of available customer data can help create more e...edynamic
Gene DeLibero, Customer Experience Evangelist from Sitecore, has walked through the building blocks of contextual marketing while discussing the importance of being able to shape every customer’s experience.
A real world application built by integrating multi channel content with ML and Sitecore and it’s called Symposium Session Recommendation Engine or MYSYM for short and the word cloud shows everything we used to put it together.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Introducing the Sitecore Commerce 9 Connector for Microsoft D365Dean Thrasher
Combining Microsoft Dynamics 365 for Retail with Sitecore Commerce 9 provides a seamless omnichannel experience, from brick-and-mortar point of sales systems to cloud e-commerce. Learn about the latest version of the connector for Sitecore Commerce 9 – including its features, architecture, performance, and scalability – from two developers who are responsible for one of the largest in-production e-commerce implementations in the world. We took everything we learned about prior generations of Microsoft D365's retail module and reworked the integration from the ground up for Sitecore Commerce 9. We’ll share the limitations and constraints of the old approach, describe the new connector in detail, and outline our vision for what’s next.
Marketing personalized at scale sitecore + sfmc = success final finalVarunNehra
Marketers need speed. From identifying prospects to creating segmentation, from creating customer profiles to personalizing campaigns, and from creating contextual content to launching campaigns at scale, marketers need agility and accuracy. Sitecore Connect allows marketers to break data silos, integrate their experience and marketing platforms such as Salesforce Marketing Cloud, and create a single view of customers to achieve faster time to market.
Sitecore & Microsoft Breakfast: Building a business case for transformationSitecore
Cutting through the hype: building a solid business case for digital transformation, Sitecore
Organisations across all sectors are grappling with the adoption of digital marketing and communications. Those who get it right are reaping significant tangible advantages. Those who are tentative and slow to invest are falling by the wayside.
To succeed in the boardroom find out how to build 3 things: a digital marcoms strategy, a robust ROI model and a sure footed implementation roadmap.
YouTube presentation: https://www.youtube.com/watch?v=D0SWlRrZuZ4
Let’s spin some context marketing gold, Sitecore style. Attendees nominated four websites that our panel of experts gave a “make over,” pinpointing opportunities for improvement with context marketing, to better connect visitors with personalized content at every click.
Speaker:
Chris Nash, SBOS Senior Consultant - Sitecore
Realising the potential: think cxm not cmsSitecore
Join our webinar to discover why marketers are investing in experience platforms, the risks of limited futureproofing, and the facts behind CMS vs CXM.
In this webinar you will:
Understand the benefits of a CXM platform
Learn how organisational shifts may be needed to achieve integrated marketing
Recognize the importance of integration and collaboration
Rethink how you measure marketing performance
Learn how to optimize the experience to optimize results
Presented by:
Charles Bell, Head of Sales Engineering at Sitecore UK
Part 2: a robust ROI model & a confident implementation roadmapSitecore
- How to apply and well tried and tested customer experience adoption roadmap to ensure the best path is taken when running digital marcoms operations.
- How to build a business case and ROI model for investing in digital marketing that passes the scrutiny of the most challenging CFO.
Romancing the Customer Experience | Sitecore Symposium 2016Delphic Digital
What are your customer’s pain points? Where are the barriers to conversion? Do customers readily provide their information? In other words, do customers love your site … or not? Find out all the ways you can determine if they do in this session. Presented in conjunction with a leading provider of senior living communities, the session shows how to marry user testing with Sitecore Experience Database (xDB) personalization tools, to deliver the right content, at the right time, to the right person. You will love the results of context marketing at its finest!
Presented by Delphic Digital's Sr. Account Director, Kate Dalbey @k8dalbey), and Sunrise Senior Living’s Sr. Director of Online Marketing, Abby See (@AbbyGSee) at the 2016 Sitecore Symposium.
Part 1: building a digital marcoms strategySitecore
- How to create a straight forward board level digital marketing strategy aimed at achieving your business, marketing and operational objectives.
- How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.
YouTube presentation: https://www.youtube.com/watch?v=_egtN-XdsMo
The Microsoft Partner Network is one of the largest and most complex websites at Microsoft. They use Sitecore as the CMS and are part of the Xccelerate program. This presentation presents the Azure-hosted Microsoft Partner Network site, showcasing personalization and context marketing at scale. It also focuses on the unique challenges of such a large-scale environment: content management, multiple language support, governance, global vs local content needs, get outcome based data and much more.
Speakers:
Jim Gascoigne, Director - Digital Marketing Services - Microsoft
Nicol Chadek, Director - Sales and Marketing Digital Services - Microsoft
YouTube presentation: https://www.youtube.com/watch?v=2Alp-S9WF1g
Get deeply acquainted with personas and personalization rules.
Speakers:
Ed Kapuscinski, Senior Sitecore Architect - NTT Data
Adam Conn, Product Manager - Sitecore
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
More Related Content
Similar to Ten Sitecore 9 Form Features to Increase Conversions
Track 4 - How the avalanche of available customer data can help create more e...edynamic
Gene DeLibero, Customer Experience Evangelist from Sitecore, has walked through the building blocks of contextual marketing while discussing the importance of being able to shape every customer’s experience.
A real world application built by integrating multi channel content with ML and Sitecore and it’s called Symposium Session Recommendation Engine or MYSYM for short and the word cloud shows everything we used to put it together.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Introducing the Sitecore Commerce 9 Connector for Microsoft D365Dean Thrasher
Combining Microsoft Dynamics 365 for Retail with Sitecore Commerce 9 provides a seamless omnichannel experience, from brick-and-mortar point of sales systems to cloud e-commerce. Learn about the latest version of the connector for Sitecore Commerce 9 – including its features, architecture, performance, and scalability – from two developers who are responsible for one of the largest in-production e-commerce implementations in the world. We took everything we learned about prior generations of Microsoft D365's retail module and reworked the integration from the ground up for Sitecore Commerce 9. We’ll share the limitations and constraints of the old approach, describe the new connector in detail, and outline our vision for what’s next.
Marketing personalized at scale sitecore + sfmc = success final finalVarunNehra
Marketers need speed. From identifying prospects to creating segmentation, from creating customer profiles to personalizing campaigns, and from creating contextual content to launching campaigns at scale, marketers need agility and accuracy. Sitecore Connect allows marketers to break data silos, integrate their experience and marketing platforms such as Salesforce Marketing Cloud, and create a single view of customers to achieve faster time to market.
Sitecore & Microsoft Breakfast: Building a business case for transformationSitecore
Cutting through the hype: building a solid business case for digital transformation, Sitecore
Organisations across all sectors are grappling with the adoption of digital marketing and communications. Those who get it right are reaping significant tangible advantages. Those who are tentative and slow to invest are falling by the wayside.
To succeed in the boardroom find out how to build 3 things: a digital marcoms strategy, a robust ROI model and a sure footed implementation roadmap.
YouTube presentation: https://www.youtube.com/watch?v=D0SWlRrZuZ4
Let’s spin some context marketing gold, Sitecore style. Attendees nominated four websites that our panel of experts gave a “make over,” pinpointing opportunities for improvement with context marketing, to better connect visitors with personalized content at every click.
Speaker:
Chris Nash, SBOS Senior Consultant - Sitecore
Realising the potential: think cxm not cmsSitecore
Join our webinar to discover why marketers are investing in experience platforms, the risks of limited futureproofing, and the facts behind CMS vs CXM.
In this webinar you will:
Understand the benefits of a CXM platform
Learn how organisational shifts may be needed to achieve integrated marketing
Recognize the importance of integration and collaboration
Rethink how you measure marketing performance
Learn how to optimize the experience to optimize results
Presented by:
Charles Bell, Head of Sales Engineering at Sitecore UK
Part 2: a robust ROI model & a confident implementation roadmapSitecore
- How to apply and well tried and tested customer experience adoption roadmap to ensure the best path is taken when running digital marcoms operations.
- How to build a business case and ROI model for investing in digital marketing that passes the scrutiny of the most challenging CFO.
Romancing the Customer Experience | Sitecore Symposium 2016Delphic Digital
What are your customer’s pain points? Where are the barriers to conversion? Do customers readily provide their information? In other words, do customers love your site … or not? Find out all the ways you can determine if they do in this session. Presented in conjunction with a leading provider of senior living communities, the session shows how to marry user testing with Sitecore Experience Database (xDB) personalization tools, to deliver the right content, at the right time, to the right person. You will love the results of context marketing at its finest!
Presented by Delphic Digital's Sr. Account Director, Kate Dalbey @k8dalbey), and Sunrise Senior Living’s Sr. Director of Online Marketing, Abby See (@AbbyGSee) at the 2016 Sitecore Symposium.
Part 1: building a digital marcoms strategySitecore
- How to create a straight forward board level digital marketing strategy aimed at achieving your business, marketing and operational objectives.
- How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.
YouTube presentation: https://www.youtube.com/watch?v=_egtN-XdsMo
The Microsoft Partner Network is one of the largest and most complex websites at Microsoft. They use Sitecore as the CMS and are part of the Xccelerate program. This presentation presents the Azure-hosted Microsoft Partner Network site, showcasing personalization and context marketing at scale. It also focuses on the unique challenges of such a large-scale environment: content management, multiple language support, governance, global vs local content needs, get outcome based data and much more.
Speakers:
Jim Gascoigne, Director - Digital Marketing Services - Microsoft
Nicol Chadek, Director - Sales and Marketing Digital Services - Microsoft
YouTube presentation: https://www.youtube.com/watch?v=2Alp-S9WF1g
Get deeply acquainted with personas and personalization rules.
Speakers:
Ed Kapuscinski, Senior Sitecore Architect - NTT Data
Adam Conn, Product Manager - Sitecore
Similar to Ten Sitecore 9 Form Features to Increase Conversions (20)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In 2018, 70% of marketers say their demand gen budgets will increase and 34% say their spending will grow by more than 20%. (Demand Generation Benchmark Survey, 2018) (Source: https://www.hubspot.com/marketing-statistics)
#1 challenge – lead generation
2.35% - wordstream survey across industries
Jaina
650,000 form Form stack survey
3 Forms Introduction – Sai
Low conversion rates for contact us forms
Three forms – MI Product Enquiry, HxGN Content Program, Intergeo Form
Subscription based professional grade imagery using Hexagon sensors, Quality and Accuracy of Data for professional market – Real Estate, Oil & Gas, Environmental Services etc.
Product Inquiry – Sai
Case study by Marketing Psychology on 50 forms; 159 out of 2156 forms submissions failed only because of recaptcha
A spambot is a piece of software written with the specific purpose of filling out forms with information that benefits the spambot author.
A honeypot is a hidden field added to the form that the users can’t see due to CSS or JavaScript (which hides the field). Honeypots are awesome because they don’t inconvenience users like a captcha and they are a valid tool for thwarting spam bots. Basically, a spambot fills in a field that valid users can’t see, alerting us to their activity. If the honeypot field is filled in, we can confidently reject the form as spam.
Intergeo form leica example – Sai
Using natural language
Luke Wroblewski, Chief Design Architect at Yahoo, ran some tests on his own mad libs style contact form and saw a 25-40% increase in conversion rate:
Error Messages easier to understand
Be Specific
Be Transparent
Show adding error messages in Sitecore 9 Forms
Product Inquiry Multi-page form demo – Jaina; Stats – Sai
650,000 form survey by form stack
Dan Zarrella at HubSpot recently researched the contact forms of 40,000 of their customers and found that conversion rates increased by almost half when the number of form fields are reduced (from 4 to 3).
Product Inquiry – Sai Formstack – 61% form users: email marketing drives the most traffic; 62% more conversions tied to embedded forms from emails
Neil Patel: Having a nice mobile form can double conversions: Internet retailer double conversion and sales with mobile forms
Product Inquiry – Jaina
With understanding their audience and segmenting their users, Voices.com was able to increase their conversion rate 400% - from less than 5% to 22%
While Progressive Profiling and Conditional Logic are not yet Sitecore 9 Form features (we look forward to that), Personalization is out of the box Sitecore
A form is a component in Sitecore
Show a different form, based on the persona, profile or stage of the user, using a number of rules in Sitecore
Product Inquiry – Jaina
Brokernotes design increasing conversions from 11% to 46% was decided after months of surveying users, analyzing sessions, and crunching numbers
Hxgn content form example from Sai
When creating a form think about what value you are giving to the user. The musiclawcontracts.com form converts at 26% by redirecting them to the best product for their situation, making it seem less like a form and more like a tool.
Be strategic about where to send your users next on the thank you page/message. Some ideas include:
Whitepaper downloads
Account signup
Free demos
Move to next conversation
Hxgn content form example from Sai
Give visitors something in return for filling a form.
Vistors need something and you present them a form – GDPR
More likely to convert if there is a teaser
Video teaser example
Landing page form example from Sai
A Hubspot research (marketing benchmarks from 7000 businesses) has found that the more landing pages you have, the more leads you get.
Those with 31-40 landing pages generate 7 times more leads than those with 1-5 landing pages
Those with more than 40 landing pages generate 12 times more leads than those with 1-5 landing pages
Landing pages allow for personalized offers and forms geared towards the customer persona, engagement value, and stage in the customer journey
How can you create more forms in Sitecore? With Form templates. You can easily convert any form to a form template, and then change specific fields to gear towards the offer, persona, and stage of the user
Product Inquiry – Jaina
3x-5x rule
Testing 4 landing pages, and choosing the winner – breaks you into the top 25 of converting websites
Testing 10 landing pages – breaks you into the top 10 of converting websites
The top 10 landing pages of your website
The small-fry, basic optimizations mentioned above (line spacing, button placement, font colors, etc.) are simply table stakes for landing page design. They may result in small, single-digit increases in conversion, but won’t get you to the top of the pile.
You might even see massive changes — double digit increases in your current conversion rate. However, we found that in most cases, these changes were only temporary and were usually the result of a too-small sample size or other factors. We want to believe our optimizations have paid off, so we discount the daily statistical flux that occurs across all of our campaigns. In truth, you could A/B test a page against itself and still see one copy of the same page beat the other, if you wanted to.
Instead, look for substantial, long lasting, double or triple-digit changes. They won’t happen as a result of changing font color or headline size.
2500% - 3000%
