Synthium Pitch Deck
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Synthium Health is a B2B marketplace designed specifically for the healthcare industry. It offers a cloud-based supply-chain management solution that streamlines transactions between healthcare parties, driving engagement and conversion.
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Synthium Pitch Deck
- 1. Investor Pitch Deck April 2016
- 2. Who We Are The most advanced end-to-end supply chain platform for healthcare. Synthium Health is engineered to be sequentially logical, robust and simple to learn.
- 3. Synthium Health The most advanced cloud based eCommerce platform for Healthcare supply chain Content Management Marketing Selling Support Reporting and Analytics Digital Commerce Excess Inventory Clearance The Technology
- 4. Value Proposition Eliminates cost plus contracts on PPI’s Instant transaction, e-bill streamlines internal process Sell excess inventory to expanded market Instant compliance with 2016 "purchase by competitive bid rule“ Data sharing, reporting, low inventory e-mails Lower sales costs Expanded customer base Reduced costs for logistics & warehousing Real time billing and quicker payments Global access to participate in RFQ’s What’s in it for Sellers? What’s in it for Buyers?
- 5. Seed Funding of $500k by founder Customer Research & Surveys Concept - Research - Survey Founder developed the back end Hired and managed a global team of designers and engineers Lead - Hire - Develop Built the Production Servers & Network Architecture. Advanced User Testing Added 2 Sales & Marketing Professionals Test - Add - Emerge - Expand Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q3 2015 Developed Pricing and Marketing Strategies Review of Exchange Rules & User Agreements by FDA Legal Counsel SEO/marketing efforts start first foreign client signed Document - Market - Sell Tested & Launched platform Added New Users Advanced Partnership Talks with 3 Major Players Improve - Expand - Grow Momentum & Traction 2016 Enrollment Members were approached and enrolled current standing at 409 and growing
- 6. Market Opportunity The global healthcare supply chain market was valued at $9.2 billion in 2014 and is poised to grow at a CAGR of 8.3% from 2014 to 2019 to reach $13.8 billion by 2019. The North American market is expected to grow at the highest rate, with the need to lower healthcare costs being the major driver for this market. - Markets & Markets research 2015 Medicare spending growth is expected to accelerate after 2015 due to expected increases in use of medical goods and services by aging beneficiaries and continued baby-boomer enrollment. - Cms.gov 2013 “Our analysis suggests that the healthcare sector can improve its margins by tens of billions of dollars and improve patient safety by making supply chain improvements” -McKinsey and Company 2013
- 7. Target Markets Additional Market Segments 1. International buyers even GPO’s and other supply chain organizations 2. Independent pharmacies 3. The growing Medicare population
- 8. Competitive Landscape The Synthium Health platform outperforms all other comparative platforms across the board with its end-to-end functionality
- 9. Vijay Reddy CEO & Co-founder Over 24 years of experience in the health industry, having played a key role in developing OSI Systems, Inc., a healthcare start-up company comprised of five individuals, into a company generating over $15 million annually in revenue over a period of only seven years. After leaving OSI, Vijay Reddy acquired ProClaim Inc. in 2006. In late 2012, he began to assemble a technology team that would address the current and future needs of healthcare marketplace. Yamini Vedhire CFO & Co-founder More than 18 years of experience handling the financial and operational functions of different companies. A maid service, a web design company and a medical billing company. She holds an MBA and majored in finance at the Delhi University, India. Team
- 10. 1. A “Top 10 Startup” in the healthcare supply chain solutions market (Medical Design & Outsourcing Q2 2016) 2. Seasoned management team with 25 years healthcare related expertise that has already invested over $500k into Synthium Health 3. Currently in advanced talks to partner with a well known Global Healthcare Logistics Company as well as couple of GPOs 4. Market consolidation is expected to continue which underpins the investment case for the acquisition of Synthium Health by a major player relatively quickly 5. Significant opportunity for an exit by 2020 at $17m (5.7x EBITDA multiple) • Projected IRR of 62% • Projected Cash-on-Cash return of 7x Investment Case
- 11. Profit & Loss USD 2016 2017 2018 2019 2020 2021 Income Statement Revenues Membership dues 17,625 97,958 166,625 242,667 316,271 397,406 Data Management and Reporting 12,250 436,500 873,000 1,134,900 1,475,370 1,917,981 Advertising 23,050 217,250 344,690 517,035 775,553 1,163,329 Transaction Fees 126,600 2,083,482 6,250,446 9,375,670 14,063,505 21,095,257 Total Revenue 179,525 2,835,190 7,634,761 11,270,271 16,630,698 24,573,973 Cost of Goods Sold Direct Labor - - - - - - Total COGS - - - - - - Gross Profit 179,525 2,835,190 7,634,761 11,270,271 16,630,698 24,573,973 Expenses Engineering & Technology 46,877 174,345 199,826 243,682 323,930 476,590 Sales and Marketing 255,004 1,151,851 3,793,193 5,264,034 7,547,672 10,829,727 Administrative 119,689 298,251 377,868 421,278 479,034 552,584 Total Expenses 421,569 1,624,447 4,370,887 5,928,994 8,350,635 11,858,901 Net Ordinary Income -242,044 1,210,743 3,263,874 5,341,277 8,280,062 12,715,072 Other Income/(Expense) Depreciation & Amortization 2,001 17,141 35,392 46,524 43,905 55,095 Interest Expense - - - - - - Other Expense - - - - - - Other Income - - - - - - Net Other Income/(Expense) 2,001 17,141 35,392 46,524 43,905 55,095 Net Income Before Tax -244,045 1,193,603 3,228,482 5,294,753 8,236,158 12,659,977 Tax - 189,292 807,121 1,323,688 2,059,039 3,164,994 Net Income/Loss -244,045 1,004,310 2,421,362 3,971,065 6,177,118 9,494,983
- 12. -$2,000,000 -$1,000,000 $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 Cumulative Net Income Break Even Break Even in Q1 2018
- 13. $1.75M in Series A funding Enhance the functionality of the Synthium platform in order to Scale up the user base by building out the marketing team Develop a world class customer service capability. The Ask (Convertible Note: 8% coupon, 20% discount)
- 14. Vijay Reddy CEO & Co-founder Phone: 770 809 5248 Email: vijay@synthiumhealth.com Thank You Address: 1230 Johnson Ferry Road Suite I-40 Marietta, GA 30068 Yamini Vedhire CFO & Co-founder Phone: 855 722 4672 Email: yreddy@synthiumhealth.com
Editor's Notes
- with asset tracking, ecommerce capabilities, including billing and accounts settlement, providing clear, unhindered visibility, in either direction. The concept of a healthcare supply exchange was first conceived in 2013 by Vijaykanth Tummalapally, a successful entrepreneur and owner of ProClaim Inc. (a healthcare billing & supplies company)
- The results are lower supply costs and related overhead to our clients Greater transparency in pricing, immediate access to competitive pricing Instant access to international qualified buyers and sellers Lower marketing and sales expenses Hyper focused advertising Advanced functionality via platform Greater product visibility