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Make Me Over! Real-time Site Renovations

The document discusses optimization strategies for improving the online presence and booking experience for Atlantis, The Palm and other travel-related businesses. Key recommendations include using analytics for personalized content, targeting visitors based on their conversion status, and implementing effective calls to action to increase bookings and add-on sales. It also highlights the importance of user-friendly features like preference storage and social sharing to enhance customer engagement and loyalty.

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Make Me Over! Real-time Site Renovations Hosted by: Chris Nash Sitecore Business Optimization Strategies
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 2 How this session works AtlantisThe Palm Nordson - B2B ColletteTravel Canadian Auto Association
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 3 Our panel of experts – Sitecore MVP Digital Strategists Chris Spears Chief Marketing Technologist ARKE Jill Grozalsky Marketing Strategist Genuine Interactive Tom Beeby ChiefTechnology Officer DT
Real-time Makeover: Atlantis, The Palm Presented by: Jill Grozalsky @jgrozalsky
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 5 • Ocean-themed luxury hotel and resort located in Dubai • Primary goal is to increase number of total bookings • Increase the total value of individual bookings • Increase the number of cross- sells/customizations added on post- booking AboutThe Atlantis
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 6 OptimizationThought Starters The Atlantis has the opportunity to deliver tailored experiences to visitors based on both implicit and explicit information.Core optimization opportunities include: • Using analytics and conversion data • Profiling content to understand interest • Testing content to increase conversion
Analytics and Conversion Data 7
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 8 With the ultimate conversion of being ‘book now’ there are few micro-conversions on the site. Using analytics and conversion data, we can identify three core visitor types. • NewVisitor • ReturnVisitor, No Conversion • ConvertedVisitor DefiningVisitors Based on Conversion
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 9 Makeover Ideas: Along the Journey For new visitors, default content will allow users to browse naturally, providing insights into their interests. Quick win personalization could in include: • GeoIP tailored content • Seasonality • Campaign consistency Ring in the New Year in Dubai! Buy Your Ticket atlantisthepalm.com/sc_id498534
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 10 Makeover Ideas: Along the Journey Return visitors who haven’t converted should be targeted with strong, consistent “Book Now” CTAs on content deeper in the site. • Update templates to support additional CTAs • Limit homepage content to focus on booking rooms
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 11 Makeover Ideas: Along the Journey Return visitors who have converted are no longer in need of a room and should be targeted with cross-sell and up-sell content throughout their experience. • Update homepage content to promote “things to do” • Change “Book Now” CTAs on interior pages for additional purchasable CTAs • Promote specific options at the top of each page
Profiling Content toTailor for Preference/Interest 12
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 13 Personalization: Profiling for Preference Interest/Preference: • Family Friendly • Special Event • Relaxation Based on key pages visited, personalize for preference. For someone who explores family-friendly activities: • Remove slider options, focus on core ”kid-friendly options” • Personalize deals on homepage (babysitting deals, family package, etc.)
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 14 Personalization: Profiling for Preference Cross-selling services by updating templates to add new call outs that present content based on preference and pattern match Enjoy a Romantic Date Night. Inquire About Our Babysitting Services
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 15 Personalization: Additional Activities on Confirmation Congratulations! Your booking is confirmed and we look forward to your stay. Explore Dubai from the Sky. Book one of our extraordinary Helicopter Tours. Reserve Now Get up close and personal with Sea Lion Point’s charming residents. Buy Tickets
Testing Content to Increase Conversions 16
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 17 Testing Opportunities Are users facing choice paralysis?Testing the number of CTAs and type of content presented will help optimize for conversions.
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 18 Testing Opportunities Testing CTA language through checkout may shed light on what leads to more add-ons throughout the process.
Future Considerations 19
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 20 Future Considerations With so many options for trips and stays, providing the user with functionality to store and sort through preferences will not only enhance the user experience Building in itinerary or “favorite” functionality to the site will allow users to save activities – creating a logged in portion of the site where users are allowed to store their preferences. Add to Favorites
Real-time Makeover: gocollette.com Tom Beeby ChiefTechnology Officer DT
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 22 gocollette.com makeover The business ― Online travel agent ― Family business, est. 1918 ― Sell unique package deals to every continent Goals ― New customer acquisition ― Data capture ― Package enquiries / sales ― Upsell / AOV ― Customer loyalty
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 23 Where to start DREAMING PLANNING / BOOKING TRAVEL / POST-TRAVEL Phases of the traveller path to purchase
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 24 Where to start DREAMING PLANNING / BOOKING TRAVEL / POST-TRAVEL Phases of the traveller path to purchase 1 Acquire new customers via Facebook 3 Find a trigger to create urgency 4 Pivot to rational: remove barriers to booking 2 Clearer value exchange for data capture 5 Encourage advocacy
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYMProfiling the audience… Meet Jane Classic Explorations Faith River cruise Spotlights Tour styles Immediate Short term Mid term Unsure Planned travel dates Family status Single Couple Family Retiree Budget Standard Premium Budget preference Travel themes Relax Adventure Shopping Sport Activity level Asia Australia Europe North America Destinations 25
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 26 Acquire new customers via Facebook1
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 27 Acquire new customers via Facebook1 Create a new segmented list Komfo social connector (or experience extractor) Facebook custom audience Facebook lookalike audience Reach new customers with promoted post pointing to relevant landing page
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 29 Problem ― Why would a customer share their personal data before they have received any benefit? Answer ― Think about a value exchange ― Conditionally display the data capture form via rules editor once customer has passed a threshold of products views / product searches ― ALSO: Opportunity to collect some additional data, esp. travel dates Clearer value exchange for data capture2
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 30 Find a trigger to create urgency3 Special offers Weather / seasonality Events
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 31 Find a trigger to create urgency3 1. Build out an interest profile of customers to better understand potential triggers 2. Enrolled in an engagement plan when engagement threshold reached 3. Test after 7 days if customer has purchased a package 4. If not, send email containing a relevant offer / trigger
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 32 Pivot to rational: remove barriers to booking4 Generic, 1 size-fits all experience Emotional response Destination focus Personalised experience Rational response Product / offer focus Promote Australia package deal Talk price / trigger / itinerary “Book Now” CTA
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 33 Encourage advocacy5 Jane Doe @JaneDoe Best holiday ever! Thank you @ColletteTravel #Australia
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYMSummary 1. Use Sitecore experience database profiles & Facebook lookalike audiences to acquire new customers 2. Present a clearer value exchange for the data capture form 3. Use triggered personalised email to bring customers back to the site 4. Adapt the site experience depending on where the customer is in the purchase journey 5. Reengage the customer after their trip and encourage social sharing 34
Real-time Makeover: Nordson EFD Chris Spears Chief MarketingTechnologist ARKE nordson.com/en/divisions/efd/
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 36 Product - Precision dispensing equipment B2B Sales - Direct and Channel Goals - Create demand and provide resources to sales Nordson EFD –The Business
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 37 Design for Demand - More Opportunities to Convert Experience Platform - Personalization - Engagement Plans - ABTesting Nordson EFD –The Opportunities
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 38 Nordson EFD – Design for Demand Add a secondary menu for immediate contact, RFP requests, purchase inquires. Show 3 clickable options for “hot” conversions and route these directly to sales You are already doing this in the left column but could be on every page.
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 39 Nordson EFD – Design for Demand Provide an opportunity on each of the interior pages via a form request for email or email & name. Run a set ofABTests against which area of the site works best. What call to action works best, etc…
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 40 Nordson EFD – Experience Platform EngagementValue Scoring - Keyword Search – 0 - Find Product - 5 - Contact Us - 10 - Request Quote - 25 - Request Catalog - 50 - Buy Online - 100 Setup a Goal with the above value and place them on the page after the action.
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 41 ABTesting - Location of Request Forms - Language in the site call to actions - Focus on tests that align to our engagement value scores Nordson EFD – Experience Platform
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 42 Personalization - Geo IP - Events & Roadshows can take over the home page - Product / Industry - Content Profiling leading to content personalization Score with the appropriate profile card the industry pages. That coupled with goals will show us which industries are give us the most value. Nordson EFD – Experience Platform Profile Card - Industry Profile Key Automotive Electronics Life Sciences Etc… Automotive 10 0 0 0 Electronics 0 10 0 0 Life Sciences 0 0 10 0 Etc… 0 0 0 10
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 43 Federated Experience Manager (FXM) Simple JavaScript code to track transactions and actual customers Nordson EFD – Experience Platform
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 44 Nordson EFD – Experience Platform Exploring the funnel Node size = value Thickness of the line = number visits Green = most efficient path
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 45 Engagement Plans - Setting up FXM on the ecomm site allows us to know customers versus non-customers - Promote finishing a purchase - Talk to them like customers - Cross sell / up sell based on purchases - Keep it simple for non customers Nordson EFD – Experience Platform
AboutCanadianAutoAssociation- SouthCentralOntario caasco.com
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 47 • 2 million Members in South Central Ontario. • Products and services  Roadside Assistance  Home  Auto Insurance  Travel Services  Travel Insurance • Hundreds of shops and attractions across NorthAmerica About Canadian Auto Association - South Central Ontario
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 48 • Customer acquisition • Sales of products and services to existing members • Customer utilization • Brand reinforcement – communicate brand values Business objectives of the site
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 49 1. Use personalization to increase membership signups 2. Use personalization to increase membership renewals 3. Use testing to increase click thru’s for credit card sales 4. Use profiling to segment visitors (for targeting and analytics) Four Makeover Ideas
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 50 Idea 1 - Use personalization to increase membership signups
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 51
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 52
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 53
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 54
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 55
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 56
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 57
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 58
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 59 There for your family when you need roadside assistance. Sign up here. Drive long distances? Count on us for roadside assistance when you need it. Sign up here. Get piece of mind with Premier + Associate membership. Sign up here.
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 60 Idea 2 - Use historical data and personalization to increase membership renewal
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 61 Personalization Rule Set Editor
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 62 Historical Personalization Rules
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 63 Historical Personalization Rules Channel Goal Outcome Page Event VenueCampaign
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 64 Experience Profile – Historical Data and Custom Facet Data! Explicit Data & Preferences Segment Data • Travel preferences • Preferred nearest store • Vehicle type • Membership status • Date of last purchase • Ecommerce discount code • Email preferences • CRM ID Custom Facets xDB
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 65 Where there is traffic – there is potential!
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 66 Remind why to renew membership Roadside assistance when you need itGreat deals on travel packagesInsurance you can count onServing the community you live in
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 67 Remind why to renew membership Roadside assistance when you need itGreat deals on travel packagesInsurance you can count onServing the community you live in
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 68 Idea 3 – Use testing to increase conversion rate for credit card sales
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 69
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 70 Enjoy a welcome bonus of 50 CAA Dollars TestVariant A (Original) TestVariant B
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 71
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 72 Idea 4 – Use profiling segment visitors (for targeting and analytics)
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 73 Home Page
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 74 Magazine - home page
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 75 Suggested Profiles • Profile Name: General interest • Membership • Rewards • Auto • Travel • Insurance • Community Action • Profile Name: Membership Interest • Potential member • Existing member Use profiling to ID visitor segments Suggested Profiles • Travel Interest • Car Reviews • Auto Advice • RoadTrips • Outdoors • Destinations • TravelTips • People • Your Home
© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 76 Use profiling for personalization & Analytics Travel Interest Profile Travel tips Pattern match Travel Interest Profile Travel tips Pattern match
FOR DISCUSSION PURPOSESONLY. Sitecore Confidential and Proprietary. © 2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

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Make Me Over! Real-time Site Renovations

  • 1.
    Make Me Over! Real-timeSite Renovations Hosted by: Chris Nash Sitecore Business Optimization Strategies
  • 2.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 2 How this session works AtlantisThe Palm Nordson - B2B ColletteTravel Canadian Auto Association
  • 3.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 3 Our panel of experts – Sitecore MVP Digital Strategists Chris Spears Chief Marketing Technologist ARKE Jill Grozalsky Marketing Strategist Genuine Interactive Tom Beeby ChiefTechnology Officer DT
  • 4.
  • 5.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 5 • Ocean-themed luxury hotel and resort located in Dubai • Primary goal is to increase number of total bookings • Increase the total value of individual bookings • Increase the number of cross- sells/customizations added on post- booking AboutThe Atlantis
  • 6.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 6 OptimizationThought Starters The Atlantis has the opportunity to deliver tailored experiences to visitors based on both implicit and explicit information.Core optimization opportunities include: • Using analytics and conversion data • Profiling content to understand interest • Testing content to increase conversion
  • 7.
  • 8.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 8 With the ultimate conversion of being ‘book now’ there are few micro-conversions on the site. Using analytics and conversion data, we can identify three core visitor types. • NewVisitor • ReturnVisitor, No Conversion • ConvertedVisitor DefiningVisitors Based on Conversion
  • 9.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 9 Makeover Ideas: Along the Journey For new visitors, default content will allow users to browse naturally, providing insights into their interests. Quick win personalization could in include: • GeoIP tailored content • Seasonality • Campaign consistency Ring in the New Year in Dubai! Buy Your Ticket atlantisthepalm.com/sc_id498534
  • 10.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 10 Makeover Ideas: Along the Journey Return visitors who haven’t converted should be targeted with strong, consistent “Book Now” CTAs on content deeper in the site. • Update templates to support additional CTAs • Limit homepage content to focus on booking rooms
  • 11.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 11 Makeover Ideas: Along the Journey Return visitors who have converted are no longer in need of a room and should be targeted with cross-sell and up-sell content throughout their experience. • Update homepage content to promote “things to do” • Change “Book Now” CTAs on interior pages for additional purchasable CTAs • Promote specific options at the top of each page
  • 12.
    Profiling Content toTailor forPreference/Interest 12
  • 13.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 13 Personalization: Profiling for Preference Interest/Preference: • Family Friendly • Special Event • Relaxation Based on key pages visited, personalize for preference. For someone who explores family-friendly activities: • Remove slider options, focus on core ”kid-friendly options” • Personalize deals on homepage (babysitting deals, family package, etc.)
  • 14.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 14 Personalization: Profiling for Preference Cross-selling services by updating templates to add new call outs that present content based on preference and pattern match Enjoy a Romantic Date Night. Inquire About Our Babysitting Services
  • 15.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 15 Personalization: Additional Activities on Confirmation Congratulations! Your booking is confirmed and we look forward to your stay. Explore Dubai from the Sky. Book one of our extraordinary Helicopter Tours. Reserve Now Get up close and personal with Sea Lion Point’s charming residents. Buy Tickets
  • 16.
  • 17.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 17 Testing Opportunities Are users facing choice paralysis?Testing the number of CTAs and type of content presented will help optimize for conversions.
  • 18.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 18 Testing Opportunities Testing CTA language through checkout may shed light on what leads to more add-ons throughout the process.
  • 19.
  • 20.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 20 Future Considerations With so many options for trips and stays, providing the user with functionality to store and sort through preferences will not only enhance the user experience Building in itinerary or “favorite” functionality to the site will allow users to save activities – creating a logged in portion of the site where users are allowed to store their preferences. Add to Favorites
  • 21.
  • 22.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 22 gocollette.com makeover The business ― Online travel agent ― Family business, est. 1918 ― Sell unique package deals to every continent Goals ― New customer acquisition ― Data capture ― Package enquiries / sales ― Upsell / AOV ― Customer loyalty
  • 23.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 23 Where to start DREAMING PLANNING / BOOKING TRAVEL / POST-TRAVEL Phases of the traveller path to purchase
  • 24.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 24 Where to start DREAMING PLANNING / BOOKING TRAVEL / POST-TRAVEL Phases of the traveller path to purchase 1 Acquire new customers via Facebook 3 Find a trigger to create urgency 4 Pivot to rational: remove barriers to booking 2 Clearer value exchange for data capture 5 Encourage advocacy
  • 25.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYMProfiling the audience… Meet Jane Classic Explorations Faith River cruise Spotlights Tour styles Immediate Short term Mid term Unsure Planned travel dates Family status Single Couple Family Retiree Budget Standard Premium Budget preference Travel themes Relax Adventure Shopping Sport Activity level Asia Australia Europe North America Destinations 25
  • 26.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 26 Acquire new customers via Facebook1
  • 27.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 27 Acquire new customers via Facebook1 Create a new segmented list Komfo social connector (or experience extractor) Facebook custom audience Facebook lookalike audience Reach new customers with promoted post pointing to relevant landing page
  • 29.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 29 Problem ― Why would a customer share their personal data before they have received any benefit? Answer ― Think about a value exchange ― Conditionally display the data capture form via rules editor once customer has passed a threshold of products views / product searches ― ALSO: Opportunity to collect some additional data, esp. travel dates Clearer value exchange for data capture2
  • 30.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 30 Find a trigger to create urgency3 Special offers Weather / seasonality Events
  • 31.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 31 Find a trigger to create urgency3 1. Build out an interest profile of customers to better understand potential triggers 2. Enrolled in an engagement plan when engagement threshold reached 3. Test after 7 days if customer has purchased a package 4. If not, send email containing a relevant offer / trigger
  • 32.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 32 Pivot to rational: remove barriers to booking4 Generic, 1 size-fits all experience Emotional response Destination focus Personalised experience Rational response Product / offer focus Promote Australia package deal Talk price / trigger / itinerary “Book Now” CTA
  • 33.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 33 Encourage advocacy5 Jane Doe @JaneDoe Best holiday ever! Thank you @ColletteTravel #Australia
  • 34.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYMSummary 1. Use Sitecore experience database profiles & Facebook lookalike audiences to acquire new customers 2. Present a clearer value exchange for the data capture form 3. Use triggered personalised email to bring customers back to the site 4. Adapt the site experience depending on where the customer is in the purchase journey 5. Reengage the customer after their trip and encourage social sharing 34
  • 35.
    Real-time Makeover: Nordson EFD Chris Spears ChiefMarketingTechnologist ARKE nordson.com/en/divisions/efd/
  • 36.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 36 Product - Precision dispensing equipment B2B Sales - Direct and Channel Goals - Create demand and provide resources to sales Nordson EFD –The Business
  • 37.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 37 Design for Demand - More Opportunities to Convert Experience Platform - Personalization - Engagement Plans - ABTesting Nordson EFD –The Opportunities
  • 38.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 38 Nordson EFD – Design for Demand Add a secondary menu for immediate contact, RFP requests, purchase inquires. Show 3 clickable options for “hot” conversions and route these directly to sales You are already doing this in the left column but could be on every page.
  • 39.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 39 Nordson EFD – Design for Demand Provide an opportunity on each of the interior pages via a form request for email or email & name. Run a set ofABTests against which area of the site works best. What call to action works best, etc…
  • 40.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 40 Nordson EFD – Experience Platform EngagementValue Scoring - Keyword Search – 0 - Find Product - 5 - Contact Us - 10 - Request Quote - 25 - Request Catalog - 50 - Buy Online - 100 Setup a Goal with the above value and place them on the page after the action.
  • 41.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 41 ABTesting - Location of Request Forms - Language in the site call to actions - Focus on tests that align to our engagement value scores Nordson EFD – Experience Platform
  • 42.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 42 Personalization - Geo IP - Events & Roadshows can take over the home page - Product / Industry - Content Profiling leading to content personalization Score with the appropriate profile card the industry pages. That coupled with goals will show us which industries are give us the most value. Nordson EFD – Experience Platform Profile Card - Industry Profile Key Automotive Electronics Life Sciences Etc… Automotive 10 0 0 0 Electronics 0 10 0 0 Life Sciences 0 0 10 0 Etc… 0 0 0 10
  • 43.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 43 Federated Experience Manager (FXM) Simple JavaScript code to track transactions and actual customers Nordson EFD – Experience Platform
  • 44.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 44 Nordson EFD – Experience Platform Exploring the funnel Node size = value Thickness of the line = number visits Green = most efficient path
  • 45.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 45 Engagement Plans - Setting up FXM on the ecomm site allows us to know customers versus non-customers - Promote finishing a purchase - Talk to them like customers - Cross sell / up sell based on purchases - Keep it simple for non customers Nordson EFD – Experience Platform
  • 46.
  • 47.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 47 • 2 million Members in South Central Ontario. • Products and services  Roadside Assistance  Home  Auto Insurance  Travel Services  Travel Insurance • Hundreds of shops and attractions across NorthAmerica About Canadian Auto Association - South Central Ontario
  • 48.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 48 • Customer acquisition • Sales of products and services to existing members • Customer utilization • Brand reinforcement – communicate brand values Business objectives of the site
  • 49.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 49 1. Use personalization to increase membership signups 2. Use personalization to increase membership renewals 3. Use testing to increase click thru’s for credit card sales 4. Use profiling to segment visitors (for targeting and analytics) Four Makeover Ideas
  • 50.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 50 Idea 1 - Use personalization to increase membership signups
  • 51.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 51
  • 52.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 52
  • 53.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 53
  • 54.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 54
  • 55.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 55
  • 56.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 56
  • 57.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 57
  • 58.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 58
  • 59.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 59 There for your family when you need roadside assistance. Sign up here. Drive long distances? Count on us for roadside assistance when you need it. Sign up here. Get piece of mind with Premier + Associate membership. Sign up here.
  • 60.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 60 Idea 2 - Use historical data and personalization to increase membership renewal
  • 61.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 61 Personalization Rule Set Editor
  • 62.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 62 Historical Personalization Rules
  • 63.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 63 Historical Personalization Rules Channel Goal Outcome Page Event VenueCampaign
  • 64.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 64 Experience Profile – Historical Data and Custom Facet Data! Explicit Data & Preferences Segment Data • Travel preferences • Preferred nearest store • Vehicle type • Membership status • Date of last purchase • Ecommerce discount code • Email preferences • CRM ID Custom Facets xDB
  • 65.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 65 Where there is traffic – there is potential!
  • 66.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 66 Remind why to renew membership Roadside assistance when you need itGreat deals on travel packagesInsurance you can count onServing the community you live in
  • 67.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 67 Remind why to renew membership Roadside assistance when you need itGreat deals on travel packagesInsurance you can count onServing the community you live in
  • 68.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 68 Idea 3 – Use testing to increase conversion rate for credit card sales
  • 69.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 69
  • 70.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 70 Enjoy a welcome bonus of 50 CAA Dollars TestVariant A (Original) TestVariant B
  • 71.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 71
  • 72.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 72 Idea 4 – Use profiling segment visitors (for targeting and analytics)
  • 73.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 73 Home Page
  • 74.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 74 Magazine - home page
  • 75.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 75 Suggested Profiles • Profile Name: General interest • Membership • Rewards • Auto • Travel • Insurance • Community Action • Profile Name: Membership Interest • Potential member • Existing member Use profiling to ID visitor segments Suggested Profiles • Travel Interest • Car Reviews • Auto Advice • RoadTrips • Outdoors • Destinations • TravelTips • People • Your Home
  • 76.
    © 2001-2016 SitecoreCorporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. #Sitecore SYM 76 Use profiling for personalization & Analytics Travel Interest Profile Travel tips Pattern match Travel Interest Profile Travel tips Pattern match
  • 77.
    FOR DISCUSSION PURPOSESONLY.Sitecore Confidential and Proprietary. © 2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.