Cooking Up Smart Product Recommendations - A first step in utilizing machine learning for your Sitecore Commerce shop. Presented by: John Montes and Kautilya Prasad Presented at: Sitecore Symposium 2018 in Orlando, Florida

1. #SitecoreSYM#SitecoreSYM
Cooking Up Smart Product
Recommendations
A first step in utilizing machine learning
for your Sitecore Commerce shop
John Montes
Kautilya Prasad
1© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

2. #SitecoreSYM 2
In 2012…Amazon’s (aka the Empire) fiscal quarter sales
increased by $2.93 billion due to their use of
smart product recommendations*.
It's now 2018, and time
for us to catch up.
* <insert citation here>
In a Galaxy not so far away…
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

3. #SitecoreSYM 3
About the Chefs
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
JOHN MONTES
NOT A MVP…YET
KAUTILYA PRASAD
SITECORE COMMERCE MVP
DOMINIC TORETTO
RACE CAR MVP

4. #SitecoreSYM 4
About XCentium
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

5. #SitecoreSYM 5
Customers
• Not getting a good
shopping experience
Business
• Not achieving sales target
Developers
• Asked to solve problem
Start with a Problem…
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

6. #SitecoreSYM 6
1. Introduction
2. The Recipe
3. Mise en Place (Preparations)
4. Cooking it Up!
5. Tasting
6. Summary
7. Next Steps
8. Q&A
OnThe Menu
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

7. #SitecoreSYM 7
Smart Product
Recommendations
1. Item-to-Item Recommendations
2. User-to-Item Recommendations
3. Frequently BoughtTogether (FBT)
Introduction -What?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

8. #SitecoreSYM 8
Smart Product
Recommendations
Business
• Increased turnover
• Better visibility of low traffic products
• Less cancellations
• Sponsored recommendations (revenue)
Customer
• Save time (see more with less time - summary)
• Improved buying confidence
• Less buyer’s remorse, return
• Achieve goal faster, better
Introduction -Why?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

9. #SitecoreSYM 9
Software Requirements
• Sitecore Experience Platform 9
• Sitecore Experience Commerce 9
• MicrosoftAzure Account
• Beer and Pizza!
• Metallica playing in the background
Mise en Place (Preparations)
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

10. #SitecoreSYM 10
STEPS
1. Install SXP 9 and SXC9
2. Install our Cooking Up! SXC plugins to get data
for Step 3
3. Set up andTrain the Brain (Recommendations
Solutions in Azure)
4. Wire up your storefront to use our plugins to
display the recommendations
Cooking it Up! –The Game Plan
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

11. #SitecoreSYM 11
1 - Cooking it Up! - Install Sitecore SXP and SXC 9
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
1.Export products in a CSV
2.GenerateTraining Model from Order History
3.Get Recommendations from Recommendations Solution
1. Sitecore Experience Platform 9.0 Update-2
2. Sitecore Experience Commerce 9.0 Update-2

12. #SitecoreSYM 12
1. Cooking Up! CatalogTo CSV Exporter for SXC9
2. Cooking Up! OrderTransactionsTo CSV Exporter for SXC9
3. Cooking Up! Recommendations Solution Connector SXC9
2 - Cooking it Up! - Install our Cooking Up! SXC plugins
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

13. #SitecoreSYM 13
3- Cooking it Up! – Set Up andTrain the Brain
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

14. #SitecoreSYM 14
3 - Cooking it Up! – Set Up andTrain the Brain
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Steps
1. Deploy the product
recommendations solution
2. Collect data to train your model
3. Upload catalog and usage events
data
4.Train your models

15. #SitecoreSYM 15
We have the backend ready, now it’s
time to show the recommendations
on the storefront
1.Add Cooking Up! Smart Recommendations
Widget to your page
2.Add configuration for yourAzure models
4 - Cooking it Up! –Wire up your storefront to use our plugins
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

16. #SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
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Tasting

17. #SitecoreSYM 17
1. Machine Learning and AI is here and is here to stay.
2. Smart Product Recommendations has shown to be effective in increasing
sales and revenues by increasing product visibility and
personalized shopping experience (Amazon)
3. Adding Smart Product Recommendations can be
easy and cost-effective
4. Smart Sitecore Commerce Storefronts are the
next stage of evolution
Summary
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

18. #SitecoreSYM 18
Customers
• Got better shopping
experience
Business
• Increased sales
Developers
• Got paid looking like a
genius!
Start with a Problem… and End with a Solution
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

19. #SitecoreSYM 19
1. Access all codes and download plugins from:
1. GitHub.com
2. Connect with us!Twitter
1. @Kautilya_LA
2. @JohnBMontes
3. Meet us at the booth 705
4. Buy us a beer!
References
1. https://gallery.azure.ai/Tutorial/Recommendations-Solution
Next Steps, where do we go from here?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

20. #SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
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21. #SitecoreSYM
FOR DISCUSSION PURPOSESONLY. Sitecore Confidential
and Proprietary. © 2018 Sitecore Corporation A/S. All rights
reserved. Sitecore® and Own the Experience® are registered
trademarks of Sitecore Corporation A/S. All other brand and
product names are the property of their respective owners.
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered
trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
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End.