What is
Creative Destruction?
Christian Sandström holds a PhD from Chalmers
University of Technology, Sweden. He writes and speaks
 about disruptive innovation and technological change.
The value of the
old is destroyed
by the new.
The value of old technologies…
… is destroyed by new technologies
You know the song ”Video killed the radio star”?
         That’s Creative Destruction!
The term
  Creative
Destruction
was used by
   Joseph
Schumpeter,
an Austrian
 economist.
To Schumpeter capitalism leads
 to eternal structural changes
     in firms, industries and
            economies.

     And he argued that
      Innovation is what
    drives this process…
Quote Schumpeter:

”In capitalist reality … it is not
that kind of competition
(price) which counts but the
competition from the…
… the new commodity…
… the new technology…
… The new source of supply…
…the new type of organization…
- Competition which … strikes …
existing firm … at their foundations
and their very lives…
… this kind of competition is … much
  more effective that the other … and [is]
  the powerful lever that in the long run
  expands output” (End of long quote)




Old and New computer
    Performance?
     Resources?
Quote Schumpeter:
”A railroad through new country,
i.e., country not yet served by
railroads, as soon as it gets into
working order upsets all conditions
of location, all cost calculations, all
production functions within its
radius of influence; and hardly any
’ways of doing things’ which have
been optimal remain so afterward”.
Why does it look like this along a small
country road in Alabama?
If a new highway (an innovation) is built
next to the country road, noone’s going
to drive on the old road…
… The value of the old is
destroyed by the new creation…
Here’s another example…
Well, actually it is not!
The photo is taken in New Orleans
after the terrible Hurricane Katrina…
The views are terrible and strikingly similar!
Innovations can create the same
kind of views as a hurricane disaster…
And now a little game…

The next slide contains 4 photos

2 are from Hurricane New Orleans
   2 are from old country roads

       Guess which ones
     are from New Orleans!
Don’t
cheat =)
Tricky?

Here’s the
answer…
TENNESSEE                   NEW ORLEANS
 COUNTRY ROAD




  NEW ORLEANS                 ALABAMA
                            COUNTRY ROAD




  Amazing how hard it is to tell the difference!
Innovation is really about Creative Destruction!
Yesterday’s and today’s capitalist economy is
all about Innovation and Creative Destruction.
Innovation was what drove
                      the 19th century economy…




The telegraph       Railway and the steam engine


                      Iron and steel




New energy (coal)
… And it drives today’s global economy as well




                          Oil
                    The container
                    The transistor
                        Plast
”From the steam engine
 to the search engine”
Surviving Creative Destruction
   is a challenge for firms…
… Surviving Creative Destruction is
a challenge for industries…
…a challenge for societies
It’s a challenge for people…




                     The tractor
                      innovation
                      destroyed the
                      peasant’s job
Other innovations create new jobs
somewhere else in the economy…
So, Innovation and Creative Destruction
      drive structural change in society




Share of Swedish population working in
 agriculture, industry and services over time.
Summing it up…




Innovations Destroy value at one place,
     and Create a larger economic
        value somewhere else.
Image attributions
http://www.flickr.com/photos/psd/40890499/
http://www.flickr.com/photos/8401248@N04/2480947481/
http://www.flickr.com/photos/45097561@N00/2719658555/
http://www.flickr.com/photos/mikebaird/2931160632/
http://www.flickr.com/photos/urbangarden/336062325/
http://www.flickr.com/photos/lexrex/193012741/
http://www.flickr.com/photos/davipt/299545533/
http://www.flickr.com/photos/boelaars/1020257996/
http://www.flickr.com/photos/freewine/594751479/
http://www.flickr.com/photos/germanium/1370966194/
http://www.flickr.com/photos/seeingthings/301095573/
http://www.flickr.com/photos/keso/108805307/
http://www.flickr.com/photos/digitalparadox/171660308/
http://www.flickr.com/photos/7175652@N02/2309545221/
http://www.flickr.com/photos/pathenson/2170695936/
http://www.flickr.com/photos/splat/456591147/
http://www.flickr.com/photos/enigmatic/342506270/
Find out more:

www.christiansandstrom.org

What Is Creative Destruction?