Sitecore Cortex uses machine learning to analyze the experience data collected through Sitecore platforms. It centrally manages content from different sources and measures content effectiveness. It integrates analytics data from various digital channels to power personalization, marketing automation, and predictive outcomes. The Sitecore Cortex data processing engine scales to process large amounts of structured data from Sitecore databases to train machine learning models. This helps suggest personalized experiences and predict user behavior based on patterns learned from the data.

1. Sitecore Cortex
Harness your Experience Data
with the power of Machine
Learning
™
Chris Gamblen
Sales Engineering Lead, UK

2. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Content
• One central location to manage content
• Integrate with third-party content sources
• Open to push content across all channels

3. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Analytics
• Analyse and measure
your content effectiveness
• Test content and presentation
across multiple segments
• Data compliance (GDPR)

4. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Content & analytics
Web
Mobile
eMail
Social
Advertising
Interactions
Conversions
Testresults
Patterns
Segments
AnalyticsContent

5. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Content & analytics
Web
Mobile
eMail
Social
Advertising
Interactions
Conversions
Testresults
Patterns
Segments
AnalyticsContent
Personalization
Marketing automation
Business intelligence
A/B testing

6. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Content & analytics
Web
Mobile
eMail
Social
Advertising
Interactions
Conversions
Testresults
Patterns
Segments
AnalyticsContent
Suggested personalization
Predictive outcomes

7. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Why Sitecore Cortex?The real buyer’s journey
Search eMail Website Mobile
app
Word of
mouth
Store
Purchase
Processes
Systems
Data
Function
Processes
Systems
Data
Function
Processes
Systems
Data
Function
Processes
Systems
Data
Function
Processes
Systems
Data
Function
Processes
Systems
Data
Function
Digital Experience silos
Sitecore Experience Cloud
Cortex

8. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
• Machine Learning requires a lot of
structured data.
• Without large amounts of data we don’t
know if the patterns are real or just
random noise.
• With Sitecore xDB you already have
large amounts structured, first party,
data already available.
Data is key

9. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Sitecore Cortex Engine
Use existing experience
data in the xDB
Process and train models of
data at scale with the
Sitecore Cortex Data
Processing Engine
Fully pluggable architecture
Extend the Data Processing
Engine to process existing XDB
customers data with specific ML
processors
Scalable Data-Processing platform designed to integrate with the xDB and Machine Learning workers

10. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Sitecore Cortex an Example
Messagebus
Sitecore Data
Processing
Engine
Configured MLWorkers
Microsoft Machine
Learning server
Custom ML workers
Suggested Personalization
Predictive Outcomes (TP)
Event
trigger

11. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Sitecore Cortex an Example
Messagebus
Sitecore Data
Processing
Engine
Configured MLWorkers
Microsoft Machine
Learning server
Custom ML workers
Suggested Personalization
Predictive Outcomes (TP)
Status Notification
Event
trigger

12. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Sitecore Cortex an Example
Cortex EngineMessagebus
Sitecore Data
Processing
Engine
Configured MLWorkers
Microsoft Machine
Learning server
Custom ML workers
Suggested Personalization
Predictive Outcomes (TP)
results
Reporting
database
Other
xConnect
service
Storage
Status Notification
Event
trigger

13. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Sitecore Cortex an Example
Cortex EngineMessagebus
Sitecore Data
Processing
Engine
Configured MLWorkers
Microsoft Machine
Learning server
Custom ML workers
Suggested Personalization
Predictive Outcomes (TP)
results
Reporting
database
Other
xConnect
service
Storage
Status Notification
Event
trigger

14. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Sitecore Cortex an Example
Cortex EngineMessagebus
Sitecore Data
Processing
Engine
Configured MLWorkers
Microsoft Machine
Learning server
Custom ML workers
Suggested Personalization
Predictive Outcomes (TP)
results
Reporting
database
Other
xConnect
service
Storage
Status Notification
Event
trigger

15. © 2001-2018 Sitecore Corporation A/S. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All product names are the property of their respective owners.
Predictive outcomes
Personalize based
on likelihood of
user taking action
Where the contact
is likely to go
mountain biking

16. Thank you
FOR DISCUSSION PURPOSES ONLY.
Sitecore Confidential and Proprietary. ©2019 Sitecore
Corporation A/S. All rights reserved. Sitecore® and
Own the Experience® are registered trademarks of
Sitecore Corporation A/S. All other brand and product
names are the property of their respective owners.

17. Questions?