By Hugo Lebre – Sales Director @Sitecore

1. Gathering Customer Insights
with Sitecore
by Hugo Lebre, Sales Director, Sitecore International
May 25, 2017

2. To empower organizations
to build the effective
meaningful relationships
that win customers
for life

3. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
“Sitecore benefits immensely from its ongoing and
successful partnership with Microsoft. Most
Gartner clients that need .NET technology
include Sitecore in their shortlist.
Sitecore has increased its install base in all regions
that drive theWCM market.This means customers
often select it for more leading-edge market-
defining solution contexts.”
Gartner MQ 2016
3

4. 4
Consumers have access to an
Unprecedented
Level of connectivity
to you ∙ to your distributors ∙ to each other ∙ to your competitors

5. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
The goal
5© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Personalized
Customer
Experience

6. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
The challenge
6© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Personalized
Customer
Experience
System
System
System
System
System
System
System

7. Platform Disintegration is not Sustainable

8. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
There will be winners and losers
60%of Fortune 500 companies from 1996
are no longer on the list, because they
have been replaced by
those who have learned
to leverage technology effectively
8© 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarksof Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

9. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Customer Experience LeadersOutperform the Market
8-Year Stock Performance of Customer Experience Leaders vs. Laggards vs. S&P 500 (2007-2014)
0,00%
20,00%
40,00%
60,00%
80,00%
100,00%
120,00%
Customer
Experience Leaders
107.5%
S&P 500 Index
72.3%
Customer
Experience Laggards
27.6%
© 2015Watermark Consulting
Watermarkconsult.net/CX-ROI
CumulativeTotalReturn
9

10. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Technical requirements for context marketing
Contextual
Intelligence
Content
Management
Omni-channel
Automation
MobilePrint
Apps
Email
Social
Federated
Web Content Management
Commerce
10

11. 11

12. 12

13. Aligned digital goals
When moms fill in their
situation, they will find a
personalized timeline
adjusted to their moment
in the mothers journey.
All content is tagged and
created for specific
MOT’s within the mothers
journey.
13

14. A journey backed by data
An example of the xDB profile
14

15. Delivered omnichannel
Responsive web
15

16. Delivered omnichannel
Mobile app
16

17. Delivered omnichannel
Events and DM
17

18. Delivered omnichannel
Magic Mirror recruitment tool
18

19. Delivered omnichannel
Point of sale
19

20. Delivered omnichannel
Vending machine
20

21. A cohesive experience
21

22. E-Commerce
Results
2014: EUR 140,ooo
2015 : EUR 1.15 MIO
Commerce connect
75%
140%
Avg monthly
growth:
Avg. monthly
growth rebuy:
22

23. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 23
Connecting the dots
Integrate with business systems or other sources.
Collect and Connect actionable customer data.
Analyze, get insight, make decisions and automate.
Manage content, information and assets.
Personalize messaging across all channels.

24. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 24

25. Obrigado!
Hugo Lebre
Sales Director, Sitecore International
hle@sitecore.net