The document outlines a presentation aimed at enhancing the author experience through machine learning, led by Mark Stiles and Dan Murphy. It addresses industry challenges, opportunities for acceleration, and proposes automated solutions to optimize repetitive tasks. Key topics include media library management, content tagging, and complex workflows, with a focus on improving efficiency in digital marketing roles.

1. #SitecoreSYM#SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
1
Supercharge
Your Author Experience
With Machine Learning
Presented by:
Mark Stiles & Dan Murphy

2. #SitecoreSYM 2
Who Are These Guys?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Mark Stiles
Velir
Dan Murphy
Velir
Real-life experiences from:
McKinsey, Pew, Brookings, Spencer Stuart
Main Line Health, EF Education
Real-life experiences from:
Vistaprint, Genzyme, Informa, iRobot

3. #SitecoreSYM 3
Our Agenda
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Intro
- Industry Observations
- Challenges and Objectives
Opportunities for acceleration in…
- Media Library Management
- Content Tagging
- Complex Workflows
Demo
- Harder, Better, Faster, Stronger
Q&A
- Join the discussion!

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• Smaller, nimbler teams
• Content authors are
now “Digital Marketers”
• Managing experiences
in a growing number of
channels
• Ever-growing list of new
tools & responsibilities
Where Are We Today?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
SEO
Personalization Email Marketing
Social Integration
Integrations
Search Optimization
Visual Media
Feeds
Lead Generation
Ad ManagementE-Commerce
Blog
Taxonomy
Workflow
A/B Testing
Analytics
Print Layouts
Access & Entitlement
Security
SSO
Localization
Data Viz
Content Strategy
Accessibility
Digital Assets
Responsive
Layouts
Events
Campaigns
Personas
Content Scoring

5. #SitecoreSYM 5
What’s The Cost?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
● Time wasted on repetitive tasks
● Ignoring higher value work
● Overwhelmed staff

6. #SitecoreSYM 6
● Optimize the author experience
What Can We Do About It?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
● Own the Experience
● Automate repetitive tasks
Reclaim your day!

7. #SitecoreSYM 7
Manual
Energy Efficient Marketing
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Automated

8. #SitecoreSYM 8
I’ve heard Machine Learning is like magic?
Rise of the Machines
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
No, it’s like science

9. #SitecoreSYM 9
● Media Library Management
Okay, But How?
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
● Complex Workflows
● Content Tagging

10. #SitecoreSYM 10
Demo time!
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

11. #SitecoreSYM 11
Media Library Management
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Select Media
Vision and Face API Analysis
Search Media

12. #SitecoreSYM 12
Content Tagging
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Learn Type Gather Data Train Model Tag Content

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Complex Workflows
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Determine Intentions Define Language Build Actions Embed in UI

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The Vision
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Assisted Analytics
• Event attribution
• Audience Definition
• Content Recommendations
Guided Optimization
• 2-way communication
• Recommends rules / content
• System health

15. #SitecoreSYM 15© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
FOR DISCUSSION PURPOSES ONLY. Sitecore Confidential and Proprietary. ©2018 Sitecore Corporation A/A. All rights reserved. Sitecore® and Own
the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
#MoreHuman

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Contacts
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Mark Stiles
• Email: mark.stiles@velir.com
• Twitter: @maaakstiles
• LinkedIn: mark-stiles-a3814212
• Blog: markstiles.net
Dan Murphy
• Email: dan.murphy@velir.com
• Twitter: @sitecorrelation
• LinkedIn: danieljmurphy
• Blog: sitecorrelations.com