Marketers need speed. From identifying prospects to creating segmentation, from creating customer profiles to personalizing campaigns, and from creating contextual content to launching campaigns at scale, marketers need agility and accuracy. Sitecore Connect allows marketers to break data silos, integrate their experience and marketing platforms such as Salesforce Marketing Cloud, and create a single view of customers to achieve faster time to market.
A real world application built by integrating multi channel content with ML and Sitecore and it’s called Symposium Session Recommendation Engine or MYSYM for short and the word cloud shows everything we used to put it together.
YouTube presentation: https://www.youtube.com/watch?v=_egtN-XdsMo
The Microsoft Partner Network is one of the largest and most complex websites at Microsoft. They use Sitecore as the CMS and are part of the Xccelerate program. This presentation presents the Azure-hosted Microsoft Partner Network site, showcasing personalization and context marketing at scale. It also focuses on the unique challenges of such a large-scale environment: content management, multiple language support, governance, global vs local content needs, get outcome based data and much more.
Speakers:
Jim Gascoigne, Director - Digital Marketing Services - Microsoft
Nicol Chadek, Director - Sales and Marketing Digital Services - Microsoft
Introducing Sitecore - The Experience PlatformAdrian IORGU
Sitecore is a powerful ASP.NET framework for building highly sophisticated and compelling enterprise Web solutions.
During this session we will walk you trough the key-features of the Sitecore Experience Platform, will have a look at some of the tools that keep the Sitecore developers happy and will have a sneak peek at the Sitecore CMS.
Beyond Personalisation: The Customer Conversation with SitecoreSitecore
Key takeaways include:
- Aligning your personalisation and content strategies.
- How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation.
- How aggregators and disruptors win with personalisation.
- Measuring the impact of personalisation.
- Low-effort high-impact personalisation.
- Goals? Rules? How to understand the difference and when to use them!
YouTube presentation: https://www.youtube.com/watch?v=bVwTA1KdQ2Y
One-to-one customer experiences are fantastic, but how can marketers possibly deploy them at scale? Automation is the answer, of course. Trusting the system to automate interactions can be daunting, so learn how you can begin with bite-size increments.
Speakers:
Ketih LaFerriere, CxO - Verndale
Trevor Campbell, Senior Technical Solution Architect - Verndale
David Hughes, Product Manager, Campaigns - Sitecore
Sitecore commerce in real world by Sitecore MVP Brijesh Patel & Pratik Satiku...dharmeshharji
Brijesh and Pratik discuss in detail Sitecore Commerce and it's features as well as taking you through a demo which is based on a real-world Sitecore Commerce customer.
A real world application built by integrating multi channel content with ML and Sitecore and it’s called Symposium Session Recommendation Engine or MYSYM for short and the word cloud shows everything we used to put it together.
YouTube presentation: https://www.youtube.com/watch?v=_egtN-XdsMo
The Microsoft Partner Network is one of the largest and most complex websites at Microsoft. They use Sitecore as the CMS and are part of the Xccelerate program. This presentation presents the Azure-hosted Microsoft Partner Network site, showcasing personalization and context marketing at scale. It also focuses on the unique challenges of such a large-scale environment: content management, multiple language support, governance, global vs local content needs, get outcome based data and much more.
Speakers:
Jim Gascoigne, Director - Digital Marketing Services - Microsoft
Nicol Chadek, Director - Sales and Marketing Digital Services - Microsoft
Introducing Sitecore - The Experience PlatformAdrian IORGU
Sitecore is a powerful ASP.NET framework for building highly sophisticated and compelling enterprise Web solutions.
During this session we will walk you trough the key-features of the Sitecore Experience Platform, will have a look at some of the tools that keep the Sitecore developers happy and will have a sneak peek at the Sitecore CMS.
Beyond Personalisation: The Customer Conversation with SitecoreSitecore
Key takeaways include:
- Aligning your personalisation and content strategies.
- How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation.
- How aggregators and disruptors win with personalisation.
- Measuring the impact of personalisation.
- Low-effort high-impact personalisation.
- Goals? Rules? How to understand the difference and when to use them!
YouTube presentation: https://www.youtube.com/watch?v=bVwTA1KdQ2Y
One-to-one customer experiences are fantastic, but how can marketers possibly deploy them at scale? Automation is the answer, of course. Trusting the system to automate interactions can be daunting, so learn how you can begin with bite-size increments.
Speakers:
Ketih LaFerriere, CxO - Verndale
Trevor Campbell, Senior Technical Solution Architect - Verndale
David Hughes, Product Manager, Campaigns - Sitecore
Sitecore commerce in real world by Sitecore MVP Brijesh Patel & Pratik Satiku...dharmeshharji
Brijesh and Pratik discuss in detail Sitecore Commerce and it's features as well as taking you through a demo which is based on a real-world Sitecore Commerce customer.
Dries Buytaert Shares His View on Decoupled Drupal: When, Why, and HowAcquia
More and more developers are choosing content-as-a-service solutions known as decoupled CMSes, and due to this trend, people are asking whether decoupled CMSes are challenging the market for traditional CMSes.
By nature, decoupled CMSes lack end-user front ends, provide few to no editorial tools for display and layout, and as such leave presentational concerns almost entirely up to the front-end developer. Luckily, Drupal has one crucial advantage that propels it beyond these concerns of emerging decoupled competitors.
Join Dries Buytaert, founder of Drupal and CTO at Acquia, as he shares his knowledge on how Drupal has an advantage over competitors, and discusses his point-of-view on why, when, and how you should implement decoupled Drupal.
Dries will touch on:
His thoughts on decoupled CMSes - where is the CMS market headed and when?
His opinion on whether decoupled CMSes will replace traditional CMSes
The advantages of decoupled Drupal vs. emerging decoupled competitors
Considerations when determining if decoupled Drupal is right for your project
Quarterly Customer Update: Acquia Platform Enhancements and New CapabilitiesAcquia
This is a customer-exclusive webinar. Join us for 30 minutes (plus Q&A!) to discover new enhancements and capabilities added to the Acquia platform in the past three months.
Our platform expert and Sr. Director of Product Marketing, MJ Johnson, will walk you through recent updates that will further help you:
Gain operational efficiency
Engage your customers
Build faster through continuous development and automation
Discussion topics will include scale, reliability, performance, flexibility, faster deployment, experiential commerce, digital asset management, and more!
Register today - we look forward to seeing you there!
Sitecore Symposium 2018 - Supercharge Your Author Experience With Machine Lea...Mark Stiles
Learn about the practical ways we're using machine learning to reduce or eliminate tedious tasks in the Sitecore authoring experience. Demo includes examples of analyzed image search, smart image cropping, automated image alt tagging, assisted content tagging and using a chat bot to perform multi-step tasks.
SAPPHIRE NOW 2018 ASUG 11652 SAP Screen Personas as part of the SAP Fiori UXPeter Spielvogel
SAP Screen Personas as Part of the SAP Fiori User Experience
With the latest version of SAP Screen Personas software, SAP has made it even easier to create SAP Fiori-inspired flavors that run on your desktop, tablet, or phone. Themes, templates, and best-practice guides allow many customers to create a seamless user experience and go live with SAP Fiori-inspired screens within weeks, often with no development resources.
Dreamforce 2017 Recap by Manish Singapore Salesforce Developer MeetupManish Thaduri
Dreamforce Recap 2017 by Manish for Singapore Salesforce Developer Meetup on November 15th 2017. Covering myTrailhead, myEinstein, myLightning, mySalesforce and myIOT.
Considerations For an API Strategy - Ronnie MItra API Architect Layer 7 Londo...CA API Management
API Management is becoming increasingly important as more and more organisations need to expose their data and application functionality to internal and external developers. Exposing APIs empowers these organisations to engage customers in innovative new ways, create new revenue opportunities and transform their businesses into platforms. But how do you ensure your APIs are exposed securely? How do you create, maintain and update different versions of your APIs? How do you throttle usage, meter requests and monitor API health?
Launching an App on AppExchange - Knowing the UnknownKashi Ahmed
You will learn the Do's and Don'ts of how to launch your app on the Salesforce.com AppExchange.
It covers the following topics:
• How to register for ISV Partner program
• Benefits of being ISV Partner
• Your first app idea - You built it and packaged it, Now what ???
• How to launch your first app? FREE vs. PAID?
• How to manage Patches, Teams, Testing, and new versions?
• LMA (License Management Org) - Best Practices?
• Resources
SAP Screen Personas ASUG83737 ASUG Annual Conference 2019Peter Spielvogel
UX Transformation for ECC customers. Get the Fiori experience today.
Do you want the benefits of a Fiori user experience now, as you plan your migration to SAP S/4HANA in the coming years? This session will focus on how to innovate without disruption, starting from your ECC system, using SAP Screen Personas, the Fiori Launchpad, and our app development tools.
ASUG webcast - going mobile with Slipstream Engine March 2018Peter Spielvogel
SAP Screen Personas makes easy to create Fiori-inspired flavors that run on your desktop, tablet, or phone. In SAP Screen Personas 3.0 SP06, we introduced the Slipstream Engine, which renders flavors on mobile devices such as iPads, iPhones, and Android devices. This webcast will discuss how build mobile apps with SAP Screen Personas.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Realising the potential: think cxm not cmsSitecore
Join our webinar to discover why marketers are investing in experience platforms, the risks of limited futureproofing, and the facts behind CMS vs CXM.
In this webinar you will:
Understand the benefits of a CXM platform
Learn how organisational shifts may be needed to achieve integrated marketing
Recognize the importance of integration and collaboration
Rethink how you measure marketing performance
Learn how to optimize the experience to optimize results
Presented by:
Charles Bell, Head of Sales Engineering at Sitecore UK
Dries Buytaert Shares His View on Decoupled Drupal: When, Why, and HowAcquia
More and more developers are choosing content-as-a-service solutions known as decoupled CMSes, and due to this trend, people are asking whether decoupled CMSes are challenging the market for traditional CMSes.
By nature, decoupled CMSes lack end-user front ends, provide few to no editorial tools for display and layout, and as such leave presentational concerns almost entirely up to the front-end developer. Luckily, Drupal has one crucial advantage that propels it beyond these concerns of emerging decoupled competitors.
Join Dries Buytaert, founder of Drupal and CTO at Acquia, as he shares his knowledge on how Drupal has an advantage over competitors, and discusses his point-of-view on why, when, and how you should implement decoupled Drupal.
Dries will touch on:
His thoughts on decoupled CMSes - where is the CMS market headed and when?
His opinion on whether decoupled CMSes will replace traditional CMSes
The advantages of decoupled Drupal vs. emerging decoupled competitors
Considerations when determining if decoupled Drupal is right for your project
Quarterly Customer Update: Acquia Platform Enhancements and New CapabilitiesAcquia
This is a customer-exclusive webinar. Join us for 30 minutes (plus Q&A!) to discover new enhancements and capabilities added to the Acquia platform in the past three months.
Our platform expert and Sr. Director of Product Marketing, MJ Johnson, will walk you through recent updates that will further help you:
Gain operational efficiency
Engage your customers
Build faster through continuous development and automation
Discussion topics will include scale, reliability, performance, flexibility, faster deployment, experiential commerce, digital asset management, and more!
Register today - we look forward to seeing you there!
Sitecore Symposium 2018 - Supercharge Your Author Experience With Machine Lea...Mark Stiles
Learn about the practical ways we're using machine learning to reduce or eliminate tedious tasks in the Sitecore authoring experience. Demo includes examples of analyzed image search, smart image cropping, automated image alt tagging, assisted content tagging and using a chat bot to perform multi-step tasks.
SAPPHIRE NOW 2018 ASUG 11652 SAP Screen Personas as part of the SAP Fiori UXPeter Spielvogel
SAP Screen Personas as Part of the SAP Fiori User Experience
With the latest version of SAP Screen Personas software, SAP has made it even easier to create SAP Fiori-inspired flavors that run on your desktop, tablet, or phone. Themes, templates, and best-practice guides allow many customers to create a seamless user experience and go live with SAP Fiori-inspired screens within weeks, often with no development resources.
Dreamforce 2017 Recap by Manish Singapore Salesforce Developer MeetupManish Thaduri
Dreamforce Recap 2017 by Manish for Singapore Salesforce Developer Meetup on November 15th 2017. Covering myTrailhead, myEinstein, myLightning, mySalesforce and myIOT.
Considerations For an API Strategy - Ronnie MItra API Architect Layer 7 Londo...CA API Management
API Management is becoming increasingly important as more and more organisations need to expose their data and application functionality to internal and external developers. Exposing APIs empowers these organisations to engage customers in innovative new ways, create new revenue opportunities and transform their businesses into platforms. But how do you ensure your APIs are exposed securely? How do you create, maintain and update different versions of your APIs? How do you throttle usage, meter requests and monitor API health?
Launching an App on AppExchange - Knowing the UnknownKashi Ahmed
You will learn the Do's and Don'ts of how to launch your app on the Salesforce.com AppExchange.
It covers the following topics:
• How to register for ISV Partner program
• Benefits of being ISV Partner
• Your first app idea - You built it and packaged it, Now what ???
• How to launch your first app? FREE vs. PAID?
• How to manage Patches, Teams, Testing, and new versions?
• LMA (License Management Org) - Best Practices?
• Resources
SAP Screen Personas ASUG83737 ASUG Annual Conference 2019Peter Spielvogel
UX Transformation for ECC customers. Get the Fiori experience today.
Do you want the benefits of a Fiori user experience now, as you plan your migration to SAP S/4HANA in the coming years? This session will focus on how to innovate without disruption, starting from your ECC system, using SAP Screen Personas, the Fiori Launchpad, and our app development tools.
ASUG webcast - going mobile with Slipstream Engine March 2018Peter Spielvogel
SAP Screen Personas makes easy to create Fiori-inspired flavors that run on your desktop, tablet, or phone. In SAP Screen Personas 3.0 SP06, we introduced the Slipstream Engine, which renders flavors on mobile devices such as iPads, iPhones, and Android devices. This webcast will discuss how build mobile apps with SAP Screen Personas.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Realising the potential: think cxm not cmsSitecore
Join our webinar to discover why marketers are investing in experience platforms, the risks of limited futureproofing, and the facts behind CMS vs CXM.
In this webinar you will:
Understand the benefits of a CXM platform
Learn how organisational shifts may be needed to achieve integrated marketing
Recognize the importance of integration and collaboration
Rethink how you measure marketing performance
Learn how to optimize the experience to optimize results
Presented by:
Charles Bell, Head of Sales Engineering at Sitecore UK
Part 2: a robust ROI model & a confident implementation roadmapSitecore
- How to apply and well tried and tested customer experience adoption roadmap to ensure the best path is taken when running digital marcoms operations.
- How to build a business case and ROI model for investing in digital marketing that passes the scrutiny of the most challenging CFO.
Ten Sitecore 9 Form Features to Increase ConversionsJaina Baumgartner
Forms are one of the most critical aspects of a website. They are the conversion point of anonymous users to leads, and eventually loyal customers. They are the beginning of a lifetime engagement. Yet, the average conversion rate on websites is 2.35%, with contact forms garnering less than 3% conversions.
In this session, we plan to give you a conversion boost by reviewing what the top 10% of websites are doing differently. With the help of Hexagon, we will share real-world implementations of similar experiences using Sitecore 9 Forms and review their benefits with supportive analytics. We hope you leave with a renewed vision for increasing leads and building lifelong customers on your website.
Crossing Paths: Meet Customers Wherever They Are on Their Journeyedynamic
Caroline Schmid, edynamic’s Vice President for Demand Generation Services will help you to encounter your customers and prospects one-to-one in her session – combining marketing technologies for omni-channel communication.
Can omni-channel communication & marketing automation go hand-in-hand?Akhil Mittal
Omni-channel marketing is not new––but executing it can be tricky, at best. Realizing the benefits of omni-channel requires using the right platforms, integrating them effectively, and managing campaigns across multiple platforms.
Read how a premier real estate investment trust (REIT) and investment company leveraged the combined power of marketing automation and context marketing. You’ll learn how to personalize experiences across multiple channels, to connect with customers wherever they are on their journeys.
What is digital personalisation in Travel and why should I care? Travel Techn...Sagittarius
Presentation delivered by Paul Stephen of Sagittarius and Chris Nash of Sitecore at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Wednesday, 24th February 2016
Proof of Concept: Helping organizations overcome personalization paralysis an...Jill Grozalsky
When it comes to personalization, marketers are often paralyzed in delivering because they don’t know how to start. Whether it’s trying to figure out how to segment audiences for personalization, figuring out whether to start with straight-forward rules or patterns, gathering content for scenarios - answering these questions can be tough and cause efforts to stall. Developing a Personalization POC is a proven way to help jumpstart personalization efforts, allowing teams to start small and learn how to scale personalization within their organization overtime.
During this session we will share Ecolab’s story and process of developing a POC for their business units to demonstrate the impact personalization can have across the organization.
Every competitive business is now a digital business. In a world where differentiation and scale are being driven through apps and data, success is not a question of whether the businesses should go digital – it is a question of how the business should go digital.
In this webinar, Tyson Whitten – Director of API & Mobility Solutions at CA Technologies – will describe the key methods that successful organizations are using to create sustainable competitive advantage through digital transformation.
Part 1: building a digital marcoms strategySitecore
- How to create a straight forward board level digital marketing strategy aimed at achieving your business, marketing and operational objectives.
- How to correlate and align the features and functions of digital marketing technologies so that they measurably drive marketing objectives.
YouTube presentation: https://www.youtube.com/watch?v=D0SWlRrZuZ4
Let’s spin some context marketing gold, Sitecore style. Attendees nominated four websites that our panel of experts gave a “make over,” pinpointing opportunities for improvement with context marketing, to better connect visitors with personalized content at every click.
Speaker:
Chris Nash, SBOS Senior Consultant - Sitecore
Sitecore & Microsoft Breakfast: Building a business case for transformationSitecore
Cutting through the hype: building a solid business case for digital transformation, Sitecore
Organisations across all sectors are grappling with the adoption of digital marketing and communications. Those who get it right are reaping significant tangible advantages. Those who are tentative and slow to invest are falling by the wayside.
To succeed in the boardroom find out how to build 3 things: a digital marcoms strategy, a robust ROI model and a sure footed implementation roadmap.
Dreamforce To You London 2019 - Coveo PresentationAli Hanyaloglu
How digital experience leaders use Coveo AI and Salesforce to deliver engaging experiences, focusing on customer service with examples and a demo. As given at Dreamforce To You held in December 2019 at the ExCel London by Coveo's Ali Hanyaloglu and Ezmie Bouchard.
Sitecore Experience Analytics, combined with engagement value and tools like Path Analyzer and Page Analyzer, can help in building customer relationships that last.
SBOS Director, Sean Rusinko from Sitecore presented how Sitecore can be used by travel brands to improve customer engagement by enhancing the customer experience.
Track 4 - How the avalanche of available customer data can help create more e...edynamic
Gene DeLibero, Customer Experience Evangelist from Sitecore, has walked through the building blocks of contextual marketing while discussing the importance of being able to shape every customer’s experience.
Similar to Marketing personalized at scale sitecore + sfmc = success final final (20)
Sitecore Product Updates from Minneapolis DX SummitVarunNehra
Sitecore Product updates for Sitecore XM Cloud, OrderCloud, Discover and Search from Minneapolis DX Summit, MVP Summit, SUGCON during Oct 2nd-6th. Sitecore named a leader in Personalization and B2B
Commerce & Marketplace Gartner quadrants. Sitecore integrating AI (Gen AI) into every product and announced strategic partnership with Microsoft for multi-tenant E-commerce platform on Azure marketplace.
Blazing fast web experience at your fingertips with Experience Edge, JSS for ...VarunNehra
Blazing fast web experience at your fingertips with Experience Edge, JSS for Next.js and Vercel. This presentation covers,
Fundamentals of Jamstack
Pre-rendering concepts SSG, SSR and ISR
Steps to build and deploy a Jamstack app using Experience Edge, JSS Next.js, Vercel
Getting started with Sitecore JSS for Nextjs
OneWeb: Unifying multi-brand experience management and digital operations wit...VarunNehra
Although Sitecore offers multi-tenancy OOTB, many enterprise customers of Sitecore find themselves managing websites across multiple brands, business units, regions and often end up with multiple deployments that may increase redundancy, reduce reusability and increase overall cost of marketing and IT operations. This session will showcase how a large CPG enterprise used OneWeb framework utilizing best practices and enabling advanced features of Sitecore to unify digital operations.
Migrating from Azure Search to SearcStaxVarunNehra
Now that Sitecore v10.x is fully supported on Azure AKS, Sitecore in its reference architecture has replaced Azure Search with SearchStax as the go to provider for Solr as a service. This presentation showcases the what, the why and the how to deploying SearchStax.
Get ready for Jamstack with Sitecore Experience EdgeVarunNehra
Introduction to Jamstack architecture. With Sitecore supporting React and Next.js you are one step closer to Jamstack delivery with Sitecore JSS, Experience Edge for Sitecore Content Hub and Experience Edge for Sitecore XM enable Jamstack architecture.
Sitecore Experience Edge, A short story (Intro to Sitecore Experience Edge)VarunNehra
As short intro to Sitecore experience edge for Content Hub and Experience Manager. The What, The Why and The How, including steps to implementing Sitecore Experience Edge for Content Hub. What you should know as a Sitecore Developer or a Front-end developer.
Enterprise Marketplace Powered by Sitecore Experience CloudVarunNehra
Traditional commerce has a buyer and a seller and can achieve linear growth.
Growing digital business at scale requires a new business model and rapidly bringing new capabilities, products, and services to the market by partnering with 3rd party sellers.
In the post-COVID era, online marketplaces will scale business with new partnerships, improved CX, lower costs, and improved efficiency.
Sitecore experience cloud has all the tools you need to successfully launch an enterprise digital marketplace
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
8. CX Fail: Results
• Fractured Customer Experience- Brand Image
• Sluggish time to market
• Low Volume of Sales Leads
• Low engagement & Lead Quality
• Low acquisition rates, high CAC, high Churn
• Lost opportunities – Cross Sell, Upsell
• Referrals, Advocacy
9. CMOs’ Top Imperatives
CX, Optimizing mar-tech spends,
innovation & personalization are
top agendas for marketing leaders
Gartner CMO Survey(s)
“You’ve got to start with
Customer Experience & work back
towards the technology..
not the other way around.”
- Steve Jobs
10. The Layers of Engagement
Find, win, grow and retain customers
A single, best version of the customer truth
reaching across any marketing touch-point,
anywhere in the journey
Personalization everywhere
Winning
customer experience
Value
for
customers &
experiences
15. Are you optimizing your MarTech investments?
13%
39%
39%
9%
Absolutely Somewhat We could do better Not at all
—Source: 2019 Chief Marketer Martech Outlook | Survey: 500 CMOs
24. A bird’s eye view of challenges
• More channels, less engagement
• Complex attribution
• More data, less insights
• Growing MarTech stack-
More options , increasing investments (upto 33% of
marketing budgets) VS greater expectations of ROMI
34. Source: LinkedIn – Swimwear
Fashion Event
GeoIP: London
IP Address: Speedo (Pentland Group)
Industry: Brand/Designer
Product: Swimwear
Visit#: One
Visit #: Two
GOAL: Article Read
GOAL: Video Watched
GOAL: Fiber Info Read
Profile: Tier One Business Target
Profile: Swimwear
Profile: Brand/Designer
Profile: Research Phase
Engagement: LOWStrategy: Engage & Build Trust
?
Channel: Website Personalization
35. Source: LinkedIn – Swimwear
Fashion Event
GeoIP: London
IP Address: Speedo
Industry: Brand/Designer
Product: Swimwear
Visit#: One
Visit #: Two
GOAL: Article Read
GOAL: Video Watched
GOAL: Fiber Info Read
GOAL: Register for Event
GOAL: Connect with other brands
Profile: Tier One Business Target
Profile: Swimwear
Profile: Brand/Designer
Profile: Influencer
Profile: Research Phase
Profile: Engage Phase
Name: Helen Campbell
Company: Pentland Group
Title: Swimwear Designer
Email: hcampbell@pentland.com
Engagement: LOWStrategy: Engage & Build Trust
?
Channel: Website PersonalizationStrategy: Unknown to Known Engagement: MEDIUMStrategy: Become Part of
Community
Channel: MA – Email/CRMChannel: Website Personalization
Register
for event
Connect Connect
Connect with other Swimwear brands attending the London Swimwear Show
36. Source: LinkedIn – Swimwear
Fashion Event
GeoIP: London
IP Address: Speedo
Industry: Brand/Designer
Product: Swimwear
Revenue: $4.7 billion
Visit#: One
Visit #: Two
GOAL: Article Read
GOAL: Video Watched
GOAL: Fiber Info Read
GOAL: Register for Event
GOAL: Connect with other brands
GOAL: Create account
Profile: Tier One Business Target
Profile: Swimwear
Profile: Brand/Designer
Profile: Influencer
Profile: Research Phase
Profile: Engage Phase
Name: Helen Campbell
Company: Pentland Group
Title: Swimwear Designer
Email: hcampbell@pentland.com
Engagement: LOW
?
Engagement: MEDIUM
LYCRA®
LYCRA®
Strategy: Become Part of
Community
37. Source: LinkedIn – Swimwear
Fashion Event
GeoIP: London
IP Address: Speedo
Industry: Brand/Designer
Product: Swimwear
Revenue: $4.7 billion
Visit#: One
Visit #: Two
Visit #: Three
GOAL: Article Read
GOAL: Video Watched
GOAL: Fiber Info Read
GOAL: Register for Event
GOAL: Create account
GOAL: Connect with a brand
GOAL: Connect with a mill
GOAL: Subscribe to Newsletter
Profile: Tier One Business Target
Profile: Swimwear
Profile: Brand/Designer
Profile: Influencer
Profile: Research Phase
Profile: Engage Phase
Name: Helen Campbell
Company: Pentland Group
Title: Swimwear Designer
Email: hcampbell@pentland.com
Engagement: LOW
?
Engagement: HIGH
SUBSCRIBE!
Swimwear News
Subscribe to our specialized Swimwear Newsletter, and get the latest industry news
delivered to your inbox! All the latest, all Swimwear.
To subscribe, click here.
Strategy: Become Part of
Community
Strategy: Convert to Customer
38. Source: LinkedIn – Swimwear
Fashion Event
GeoIP: London
IP Address: Speedo
Industry: Brand/Designer
Product: Swimwear
Revenue: $4.7 billion
Visit#: One
Visit #: Two
Visit #: Three
GOAL: Article Read
GOAL: Video Watched
GOAL: Fiber Info Read
GOAL: Register for Event
GOAL: Create account
GOAL: Connect with a brand
GOAL: Connect with a mill
GOAL: Subscribe to Newsletter
Profile: Tier One Business Target
Profile: Swimwear
Profile: Brand/Designer
Profile: Influencer
Profile: Research Phase
Profile: Engage Phase
Name: Helen Campbell
Company: Pentland Group
Title: Swimwear Designer
Email: hcampbell@pentland.com
Engagement: LOWStrategy: Engage & Build Trust
?
Strategy: Unknown to Known Engagement: HIGHStrategy: Convert to Customer
39. Source: LinkedIn – Swimwear
Fashion Event
GeoIP: London
IP Address: Speedo
Industry: Brand/Designer
Product: Swimwear
Revenue: $4.7 billion
Visit#: One
Visit #: Two
Visit #: Three
GOAL: Article Read
GOAL: Video Watched
GOAL: Fiber Info Read
GOAL: Register for Event
GOAL: Create account
GOAL: Connect with a brand
GOAL: Connect with a mill
GOAL: Subscribe to Newsletter
Profile: Tier One Business Target
Profile: Swimwear
Profile: Brand/Designer
Profile: Influencer
Profile: Research Phase
Profile: Engage Phase
Name: Helen Campbell
Company: Pentland Group
Title: Swimwear Designer
Email: hcampbell@pentland.com
Engagement: LOWStrategy: Engage & Build Trust
?
Strategy: Unknown to Known Engagement: HIGHStrategy: Convert to Customer
40. Helen Campbell
Pentland Group (Speedo)
Swimwear Designer - Innovation
Brand/Designer
$4.7 billion
Designer, Swimwear
Linked In – London Swimwear Fashion Show
Newsletter Subscription – Swimwear,
Attended London Swimwear Fashion Show
41. Source: LinkedIn – Swimwear Fashion
Event
GeoIP: London
IP Address: Speedo
Industry: Brand/Designer
Product: Swimwear
Revenue: $4.7 billion
Visit#: One
Visit #: Two
Visit #: Three
GOAL: Article Read
GOAL: Video Watched
GOAL: Fiber Info Read
GOAL: Register for Event
GOAL: Create account
GOAL: Connect with a brand
GOAL: Connect with a mill
GOAL: Subscribe to Newsletter
GOAL: Meet with Sales
Profile: Tier One Business Target
Profile: Swimwear
Profile: Brand/Designer
Profile: Influencer
Profile: Research Phase
Profile: Engage Phase
Name: Helen Campbell
Company: Pentland Group
Title: Swimwear Designer
Email: hcampbell@pentland.com
Engagement: LOWStrategy: Engage & Build Trust
?
Strategy: Unknown to Known Engagement: HIGHStrategy: Convert to Customer
Hi Helen,
Thank you for coming to our swimwear show event in London,
UK and stopping by our booth. We have sent this email to let
you know about LYCRA® design challenge on December 3rd in
Miami, Florida.
You can also book a “one on one” with Arturo Valenzuela to talk
through how we can help you.
LYCRA® Swimwear
Connect on Lycra
Portal
Channel: Website PersonalizationChannel: MA – Email/CRM
42. Source: LinkedIn – Swimwear Fashion
Event
GeoIP: London
IP Address: Speedo
Industry: Brand/Designer
Product: Swimwear
Revenue: $4.7 billion
Visit#: One
Visit #: Two
Visit #: Three
Visit #: Four
GOAL: Article Read
GOAL: Video Watched
GOAL: Fiber Info Read
GOAL: Register for Event
GOAL: Create account
GOAL: Connect with a brand
GOAL: Connect with a mill
GOAL: Subscribe to Newsletter
GOAL: Request TMLA
GOAL: Order Hangtags
GOAL: Become VIP
Engagement: LOWStrategy: Engage & Build TrustStrategy: Unknown to Known Engagement: HIGHStrategy: Create an Advocate
Enjoy VIP Benefits
Profile: Tier One Business Target
Profile: Swimwear
Profile: Brand/Designer
Profile: Influencer
Profile: Research Phase
Profile: Engage Phase
Name: Helen Campbell
Company: Pentland Group
Title: Swimwear Designer
Email: hcampbell@pentland.com
?
77. Images from
Sitecore
CMS inserted into
SFMC Email
Images to email
Exchange of behavioral
data from Sitecore for use
in Audience Builder and
Content Builder
Cross-product Data
Sync
Insert managed content
blocks from Sitecore
CMS into
SFMC’s email and
leverage personalization
Enhanced email
Insert personalized
and optimized content
from Sitecore into
SFMC email
Personalization &
optimization
Sitecore and Salesforce Roadmap