This document provides an overview of selected companies and investors attending the IRCE 2016 conference. It includes profiles of ecommerce platform companies PrestaShop and Tipalti, describing their capabilities, customers, and key facts. Additionally, it outlines the ecommerce and digital retail investor landscape in both the US and internationally. Confidential company and financial information is presented throughout the document for Mr. Aron Bohlig.

1. CONFIDENTIAL
ComCap, LLC
CONFIDENTIAL
STRICTLY PRIVATE & CONFIDENTIAL
Guide to IRCE 2016
Selected operating companies and investors
June 2016
Mr. Aron Bohlig is Registered Representative of and Securities Products are offered through BA Securities, LLC. Neither party warranties the accuracy of the information herein and is subject to correction or amendment and should not be construed as
investment advice and may not be reproduced or distributed to any person. This presentation is for informational purposes only and does not constitute an offer, invitation or recommendation to buy, sell, subscribe for or issue any securities or a solicitation
of any such offer or invitation and shall not form the basis of any contract. Securities Products and Investment Banking Services are offered through BA Securities, LLC. Four Tower Bridge, 200 Barr Harbor Drive, Suite 400, W. Conshohocken, PA 19428.
484-412-8788 Member FINRA SIPC. Commera Capital LLC and BA Securities, LLC are separate and unaffiliated entities.
STRICTLY PRIVATE & CONFIDENTIAL
Complete presentation at: https://goo.gl/CNDN7N

2. CONFIDENTIAL
ComCap, LLC 3
IRCE Attendee Landscape – Selected Operating Companies
Platform E-tailer
MajorPlayersAmountRaised
Seed
>$200m
Marketing Marketplace Point Solutions & Site
Infrastructure
Other
$150m
$100m
$50m
Technology & Payments Retailers & Brands
$10m
Analytics
Professional Services
Fraud Prevention
Reviews
Logistics
Site Management
Legend
Payments

3. CONFIDENTIAL
ComCap, LLC
Reviews
Recommendation
Personalization
3
ecommerce SaaS and Services market map
Loyalty
Social
Onsite Search
Customer Acquisition Service Providers Destination Sites/Media
Search Marketing
Feed management
Email marketing
Retargeting
Affiliate Networks
Mobile Enablement
Marketplaces
Comparison Shopping
Site Infrastructure
Ecom Platform
Onsite Search
PIM
CMS/CRM
Logistics Software
OMS
International
Fulfillment
Mobile Payments
Payment Gateways
Analytics & Conversion
Call Center
Product Data Quality
Logistics/FulfillmentPayments BPO

4. CONFIDENTIAL
ComCap, LLC 4
Active ecommerce / digital retail investors
US
Stage
agnostic
Buyout /
Alternate
Early
stage
Late
stage
Strategic
International
Complete Investor Deck at https://goo.gl/a1GLVI

5. CONFIDENTIAL
ComCap, LLC
Company Profile Capabilities
PrestaShop
Developer of ecommerce open-source software.
Founded: 2007 www.prestashop.com
Employees: 150 Revenue: N/A
HQ: Paris, France Funds Raised: $14.8m
Latest Financing Round: $9.3m
Latest Financing Valuation: N/A
Services offered:
 Provides more than three hundred built-in features for managing product listing, payments,
shipping, manufacturers and suppliers.
Customers List: Creed Perfumes, Sky Lantern, What Goes Around NYC
Key facts:
 An open-source ecommerce solution powering more than 250,000 stores worldwide.
 PrestaShop’s ecommerce software is downloaded 3,500+ times per day, translated into 65
languages and remains the preferred online business solution for countless web agencies
and developers in more than 209 countries.
Tipalti Solutions
Provider of online payment services.
Founded: 2010 www.tipalti.com
Employees: 35 Revenue: N/A
HQ: Chicago, IL Funds Raised: $13.0m
Latest Financing Round: $13.0m
Latest Financing Valuation: N/A
Services offered:
 Develops a cloud-based platform that automates mass payouts and allows its users to pay
any vendor, partner and customer at any time and place.
Customers List: Twitter, GoDaddy, Touch of Modern, Vimeo, Chartboost, Disqus, GoPro
Key facts:
 Tipalti streamlines and automates the way companies make payments to their suppliers,
partners, publishers, and crowd.
 Tipalti is the only supplier payment automation solution to streamline all phases of the
payment management work flow in one holistic cloud platform.
IRCE Attendee Profiles – Platform
5
EXAMPLE

6. CONFIDENTIAL
ComCap, LLC 6
BloomReach
Company overview Management overview
Founded: 2009 Status: Private
Employees: 176 www.bloomreach.com
HQ: Mountain View, CA Funds raised: $41m (2012)
Company overview
Customer list: Shop.org categories
Recent news
Services overview Notes
• 02/25/2014: Company launched BloomReach Search, Navigation and Personalization (SNAP), a
smart application that personalizes site discovery for all consumers on any device or channel in
real-time
• 02/25/2014: Company announced an expanded ecosystem partnership with International
Business Machines (IBM), to integrate BloomReach SNAP with WebSphere Commerce.
Conversion Optimization, Marketing, Mobile, Mobile Commerce, Multi/Cross/Omni-Channel,
Multi/Cross/Omni-Channel, Personalization/ Product Recommendations, Search Marketing
(SEO/SEM/PPC), Site Search, Site Search & Optimization
• BloomReach offers BloomSearch, which connects relevant products and services for natural
navigation; introduces the phrases consumers use to describe their intent, and also creates digital
collections that group products and services by consumer intention.
• The company also provides BloomLift, which improves revenue and profitability of online
advertising by routing end users to and optimizing landing pages.
Raj De Datta, CEO and Co-Founder
Previous: Mohr-Davidow Ventures, Cisco, Lazard Freres
Ashuotsh (Ashu) Garg, CTO and Co-Founder
Previous: Google and IBM
Darren Johnson, Head of Sales
Previous: Adobe, Offermatica, ATG, and Verity
Neiman Marcus, Crate & Barrel, William-Sonoma, Staples, Wayfair, Bellacor, ModCloth,
AllModern, newegg, and wine.com
Mobile:
BloomReach Mobile delivers personalized discovery that grow both mobile revenue and influence,
powered by our Web Relevance Engine .
Organic Search:
BloomReach Organic Search customers are seeing uplift in their organic search
from 40-50% and three year profit ROI greater than 150%.
Site Search & Optimization:
BloomReach SNAP brings together your customers’ behaviors, your content, and
broader web-wide data available on demand.
EXAMPLE