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I-Bytes
Automotive
Automotive Edition 2020
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Table of Contents
1. Financial, M & A Updates..................................................................................................................................1
2. Solution Updates.................................................................................................................................................5
3. Rewards and Recognition Updates..................................................................................................................13
4. Customer Success Updates...............................................................................................................................18
5. Partnership Ecosystem Updates......................................................................................................................23
6. Miscellaneous Updates.....................................................................................................................................34
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Financial, M & A Updates
Automotive Industry
Financial, M&A Updates
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DENSO (Japan) Takes a Stake in PiNTeam, a German Start-up Company, to Accelerate
Development of Basic Software for In-Vehicle Electronic Control Units
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1
DENSO Corporation announced that it has taken a stake in PiNTeam Holding GmbH, a German company highly evaluated for its in-vehicle
embedded software technology deployed primarily in Europe. With this equity stake, DENSO will accelerate the development of basic
software that controls in-vehicle electronic control units (ECUs). Vehicles are becoming increasingly reliant on complex, embedded
software due to growing demands for vehicle performance, especially as new systems in advanced driver assistance system and
electrification proliferate. The number of ECUs per vehicle has steadily risen, with luxury cars typically having more than 80 ECUs each.
For this reason, in-vehicle electronic system control will need to be able to process larger quantities of more diverse data than at present.
Highly reliable basic software will be required to coordinate many ECUs and control the entire vehicle. In the partnership, DENSO will
combine its technologies related to in-vehicle electronic system control, as well as its expertise in mass production quality and precision,
with PiNTeam’s advanced embedded software solutions that meet European standards. This will enable both companies to develop basic
software from a global perspective, which will increase its effectiveness. Auto industry faces the challenge of creating globally competitive
electronic systems that conform to global industry standards. To achieve safe and secure mobility in the future, DENSO will actively
cooperate with partners in and outside Japan to develop systems that contribute to the advancement of vehicles, making them safer, more
efficient and sustainable for all.
Description
Financial, M&A Updates
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Goodyear (USA) Has Purchased Raben Tire
The Goodyear Tire & Rubber Company (“Goodyear”) announced
that it is expanding its company-owned presence in the Midwest
by purchasing Raben Tire Company (“Raben”). The purchase
advances Goodyear’s Connected Business Model and enables
Goodyear’s ability to win and grow in the rapidly changing tire
business by making it easier for consumers and fleets to buy and
recommend Goodyear tires. Founded in 1952 and headquartered in
Evansville, Indiana, Raben is one of the largest tire and service
companies in the Midwest and has vast operations that include
over 30 commercial and consumer tire and service locations and
retread production plants. Raben offers a diverse portfolio of
commercial and consumer products. With its full suite of
mechanical and tire services and a dedicated team of commercial
vehicle technicians, Raben has serviced thousands of customers
annually.
Executive Commentary
“The addition of Raben further expands our network and
strengthens Goodyear’s ability to serve fleets,” said Vice
president, Goodyear North America Commercial. “Goodyear is
already one of the world’s largest operators of commercial truck
service and retreading centers and has nearly 800
company-owned commercial and retail tire and auto service
centers across the U.S. and Canada.”
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Financial, M&A Updates
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Lear (USA) Invests in Silicon Valley-Based Autotech Ventures
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Lear Corporation, a global automotive technology leader, announced it has invested in Silicon Valley-based
venture capital firm Autotech Ventures to support startups in deploying revolutionary mobility technologies. The
investment is being made through Lear Innovation Ventures (LIV), which was launched one year ago, to identify
advanced development teams and early stage technologies and provide direct capital to innovation initiatives.
Autotech Ventures’ portfolio and investing activities are largely focused on software, services and electronics
startup companies working to enable connected, autonomous, energy-efficient vehicles and services.LIV and
Autotech Ventures will work together to enable future collaboration and this investment expands Lear’s
involvement and commitment in the mobility technology ecosystem. Since its inception in 2019, LIV has
announced multiple initiatives and projects, including an investment in an Israel-based venture capital fund
managed by Maniv Mobility, and entered into partnerships with global accelerator Techstars and Silicon Valley
innovation platform Plug and Play.
Description
Financial, M&A Updates
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Volkswagen (Germany) and diconium further expand their
corporation
The Volkswagen Group and the founding shareholders of diconium have agreed on the
acquisition by Volkswagen of the remaining shares in diconium. By acquiring all of the
shares in the company, Volkswagen is strengthening its capabilities in the field of
digital sales solutions. These include the development of a global online sales platform
which will allow customers of all Group brands to purchase and manage digital
services and on demand functions for their fully connected vehicles in the future. For
this purpose, diconium will be contributing its key know-how to the Car.Software
organization of the Volkswagen Group, which is responsible for developing software
for the vehicle, digital ecosystems and customer-oriented functions for sales across the
Group brands. The completion of the transaction is still subject to approval by the
anti-trust authorities. The Volkswagen Group had already announced the acquisition of
49 percent of the shares in diconium in November 2018. By acquiring the remaining 51
percent of the shares, Volkswagen will lay the foundation for a stronger role of
diconium in shaping the Car.Software organization. Under the umbrella of the
Car.Software organization, experts from diconium are developing a global online sales
platform. In the future, customers of all Group brands will be able to purchase and
manage digital services and on-demand functions for their fully connected vehicles via
this platform. The functions will include media streaming in the car, automatic payment
for refueling, battery charging and parking, as well as updates for the vehicle. In
addition, the online sales platform will be linked to the Volkswagen Automotive Cloud,
which is also being developed by the Car.Software organization.
Executive Commentary
“The Volkswagen Group is committed to offering our customers a steadily growing
range of innovative digital added value services which they can use conveniently
and safely both directly in their cars and via their mobile devices,” says
Volkswagen brand Board Member responsible for Digital Car & Services and CEO
of the Car.Software organization. “The technological basis will be the uniform
online sales platform which we are developing for all our brands within the
Car.Software organization. The proven expert knowledge, experience and digital
culture of our colleagues from diconium will give us a significant boost in this
area.“
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Solutions Updates
Automotive Industry
Solution Updates
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Bridgestone (Japan) develops new sensor technology for autonomous vehicles
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Solution Description
Bridgestone Corporation (Bridgestone) announced the development of a technology capable of estimating a wheel axle load and tire
wear condition by using newly developed sensors attached inside tires that measure the change in strain that occurs when a tire makes
contact with the road while in motion. This technology is unique to Bridgestone and the first of its kind in the world. The Smart Strain
Sensor technology developed by Bridgestone incorporates next-generation Internet of Things (IoT) technologies. In addition to tracking
tire inflation pressure and temperature, the Smart Strain Sensor is able to measure the dynamic change in strain that occurs when a tire
is in use. A proprietary algorithm is applied to convert data gathered by the Smart Strain Sensor into tire load and wear information,
which is then collected and sent to the cloud. Bridgestone's previously released sensing technology performs measurements based on
accelerometer sensors, which require a certain amount of speed to acquire data. The new Smart Strain Sensor technology, however,
measures strain, which is independent to speed. As such, the new technology is able to acquire highly reliable data even at low speeds.
This is an important differentiator, as autonomous vehicles are expected to be operated at low speeds for enhanced safety. Furthermore,
the proprietary algorithm contributes to substantial improvements in the battery lifespan of the Smart Strain Sensor, which is critically
important for practical implementation.
Solution Updates
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Hyundai (South Korea) and Kia Debut Virtual Reality (VR) Design Evaluation
System
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Solution Description
Hyundai Motor Company and Kia Motors Corporation have debuted a new virtual reality (VR) design evaluation system at the brands’
global design headquarters. The new system, introduced to the Namyang Research and Development Center in South Korea,
demonstrates a heightened focus on enhancing vehicle development processes through the implementation of VR technology. Hyundai
and Kia displayed how new VR technology will be utilized by both brands in future. The technology uses several development
applications, enabling teams of designers and engineers to carry out vehicle design quality assessments and development verification
processes. The technology is part of a KRW 15 billion (US $12.8 million) investment in the Namyang Research and Development
Center announced by Hyundai and Kia in March 2019. Through the complete implementation of the virtual development processes
throughout R&D and pre-production stages, Hyundai and Kia anticipates a 20% reduction in vehicle development times and a 15%
reduction in annual development costs. In addition to reducing development costs, these new virtual technologies are expected to
increase profitability and trigger a cycle of continuously increasing R&D investment for Hyundai and Kia. VR headsets allow the
brands’ vehicle designers and engineers to virtually enter developmental simulations, with 36 motion tracking sensors detecting and
tracking the locations and movement of all users, enabling each to participate accurately in real time. The new VR design evaluation
system can currently support up to 20 simultaneous users, enabling greater cross-team collaboration than ever before.
Solution Updates
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Sumitomo Electric Industries (Japan): Home-Use Lithium-Ion Storage Battery Unit
POWER DEPO™ III Equipped with a Dual-Unit Linkage Function
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Solution Description
Sumitomo Electric Industries, Ltd. is pleased to announce that a dual-unit linkage function has been added to its POWER
DEPO™ III, a compact and high-efficiency lithium-ion storage battery unit. POWER DEPO™ III is compatible with the
electric power supply systems of electric power companies and has been released for household use in Japan. The new function
makes it possible to use two units of POWER DEPO™ III in combination as one 6.4-kWh (3.2 kWh x 2) storage battery
system that can be installed at indoor locations by taking advantage of its compact size. In recent years, large-scale and long
periods of power failures have occurred throughout Japan due to damage to power lines, an important lifeline, caused by
typhoons or torrential rain. Accordingly, home-use storage battery systems that can supply enough electric power in an
emergency are drawing increasing attention. In May 2017, Sumitomo Electric launched lithium-ion storage battery unit
POWER DEPO™ III (model: PDS-1500S01), which adopted the Company's original power conversion technology and thereby
achieved the smallest size and the lightest weight in the industry even though it is equipped with a storage battery power
conditioner. And now, the dual-unit linkage function provided to POWER DEPO™ III makes it possible to build a storage
battery system with double the storage capacity while maintaining its advantage of compact size suitable for indoor installation.
Solution Updates
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Maruti Suzuki (Japan) strengthens the Alto portfolio with new fully loaded Alto VXI+
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Solution Description
Consistently setting benchmarks in the Indian automobile industry, Maruti Suzuki India Limited announced the launch of
the new Alto VXI+ which offers SmartPlay Studio a 17.8 cm touchscreen infotainment system, enabled with Apple CarPlay
and Android Auto. Further, the new Alto VXI+ also comes with elegant aero edge design, stylish dual-tone interiors, high
fuel efficiency, and latest safety features. Alto VXI+ with BS6 compliant engine delivering a high fuel efficiency of 22.05
km/l at an ex-showroom (Delhi) price of Rs. 380,209/-. Alto VXI+ will be available with enhanced safety features: dual
front airbags, anti-lock braking system (ABS) with EBD, reverse parking sensors, speed alert system and seat belt reminder
for both driver and co-driver. SmartPlay Studio is a new-age connected infotainment system is loaded with top-of-the-line
features and enhances customer’s driving experience with multiple media support. SmartPlay Studio is a convenient
touchscreen infotainment system that comes with easy, customizable & vibrant graphical user interface and ensures a
delightful drive experience. It is enabled with smartphone connectivity for seamless integration with various platforms.
Solution Updates
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Aioi Nissay Dowa Insurance and Toyota (Japan) Develop Telematics Damage Service
System, an Accident Response Service that Uses Connected Car Data
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Solution Description
Toyota Motor Corporation (Toyota) and the MS&AD Insurance Group's Aioi Nissay Dowa Insurance Co., Ltd. (Aioi Nissay
Dowa Insurance) jointly developed the Telematics*1 Damage Service System (the "Service"), a new accident response
service that uses driving data acquired from connected cars*2 to enable visualization of driving conditions such as driving
route and driving behavior at the time of an accident, and uses AI to achieve advance accident detection. The Service will
be made available starting in March 2020 on Toyota and Lexus brand connected cars*3, with supported models to be
expanded in stages. Toyota and Aioi Nissay Dowa Insurance will continue their efforts to achieve a safe and secure traffic
environment for society through the use of data acquired from connected cars. As a result of recent advances in automobile
connected technologies and other areas, it has become possible to gather and use vehicle data from connected cars and
provide new mobility services. Toyota and Aioi Nissay Dowa Insurance jointly developed Japan's first telematics
automobile insurance "TOUGH Connecting Car Insurance" that reflects driving behavior*4 offering services such as
customer safe driving support functions and insurance premium discounts for safe driving based on driving data acquired
from connected cars. This insurance product was developed in 2017 and launched in January 2018.
Solution Updates
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Aptiv (UK) Unveils Smart Vehicle Architecture™ at CES 2020
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Solution Description
Aptiv PLC a leading technology company committed to making mobility safer, greener, and more connected, unveiled a modern, sustainable vehicle architecture that enables automakers to improve
safety, increase vehicle efficiency, and deliver the intelligently connected, software-defined experiences consumers want. Aptiv’s Smart Vehicle Architecture (SVA) debuts at the Consumer
Electronics Show 2020 as today’s vehicle architectures have reached an impasse and are no longer able to handle the rapidly increasing software and hardware complexity of feature-rich and highly
automated vehicles. At the same time, OEMs are making unprecedented investments in electrification, which SVA is ideally suited to support. The intersection of these trends – exponential increases
in software-enabled functionality, vehicle electrification, and intelligent connectivity – will have a profound impact on the future of mobility and society. Aptiv’s expertise in software and systems
integration, combined with its ability to provide automotive-grade compute and signal and power distribution inside the vehicle, sets the company apart from others looking to help OEMs address
vehicle electrical and electronics complexity. SVA is a sustainable open platform that lowers total cost of ownership and enables feature-rich, highly-automated vehicles. It is also built to meet the
most stringent functional safety and cybersecurity standards. Additional benefits include:
• Unlocking New Software-Enabled Functionality Today’s vehicles are complex and costly to develop. SVA’s intelligent abstraction, standardized interfaces, and scalable compute lower costs by
allowing software applications to be developed independent of the hardware and reused across platforms, providing scalability on the path towards full safety automation.
• Reducing Complexity. Many of today’s features are highly distributed among individual controllers. SVA drives significant consolidation by centralizing compute power into more manageable
zone controllers, while also separating it from I/O to allow for the easy addition of features. The zone controllers provide an interface to the sensors, manage the power, and provide compute
functionality inside the zones that can be used for feature consolidation. For central compute, SVA’s Open Server Platform can dynamically allocate computing resources to both safety-critical, and
non-critical functions, providing maximum performance and flexibility while optimizing cost. These changes reduce weight and packaging space for compute by 25%.
• Accelerating Development Cycles. Current development, test, and validation processes must be done sequentially. SVA’s abstraction of software from hardware and separation of I/O from compute
enables independent parallel development cycles, shortening time to market and allowing for significant software reuse. The company expects SVA to reduce system integration and testing costs, as
well as software-related warranty costs, by roughly 75% each, while making the need for model year updates a thing of the past.
• Providing Modular Architecture that Simplifies Manufacturing. Aptiv’s architecture is designed for the factory of the future, where automation will ensure quality and help lower costs. It’s
modular zonal architecture with Dock & Lock™ connection systems enables designs for simplified manufacturing and vehicle assembly, while common sub-assemblies result in 25% fewer SKUs.
Additionally, Aptiv believes OEMs that adopt SVA will require 20% less factory floor space for assembly of the electrical architecture.
• Unlocking new business models. Aptiv’s server-based central compute, Aptiv Open Server Platform, supports over-the-air software and firmware updates, enables performance enhancements, and
optimizes data analytics with edge compute. It also provides an open platform and development ecosystem to leverage third-party innovation.
Solution Updates
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BorgWarner (USA) Expands Aftermarket Portfolio with Three BERU Branded Product
Lines and AWD Spare Parts
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Solution Description
BorgWarner has announced several additions to its portfolio of market-leading, original equipment (OE) quality aftermarket
products. Beginning Jan. 1, 2020, the company expects to become the exclusive aftermarket distributor of its market-leading
BERU® glow plugs, glow plug controllers and ignition coils to provide more streamlined distribution to its aftermarket
customers in Europe. In addition, BorgWarner plans to expand their aftermarket portfolio offering a broad range of spare parts
for all-wheel drive (AWD) couplings. Due to BorgWarner’s broad aftermarket portfolio and its long-standing expertise in this
segment, customers continue to benefit from availability, excellent delivery performance, and service quality. All BorgWarner
aftermarket products are manufactured and tested in line with the stringent quality standards – and with the same dedication –
that form the basis for BorgWarner’s excellent reputation as an OE manufacturer for the automotive industry. With the new
additions, BorgWarner's comprehensive range of aftermarket solutions includes turbochargers, remanufactured turbochargers,
EGR valves and remanufactured EGR valves, coolers, thermostats, and now BERU glow plugs, glow plug controllers and
ignition coils. The AWD coupling spare part portfolio comprises filter kits and pump kits for particle free, flawless system
operation, sensor kits for perfect control, and special oils that ensure a constant oil flow and support an ideal distribution of the
driving power. The products can be shipped quickly and efficiently from BorgWarner's central warehouse in
Kirchheimbolanden, Germany.
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General Motors (USA) Offers SiriusXM with 360L on Nearly 1 Million Vehicles
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Solution Description
General Motors is bringing a new way to listen to music, sports and talk shows to nearly 1 million Chevrolet, Buick, GMC and Cadillac
owners with SiriusXM with 360L. Available on select 2020 model year vehicles, the rollout is the broadest integration by any automaker of
SiriusXM's next generation listening experience. SiriusXM with 360L represents the future of in-vehicle audio entertainment. The new
platform and easy-to-use interface delivers content via both satellite and streaming to give drivers and their passengers more than 200 live
SiriusXM channels, plus the ability to make on-demand programming choices from a library of more than 10,000 hours of SiriusXM
content – including SiriusXM exclusive interviews, shows and performances. SiriusXM with 360L's "For You" recommendations also make
it easier to find the programming that drivers and passengers love. Additionally, Chevrolet, Buick, GMC and Cadillac drivers in the United
States with a Remote Access Plan can now set up their SiriusXM "Favorites" through the myChevrolet, myBuick, myGMC or myCadillac
mobile apps1 – even if they're not in the vehicle – and the selections will sync to the infotainment system. Drivers can also check and
manage their SiriusXM subscription right from their myChevrolet, myBuick, myGMC or myCadillac mobile app. A three-month
subscription to SiriusXM All Access is included for customers who purchase equipped 2020 vehicle models, meaning those customers can
enjoy the benefits of SiriusXM in the vehicle, and also listen outside the vehicle on the SiriusXM app. Customers can also download the
SiriusXM app through their myChevrolet, myBuick, myGMC or myCadillac mobile app.
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Rewards & Recognition Updates
Automotive Industry
R & R Updates
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Shining moment! BAIC Group (China) was selected as "Top 100 Brand Models of
Chinese Brands in the Grand Prix of 2019"
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Chinese Brand Powerful Grand Ceremony" hosted by China Central Radio and Television was held in Beijing. BAIC Group was selected as the "Top
100 Brand Models of the Chinese Brand Powerful Grand Ceremony in 2019". Member of the Standing Committee and Deputy General Manager of
BAIC Group, attended the ceremony and received the honor on behalf of BAIC Group. 2019 is the "Brand Shine" of BAIC Group. As one of the
pioneers and main forces in the development of the new energy automobile industry in China, BAIC Group has always been at the forefront of
transformation and upgrading and breakthroughs. At present, standing at a key point in the automotive industry's unprecedented changes in the past
century, BAIC Group has moved in response to the situation and has taken advantage of it to focus on building core competitiveness facing the new
era and implement the "high, new and special" development strategy. By strengthening innovation drive and transformation and upgrading, focusing
on improving quality, creating differentiated and differentiated products and services, it is the beginning of a new era of high-quality development for
BAIC. Focusing on the direction of new energy, intelligence, and network connectivity, BAIC Group has actively deployed and made
breakthroughs. In 2019, BAIC Group ushered in a ten-year milestone in the development of new energy vehicles. In the past ten years, the production
and sales volume of new energy vehicles of BAIC Group exceeded 500,000, ranking first in the sales of pure electric passenger vehicles in China for
6 consecutive years. At the same time, BAIC Group led the construction of the National New Energy Vehicle Technology Innovation Center, invested
in the construction of the BAIC New Energy Vehicle Test Center, solved common problems for the entire industry, and joined hands with all parties
to build a world new energy vehicle technology innovation highland. In terms of intelligent network connection, in accordance with the "Dolphin +"
strategy, around the five evolutionary dimensions of "protection, optimization, liberation, individuality, and harmony," BAIC Group has focused on
four strategic focus areas of intelligent technology, intelligent products, intelligent ecology, and intelligent transportation.
R&R Description
R & R Updates
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Hyundai (Japan) VENUE Wins Prestigious 'Indian Car of the Year (ICOTY) 2020'
Award
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Hyundai Motor India Ltd, India's first smart mobility solutions provider and largest exporter since inception
has won the most coveted Indian Car of the Year 2020 (ICOTY) award for Hyundai VENUE. As the most
loved and trusted car manufacturer in India, Hyundai Motor India has won 6 ICOTY Awards for its products:
VENUE, VERNA, CRETA, ELITE i20, GRAND i10 and i10 for the year 2020, 2018, 2016, 2015, 2014 and
2008 respectively. VENUE with its Solid Presence, Refreshing Driving Experience and Seamless Connectivity
has struck the right chord with Indian customers and transformed the compact SUV landscape in India. The
technologically advanced features and contemporary outlook helped Hyundai VENUE to deliver high
performance and become the first choice of today's millennial generation and be the most desired SUV.
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R & R Updates
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Kia (South Korea) Telluride Wins 2020 North American Utility Vehicle of the Year
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the Kia Telluride was named 2020 North American Utility Vehicle of the YearTM by the distinguished North
American Car of the Year jury (NACTOY). This first-time honor for the Kia brand caps an unprecedented
number of awards for Kia’s three-row SUV from major consumer and enthusiast publications since the
Telluride appeared in dealerships early last year. NACTOY jurors voted Telluride number one after spending
months of deliberation, including test drives, comparisons and other evaluations. To be eligible, vehicles must
be all-new or substantially new and must be available at dealerships close to the announcement of the awards.
The Telluride prevailed over a field of 12 semi-finalists and three finalists in the utility category. The Telluride
continues to be one of Kia Motors America’s best-selling vehicles. Since going on sale, nearly 60,000
Tellurides have been sold and demand continues to outpace supply. Conceived, designed, developed, and
assembled in the U.S. specifically for the U.S. market in West Point, Georgia, Telluride is the first Kia vehicle
to be exported from the United States.
R&R Description
R & R Updates
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Maruti Suzuki (Japan) Dzire becomes India’s No. 1 selling car
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Leading the compact sedan segment for over a decade, Maruti Suzuki Dzire has become the best-selling car
in the first 8-months of 2019-20 with more than 1.2 lakh unit sales between Apr-Nov 2019. With the
best-in-class fuel efficiency and enhanced safety features, Dzire crossed the record milestone of 2 million
unit sales recently. India’s best-selling compact sedan for more than 10 years, Dzire is backed by smooth
styling, plush interiors, superior overall comfort and advanced safety features. Carrying forward the legacy,
new Dzire became an instant hit with the launch of its 3rd gen model in May 2017. Dzire is a perfect
package for the young, aspirational and ‘indulgence desiring’ Indian customer.
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Valeo (France) wins R&D award for its high definition LED smart lighting technology
at the Innovation Awards for Franco-Chinese Teams
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At the ceremony for the 2019 Innovation Awards for Franco-Chinese Teams, held at MEDEF’s headquarters in Paris on Monday,
December 16, Valeo won the R&D award for its PictureBeam Monolithic technology, the first high definition LED smart lighting
solution. This innovative technology will be available on the market from 2022 and will significantly improve road safety at night.
Organized by the France China Committee and backed by the French Ministry of Economy and Finance, the French Ministry of
Higher Education, Research and Innovation and the Chinese Chamber of Commerce and Industry in France, the Innovation Awards
for Franco-Chinese Teams aim to recognize and reward the innovative excellence of joint projects developed by French and
Chinese bicultural teams, whether in companies, universities or laboratories. The jury is chaired by the French National Center for
Scientific Research (CNRS). Capable of projecting around 4,000 pixels onto the road from a single lighting module, PictureBeam
Monolithic produces a very wide beam of light, for an optimal field of vision, and offers the best anti-glare function available to
date. PictureBeam Monolithic also offers driving assistance functions, thanks to its ability to create road markings. The headlamps
can be used, for example, to trace the various bends in the road, improving both safety and driving comfort.
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Customer Success Updates
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Customer Success Updates
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BYD (China) Leads Sales of Electric Buses in Latin America with More Than 1,000
Units
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BYD has now sold more than one thousand electric buses in Latin America, becoming a leader in the promotion
and implementation of electrified public transportation across the region. With a total of 1,035 buses sold to date,
the company covers 71% of the local pure electric bus market, cutting 222 tons of CO2 emissions – with an
average daily operation of 200 km per bus - which is the equivalent to planting 18,520 trees. Chile leads the
ranking with 285 electric buses, the largest fleet on the continent. The operation of the first 100 BYD electric
buses began on December 15, 2018, by Enel and Metbus. After one year, the fleet has traveled a total of 4.5
million kilometers since its deployment, serving more than 13 million users and made 160 thousand trips, saving
21 tons of CO2 emissions. This experience has sought to be replicated in other parts of Latin America. Only in
2019, in the city of Guayaquil, Ecuador, rolled out its first fleet of 20 BYD electric buses; in Mendoza, Argentina,
a fleet of 16 BYD buses was launched, while BYD also delivered 15 buses in Sao Paulo, Brazil. In Colombia, the
company's 64 electric buses began operations, with BYD also winning the tender for 379 electric buses, which
will start operations in Bogotá's public transit system next year.
Description
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GM (USA) Delivers 3.09 Million Vehicles in China in 2019
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General Motors and its joint ventures delivered more than 3.09 million vehicles in China in 2019, amid a challenging environment with
weakened consumer demand. The company continued the transformation of its portfolio, including luxury vehicles, large SUVs, and
the ongoing development and rollout of its new energy vehicle (NEV) lineup. Cadillac sales reached an all-time high of 213,717 units
in 2019, posting a year-on-year increase of 3.9%. In accordance with its global plan of introducing one model every six months,
Cadillac added the CT5 midsize luxury sedan and the XT6 large luxury SUV. It will introduce the CT4 luxury sedan this year, giving
Cadillac its strongest portfolio ever in China’s steadily growing luxury vehicle segment. Buick deliveries totaled 850,007 units. Its large
SUV, the all-new Enclave, has had healthy sales since its launch in November. With its introduction, Buick has built a complete lineup
in China across compact, midsize and large SUVs. Chevrolet delivered 418,000 vehicles last year. The brand likewise strengthened its
SUV presence with the launch of the Tracker and Trailblazer from its all-new global vehicle family. Chevrolet will add a large SUV –
the Blazer – in China in 2020 to solidify its foothold in this burgeoning segment. Baojun had deliveries of 608,269 units. It is
transforming into a more youthful, connected and intelligent brand to appeal to rising consumer aspirations. In line with the brand’s
upward move, four all-new models were introduced in eight months – the RS-5 SUV, RM-5 MPV, RC-6 sedan and RS-3 SUV. In 2020,
Baojun will maintain its intensive product launch cadence to strengthen its brand image and portfolio.
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Goodyear (USA) Brings Advanced Tire Monitoring Technology To Norfolk Southern
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Norfolk Southern Railway Company has selected The Goodyear Tire & Rubber Company’s innovative TPMS Plus technology
for its trailer fleet across North America. TPMS Plus is a part of Goodyear’s complete Tire Management Program, designed to
help fleets save time and money by alerting them to developing tire situations. The solution’s on-vehicle sensors monitor tire
conditions in real time, allowing fleets to quickly identify and triage issues like air leaks, low pressure and abnormal
temperature. Once a potential issue is detected, Goodyear Fleet HQ can assist in routing the driver to a Goodyear service
network location or dispatch roadside assistance to perform preventative maintenance. After a successful TPMS Plus pilot with
Norfolk Southern’s intermodal operations, Goodyear began to deploy the solution at the Norfolk Southern Fairburn, Ga.,
facility earlier this year. Installations will be expanding to additional facilities in Illinois, Indiana and Florida over the next
several months. TPMS Plus also includes GPS-enabled theft detection, battery back-up for hardware and integrations into
existing fleet maintenance systems. With this range of features, Goodyear’s TPMS Plus product is one of the most versatile and
comprehensive tire monitoring solutions on the market.
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Sumitomo Electric (Japan) Wins Major Orders for Low-Loss High-Capacity Overhead
Conductors from Asia-Pacific Region
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Sumitomo Electric Industries, Ltd. began shipping low-loss high-capacity overhead conductors for the
Dhaka-Chittagong Main Power Grid Strengthening Project in Bangladesh. The Company is accelerating its power
transmission line business in the Asia-Pacific region, with major orders for a total of 9,300 km of low-loss
high-capacity overhead conductors, not only in Bangladesh, but also in India (October 2019), Sri Lanka (September
2019), and Papua New Guinea (April 2019) under ODA loan projects. Amid the developing economies and
expanding energy consumption in the Asia-Pacific region, there is a growing need for products that enable efficient
energy supply in power transmission. Transmission loss tends to be large particularly for long-haul transmissions,
and therefore, our low-loss high-capacity overhead conductors are expected to meet the need. The features of this
low-loss high-capacity overhead conductor are being recognized and increasingly adopted by Asian countries
including Bangladesh and Sri Lanka, where energy demand is rapidly increasing.
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Maruti Suzuki (Japan) Ertiga clocks 500,000 sales in 8 years
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Clocking cumulative sales of 5 lakh units in 8 years, Maruti Suzuki Ertiga has emerged as India’s best-selling urban
MPV. Offering stylish exteriors, coupled with spacious interiors, brand Ertiga has found widespread acceptance
among its customers. With aspirational design, focus on safety and superior performance, it has been recognised for
its excellent road performance and best-in-class fuel-efficiency. Building on the success of first generation Ertiga, the
company introduced next generation Ertiga in 2018 with aspirational new design, premium interiors and powerful
new engine options. New Ertiga is a proof of Maruti Suzuki’s evolutionary design sensibilities and technology
capabilities. It is high on safety with Suzuki’s 5th Generation HEARTECT Platform and is equipped with an array of
safety features such as dual front airbags, ABS with EBD, reverse parking sensors etc. as standard fitment across all
variants. The customers have appreciated the next generation Ertiga for its exterior design, space and overall utility.
Further, Ertiga is the only MPV which is available in three fuel options – petrol, diesel and segment exclusive,
factory-fitted CNG. Nearly 28% Ertiga customers are repeat buyers. This is a testimony towards brand loyalty and
Ertiga staying relevant to changing customer aspirations over the past 8 years.
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Bridgestone (Japan) Named First Partner for First Video Game Designed to Celebrate
Paralympic Athletes
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Bridgestone Corporation (Bridgestone), the world's largest tire and rubber company and a Worldwide Olympic and
Paralympic Partner, announced its sponsorship support for the first official video game of the International Paralympic
Committee (IPC). As the first partner of "THE PEGASUS DREAM TOUR," Bridgestone is committed to helping the IPC
engage new and younger audiences to increase awareness and popularity of Paralympic sports. As first partner, Bridgestone
will have unique activation within the game and support the IPC and JP Games in their launch efforts. This project, like all
Bridgestone activities related to its Worldwide Olympic and Paralympic Partnerships, aligns with the company's global
"Chase Your Dream" message, which encourages people to overcome obstacles and persevere in pursuit of their goals. The
International Paralympic Committee (IPC) is the global governing body of the Paralympic Movement. It co-ordinates the
organisation of the Summer and Winter Paralympic Games, and serves as the International Federation for 10 sports, for
which it supervises and co-ordinates the World Championships and other competitions. The IPC’s vision is to make for an
inclsuive soceity through Para sport.
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Daimler (Germany): Mercedes-AMG Petronas Motorsport announces performance partnership
with INEOS sailing and cycling teams, launching its new Applied Science division
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Mercedes-AMG Petronas Motorsport is delighted to announce a new performance partnership with INEOS Sports sailing
and cycling teams: Team INEOS, the seven-times winner of the Tour de France and INEOS TEAM UK, who are aiming to
win sport’s oldest international trophy, the America’s Cup. The collaboration is founded on three core principles: a shared
belief that no limits should be placed on what is possible in performance; a desire for the technical excellence and winning
cultural attributes of each team to be shared for the benefit of the three partners; and a belief that the best technical support
enables great athletes to create the greatest racing moments. The partnership will see the teams work together to develop
and implement innovations in engineering, human science, simulation and data analysis, leveraging the human and
technological capability that has delivered six consecutive double world championships in Formula One. The
announcement unveils a new division of Mercedes-AMG Petronas Motorsport, called Mercedes-Benz Applied Science
(MBAS). Formed in March 2019, MBAS leverages the best of aerospace and motorsport technologies to deliver
performance across the domains of land, sea and air. MBAS has been working with INEOS TEAM UK since August 2019.
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Daimler (Germany): Cooperation in Brazil: Mercedes-Benz and Bosch build a modern testing
centre for vehicles in Iracemápolis
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Mercedes-Benz and Bosch have joined forces in Brazil to build a state-of-the-art Vehicle Test Center. In addition to trucks
and buses, it will also be possible to test passenger cars, light commercial vehicles and motorcycles in the future. One
ground-breaking aspect of the joint project: the new facility is to be made available to other manufacturers of vehicles,
systems and vehicle components. The Vehicle Test Center is to be built on the existing Mercedes-Benz testing grounds in
Iracemápolis (State of São Paulo). Initial construction work on the new test centre will begin in the first half of 2020. The
start of operations is scheduled for 2021. Together, Mercedes-Benz and Bosch will invest 70 million Brazilian Real (around
15 million Euro) in the centre. The new Vehicle Test Center will focus on testing for the development of systems for vehicle
safety and suspension control as well as systems for improved energy efficiency and for (semi-)automated driving. The
new Test Center includes five different areas with a total ground surface of 400,000 square metres. As part of the
construction project, the number of test tracks in Iracemápolis will be increased from the present 16 to 21 and additional
workshop boxes and office space will also be created.
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Daimler (Germany): Mercedes-Benz and Geely Holding have formally established its global joint
venture “smart Automobile Co., Ltd.” for the smart brand
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Mercedes-Benz AG (Mercedes-Benz) and Zhejiang Geely Holding Group (Geely Holding), the German and Chinese
automotive groups, announced that they have formally established the global joint venture “smart Automobile Co., Ltd.” for
the smart brand after receiving the regulatory approvals. The total registered capital of the Joint Venture will be 5.4 billion
RMB to transform smart into a leading player in premium-and intelligent electrified vehicles. Both parties will equally
contribute 2.7 billion RMB, the share of Mercedes-Benz AG will be mainly covered by the contribution of the smart brand.
The global headquarters of the new joint venture has been set in Hangzhou Bay, Ningbo with operational sales functions
based in China and Germany. The new generation of smart vehicles will be designed by the worldwide Mercedes-Benz
Design network and developed by the Geely global engineering network. Future production will be located in China. As
part of the vehicle-development program, the smart product portfolio will be extended into the fast-growing B-segment that
are in line with smart’s brand positioning with a focus on pure premium electric and connected vehicles.
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DENSO (Japan) and NTT Communications Starts Validating Jointly Developed Vehicle Security
Operation Center Technology to Realize Resilient Security Solutions for Connected Cars
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DENSO Corporation (DENSO) and NTT Communications Corporation (NTT Com) will begin validating their jointly developed
Vehicle Security Operation Center (V-SOC) technology for monitoring and analyzing vehicle’s security status from January 2020. The
two companies are creating the technology to realize resilient security solutions for connected cars. Today, connected cars are becoming
increasingly popular and sophisticated. In this evolution, novel automotive technologies and solutions continuously appear utilizing
ICT technology. Concurrently, cyberattacks are growing more sophisticated and stealthy. Thus, cybersecurity in connected car is
paramount. They need security technology that can swiftly detect and analyze cyberattacks and then seamlessly provide the appropriate
support according to the situation. Since 2017, DENSO and NTT Com have been developing V-SOC technology to detect cyberattacks
and identify the affected area by the cyberattacks based on analysis of data, which are output from a vehicle’s security systems. In this
research, the two companies have studied how to improve the safety and availability of connected cars and enable quick security
responses by using V-SOC technology that can provide appropriate support as the situation demands. The two companies will start to
validate V-SOC technology in a test environment to realize resilient security solution for connected cars. Different types of cyberattacks
will be conducted on test vehicles to see how effectively the V-SOC detects these attacks and analyzes the affected area by the
cyberattacks. V-SOC technology will be improved by repeatedly responding to various forms of cyberattacks.
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DENSO (Japan) Works with Qualcomm to Develop Next-Generation Cockpit Systems
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28
DENSO Corporation and Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, announced the companies’ joint efforts in
developing next-generation cockpit systems. In recent years, the amount of information provided by a vehicle to the driver has increased due to
advanced driver assistance functions using cameras and sensors, as well as various entertainment functions. With these opportunities for
vehicle-driver communication, human-machine interfaces (HMI*1) play a key role in providing updates to drivers swiftly, effectively and safely, and
in a way that does not cause distraction. In doing so, these interfaces must account for the driving situation around the vehicle and the driver’s status
to ensure the most important information is communicated at precisely the right time. It is a process made possible by multiple HMI products
working simultaneously, such as the instrument cluster, in-vehicle multimedia, and head-up display. To enhance this critical information exchange,
DENSO aims to develop next-generation integrated cockpit systems harnessing Qualcomm Technologies’ information and communication
technologies, including cutting-edge semiconductors and software solutions developed for smartphones and DENSO’s expertise in in-vehicle
requirements, functional safety, quality, and security technologies for HMI products. Working with Qualcomm Technologies, DENSO aims to
develop an architecture for systems based on DENSO’s Harmony Core™*4 integrated cockpit system that can coordinate with external cloud
services and new HMI products, which enables car connectivity and advanced safety features like driver status monitoring, driver and passenger
authentication, and improved display operability. DENSO will improve the user-friendliness of integrated cockpit systems and in-vehicle
infotainment products and develop in-vehicle solution technologies for these systems by utilizing the technologies and know-how refined in the
development of products.
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Hyundai (South Korea) and Uber Announce Aerial Ridesharing Partnership, Release New
Full-Scale Air Taxi Model at CES
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Uber and Hyundai Motor Company have announced a new partnership to develop Uber Air Taxis for a future aerial ride share
network and unveiled a new full-scale aircraft concept at the Consumer Electronics Show (CES). Hyundai is the first automotive
company to join the Uber Elevate initiative, bringing automotive-scale manufacturing capability and a track record of
mass-producing electric vehicles. The air vehicle concept Hyundai released today was created in part through Uber’s open design
process, a NASA-inspired approach that jump-starts innovation by publicly releasing vehicle design concepts so any company can
use them to innovate their air taxi models and engineering technologies. In this partnership, Hyundai will produce and deploy the
air vehicles, and Uber will provide airspace support services, connections to ground transportation, and customer interfaces through
an aerial ride share network. Both parties are collaborating on infrastructure concepts to support take-off and landing for this new
class of vehicles. In preparation for this announcement, Hyundai has worked with Uber Elevate to develop a PAV (Personal Air
Vehicle) model, S-A1, that utilizes innovative design processes to optimize electric vertical take-off and landing (eVTOL) aircraft
for aerial ridesharing purposes. The Elevate initiative based this process on NASA’s historical approach of putting design concepts
out publicly to inspire innovation amongst multiple companies, spurring the development of common research models to
investigate novel aerodynamic concepts and catalyzing industry progress in wing design, noise, aerodynamics, and simulation
verification.
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Volvo Group and Isuzu Motors (Japan) intend to form strategic alliance
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30
The Volvo Group and Isuzu Motors signed a non-binding Memorandum of Understanding with the intent to form a strategic alliance
within commercial vehicles in order to capture the opportunities in the ongoing transformation of the industry. In a first step, the
intention is to establish a global technology partnership and to create a stronger, combined heavy-duty truck business for Isuzu Motors
and UD Trucks in Japan and across international markets. This will entail transferring ownership of the complete UD Trucks business
globally from the Volvo Group to Isuzu Motors in order to accelerate growth by leveraging greater volumes and complementary
capabilities. There is great complementarity between the two Groups from both a geographical and product line perspective, with
further opportunities to be explored over time.
The intended strategic alliance between the Volvo Group and Isuzu Motors will include:
• Forming a technology partnership, which will leverage the parties' complementary areas of expertise within both well-known and new
technologies as well as to create a larger volume base to support necessary, forthcoming technology investments.
• Creating the best long-term conditions for a stronger heavy-duty truck business for UD Trucks and Isuzu Motors in Japan and across
international markets.
• Exploring opportunities for even broader and deeper collaboration within the commercial vehicle businesses across geographical
areas and product lines, such as light- and medium-duty trucks.
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Mitsubishi Motors (Japan) Philippines Signs MOU to Roll Out a Next-Generation Showroom,
DENDO DRIVE STATION, in the Philippines
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Mitsubishi Motors Philippines Corporation (MMPC), a sales and manufacturing subsidiary of Mitsubishi Motors
Corporation (MMC), signed a Memorandum of Understanding with its five dealers to roll out a next-generation Showroom,
DENDO DRIVE STATION, in the Philippines. In addition to standard showroom functions such as new vehicle sales and
aftersales services, the DENDO DRIVE STATION features solar power system and vehicle to home (V2H) * equipment.
This system allows to charge EVs/PHEVs at the showrooms as well as to supply electricity from EVs/PHEVs back to the
showrooms. Since it opened the first one in Tokyo in 2016, MMC has opened 79 DENDO DRIVE STATION showrooms
throughout Japan, and aims to open it in the Philippines by the end of 2020. This year, MMC plans to introduce its flagship
plug-in hybrid (PHEV) SUV, the OUTLANDER PHEV, to the Philippines, the company's key regional market. MMC aims
to support the development of the country's automotive industry and the local economy through the activities such as rolling
out the DENDO DRIVE STATION to promote understanding of EVs/PHEVs so they would be widely used.
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Tata Motors (India) signs an MoU with Prakriti E-Mobility Private Limited to deploy Tigor
EVs in New Delhi
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32
Accelerating the transition to sustainable transportation for the masses, Tata Motors announced a partnership with
Prakriti E-Mobility Private Limited, to deploy 500 Tigor EVs in New Delhi. Prakriti E-Mobility Private Limited, an
EV based taxi service co-founded by Nimish Trivedi, Vikas Bansal and Rajeev Tiwari, will deploy the Tigor EVs on
its app-based platform EVERA, which will serve in Delhi/NCR, reinforcing its commitment to service clients while
enhancing sustainability. The first batch of over 160 Tigor EVs is expected to hit the road by Jan’20. Tata Motors is
playing a leading role in proactively driving electric mobility in the country. The company’s latest addition of Tigor
EV comes with a range of 213 kms, certified by ARAI, offers an enhanced driving range, low cost of ownership,
connectivity, comfort of a sedan and zero emissions.
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CES 2020: In a world first, Valeo (France) is unveiling its autonomous, electric delivery droid, developed in partnership
with Meituan Dianping, China’s leading e-commerce platform for services
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As an automotive supplier specialized in developing electric, autonomous and connected vehicle technologies, Valeo is presenting its autonomous,
electric delivery droid prototype, Valeo eDeliver4U, at CES 2020 in Las Vegas. Valeo developed the technology in partnership with Meituan
Dianping, China’s leading e-commerce platform for services, which operates popular food delivery service Meituan Waimai. The two groups signed a
strategic cooperation agreement at last year’s CES to develop a last-mile autonomous delivery solution. At 2.80m long, 1.20m wide and 1.70m tall,
the droid can deliver up to 17 meals per trip, autonomously negotiating dense and complex urban environments at about 12 km/h without generating
any pollutant emissions. With a range of around 100km, this prototype gives us a glimpse of what home delivery could look like in the near future,
especially in the ever‑growing number of zero-emissions zones that are being created around the world. Meituan Dianping’s connected delivery
locker allows for safe delivery to the end customer, who can book through a smartphone application. The droid’s autonomy and electric power are
delivered by Valeo technologies that are already series produced and aligned with automotive industry standards, thereby guaranteeing a high-level of
safety. The droid operates autonomously using perception systems including algorithms and sensors. It is equipped with four Valeo SCALA® laser
scanners (the only automotive LiDAR already fitted to vehicles in series production), a front camera, four fisheye cameras, four radar devices and
twelve ultrasonic sensors, coupled with software and artificial intelligence. The electrified chassis features a Valeo 48V motor and a Valeo 48V
inverter, which acts as the system’s “brain” and controls the power, a speed reducer, a 48V battery, a DC/DC converter and a Valeo 48V battery
charger, as well as electric power steering and braking systems.
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Aptiv (UK) Self-Driving Vehicles Now Arriving at McCarran International
Airport
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Aptiv PLC, a global technology company enabling the future of mobility, announced it has been awarded access
to pick up and drop off a select group of passengers via its self-driving vehicles at the McCarran International
Airport in Las Vegas. McCarran joins the list of over 3,400 popular destinations that Aptiv’s self-driving vehicles
currently service in Las Vegas, including restaurants, hotels, entertainment venues and other high-traffic locations,
like the Las Vegas Convention Center. This first-of-its-kind airport access to autonomous vehicles will aid in the
company’s development of a production-ready Level 4 autonomous driving platform in 2022. It will also help
Aptiv and McCarran learn more about robotaxi utilization and deployment, to optimize efficient ground
transportation in and out of the airport. These rides are not yet available to the public. Aptiv operates autonomous
vehicles across Boston, Singapore, Las Vegas, and Pittsburgh. In September 2019, Aptiv announced that it is
entering into an autonomous driving joint venture with Hyundai Motor Group. Upon closing, the joint venture
will assume control of Aptiv’s current operations in Las Vegas, including its pilot program with McCarran
International Airport.
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Sumitomo Rubber (Japan) Establishes Natural Rubber Procurement Subsidiary
in Singapore
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35
Sumitomo Rubber Industries, Ltd. is pleased to announce that we have recently established a natural rubber procurement subsidiary in Singapore, the
world's largest natural rubber trading hub, with the aim of ensuring a more stable supply of high-quality natural rubber to meet the needs of the
Sumitomo Rubber Group. Up until now, the Natural Rubber Division of our tire sales subsidiary in Singapore (SUMITOMO RUBBER ASIA
(TYRE) PTE. LTD.) has handled the procurement of natural rubber for our group. When it begins operations in April of this year, this newly
established subsidiary will take over these procurement activities as well as various other outward-looking efforts related to natural rubber and its
procurement. In light of following factors, the Sumitomo Rubber Group has determined that, in order to reliably procure high-quality natural rubber,
there is a strong need for a procurement system spearheaded by a locally situated organization that is responsible for and capable of handling both
procurement activities and outward-looking efforts such as GPSNR. In spite of rising global consumption of natural rubber in recent years, output is
anticipated to decline in the major natural rubber production centers of Asia in the near future. As such, there is now a growing need for a global
approach to natural rubber procurement. At the same time, when it comes to securing a stable supply of high-quality natural rubber, the business
environment is currently undergoing a series of major changes that pose various challenges, as mergers and market withdrawals within the natural
rubber industry create greater risks of monopolies, price fluctuations and other potential issues in various markets.
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Bridgestone (Japan) Wins Design Rights Infringement Lawsuit in China
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Bridgestone Corporation (Bridgestone) announced that it received a favorable ruling in its design right infringement lawsuit
against Chinese tire manufacturers Shandong Huasheng Rubber Co., Ltd. (Huasheng) and Shandong Hongsheng Rubber
Co., Ltd. (Hongsheng), in the Shanghai Intellectual Property Court. In January 2017, Bridgestone filed the lawsuit claiming
that tire manufacturing and sales activities conducted by Huasheng and Hongsheng utilized the tread pattern of the
Bridgestone BLIZZAK™ DM-V1 tire for 4×4 sport utility vehicles, and that these activities were therefore in violation of
the company's design rights. In October 2019, the Shanghai Intellectual Property Court ruled in favor of Bridgestone.
Huasheng and Hongsheng were ordered to pay damages to the company in an amount of roughly 900,000 Chinese yuan
(approximately 13.5 million Japanese yen). Bridgestone takes seriously any unauthorized use or infringement of its patents,
design rights, trademarks, or any other intellectual property. With this level of vigilance, Bridgestone is prioritizing the
safety and reliability associated with its products and maintaining and enhancing its hard-earned brand value.
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I-Bytes Automotive Industry

  • 1. IT Shades Engage & Enable I-Bytes Automotive Automotive Edition 2020 Email us - solutions@itshades.com Website : www.itshades.com
  • 2. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com About Us Who We are Aim of this I-Byte Reasons to talk to us ITShades.com has been founded with singular aim of engaging and enabling the best and brightest of businesses, professionals and students with opportunities, learnings, best practices, collaboration and innovation from IT industry. This document brings together a set of latest data points and publicly available information relevant for Automotive. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely. 1. Publishing of your company’s solutions/ announcements in this document. 2. Subscribe to this and other periodic publications i.e. I-Bytes, Solution Letters from ITShades.com. 3. For placement of your company's click-able logo and advertisements. 4. Feedback for us to improve the content and format of these periodic publications.
  • 3. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Sponsoring Companies for this Edition LOGO 1 LOGO 2 LOGO 3 LOGO 4 LOGO 5
  • 4. Lore m IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Table of Contents 1. Financial, M & A Updates..................................................................................................................................1 2. Solution Updates.................................................................................................................................................5 3. Rewards and Recognition Updates..................................................................................................................13 4. Customer Success Updates...............................................................................................................................18 5. Partnership Ecosystem Updates......................................................................................................................23 6. Miscellaneous Updates.....................................................................................................................................34
  • 5. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Financial, M & A Updates Automotive Industry
  • 6. Financial, M&A Updates IT Shades Engage & Enable DENSO (Japan) Takes a Stake in PiNTeam, a German Start-up Company, to Accelerate Development of Basic Software for In-Vehicle Electronic Control Units For any queries, Please write to marketing@itshades.com 1 DENSO Corporation announced that it has taken a stake in PiNTeam Holding GmbH, a German company highly evaluated for its in-vehicle embedded software technology deployed primarily in Europe. With this equity stake, DENSO will accelerate the development of basic software that controls in-vehicle electronic control units (ECUs). Vehicles are becoming increasingly reliant on complex, embedded software due to growing demands for vehicle performance, especially as new systems in advanced driver assistance system and electrification proliferate. The number of ECUs per vehicle has steadily risen, with luxury cars typically having more than 80 ECUs each. For this reason, in-vehicle electronic system control will need to be able to process larger quantities of more diverse data than at present. Highly reliable basic software will be required to coordinate many ECUs and control the entire vehicle. In the partnership, DENSO will combine its technologies related to in-vehicle electronic system control, as well as its expertise in mass production quality and precision, with PiNTeam’s advanced embedded software solutions that meet European standards. This will enable both companies to develop basic software from a global perspective, which will increase its effectiveness. Auto industry faces the challenge of creating globally competitive electronic systems that conform to global industry standards. To achieve safe and secure mobility in the future, DENSO will actively cooperate with partners in and outside Japan to develop systems that contribute to the advancement of vehicles, making them safer, more efficient and sustainable for all. Description
  • 7. Financial, M&A Updates IT Shades Engage & Enable Goodyear (USA) Has Purchased Raben Tire The Goodyear Tire & Rubber Company (“Goodyear”) announced that it is expanding its company-owned presence in the Midwest by purchasing Raben Tire Company (“Raben”). The purchase advances Goodyear’s Connected Business Model and enables Goodyear’s ability to win and grow in the rapidly changing tire business by making it easier for consumers and fleets to buy and recommend Goodyear tires. Founded in 1952 and headquartered in Evansville, Indiana, Raben is one of the largest tire and service companies in the Midwest and has vast operations that include over 30 commercial and consumer tire and service locations and retread production plants. Raben offers a diverse portfolio of commercial and consumer products. With its full suite of mechanical and tire services and a dedicated team of commercial vehicle technicians, Raben has serviced thousands of customers annually. Executive Commentary “The addition of Raben further expands our network and strengthens Goodyear’s ability to serve fleets,” said Vice president, Goodyear North America Commercial. “Goodyear is already one of the world’s largest operators of commercial truck service and retreading centers and has nearly 800 company-owned commercial and retail tire and auto service centers across the U.S. and Canada.” For any queries, Please write to marketing@itshades.com Description 2
  • 8. Financial, M&A Updates IT Shades Engage & Enable Lear (USA) Invests in Silicon Valley-Based Autotech Ventures For any queries, Please write to marketing@itshades.com 3 Lear Corporation, a global automotive technology leader, announced it has invested in Silicon Valley-based venture capital firm Autotech Ventures to support startups in deploying revolutionary mobility technologies. The investment is being made through Lear Innovation Ventures (LIV), which was launched one year ago, to identify advanced development teams and early stage technologies and provide direct capital to innovation initiatives. Autotech Ventures’ portfolio and investing activities are largely focused on software, services and electronics startup companies working to enable connected, autonomous, energy-efficient vehicles and services.LIV and Autotech Ventures will work together to enable future collaboration and this investment expands Lear’s involvement and commitment in the mobility technology ecosystem. Since its inception in 2019, LIV has announced multiple initiatives and projects, including an investment in an Israel-based venture capital fund managed by Maniv Mobility, and entered into partnerships with global accelerator Techstars and Silicon Valley innovation platform Plug and Play. Description
  • 9. Financial, M&A Updates IT Shades Engage & Enable Volkswagen (Germany) and diconium further expand their corporation The Volkswagen Group and the founding shareholders of diconium have agreed on the acquisition by Volkswagen of the remaining shares in diconium. By acquiring all of the shares in the company, Volkswagen is strengthening its capabilities in the field of digital sales solutions. These include the development of a global online sales platform which will allow customers of all Group brands to purchase and manage digital services and on demand functions for their fully connected vehicles in the future. For this purpose, diconium will be contributing its key know-how to the Car.Software organization of the Volkswagen Group, which is responsible for developing software for the vehicle, digital ecosystems and customer-oriented functions for sales across the Group brands. The completion of the transaction is still subject to approval by the anti-trust authorities. The Volkswagen Group had already announced the acquisition of 49 percent of the shares in diconium in November 2018. By acquiring the remaining 51 percent of the shares, Volkswagen will lay the foundation for a stronger role of diconium in shaping the Car.Software organization. Under the umbrella of the Car.Software organization, experts from diconium are developing a global online sales platform. In the future, customers of all Group brands will be able to purchase and manage digital services and on-demand functions for their fully connected vehicles via this platform. The functions will include media streaming in the car, automatic payment for refueling, battery charging and parking, as well as updates for the vehicle. In addition, the online sales platform will be linked to the Volkswagen Automotive Cloud, which is also being developed by the Car.Software organization. Executive Commentary “The Volkswagen Group is committed to offering our customers a steadily growing range of innovative digital added value services which they can use conveniently and safely both directly in their cars and via their mobile devices,” says Volkswagen brand Board Member responsible for Digital Car & Services and CEO of the Car.Software organization. “The technological basis will be the uniform online sales platform which we are developing for all our brands within the Car.Software organization. The proven expert knowledge, experience and digital culture of our colleagues from diconium will give us a significant boost in this area.“ For any queries, Please write to marketing@itshades.com Description 4
  • 10. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Solutions Updates Automotive Industry
  • 11. Solution Updates IT Shades Engage & Enable Bridgestone (Japan) develops new sensor technology for autonomous vehicles For any queries, Please write to marketing@itshades.com 5 Solution Description Bridgestone Corporation (Bridgestone) announced the development of a technology capable of estimating a wheel axle load and tire wear condition by using newly developed sensors attached inside tires that measure the change in strain that occurs when a tire makes contact with the road while in motion. This technology is unique to Bridgestone and the first of its kind in the world. The Smart Strain Sensor technology developed by Bridgestone incorporates next-generation Internet of Things (IoT) technologies. In addition to tracking tire inflation pressure and temperature, the Smart Strain Sensor is able to measure the dynamic change in strain that occurs when a tire is in use. A proprietary algorithm is applied to convert data gathered by the Smart Strain Sensor into tire load and wear information, which is then collected and sent to the cloud. Bridgestone's previously released sensing technology performs measurements based on accelerometer sensors, which require a certain amount of speed to acquire data. The new Smart Strain Sensor technology, however, measures strain, which is independent to speed. As such, the new technology is able to acquire highly reliable data even at low speeds. This is an important differentiator, as autonomous vehicles are expected to be operated at low speeds for enhanced safety. Furthermore, the proprietary algorithm contributes to substantial improvements in the battery lifespan of the Smart Strain Sensor, which is critically important for practical implementation.
  • 12. Solution Updates IT Shades Engage & Enable Hyundai (South Korea) and Kia Debut Virtual Reality (VR) Design Evaluation System For any queries, Please write to marketing@itshades.com 6 Solution Description Hyundai Motor Company and Kia Motors Corporation have debuted a new virtual reality (VR) design evaluation system at the brands’ global design headquarters. The new system, introduced to the Namyang Research and Development Center in South Korea, demonstrates a heightened focus on enhancing vehicle development processes through the implementation of VR technology. Hyundai and Kia displayed how new VR technology will be utilized by both brands in future. The technology uses several development applications, enabling teams of designers and engineers to carry out vehicle design quality assessments and development verification processes. The technology is part of a KRW 15 billion (US $12.8 million) investment in the Namyang Research and Development Center announced by Hyundai and Kia in March 2019. Through the complete implementation of the virtual development processes throughout R&D and pre-production stages, Hyundai and Kia anticipates a 20% reduction in vehicle development times and a 15% reduction in annual development costs. In addition to reducing development costs, these new virtual technologies are expected to increase profitability and trigger a cycle of continuously increasing R&D investment for Hyundai and Kia. VR headsets allow the brands’ vehicle designers and engineers to virtually enter developmental simulations, with 36 motion tracking sensors detecting and tracking the locations and movement of all users, enabling each to participate accurately in real time. The new VR design evaluation system can currently support up to 20 simultaneous users, enabling greater cross-team collaboration than ever before.
  • 13. Solution Updates IT Shades Engage & Enable Sumitomo Electric Industries (Japan): Home-Use Lithium-Ion Storage Battery Unit POWER DEPO™ III Equipped with a Dual-Unit Linkage Function For any queries, Please write to marketing@itshades.com 7 Solution Description Sumitomo Electric Industries, Ltd. is pleased to announce that a dual-unit linkage function has been added to its POWER DEPO™ III, a compact and high-efficiency lithium-ion storage battery unit. POWER DEPO™ III is compatible with the electric power supply systems of electric power companies and has been released for household use in Japan. The new function makes it possible to use two units of POWER DEPO™ III in combination as one 6.4-kWh (3.2 kWh x 2) storage battery system that can be installed at indoor locations by taking advantage of its compact size. In recent years, large-scale and long periods of power failures have occurred throughout Japan due to damage to power lines, an important lifeline, caused by typhoons or torrential rain. Accordingly, home-use storage battery systems that can supply enough electric power in an emergency are drawing increasing attention. In May 2017, Sumitomo Electric launched lithium-ion storage battery unit POWER DEPO™ III (model: PDS-1500S01), which adopted the Company's original power conversion technology and thereby achieved the smallest size and the lightest weight in the industry even though it is equipped with a storage battery power conditioner. And now, the dual-unit linkage function provided to POWER DEPO™ III makes it possible to build a storage battery system with double the storage capacity while maintaining its advantage of compact size suitable for indoor installation.
  • 14. Solution Updates IT Shades Engage & Enable Maruti Suzuki (Japan) strengthens the Alto portfolio with new fully loaded Alto VXI+ For any queries, Please write to marketing@itshades.com 8 Solution Description Consistently setting benchmarks in the Indian automobile industry, Maruti Suzuki India Limited announced the launch of the new Alto VXI+ which offers SmartPlay Studio a 17.8 cm touchscreen infotainment system, enabled with Apple CarPlay and Android Auto. Further, the new Alto VXI+ also comes with elegant aero edge design, stylish dual-tone interiors, high fuel efficiency, and latest safety features. Alto VXI+ with BS6 compliant engine delivering a high fuel efficiency of 22.05 km/l at an ex-showroom (Delhi) price of Rs. 380,209/-. Alto VXI+ will be available with enhanced safety features: dual front airbags, anti-lock braking system (ABS) with EBD, reverse parking sensors, speed alert system and seat belt reminder for both driver and co-driver. SmartPlay Studio is a new-age connected infotainment system is loaded with top-of-the-line features and enhances customer’s driving experience with multiple media support. SmartPlay Studio is a convenient touchscreen infotainment system that comes with easy, customizable & vibrant graphical user interface and ensures a delightful drive experience. It is enabled with smartphone connectivity for seamless integration with various platforms.
  • 15. Solution Updates IT Shades Engage & Enable Aioi Nissay Dowa Insurance and Toyota (Japan) Develop Telematics Damage Service System, an Accident Response Service that Uses Connected Car Data For any queries, Please write to marketing@itshades.com 9 Solution Description Toyota Motor Corporation (Toyota) and the MS&AD Insurance Group's Aioi Nissay Dowa Insurance Co., Ltd. (Aioi Nissay Dowa Insurance) jointly developed the Telematics*1 Damage Service System (the "Service"), a new accident response service that uses driving data acquired from connected cars*2 to enable visualization of driving conditions such as driving route and driving behavior at the time of an accident, and uses AI to achieve advance accident detection. The Service will be made available starting in March 2020 on Toyota and Lexus brand connected cars*3, with supported models to be expanded in stages. Toyota and Aioi Nissay Dowa Insurance will continue their efforts to achieve a safe and secure traffic environment for society through the use of data acquired from connected cars. As a result of recent advances in automobile connected technologies and other areas, it has become possible to gather and use vehicle data from connected cars and provide new mobility services. Toyota and Aioi Nissay Dowa Insurance jointly developed Japan's first telematics automobile insurance "TOUGH Connecting Car Insurance" that reflects driving behavior*4 offering services such as customer safe driving support functions and insurance premium discounts for safe driving based on driving data acquired from connected cars. This insurance product was developed in 2017 and launched in January 2018.
  • 16. Solution Updates IT Shades Engage & Enable Aptiv (UK) Unveils Smart Vehicle Architecture™ at CES 2020 For any queries, Please write to marketing@itshades.com 10 Solution Description Aptiv PLC a leading technology company committed to making mobility safer, greener, and more connected, unveiled a modern, sustainable vehicle architecture that enables automakers to improve safety, increase vehicle efficiency, and deliver the intelligently connected, software-defined experiences consumers want. Aptiv’s Smart Vehicle Architecture (SVA) debuts at the Consumer Electronics Show 2020 as today’s vehicle architectures have reached an impasse and are no longer able to handle the rapidly increasing software and hardware complexity of feature-rich and highly automated vehicles. At the same time, OEMs are making unprecedented investments in electrification, which SVA is ideally suited to support. The intersection of these trends – exponential increases in software-enabled functionality, vehicle electrification, and intelligent connectivity – will have a profound impact on the future of mobility and society. Aptiv’s expertise in software and systems integration, combined with its ability to provide automotive-grade compute and signal and power distribution inside the vehicle, sets the company apart from others looking to help OEMs address vehicle electrical and electronics complexity. SVA is a sustainable open platform that lowers total cost of ownership and enables feature-rich, highly-automated vehicles. It is also built to meet the most stringent functional safety and cybersecurity standards. Additional benefits include: • Unlocking New Software-Enabled Functionality Today’s vehicles are complex and costly to develop. SVA’s intelligent abstraction, standardized interfaces, and scalable compute lower costs by allowing software applications to be developed independent of the hardware and reused across platforms, providing scalability on the path towards full safety automation. • Reducing Complexity. Many of today’s features are highly distributed among individual controllers. SVA drives significant consolidation by centralizing compute power into more manageable zone controllers, while also separating it from I/O to allow for the easy addition of features. The zone controllers provide an interface to the sensors, manage the power, and provide compute functionality inside the zones that can be used for feature consolidation. For central compute, SVA’s Open Server Platform can dynamically allocate computing resources to both safety-critical, and non-critical functions, providing maximum performance and flexibility while optimizing cost. These changes reduce weight and packaging space for compute by 25%. • Accelerating Development Cycles. Current development, test, and validation processes must be done sequentially. SVA’s abstraction of software from hardware and separation of I/O from compute enables independent parallel development cycles, shortening time to market and allowing for significant software reuse. The company expects SVA to reduce system integration and testing costs, as well as software-related warranty costs, by roughly 75% each, while making the need for model year updates a thing of the past. • Providing Modular Architecture that Simplifies Manufacturing. Aptiv’s architecture is designed for the factory of the future, where automation will ensure quality and help lower costs. It’s modular zonal architecture with Dock & Lock™ connection systems enables designs for simplified manufacturing and vehicle assembly, while common sub-assemblies result in 25% fewer SKUs. Additionally, Aptiv believes OEMs that adopt SVA will require 20% less factory floor space for assembly of the electrical architecture. • Unlocking new business models. Aptiv’s server-based central compute, Aptiv Open Server Platform, supports over-the-air software and firmware updates, enables performance enhancements, and optimizes data analytics with edge compute. It also provides an open platform and development ecosystem to leverage third-party innovation.
  • 17. Solution Updates IT Shades Engage & Enable BorgWarner (USA) Expands Aftermarket Portfolio with Three BERU Branded Product Lines and AWD Spare Parts For any queries, Please write to marketing@itshades.com 11 Solution Description BorgWarner has announced several additions to its portfolio of market-leading, original equipment (OE) quality aftermarket products. Beginning Jan. 1, 2020, the company expects to become the exclusive aftermarket distributor of its market-leading BERU® glow plugs, glow plug controllers and ignition coils to provide more streamlined distribution to its aftermarket customers in Europe. In addition, BorgWarner plans to expand their aftermarket portfolio offering a broad range of spare parts for all-wheel drive (AWD) couplings. Due to BorgWarner’s broad aftermarket portfolio and its long-standing expertise in this segment, customers continue to benefit from availability, excellent delivery performance, and service quality. All BorgWarner aftermarket products are manufactured and tested in line with the stringent quality standards – and with the same dedication – that form the basis for BorgWarner’s excellent reputation as an OE manufacturer for the automotive industry. With the new additions, BorgWarner's comprehensive range of aftermarket solutions includes turbochargers, remanufactured turbochargers, EGR valves and remanufactured EGR valves, coolers, thermostats, and now BERU glow plugs, glow plug controllers and ignition coils. The AWD coupling spare part portfolio comprises filter kits and pump kits for particle free, flawless system operation, sensor kits for perfect control, and special oils that ensure a constant oil flow and support an ideal distribution of the driving power. The products can be shipped quickly and efficiently from BorgWarner's central warehouse in Kirchheimbolanden, Germany.
  • 18. Solution Updates IT Shades Engage & Enable General Motors (USA) Offers SiriusXM with 360L on Nearly 1 Million Vehicles For any queries, Please write to marketing@itshades.com 12 Solution Description General Motors is bringing a new way to listen to music, sports and talk shows to nearly 1 million Chevrolet, Buick, GMC and Cadillac owners with SiriusXM with 360L. Available on select 2020 model year vehicles, the rollout is the broadest integration by any automaker of SiriusXM's next generation listening experience. SiriusXM with 360L represents the future of in-vehicle audio entertainment. The new platform and easy-to-use interface delivers content via both satellite and streaming to give drivers and their passengers more than 200 live SiriusXM channels, plus the ability to make on-demand programming choices from a library of more than 10,000 hours of SiriusXM content – including SiriusXM exclusive interviews, shows and performances. SiriusXM with 360L's "For You" recommendations also make it easier to find the programming that drivers and passengers love. Additionally, Chevrolet, Buick, GMC and Cadillac drivers in the United States with a Remote Access Plan can now set up their SiriusXM "Favorites" through the myChevrolet, myBuick, myGMC or myCadillac mobile apps1 – even if they're not in the vehicle – and the selections will sync to the infotainment system. Drivers can also check and manage their SiriusXM subscription right from their myChevrolet, myBuick, myGMC or myCadillac mobile app. A three-month subscription to SiriusXM All Access is included for customers who purchase equipped 2020 vehicle models, meaning those customers can enjoy the benefits of SiriusXM in the vehicle, and also listen outside the vehicle on the SiriusXM app. Customers can also download the SiriusXM app through their myChevrolet, myBuick, myGMC or myCadillac mobile app.
  • 19. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Rewards & Recognition Updates Automotive Industry
  • 20. R & R Updates IT Shades Engage & Enable Shining moment! BAIC Group (China) was selected as "Top 100 Brand Models of Chinese Brands in the Grand Prix of 2019" For any queries, Please write to marketing@itshades.com 13 Chinese Brand Powerful Grand Ceremony" hosted by China Central Radio and Television was held in Beijing. BAIC Group was selected as the "Top 100 Brand Models of the Chinese Brand Powerful Grand Ceremony in 2019". Member of the Standing Committee and Deputy General Manager of BAIC Group, attended the ceremony and received the honor on behalf of BAIC Group. 2019 is the "Brand Shine" of BAIC Group. As one of the pioneers and main forces in the development of the new energy automobile industry in China, BAIC Group has always been at the forefront of transformation and upgrading and breakthroughs. At present, standing at a key point in the automotive industry's unprecedented changes in the past century, BAIC Group has moved in response to the situation and has taken advantage of it to focus on building core competitiveness facing the new era and implement the "high, new and special" development strategy. By strengthening innovation drive and transformation and upgrading, focusing on improving quality, creating differentiated and differentiated products and services, it is the beginning of a new era of high-quality development for BAIC. Focusing on the direction of new energy, intelligence, and network connectivity, BAIC Group has actively deployed and made breakthroughs. In 2019, BAIC Group ushered in a ten-year milestone in the development of new energy vehicles. In the past ten years, the production and sales volume of new energy vehicles of BAIC Group exceeded 500,000, ranking first in the sales of pure electric passenger vehicles in China for 6 consecutive years. At the same time, BAIC Group led the construction of the National New Energy Vehicle Technology Innovation Center, invested in the construction of the BAIC New Energy Vehicle Test Center, solved common problems for the entire industry, and joined hands with all parties to build a world new energy vehicle technology innovation highland. In terms of intelligent network connection, in accordance with the "Dolphin +" strategy, around the five evolutionary dimensions of "protection, optimization, liberation, individuality, and harmony," BAIC Group has focused on four strategic focus areas of intelligent technology, intelligent products, intelligent ecology, and intelligent transportation. R&R Description
  • 21. R & R Updates IT Shades Engage & Enable Hyundai (Japan) VENUE Wins Prestigious 'Indian Car of the Year (ICOTY) 2020' Award For any queries, Please write to marketing@itshades.com 14 Hyundai Motor India Ltd, India's first smart mobility solutions provider and largest exporter since inception has won the most coveted Indian Car of the Year 2020 (ICOTY) award for Hyundai VENUE. As the most loved and trusted car manufacturer in India, Hyundai Motor India has won 6 ICOTY Awards for its products: VENUE, VERNA, CRETA, ELITE i20, GRAND i10 and i10 for the year 2020, 2018, 2016, 2015, 2014 and 2008 respectively. VENUE with its Solid Presence, Refreshing Driving Experience and Seamless Connectivity has struck the right chord with Indian customers and transformed the compact SUV landscape in India. The technologically advanced features and contemporary outlook helped Hyundai VENUE to deliver high performance and become the first choice of today's millennial generation and be the most desired SUV. R&R Description
  • 22. R & R Updates IT Shades Engage & Enable Kia (South Korea) Telluride Wins 2020 North American Utility Vehicle of the Year For any queries, Please write to marketing@itshades.com 15 the Kia Telluride was named 2020 North American Utility Vehicle of the YearTM by the distinguished North American Car of the Year jury (NACTOY). This first-time honor for the Kia brand caps an unprecedented number of awards for Kia’s three-row SUV from major consumer and enthusiast publications since the Telluride appeared in dealerships early last year. NACTOY jurors voted Telluride number one after spending months of deliberation, including test drives, comparisons and other evaluations. To be eligible, vehicles must be all-new or substantially new and must be available at dealerships close to the announcement of the awards. The Telluride prevailed over a field of 12 semi-finalists and three finalists in the utility category. The Telluride continues to be one of Kia Motors America’s best-selling vehicles. Since going on sale, nearly 60,000 Tellurides have been sold and demand continues to outpace supply. Conceived, designed, developed, and assembled in the U.S. specifically for the U.S. market in West Point, Georgia, Telluride is the first Kia vehicle to be exported from the United States. R&R Description
  • 23. R & R Updates IT Shades Engage & Enable Maruti Suzuki (Japan) Dzire becomes India’s No. 1 selling car For any queries, Please write to marketing@itshades.com 16 Leading the compact sedan segment for over a decade, Maruti Suzuki Dzire has become the best-selling car in the first 8-months of 2019-20 with more than 1.2 lakh unit sales between Apr-Nov 2019. With the best-in-class fuel efficiency and enhanced safety features, Dzire crossed the record milestone of 2 million unit sales recently. India’s best-selling compact sedan for more than 10 years, Dzire is backed by smooth styling, plush interiors, superior overall comfort and advanced safety features. Carrying forward the legacy, new Dzire became an instant hit with the launch of its 3rd gen model in May 2017. Dzire is a perfect package for the young, aspirational and ‘indulgence desiring’ Indian customer. R&R Description
  • 24. R & R Updates IT Shades Engage & Enable Valeo (France) wins R&D award for its high definition LED smart lighting technology at the Innovation Awards for Franco-Chinese Teams For any queries, Please write to marketing@itshades.com 17 At the ceremony for the 2019 Innovation Awards for Franco-Chinese Teams, held at MEDEF’s headquarters in Paris on Monday, December 16, Valeo won the R&D award for its PictureBeam Monolithic technology, the first high definition LED smart lighting solution. This innovative technology will be available on the market from 2022 and will significantly improve road safety at night. Organized by the France China Committee and backed by the French Ministry of Economy and Finance, the French Ministry of Higher Education, Research and Innovation and the Chinese Chamber of Commerce and Industry in France, the Innovation Awards for Franco-Chinese Teams aim to recognize and reward the innovative excellence of joint projects developed by French and Chinese bicultural teams, whether in companies, universities or laboratories. The jury is chaired by the French National Center for Scientific Research (CNRS). Capable of projecting around 4,000 pixels onto the road from a single lighting module, PictureBeam Monolithic produces a very wide beam of light, for an optimal field of vision, and offers the best anti-glare function available to date. PictureBeam Monolithic also offers driving assistance functions, thanks to its ability to create road markings. The headlamps can be used, for example, to trace the various bends in the road, improving both safety and driving comfort. R&R Description
  • 25. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Customer Success Updates Automotive Industry
  • 26. Customer Success Updates IT Shades Engage & Enable BYD (China) Leads Sales of Electric Buses in Latin America with More Than 1,000 Units For any queries, Please write to marketing@itshades.com 18 BYD has now sold more than one thousand electric buses in Latin America, becoming a leader in the promotion and implementation of electrified public transportation across the region. With a total of 1,035 buses sold to date, the company covers 71% of the local pure electric bus market, cutting 222 tons of CO2 emissions – with an average daily operation of 200 km per bus - which is the equivalent to planting 18,520 trees. Chile leads the ranking with 285 electric buses, the largest fleet on the continent. The operation of the first 100 BYD electric buses began on December 15, 2018, by Enel and Metbus. After one year, the fleet has traveled a total of 4.5 million kilometers since its deployment, serving more than 13 million users and made 160 thousand trips, saving 21 tons of CO2 emissions. This experience has sought to be replicated in other parts of Latin America. Only in 2019, in the city of Guayaquil, Ecuador, rolled out its first fleet of 20 BYD electric buses; in Mendoza, Argentina, a fleet of 16 BYD buses was launched, while BYD also delivered 15 buses in Sao Paulo, Brazil. In Colombia, the company's 64 electric buses began operations, with BYD also winning the tender for 379 electric buses, which will start operations in Bogotá's public transit system next year. Description
  • 27. Customer Success Updates IT Shades Engage & Enable GM (USA) Delivers 3.09 Million Vehicles in China in 2019 For any queries, Please write to marketing@itshades.com 19 General Motors and its joint ventures delivered more than 3.09 million vehicles in China in 2019, amid a challenging environment with weakened consumer demand. The company continued the transformation of its portfolio, including luxury vehicles, large SUVs, and the ongoing development and rollout of its new energy vehicle (NEV) lineup. Cadillac sales reached an all-time high of 213,717 units in 2019, posting a year-on-year increase of 3.9%. In accordance with its global plan of introducing one model every six months, Cadillac added the CT5 midsize luxury sedan and the XT6 large luxury SUV. It will introduce the CT4 luxury sedan this year, giving Cadillac its strongest portfolio ever in China’s steadily growing luxury vehicle segment. Buick deliveries totaled 850,007 units. Its large SUV, the all-new Enclave, has had healthy sales since its launch in November. With its introduction, Buick has built a complete lineup in China across compact, midsize and large SUVs. Chevrolet delivered 418,000 vehicles last year. The brand likewise strengthened its SUV presence with the launch of the Tracker and Trailblazer from its all-new global vehicle family. Chevrolet will add a large SUV – the Blazer – in China in 2020 to solidify its foothold in this burgeoning segment. Baojun had deliveries of 608,269 units. It is transforming into a more youthful, connected and intelligent brand to appeal to rising consumer aspirations. In line with the brand’s upward move, four all-new models were introduced in eight months – the RS-5 SUV, RM-5 MPV, RC-6 sedan and RS-3 SUV. In 2020, Baojun will maintain its intensive product launch cadence to strengthen its brand image and portfolio. Description
  • 28. Customer Success Updates IT Shades Engage & Enable Goodyear (USA) Brings Advanced Tire Monitoring Technology To Norfolk Southern For any queries, Please write to marketing@itshades.com 20 Norfolk Southern Railway Company has selected The Goodyear Tire & Rubber Company’s innovative TPMS Plus technology for its trailer fleet across North America. TPMS Plus is a part of Goodyear’s complete Tire Management Program, designed to help fleets save time and money by alerting them to developing tire situations. The solution’s on-vehicle sensors monitor tire conditions in real time, allowing fleets to quickly identify and triage issues like air leaks, low pressure and abnormal temperature. Once a potential issue is detected, Goodyear Fleet HQ can assist in routing the driver to a Goodyear service network location or dispatch roadside assistance to perform preventative maintenance. After a successful TPMS Plus pilot with Norfolk Southern’s intermodal operations, Goodyear began to deploy the solution at the Norfolk Southern Fairburn, Ga., facility earlier this year. Installations will be expanding to additional facilities in Illinois, Indiana and Florida over the next several months. TPMS Plus also includes GPS-enabled theft detection, battery back-up for hardware and integrations into existing fleet maintenance systems. With this range of features, Goodyear’s TPMS Plus product is one of the most versatile and comprehensive tire monitoring solutions on the market. Description
  • 29. Customer Success Updates IT Shades Engage & Enable Sumitomo Electric (Japan) Wins Major Orders for Low-Loss High-Capacity Overhead Conductors from Asia-Pacific Region For any queries, Please write to marketing@itshades.com 21 Sumitomo Electric Industries, Ltd. began shipping low-loss high-capacity overhead conductors for the Dhaka-Chittagong Main Power Grid Strengthening Project in Bangladesh. The Company is accelerating its power transmission line business in the Asia-Pacific region, with major orders for a total of 9,300 km of low-loss high-capacity overhead conductors, not only in Bangladesh, but also in India (October 2019), Sri Lanka (September 2019), and Papua New Guinea (April 2019) under ODA loan projects. Amid the developing economies and expanding energy consumption in the Asia-Pacific region, there is a growing need for products that enable efficient energy supply in power transmission. Transmission loss tends to be large particularly for long-haul transmissions, and therefore, our low-loss high-capacity overhead conductors are expected to meet the need. The features of this low-loss high-capacity overhead conductor are being recognized and increasingly adopted by Asian countries including Bangladesh and Sri Lanka, where energy demand is rapidly increasing. Description
  • 30. Customer Success Updates IT Shades Engage & Enable Maruti Suzuki (Japan) Ertiga clocks 500,000 sales in 8 years For any queries, Please write to marketing@itshades.com 22 Clocking cumulative sales of 5 lakh units in 8 years, Maruti Suzuki Ertiga has emerged as India’s best-selling urban MPV. Offering stylish exteriors, coupled with spacious interiors, brand Ertiga has found widespread acceptance among its customers. With aspirational design, focus on safety and superior performance, it has been recognised for its excellent road performance and best-in-class fuel-efficiency. Building on the success of first generation Ertiga, the company introduced next generation Ertiga in 2018 with aspirational new design, premium interiors and powerful new engine options. New Ertiga is a proof of Maruti Suzuki’s evolutionary design sensibilities and technology capabilities. It is high on safety with Suzuki’s 5th Generation HEARTECT Platform and is equipped with an array of safety features such as dual front airbags, ABS with EBD, reverse parking sensors etc. as standard fitment across all variants. The customers have appreciated the next generation Ertiga for its exterior design, space and overall utility. Further, Ertiga is the only MPV which is available in three fuel options – petrol, diesel and segment exclusive, factory-fitted CNG. Nearly 28% Ertiga customers are repeat buyers. This is a testimony towards brand loyalty and Ertiga staying relevant to changing customer aspirations over the past 8 years. Description
  • 31. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Partner Ecosystem Updates Automotive Industry
  • 32. Partner Ecosystem Updates IT Shades Engage & Enable Bridgestone (Japan) Named First Partner for First Video Game Designed to Celebrate Paralympic Athletes For any queries, Please write to marketing@itshades.com 23 Bridgestone Corporation (Bridgestone), the world's largest tire and rubber company and a Worldwide Olympic and Paralympic Partner, announced its sponsorship support for the first official video game of the International Paralympic Committee (IPC). As the first partner of "THE PEGASUS DREAM TOUR," Bridgestone is committed to helping the IPC engage new and younger audiences to increase awareness and popularity of Paralympic sports. As first partner, Bridgestone will have unique activation within the game and support the IPC and JP Games in their launch efforts. This project, like all Bridgestone activities related to its Worldwide Olympic and Paralympic Partnerships, aligns with the company's global "Chase Your Dream" message, which encourages people to overcome obstacles and persevere in pursuit of their goals. The International Paralympic Committee (IPC) is the global governing body of the Paralympic Movement. It co-ordinates the organisation of the Summer and Winter Paralympic Games, and serves as the International Federation for 10 sports, for which it supervises and co-ordinates the World Championships and other competitions. The IPC’s vision is to make for an inclsuive soceity through Para sport. Description
  • 33. Partner Ecosystem Updates IT Shades Engage & Enable Daimler (Germany): Mercedes-AMG Petronas Motorsport announces performance partnership with INEOS sailing and cycling teams, launching its new Applied Science division For any queries, Please write to marketing@itshades.com 24 Mercedes-AMG Petronas Motorsport is delighted to announce a new performance partnership with INEOS Sports sailing and cycling teams: Team INEOS, the seven-times winner of the Tour de France and INEOS TEAM UK, who are aiming to win sport’s oldest international trophy, the America’s Cup. The collaboration is founded on three core principles: a shared belief that no limits should be placed on what is possible in performance; a desire for the technical excellence and winning cultural attributes of each team to be shared for the benefit of the three partners; and a belief that the best technical support enables great athletes to create the greatest racing moments. The partnership will see the teams work together to develop and implement innovations in engineering, human science, simulation and data analysis, leveraging the human and technological capability that has delivered six consecutive double world championships in Formula One. The announcement unveils a new division of Mercedes-AMG Petronas Motorsport, called Mercedes-Benz Applied Science (MBAS). Formed in March 2019, MBAS leverages the best of aerospace and motorsport technologies to deliver performance across the domains of land, sea and air. MBAS has been working with INEOS TEAM UK since August 2019. Description
  • 34. Partner Ecosystem Updates IT Shades Engage & Enable Daimler (Germany): Cooperation in Brazil: Mercedes-Benz and Bosch build a modern testing centre for vehicles in Iracemápolis For any queries, Please write to marketing@itshades.com 25 Mercedes-Benz and Bosch have joined forces in Brazil to build a state-of-the-art Vehicle Test Center. In addition to trucks and buses, it will also be possible to test passenger cars, light commercial vehicles and motorcycles in the future. One ground-breaking aspect of the joint project: the new facility is to be made available to other manufacturers of vehicles, systems and vehicle components. The Vehicle Test Center is to be built on the existing Mercedes-Benz testing grounds in Iracemápolis (State of São Paulo). Initial construction work on the new test centre will begin in the first half of 2020. The start of operations is scheduled for 2021. Together, Mercedes-Benz and Bosch will invest 70 million Brazilian Real (around 15 million Euro) in the centre. The new Vehicle Test Center will focus on testing for the development of systems for vehicle safety and suspension control as well as systems for improved energy efficiency and for (semi-)automated driving. The new Test Center includes five different areas with a total ground surface of 400,000 square metres. As part of the construction project, the number of test tracks in Iracemápolis will be increased from the present 16 to 21 and additional workshop boxes and office space will also be created. Description
  • 35. Partner Ecosystem Updates IT Shades Engage & Enable Daimler (Germany): Mercedes-Benz and Geely Holding have formally established its global joint venture “smart Automobile Co., Ltd.” for the smart brand For any queries, Please write to marketing@itshades.com 26 Mercedes-Benz AG (Mercedes-Benz) and Zhejiang Geely Holding Group (Geely Holding), the German and Chinese automotive groups, announced that they have formally established the global joint venture “smart Automobile Co., Ltd.” for the smart brand after receiving the regulatory approvals. The total registered capital of the Joint Venture will be 5.4 billion RMB to transform smart into a leading player in premium-and intelligent electrified vehicles. Both parties will equally contribute 2.7 billion RMB, the share of Mercedes-Benz AG will be mainly covered by the contribution of the smart brand. The global headquarters of the new joint venture has been set in Hangzhou Bay, Ningbo with operational sales functions based in China and Germany. The new generation of smart vehicles will be designed by the worldwide Mercedes-Benz Design network and developed by the Geely global engineering network. Future production will be located in China. As part of the vehicle-development program, the smart product portfolio will be extended into the fast-growing B-segment that are in line with smart’s brand positioning with a focus on pure premium electric and connected vehicles. Description
  • 36. Partner Ecosystem Updates IT Shades Engage & Enable DENSO (Japan) and NTT Communications Starts Validating Jointly Developed Vehicle Security Operation Center Technology to Realize Resilient Security Solutions for Connected Cars For any queries, Please write to marketing@itshades.com 27 DENSO Corporation (DENSO) and NTT Communications Corporation (NTT Com) will begin validating their jointly developed Vehicle Security Operation Center (V-SOC) technology for monitoring and analyzing vehicle’s security status from January 2020. The two companies are creating the technology to realize resilient security solutions for connected cars. Today, connected cars are becoming increasingly popular and sophisticated. In this evolution, novel automotive technologies and solutions continuously appear utilizing ICT technology. Concurrently, cyberattacks are growing more sophisticated and stealthy. Thus, cybersecurity in connected car is paramount. They need security technology that can swiftly detect and analyze cyberattacks and then seamlessly provide the appropriate support according to the situation. Since 2017, DENSO and NTT Com have been developing V-SOC technology to detect cyberattacks and identify the affected area by the cyberattacks based on analysis of data, which are output from a vehicle’s security systems. In this research, the two companies have studied how to improve the safety and availability of connected cars and enable quick security responses by using V-SOC technology that can provide appropriate support as the situation demands. The two companies will start to validate V-SOC technology in a test environment to realize resilient security solution for connected cars. Different types of cyberattacks will be conducted on test vehicles to see how effectively the V-SOC detects these attacks and analyzes the affected area by the cyberattacks. V-SOC technology will be improved by repeatedly responding to various forms of cyberattacks. Description
  • 37. Partner Ecosystem Updates IT Shades Engage & Enable DENSO (Japan) Works with Qualcomm to Develop Next-Generation Cockpit Systems For any queries, Please write to marketing@itshades.com 28 DENSO Corporation and Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, announced the companies’ joint efforts in developing next-generation cockpit systems. In recent years, the amount of information provided by a vehicle to the driver has increased due to advanced driver assistance functions using cameras and sensors, as well as various entertainment functions. With these opportunities for vehicle-driver communication, human-machine interfaces (HMI*1) play a key role in providing updates to drivers swiftly, effectively and safely, and in a way that does not cause distraction. In doing so, these interfaces must account for the driving situation around the vehicle and the driver’s status to ensure the most important information is communicated at precisely the right time. It is a process made possible by multiple HMI products working simultaneously, such as the instrument cluster, in-vehicle multimedia, and head-up display. To enhance this critical information exchange, DENSO aims to develop next-generation integrated cockpit systems harnessing Qualcomm Technologies’ information and communication technologies, including cutting-edge semiconductors and software solutions developed for smartphones and DENSO’s expertise in in-vehicle requirements, functional safety, quality, and security technologies for HMI products. Working with Qualcomm Technologies, DENSO aims to develop an architecture for systems based on DENSO’s Harmony Core™*4 integrated cockpit system that can coordinate with external cloud services and new HMI products, which enables car connectivity and advanced safety features like driver status monitoring, driver and passenger authentication, and improved display operability. DENSO will improve the user-friendliness of integrated cockpit systems and in-vehicle infotainment products and develop in-vehicle solution technologies for these systems by utilizing the technologies and know-how refined in the development of products. Description
  • 38. Partner Ecosystem Updates IT Shades Engage & Enable Hyundai (South Korea) and Uber Announce Aerial Ridesharing Partnership, Release New Full-Scale Air Taxi Model at CES For any queries, Please write to marketing@itshades.com 29 Uber and Hyundai Motor Company have announced a new partnership to develop Uber Air Taxis for a future aerial ride share network and unveiled a new full-scale aircraft concept at the Consumer Electronics Show (CES). Hyundai is the first automotive company to join the Uber Elevate initiative, bringing automotive-scale manufacturing capability and a track record of mass-producing electric vehicles. The air vehicle concept Hyundai released today was created in part through Uber’s open design process, a NASA-inspired approach that jump-starts innovation by publicly releasing vehicle design concepts so any company can use them to innovate their air taxi models and engineering technologies. In this partnership, Hyundai will produce and deploy the air vehicles, and Uber will provide airspace support services, connections to ground transportation, and customer interfaces through an aerial ride share network. Both parties are collaborating on infrastructure concepts to support take-off and landing for this new class of vehicles. In preparation for this announcement, Hyundai has worked with Uber Elevate to develop a PAV (Personal Air Vehicle) model, S-A1, that utilizes innovative design processes to optimize electric vertical take-off and landing (eVTOL) aircraft for aerial ridesharing purposes. The Elevate initiative based this process on NASA’s historical approach of putting design concepts out publicly to inspire innovation amongst multiple companies, spurring the development of common research models to investigate novel aerodynamic concepts and catalyzing industry progress in wing design, noise, aerodynamics, and simulation verification. Description
  • 39. Partner Ecosystem Updates IT Shades Engage & Enable Volvo Group and Isuzu Motors (Japan) intend to form strategic alliance For any queries, Please write to marketing@itshades.com 30 The Volvo Group and Isuzu Motors signed a non-binding Memorandum of Understanding with the intent to form a strategic alliance within commercial vehicles in order to capture the opportunities in the ongoing transformation of the industry. In a first step, the intention is to establish a global technology partnership and to create a stronger, combined heavy-duty truck business for Isuzu Motors and UD Trucks in Japan and across international markets. This will entail transferring ownership of the complete UD Trucks business globally from the Volvo Group to Isuzu Motors in order to accelerate growth by leveraging greater volumes and complementary capabilities. There is great complementarity between the two Groups from both a geographical and product line perspective, with further opportunities to be explored over time. The intended strategic alliance between the Volvo Group and Isuzu Motors will include: • Forming a technology partnership, which will leverage the parties' complementary areas of expertise within both well-known and new technologies as well as to create a larger volume base to support necessary, forthcoming technology investments. • Creating the best long-term conditions for a stronger heavy-duty truck business for UD Trucks and Isuzu Motors in Japan and across international markets. • Exploring opportunities for even broader and deeper collaboration within the commercial vehicle businesses across geographical areas and product lines, such as light- and medium-duty trucks. Description
  • 40. Partner Ecosystem Updates IT Shades Engage & Enable Mitsubishi Motors (Japan) Philippines Signs MOU to Roll Out a Next-Generation Showroom, DENDO DRIVE STATION, in the Philippines For any queries, Please write to marketing@itshades.com 31 Mitsubishi Motors Philippines Corporation (MMPC), a sales and manufacturing subsidiary of Mitsubishi Motors Corporation (MMC), signed a Memorandum of Understanding with its five dealers to roll out a next-generation Showroom, DENDO DRIVE STATION, in the Philippines. In addition to standard showroom functions such as new vehicle sales and aftersales services, the DENDO DRIVE STATION features solar power system and vehicle to home (V2H) * equipment. This system allows to charge EVs/PHEVs at the showrooms as well as to supply electricity from EVs/PHEVs back to the showrooms. Since it opened the first one in Tokyo in 2016, MMC has opened 79 DENDO DRIVE STATION showrooms throughout Japan, and aims to open it in the Philippines by the end of 2020. This year, MMC plans to introduce its flagship plug-in hybrid (PHEV) SUV, the OUTLANDER PHEV, to the Philippines, the company's key regional market. MMC aims to support the development of the country's automotive industry and the local economy through the activities such as rolling out the DENDO DRIVE STATION to promote understanding of EVs/PHEVs so they would be widely used. Description
  • 41. Partner Ecosystem Updates IT Shades Engage & Enable Tata Motors (India) signs an MoU with Prakriti E-Mobility Private Limited to deploy Tigor EVs in New Delhi For any queries, Please write to marketing@itshades.com 32 Accelerating the transition to sustainable transportation for the masses, Tata Motors announced a partnership with Prakriti E-Mobility Private Limited, to deploy 500 Tigor EVs in New Delhi. Prakriti E-Mobility Private Limited, an EV based taxi service co-founded by Nimish Trivedi, Vikas Bansal and Rajeev Tiwari, will deploy the Tigor EVs on its app-based platform EVERA, which will serve in Delhi/NCR, reinforcing its commitment to service clients while enhancing sustainability. The first batch of over 160 Tigor EVs is expected to hit the road by Jan’20. Tata Motors is playing a leading role in proactively driving electric mobility in the country. The company’s latest addition of Tigor EV comes with a range of 213 kms, certified by ARAI, offers an enhanced driving range, low cost of ownership, connectivity, comfort of a sedan and zero emissions. Description
  • 42. Partner Ecosystem Updates IT Shades Engage & Enable CES 2020: In a world first, Valeo (France) is unveiling its autonomous, electric delivery droid, developed in partnership with Meituan Dianping, China’s leading e-commerce platform for services For any queries, Please write to marketing@itshades.com 33 As an automotive supplier specialized in developing electric, autonomous and connected vehicle technologies, Valeo is presenting its autonomous, electric delivery droid prototype, Valeo eDeliver4U, at CES 2020 in Las Vegas. Valeo developed the technology in partnership with Meituan Dianping, China’s leading e-commerce platform for services, which operates popular food delivery service Meituan Waimai. The two groups signed a strategic cooperation agreement at last year’s CES to develop a last-mile autonomous delivery solution. At 2.80m long, 1.20m wide and 1.70m tall, the droid can deliver up to 17 meals per trip, autonomously negotiating dense and complex urban environments at about 12 km/h without generating any pollutant emissions. With a range of around 100km, this prototype gives us a glimpse of what home delivery could look like in the near future, especially in the ever‑growing number of zero-emissions zones that are being created around the world. Meituan Dianping’s connected delivery locker allows for safe delivery to the end customer, who can book through a smartphone application. The droid’s autonomy and electric power are delivered by Valeo technologies that are already series produced and aligned with automotive industry standards, thereby guaranteeing a high-level of safety. The droid operates autonomously using perception systems including algorithms and sensors. It is equipped with four Valeo SCALA® laser scanners (the only automotive LiDAR already fitted to vehicles in series production), a front camera, four fisheye cameras, four radar devices and twelve ultrasonic sensors, coupled with software and artificial intelligence. The electrified chassis features a Valeo 48V motor and a Valeo 48V inverter, which acts as the system’s “brain” and controls the power, a speed reducer, a 48V battery, a DC/DC converter and a Valeo 48V battery charger, as well as electric power steering and braking systems. Description
  • 43. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Miscellaneous Updates Automotive Industry
  • 44. Miscellaneous Updates IT Shades Engage & Enable Aptiv (UK) Self-Driving Vehicles Now Arriving at McCarran International Airport For any queries, Please write to marketing@itshades.com 34 Aptiv PLC, a global technology company enabling the future of mobility, announced it has been awarded access to pick up and drop off a select group of passengers via its self-driving vehicles at the McCarran International Airport in Las Vegas. McCarran joins the list of over 3,400 popular destinations that Aptiv’s self-driving vehicles currently service in Las Vegas, including restaurants, hotels, entertainment venues and other high-traffic locations, like the Las Vegas Convention Center. This first-of-its-kind airport access to autonomous vehicles will aid in the company’s development of a production-ready Level 4 autonomous driving platform in 2022. It will also help Aptiv and McCarran learn more about robotaxi utilization and deployment, to optimize efficient ground transportation in and out of the airport. These rides are not yet available to the public. Aptiv operates autonomous vehicles across Boston, Singapore, Las Vegas, and Pittsburgh. In September 2019, Aptiv announced that it is entering into an autonomous driving joint venture with Hyundai Motor Group. Upon closing, the joint venture will assume control of Aptiv’s current operations in Las Vegas, including its pilot program with McCarran International Airport. Description
  • 45. Miscellaneous Updates IT Shades Engage & Enable Sumitomo Rubber (Japan) Establishes Natural Rubber Procurement Subsidiary in Singapore For any queries, Please write to marketing@itshades.com 35 Sumitomo Rubber Industries, Ltd. is pleased to announce that we have recently established a natural rubber procurement subsidiary in Singapore, the world's largest natural rubber trading hub, with the aim of ensuring a more stable supply of high-quality natural rubber to meet the needs of the Sumitomo Rubber Group. Up until now, the Natural Rubber Division of our tire sales subsidiary in Singapore (SUMITOMO RUBBER ASIA (TYRE) PTE. LTD.) has handled the procurement of natural rubber for our group. When it begins operations in April of this year, this newly established subsidiary will take over these procurement activities as well as various other outward-looking efforts related to natural rubber and its procurement. In light of following factors, the Sumitomo Rubber Group has determined that, in order to reliably procure high-quality natural rubber, there is a strong need for a procurement system spearheaded by a locally situated organization that is responsible for and capable of handling both procurement activities and outward-looking efforts such as GPSNR. In spite of rising global consumption of natural rubber in recent years, output is anticipated to decline in the major natural rubber production centers of Asia in the near future. As such, there is now a growing need for a global approach to natural rubber procurement. At the same time, when it comes to securing a stable supply of high-quality natural rubber, the business environment is currently undergoing a series of major changes that pose various challenges, as mergers and market withdrawals within the natural rubber industry create greater risks of monopolies, price fluctuations and other potential issues in various markets. Description
  • 46. Miscellaneous Updates IT Shades Engage & Enable Bridgestone (Japan) Wins Design Rights Infringement Lawsuit in China For any queries, Please write to marketing@itshades.com 36 Bridgestone Corporation (Bridgestone) announced that it received a favorable ruling in its design right infringement lawsuit against Chinese tire manufacturers Shandong Huasheng Rubber Co., Ltd. (Huasheng) and Shandong Hongsheng Rubber Co., Ltd. (Hongsheng), in the Shanghai Intellectual Property Court. In January 2017, Bridgestone filed the lawsuit claiming that tire manufacturing and sales activities conducted by Huasheng and Hongsheng utilized the tread pattern of the Bridgestone BLIZZAK™ DM-V1 tire for 4×4 sport utility vehicles, and that these activities were therefore in violation of the company's design rights. In October 2019, the Shanghai Intellectual Property Court ruled in favor of Bridgestone. Huasheng and Hongsheng were ordered to pay damages to the company in an amount of roughly 900,000 Chinese yuan (approximately 13.5 million Japanese yen). Bridgestone takes seriously any unauthorized use or infringement of its patents, design rights, trademarks, or any other intellectual property. With this level of vigilance, Bridgestone is prioritizing the safety and reliability associated with its products and maintaining and enhancing its hard-earned brand value. Description
  • 47. IT Shades Engage & Enable For any queries, Please write to marketing@itshades.com Follow us on social media by clickling below: www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades www.twitter.com/it_shades w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - I h Q w w w . y o u t u b e . c o m / c h a n n e l / U C m f V P K O Q 2 I M E Q Q W 2 5 P 4 - 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