SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal ass...Branded3
Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018Stacey MacNaught
Here are the slides from a talk I gave at MKGO in Milton Keynes, June 2018.
I talked about optimising organic click through rate using some tactics I've experimented with over the past 18 months.
Google Webmaster Tools: The Search Consolation Prize? #BrightonSEONicole Bullock
Presentation give by Nicole Bullock at BrightonSEO in Brighton, UK on April 22, 2016 at the Brighton Dome. With all of the 3rd party tools available for SEO, Google Webmaster Tools is often overlooked. Take advantage of this powerful resource that Google provides to users for free. In this presentation, the comparison is made that SEO can be like a game show, and Google Search Console can help you prepare for the times when you don't know how to diagnose site errors and performance.
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Technology and Marketing Trends Presentation for TD Bank MarketingKyle Lacy
Presentation given at TD Bank in Toronto, Ontario on Thursday, January 15th 2014. Technology trends that are completely transforming consumer behavior.
1. Understanding that moments matter to any business strategy.
2. The connected consumer is the future of all business.
3. Don't ignore Amazon, Google, Alibaba and Apple's ability to completely change the way you do business.
4. Content personalization is the future of content marketing.
5. The collaborative economy is an old idea rebuilt from the likes of Uber and Airbnb.
6. Humanizing Automation - it isn't marketing automation or direct response marketing. It is about personalizing the entire experience for the customer
SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal ass...Branded3
Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.
Organic Click Through Rate Optimisation Tactics - MKGO - June 2018Stacey MacNaught
Here are the slides from a talk I gave at MKGO in Milton Keynes, June 2018.
I talked about optimising organic click through rate using some tactics I've experimented with over the past 18 months.
Google Webmaster Tools: The Search Consolation Prize? #BrightonSEONicole Bullock
Presentation give by Nicole Bullock at BrightonSEO in Brighton, UK on April 22, 2016 at the Brighton Dome. With all of the 3rd party tools available for SEO, Google Webmaster Tools is often overlooked. Take advantage of this powerful resource that Google provides to users for free. In this presentation, the comparison is made that SEO can be like a game show, and Google Search Console can help you prepare for the times when you don't know how to diagnose site errors and performance.
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Technology and Marketing Trends Presentation for TD Bank MarketingKyle Lacy
Presentation given at TD Bank in Toronto, Ontario on Thursday, January 15th 2014. Technology trends that are completely transforming consumer behavior.
1. Understanding that moments matter to any business strategy.
2. The connected consumer is the future of all business.
3. Don't ignore Amazon, Google, Alibaba and Apple's ability to completely change the way you do business.
4. Content personalization is the future of content marketing.
5. The collaborative economy is an old idea rebuilt from the likes of Uber and Airbnb.
6. Humanizing Automation - it isn't marketing automation or direct response marketing. It is about personalizing the entire experience for the customer
What analytics can tell you and what it can't!Evosite
Forget the averages and look for the extremes when digging deep into your website's analytics. Tips and tricks to uncover actionable insights and a useful case study. As presented at Digital Exeter, March 24th 2016 by Paul Randall and Aran Reeks from Evosite.
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...Turing Fest
Google is falling into a familiar pattern. First, they offer web publishers in a sector (flights, recipes, local, video, e-commerce) increased visibility and SERP display options. Next, they incent participation in specific formats and data structures. And, finally, they take that data for themselves, changing the SERPs to favor advertising, their own properties, and/or instant answers that can reduce publisher traffic. For web marketers, it’s a prisoner’s dilemma — do we give Google what they want now so a competitor doesn’t cave first, or do we hold back and miss out on traffic potential for fear of losing out long term? In this presentation, Rand will show data on how Google is being used today, and how it’s changing, then dive into strategic initiatives and specific examples of how savvy players can build a moat to protect against long-term risk. Included will be tactical wins every site can take advantage of to drive more traffic and improve their content and web marketing strategies. A collaborative process for marketing teams, designed to create high-performance digital experiences that solve real, observed customer pains.
You are a designer, or a coder, or a manager. Maybe you are even a unicorn. But you are not a data scientist. Still, you want to get more out of the mountain of data you have about your site or app to create a better user experience. No problem. Learn a process of data thinking that will help you to analyze, visualize, and really use data about your website or app without all the bothersome math and python programming.
Pairing Analytics With Qualitative Methods to Understand the WHYMichele Kiss
Rudimentary analytics can be valuable to understand WHAT your customers and prospects do. However, the true value from analytics comes from marrying that with the WHY - and more importantly, overcoming the WHY NOT. In this session, Analytics Demystified Senior Partner Michele Kiss will discuss quantitative and qualitative techniques analysts can leverage to get more insight into customer behavior. (Psychologist’s armchair not included.)
Using Analytics To Solve The Right ProblemsHiten Shah
The challenge for designers is how to measure their design work to ensure that it’s solving the right problems—before the designs are implemented. Analytics are a powerful tool. But if you don’t understand the “why” behind the data, it’s not going to do you any good. This presentation is a crash course in how to measure the success of your work. You’ll learn how to think like a scientist, using a hypothesis-driven approach to design, and creating successful tests to help you improve your work through focused iteration.
SearchLeeds, Dixon Jones 'How to score the web (without being Google). The ps...Branded3
Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry.
Presentation from #MixWest14 in Indianapolis, IN on August 1. This is the 15th version of the consumer behavior deck I've presented over the past year. Added new numbers on revenue lift using content personalization and a new trend - Collaborative Economy.
Mastering Analytics for Optimization SuccessMichele Kiss
Analytics and optimization can each generate great results for businesses. However, it’s at the intersection of analytics and optimization that real value can be extracted. In this session, Analytics Demystified Senior Partner Michele Kiss will share how to better integrate your testing and analytics practices, and real-life examples of success.
Presentation delivered by Bradd Tipler, Digital Media Manager of Global, the media and entertainment group on 23rd March 2017. Sagittarius, Travel Marketing; Know Your Niche Masterclass.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Presentation delivered by Paul Stephen, CEO and Josh Whiten, Digital Marketing Director at Sagittarius - Future of Search Event, Wednesday, 27th July 2016, London.
Travel Marketing Trends for 2017 & Beyond WebinarSagittarius
Webinar delivered by Kris Boorman, Digital Marketing Executive at Sagittarius discussing which of 2016's big changes are most important for the future, and what opportunities they present for you and your business.
What analytics can tell you and what it can't!Evosite
Forget the averages and look for the extremes when digging deep into your website's analytics. Tips and tricks to uncover actionable insights and a useful case study. As presented at Digital Exeter, March 24th 2016 by Paul Randall and Aran Reeks from Evosite.
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...Turing Fest
Google is falling into a familiar pattern. First, they offer web publishers in a sector (flights, recipes, local, video, e-commerce) increased visibility and SERP display options. Next, they incent participation in specific formats and data structures. And, finally, they take that data for themselves, changing the SERPs to favor advertising, their own properties, and/or instant answers that can reduce publisher traffic. For web marketers, it’s a prisoner’s dilemma — do we give Google what they want now so a competitor doesn’t cave first, or do we hold back and miss out on traffic potential for fear of losing out long term? In this presentation, Rand will show data on how Google is being used today, and how it’s changing, then dive into strategic initiatives and specific examples of how savvy players can build a moat to protect against long-term risk. Included will be tactical wins every site can take advantage of to drive more traffic and improve their content and web marketing strategies. A collaborative process for marketing teams, designed to create high-performance digital experiences that solve real, observed customer pains.
You are a designer, or a coder, or a manager. Maybe you are even a unicorn. But you are not a data scientist. Still, you want to get more out of the mountain of data you have about your site or app to create a better user experience. No problem. Learn a process of data thinking that will help you to analyze, visualize, and really use data about your website or app without all the bothersome math and python programming.
Pairing Analytics With Qualitative Methods to Understand the WHYMichele Kiss
Rudimentary analytics can be valuable to understand WHAT your customers and prospects do. However, the true value from analytics comes from marrying that with the WHY - and more importantly, overcoming the WHY NOT. In this session, Analytics Demystified Senior Partner Michele Kiss will discuss quantitative and qualitative techniques analysts can leverage to get more insight into customer behavior. (Psychologist’s armchair not included.)
Using Analytics To Solve The Right ProblemsHiten Shah
The challenge for designers is how to measure their design work to ensure that it’s solving the right problems—before the designs are implemented. Analytics are a powerful tool. But if you don’t understand the “why” behind the data, it’s not going to do you any good. This presentation is a crash course in how to measure the success of your work. You’ll learn how to think like a scientist, using a hypothesis-driven approach to design, and creating successful tests to help you improve your work through focused iteration.
SearchLeeds, Dixon Jones 'How to score the web (without being Google). The ps...Branded3
Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry.
Presentation from #MixWest14 in Indianapolis, IN on August 1. This is the 15th version of the consumer behavior deck I've presented over the past year. Added new numbers on revenue lift using content personalization and a new trend - Collaborative Economy.
Mastering Analytics for Optimization SuccessMichele Kiss
Analytics and optimization can each generate great results for businesses. However, it’s at the intersection of analytics and optimization that real value can be extracted. In this session, Analytics Demystified Senior Partner Michele Kiss will share how to better integrate your testing and analytics practices, and real-life examples of success.
Presentation delivered by Bradd Tipler, Digital Media Manager of Global, the media and entertainment group on 23rd March 2017. Sagittarius, Travel Marketing; Know Your Niche Masterclass.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Presentation delivered by Paul Stephen, CEO and Josh Whiten, Digital Marketing Director at Sagittarius - Future of Search Event, Wednesday, 27th July 2016, London.
Travel Marketing Trends for 2017 & Beyond WebinarSagittarius
Webinar delivered by Kris Boorman, Digital Marketing Executive at Sagittarius discussing which of 2016's big changes are most important for the future, and what opportunities they present for you and your business.
Sitecore - Omnichannel Marketing in the age of the OmniconsumerSagittarius
Presentation delivered by Paul Fennemore, Digital Experience Consultant at Sitecore on 23rd March 2017. Sagittarius, Travel Marketing; Know Your Niche Masterclass.
What is digital personalisation in Travel and why should I care? Travel Techn...Sagittarius
Presentation delivered by Paul Stephen of Sagittarius and Chris Nash of Sitecore at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Wednesday, 24th February 2016
Customer Engagement Reimagined - The Future of Digital InnovationSagittarius
CEO, Paul Stephen from Sagittarius discusses the results of a white-paper produced in partnership with Travolution exploring the challenges of travel brands.
State of Search in Ireland - Stephen Kenwright - Learn Inbound - January 2017 Branded3
For his talk at Learn Inbound 2017 Branded3's Director of Search Stephen Kenwright looks at the comparison of search between Ireland and the rest of the UK.
Second screen search: how mobile SEO became the only SEOBranded3
Mobile search has overtaken desktop on Google. Users spend twice as much time with smartphones than laptops. Smartphones are our second screens...but desktop isn't our first.
At our recent partnership event with Bench and Microsoft, Paul Stephen (Agency CEO) discussed how 'knowing your niche' can set you apart from the competition and help you achieve a 'customer-centric' mindset.
Lucie Beer from Sagittarius joined our The Future of SEO is Now event to talk about the future of SEO and the impact voice search has had so far and what to expect in the future.
Vision 2025 of Science and Technology by Ankush MehrotraAnkush Mehrotra
What would be the scenario, in the year 2025?
Think of the possibilities, with me. With this presentation, I am taking you to a peeping tour of the year 2025 for India.
The traditional tasks of the IT professional role centered around configuration and administration. Going forward, one must evolve to meet the rapidly changing technology landscape, where public and private cloud, mobile, and hybrid options come into play. IT pros, today, require skill expansion on top of core infrastructure management capabilities, including technology advisory, business analysis, technical and business support, and evangelism functions. In a Microsoft environment, the IT pro role does not go away – it becomes even more essential. In this session, we discuss the transformation of the IT pro, outline some of the new opportunities, and provide much needed perspectives for businesses and individuals to prepare for the future. Presented at Microsoft Ignite 2015 in Chicago to a standing room only audience of 1000+. You can find the recording on Channel 9 at http://channel9.msdn.com/Events/Ignite/2015/BRK2139
Crossfinity Cross Forum 15 - The Importance of Mobile - Keith L. GoodeseoClarity
Given on 16 May 2015 in Chiyoda-ku, Tokyo, Japan, this presentation by Keith Goode, Chief SEO Evangelist for seoClarity, shows the importance of mobile SEO is greater than ever for Japanese companies.
Jager McConnell discusses trends in innovation at the Rise Conference in Hong Kong on 13 July 2017 What fueled the environment for the Asian tech scene to flourish? Who will be the next tech hub?
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Hear from Pi's Head of SEO, John Brasington as he talks about which home and garden brands are at the forefront of innovative search and how you can use Pi to stay ahead of the competition.
SBOS Director, Sean Rusinko from Sitecore presented how Sitecore can be used by travel brands to improve customer engagement by enhancing the customer experience.
Paul Stephen - GDPR The Opportunity & Sitecore ToolSagittarius
Agency CEO, Paul, explores GDPR and the opportunity for brands and marketers as well as how those using Sitecore can tackle the regulation in Versions 8-9.
Tackling GDPR in Sitecore Versions 8 & 9Sagittarius
Agency CEO, Paul Stephen, explores the opportunity that is GDPR and how brands and marketers alike can benefit from the regulation.
Paul also talks about the exclusive reveal of the Sagittarius Sitecore 8 GDPR Tool as well as the latest release of Sitecore (version 9) and how these features will help brands tackle GDPR where previous versions have not.
John Brasington - Voice Search: Preparing for the FutureSagittarius
John Brasington from Pi-Datametrics joined our The Future of SEO is Now event to talk about how the impact of Voice on search and what your brand needs to be doing to keep up with market trends.
Robert Craven - SEO Success is MarketingSagittarius
Robert Craven from The Directors' Centre joined our The Future of SEO is Now event to talk about how Search has and hasn't changed over the years and what's holding marketers back.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. agenda.
@SagittariusMktg @paulrstephen #travelmktg
Paul Stephen, Sagittarius
change is coming
Ben Clarke-Smith, Feefo
the power of customer reviews
Katy Howell, Immediate Future
focus on relevance if you want results
Break
Simon Etherington, Sitecore
data is the key
Alec McCrindle, Yahoo
creating inspirational content
Alexi Sitaropoulos, Contiki Holidays
VR for the next generation
4. “40% of businesses in this room,
unfortunately, will not exist in a
meaningful way in 10 years”
John Chambers - Outgoing C.E.O, Cisco 2015
@SagittariusMktg @paulrstephen #travelmktg
24. the biggest barriers?
@SagittariusMktg @paulrstephen #travelmktg
Lack of budget or people
Lack of agility and slow-time to market
Organisational challenges
e.g. dividing roles and responsibilities
Integration challenges
Technology implementation challenges
Process challenges
(e.g. our operating model)
Other
Don’t know
61%
57%
57%
50%
46%
44%
8%
1%
Source: Forrester Research, August 2015 - The Integration Imperative Of Digital Experiences
John Chambers - Outgoing C.E.O, Cisco 2015
“Forty percent of businesses in this room, unfortunately, will not exist in a meaningful way in 10 years”
“70% of companies would "attempt" to go digital but only 30% of those would succeed”
Marketing and Travel - maybe not just the marketing bit - the product bit too are changing and will continue to change.
And fast
Graph of mobile use
Iphone only 10 years old
Moore’s Law
Gordon E. Moore, the co-founder of Intel
Law of accelerating returns
is the observation that the number of transistors in a dense integrated circuit doubles approximately every two years
1. A $1,000 Human Brain
In 2025, $1,000 should buy you a computer able to calculate at 10^16 cycles per second (10,000 trillion cycles per second), the equivalent processing speed of the human brain
A Trillion-Sensor Economy
The Internet of Everything describes the networked connections between devices, people, processes and data. By 2025, the IoE will exceed 100 billion connected devices, each with a dozen or more sensors collecting data. This will lead to a trillion-sensor economy driving a data revolution beyond our imagination.
Perfect Knowledge
We're heading towards a world of perfect knowledge. With a trillion sensors gathering data everywhere (autonomous cars, satellite systems, drones, wearables, cameras), you'll be able to know anything you want, anytime, anywhere, and query that data for answers and insights.
8 Billion Hyper-Connected People
Facebook (Internet.org), SpaceX, Google (Project Loon), Qualcomm and Virgin (OneWeb) are planning to provide global connectivity to every human on Earth at speeds exceeding one megabit per second.
We will grow from three to eight billion connected humans, adding five billion new consumers into the global economy. And they are not coming online like we did 20 years ago with a 9600 modem on AOL. They're coming online with a 1 Mbps connection and access to the world's information on Google, cloud 3D printing, Amazon Web Services, artificial intelligence, crowdfunding, crowdsourcing, and more.
Augmented and Virtual Reality
Billions of dollars invested by Facebook (Oculus), Google (Magic Leap), Microsoft (Hololens), Sony, Qualcomm, HTC and others will lead to a new generation of displays and user interfaces.
The screen as we know it — on your phone, your computer and your TV — will disappear and be replaced by eyewear. Not the geeky Google Glass, but maybe stylish equivalents. The result will be a massive disruption in a number of industries including, travel, entertainment, and the fundamental ways we operate as humans.
Early Days of JARVIS
Artificial intelligence research will make strides in the next decade. If you think Siri is useful now, the next decade's generation of Siri will be much more like JARVIS from Iron Man, with expanded capabilities to understand and answer.
Mark Zuckerberg's New Year resolution is to a build an AI (Artificial Intelligence) assistant to help him in everyday tasks like controlling home appliances, organizing his schedule, and so on.
Read more: http://news.softpedia.com/news/crazyman-zuckerberg-wants-to-build-iron-man-jarvis-like-assistant-498404.shtml#ixzz48CLA8NUL
Companies like IBM Watson, DeepMind and Vicarious continue to hunker down and develop next-generation AI systems.
In a decade, it will be normal for you to give your AI access to listen to all of your conversations, read your emails and scan your biometric data because the upside and convenience will be so immense.
Blockchain & Payment Systems
If you haven't heard of the blockchain, I highly recommend you read up on it. You might have heard of bitcoin, which is the decentralised (global), democratised, highly secure cryptocurrency based on the blockchain. But the real innovation is the blockchain itself, a protocol that allows for secure, direct (without a middleman), digital transfers of value and assets (think money, contracts, stocks, IP).
Investors like Marc Andreesen have poured tens of millions into the development and believe this is as important of an opportunity as the creation of the Internet itself.
Coauthor of Mosaic, the first widely used Web browser; cofounder of Netscape
He sits on the board of directors of Facebook, eBay and Hewlett Packard
Nokia started off selling rubber boots. The oil giant Shell used to import and sell actual shells
Still the same but essentially they are bringing their product or service to market in a different or multi-channel way
We need to be omni-channel
Customer expectations set by others - competitors and other sectors
Customer Expect it and will constantly judge you
Apple has done more than reinvent itself; you could say it reinvented the "reinvention"
Arthur C Clarke Predicting the future in 1964
Uber
We can’t talk about digital transformation without mentioning Uber can we?
How they’ve disrupted the way you might book a taxi - they simply made it easier but with a level of consistency which is why most people like the black caps - you know what you’re going to get
But I don’t want to talk to you about that
Uber now has the fastest growing bank in America
What started as a facility to enable its drivers to easily have a bank account and get paid quicker has led to the Banking industry about to have its own ‘Uber moment’
What if Uber or Google was a Tour Operator
Do you think it would be easier
Would you be afraid
Know my details
Know’s what I like
Knows where I’ve been
Knows what pictures I’ve looked at on Instagram
In Copenhagen airport they’ve already been experimenting with this
Copenhagen Airport app, the first social check-in solution in the world. The app was designed to make the travel experience smoother and simpler than ever by integrating it with the social media platforms most used by our guests. A highly ambitious data project, it also takes advantage of these platforms to tailor the digital aspects of traveling specifically to the traveler in question.
May need a new team
Prioritise people over technology
Forbes - When CEOs Talk Strategy, 70% Of The Company Doesn't Get It
Forrester Research
When it comes to delivering customer-facing mobile experiences what are your biggest barriers to success?
Top 3 are not technology issues
Digital customer experience delivery decision makers
May need a new team
Prioritise people over technology
Forbes - When CEOs Talk Strategy, 70% Of The Company Doesn't Get It
Starts with you
The question is 'what are you going to do different'
How are you going to make them love you for it?
Lead the customer-obsessed transformation
Simply put, customers expect consistent and high-value in-person and digital experiences. They don’t care if building these experiences is hard or requires a complex, multifunction approach from across your business. They want immediate value and will go elsewhere if you can’t provide it.
If you do this then maybe you will be here in 10 years time