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How to win at SEO: Sagittarius
The document discusses the importance of keyword strategy in driving traffic to websites, emphasizing the need for a balance between high-volume and long-tail keywords. It outlines tools like Google Keyword Planner and Search Console for identifying relevant keywords based on search intent and performance metrics. The author also highlights the significance of optimizing website pages for selected keywords to enhance site visibility and conversion rates.
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How to win at SEO: Sagittarius
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- 3. @SagittariusMktg what is akeyword strategy? Identify keywords that will drive traffic to your site Which you should target and how
- 4. @SagittariusMktg ‘sofas.’ 246000 searches amonth High volume But also high competition Every sofa seller wants to rank for it Search results are dominated by brands
- 5. @SagittariusMktg Holy Grail wouldbe a high volume term that no one else is targeting Other extreme is very ‘long tail’keywords ‘Black leather 2 seater sofa’ Easier to rank for, high intent, but very low volume what to target instead?
- 6. @SagittariusMktg build your strategy. Thinkabout what you want to achieve Site visibility Conversions Search intent Take into account how easy it is to achieve
- 7. @SagittariusMktg Come up witha list of top level keywords Typically categories of products Key themes where to start.
- 8. @SagittariusMktg Part of GoogleAds Greatfor building lists of potential keywords based on either: Content of your website Keywords you initially enter Gives average search volume data google keyword planner.
- 9. @SagittariusMktg Good starting point Howdo you know which to select Search volume and difficulty metrics but need to also consider the desired outcome and search intent google keyword planner.
- 10. @SagittariusMktg Free tool providedby Google Ideal for looking at what is easier to achieve – “low hanging fruit” google search console.
- 11. @SagittariusMktg Performance Section showswhat search terms your site appeared for, including position and click through rate google search console.
- 12. @SagittariusMktg Look for highimpressions Average position of page 2 to 4 Shows that Google already considers your site relevant for this term google search console.
- 13. @SagittariusMktg Look also forthose already receiving clicks or with a higher CTR Shows searchers think your page is relevant even though it is further down the search results google search console.
- 14. @SagittariusMktg auto complete. Google helpfullyprovides additional sources of keywords on the search results page
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- 17. @SagittariusMktg These often formthe basis for featured snippets
- 18. @SagittariusMktg Free tool Integrates withnumerous sites to provide keyword metrics on screen Makes keyword research quick and easy keyword anywhere.
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- 20. @SagittariusMktg Rank tracking Hugely valuablehistorical and current data in the vault Identify search terms that your site already ranks for Pi-Datametrics.
- 21. @SagittariusMktg You can inferwhat information searchers are looking for Are they transactional searches Or informational search intent.
- 22. @SagittariusMktg These people areready and looking to purchase Pages used to target these terms should be looking to provide an easy transaction process Products and services immediately visible Key details such as price and delivery transactional.
- 23. @SagittariusMktg These people arenot ready to buy Looking for information About the product/service About the business informational.
- 24. @SagittariusMktg Collate Group Define intent Map topage on website what to do with it.
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- 26. @SagittariusMktg Can form anaction plan Prioritise what to do with it.
- 27. @SagittariusMktg Ensure that apage is fully optimised for that search term Meta data Headings Content Internal linking External linking what to do with it.
- 28. @SagittariusMktg It’s not justabout the biggest volume Take into account what is most effective for your business Forms a basis for on-going SEO strategy recap.